In July, Wen Jiàn came down, all policies were implemented immediately, and the above words were finally settled, and for a while, the entire film and television industry was completely lively.

First of all, the gold medal group released its plan for next year, with an investment of more than 100 million domestic films reaching an unprecedented ten, with a total investment of more than 1.5 billion Chinese yuan.

And other groups did not dare to lag behind, Huayi and Guangguang all started the large-scale film plan.

Everyone knows that the blowout of the film market is about to begin, and whoever takes the lead in this market will immediately eat a big sweet cake.

And Li Lin knows more clearly how prosperous the Chinese film market will be in the future.

In the previous life without policy support, it prospered like that, and there were works of more than 2 billion yuan, and even in the overall market, it once surpassed the American market for the first time.

Although this overtake is the prime time of the Chinese market against the ordinary schedule of the United States.

In February 2015, the monthly box office of the Huaxia Film Market exceeded 4.1 billion Huaxia dollars, equivalent to about 650 million US dollars, exceeding the total monthly box office of American films in February, and successfully surpassing the American film market.

Many people were very surprised when they heard the news, when did the throne of the world's largest box office market give up to the Chinese market? But when you think about it, it's not surprising.

As we all know, the Spring Festival, one of the two prime periods of Chinese films, is in the off-season for movies in the United States.

Especially in February, various commercial films in the Huaxia Film Market launched a fierce battle, and a large number of fans were attracted to the theater by these movies. As a result, the film market continues to increase, while only a few literary films are being released in the US market during the same period.

Literary films vs. commercial films. Even if the market is different, think about it. What will be the result.

However, this is also the first time that the Chinese market has surpassed the American market, which is particularly shocking to filmmakers.

Similarly, for Li Lin, the market of 4.1 billion Huaxia coins, even if it is a golden period, is a very greedy number, not to mention anything else, as long as the gold medal group can take the lead. A little bit of cake on this big plate is enough to fill the gold medal group.

The fullness here is not that the profits make the gold medal group full, but the benefits are fed back to the stock market, so that the stock price rises and the gold medal group is full.

In the final analysis, Gold Group is a listed company, and the good news for them is the driving force that can boost the stock price. Any momentum fed back to the stock market will definitely not be hundreds of millions of figures.

Especially for a market of more than 240 billion Chinese coins like Gold Group, a slight fluctuation is a fluctuation of more than one billion yuan.

The rate at which this terror evaporates and grows. Rao is Li Lin kept telling him in his heart that he was all fake and counted, but he still couldn't help but worry.

That's a number of jù, but behind the number of jù is a mass of bills. It's an ordinary person, and even he can't earn money for a lifetime as a singer.

Seeing so many banknotes flying past your eyes. He was distressed.

On July 2, the low-cost literary film "Sea of Love" landed in the gold medal theater. This literary film with a cost of more than 5 million Chinese coins was defeated by the overwhelming Olympic Games as soon as it entered the market, and he only received 7 million box office, not counting the peripheral income, which is almost an ironclad loss.

Even if the acid is on the peripheral income, whether it can be profitable is also a problem.

There are too many unknown factors in literary films, especially this kind of work that fails at the box office, and it is simply impossible to sell the work.

So the gold medal group kicked this small-budget literary film abroad to participate in the award, if it can win the award, then it can naturally be operated and released to other countries.

But if you can't win the award, then sorry, the Gold Group can't spend more resources on this work.

And this work itself is a work that tests the market.

It is not the market's acceptance of literary films, but the impact of the Olympics on films, and there is no doubt that its failure has made the gold medal no longer bring its commercial masterpiece to the market.

However, as a mature distribution company, they will never let the market be cut off, even if it is a cold market, there should be movies released.

Therefore, a bunch of literary and artistic works that have been bought out from various independent film festivals have begun to be pushed to the market by the global gold medal, and they don't care whether they are dead or alive.

Anyway, the only value of these literary and artistic works is to fill the market gap caused by the concession of commercial works.

On July 16th, all TV stations were flooded with the publicity of the Olympic Games, and various promotional films and advertising slogans took turns to bombard the audience and build momentum for the Olympic Games as much as possible.

This is the first time that Beijing and even the whole of China have hosted the Olympic Games, and the burden of responsibility is on the Central Propaganda Department, which naturally has to use all the resources they can to publicize the Olympic Games.

And in newspapers and magazines, the Olympics are also bombarded with headlines on the front page, and as for the other stars, sorry, your pages are in the back.

Even superstar-level artists like Li Lin are all on the back page.

At the same time, the Gold Medal Group also gathered artists from all over the world and began to prepare secret weapons.

On July 22, Mango Channel took the lead in broadcasting a five-minute congratulatory video for the Olympic Games.

This congratulatory film is very simple, it is a group of stars wishing the 2008 Beijing Olympics a complete success.

However, as soon as this film was played, it immediately became popular.

Not only did it set a ratings record on Mango Channel, but it also spread wildly to other TV stations and TV stations in other countries, and finally became popular all over the world.

The reason is very simple, the stars in the film are all big names.

Michael. Jackson, Madonna, Li Lin and a series of well-known artists all said in various languages in the promotional video, 'Congratulations on the success of the 2008 Beijing Olympic Games'.

This semi-commercial, semi-documentary promotional film has also set a series of records.

The first documentary to be blessed in more than 32 languages and television in 84 countries around the world.

The Propaganda Department of the CPC Central Committee was also very satisfied with the acquaintance of the Gold Medal Group, and they praised the Gold Medal Group by name. Calling the gold medal group a contribution to the country is a very conscientious enterprise. And announced that the pennant would be awarded to the gold medal group.

In the stock market, the stock of Gold Group simply rose a few points. radiated to the entire market, pulling up the market value of the gold medal group by hundreds of millions.

Everyone knows that the Propaganda Department of the CPC Central Committee is in charge of all propaganda channels except the Internet, and they nod their heads and praise the Gold Medal Group, which will have a great advantage in the future.

Dare to make it difficult for the gold medal group? Move out of a Central Propaganda Department to scare you to death.

This is also the gold medal group in the Chinese market, if it is listed on the US stock market, it is impossible to produce such a big fluctuation.

Not to mention the Central Propaganda Department, even if the White House awards you a medal. Don't expect to get feedback from the stock market.

On July 27th, the global film market was completely sluggish, and as a prime time, there was not even a single commercial masterpiece in sight, all of which were literary films.

And these literary films have all failed miserably at the box office, which has made many film critics who feel that commercial masterpieces have given way and literary films have risen.

The reason is very simple, the whole world is promoting the Olympic Games, and the publicity resources of literary films have been greatly squeezed. In such a situation, which group will exert great efforts to promote literary films?

Inputs and outputs are simply not proportional.

In Li Lin's previous life, although the 08 Beijing Olympics were also publicized all over the world, the intensity of publicity was not as great as this time and space.

The Central Propaganda Department in cooperation with the BBC. It's just a channel through the BBC to promote around the world, and it's not at all like it is now, at all at all costs around the world.

If it is for Li Lin's people in his previous life to see it. I'm afraid that "Avatar" will be the first to come to mind.

In Li Lin's previous life, 20th Century Fox promoted "Avatar". spent $150 million in publicity funds to let the world know that Cameron's new film "Avatar" is about to be released or is in the process of being released.

And in this space-time. Li Lin spent $300 million in publicity funds to let people all over the world know that the 2008 Beijing Olympics will be held in Beijing on August 8.

This does not include the funds that Li Lin bought out of the five major television networks in the United States to broadcast "Beautiful China" some time ago, and if this part of the funds is added, Li Lin's funds for the promotion of the Olympic Games have reached an unprecedented $400 million.

Of course, in return, Gold Group's Entertainment Paradise has bought out the rights to broadcast live mobile media for the 2008 Beijing Olympics.

In other words, when the 2008 Beijing Olympics are held, Entertainment Paradise will broadcast the event live with the world's mainstream TV networks.

Of course, Entertainment Paradise is the way to send a number of jù packets to the user's mobile phone through guò mobile streaming, and it is only limited to the mobile phone.

It may sound like an entertainment paradise to make a lot of money, but in reality, it's just a win-win.

You know, at present, there are not many users of smart phones, in the world, that is, tens of millions of users, although other mobile phone companies have been developing smart phones, and even several mobile phone companies have launched smartphones that imitate iPhone, but in the field of smart phones, iPhone is still dominant.

Among the iPhone users, the users who watch movies and TV series through Guò Entertainment Paradise are the most, who calls the iPhone equipped with Entertainment Paradise, and other streaming services also need users to download by themselves, which is troublesome to death.

As for non-smartphone users, will they be able to watch live streams? No kidding, it's almost as good as downloading the video and watching it again. (Want to know more about Age of Rebirth Superstars?) Open WeChat now, click on the "+" sign in the upper right corner, select Add Friends to add an official account, search for "Qidianzhongwenwang", follow the official account, and never miss every update! (To be continued......)