The celebration was going on as usual, and everyone in several implanted companies gave out red envelopes of 10,000 yuan.

The celebration was brought to a successful conclusion after two hours.

"In two hours, everyone is in a bag of hundreds of thousands, they don't have to move, they don't have to say a few words, and it's worth it for artists to do this." There is a muttering sigh in chief.

"Hundreds of thousands? Are you funny? Have you forgotten about Lamborghini? ”

"Holy! By the way, forget about this stubble! Lin Xiao is the biggest winner tonight! ”

"Let's go." The woman also looked at the scene and said to Furukawa beside her, "Pay close attention to Dawn and Huayi's every move, their new script, I must see it as soon as possible." ”

"Understood, Vice President!"

"At the same time...... You also have to pay attention to the other party's actions......" She glanced at the middle-aged man who got up not far away, and said coldly, "I don't believe that a top real estate company like Wanda will just come and see." ”

"Real estate, movies, two places that don't match at all, they actually appeared. I have heard that Wanda wants to meddle in the theater chain, if so, they will be the most terrible competitors after the new film association. ”

"Funding determines scale...... It's a real headache. ”

The next day, triumphant songs were sung, and countless magazines published front-page headlines.

"There are no thieves in the world to celebrate, Lin Xiao received a Lamborghini, worth millions!"

"Unheard-of madness, product placement, another spring in the Chinese film industry!"

"The second revolution in the film industry and the advertising industry is coming, are you ready?"

Wait a minute.

It's just entertainment magazines, and no one will believe it 100 percent.

However, at noon that day, when Vice Minister Wang of the Ministry of Film and Television personally presided over the press conference, the entire film industry was boiling.

"At this press conference, the Ministry of Broadcasting and Film is particularly clear about a new order." Vice Minister Wang looked at the black-pressed reporters and couldn't help but feel a little complacent.

Although the Guangzhou Film Department has not been established for a long time, every press conference has gathered the attention of all the film and television circles. If you don't understand the policies and attitudes of the Ministry of Films, your film will not be able to go, and it will not be promoted in depth.

"The new ordinance is related to product placement." Vice Minister Wang talked eloquently, "Product placement has a long history, and it can even be traced back to the generation of stage plays. And what really made it famous was ET. ”

"It's a double-edged sword, and if used well, it can defeat the enemy and save a lot of money for film investment. In foreign countries, there are even blockbusters that return to their original costs before they are released. However, if it is not used well, it will hurt oneself and oneself. Not only does the plot drag on due to too much advertising placement, but it will also cause the audience's disgust. ”

"It's a good thing and it's a bad thing." He looked around at the reporter, "But, good or bad, this is a first-of-its-kind!" ”

"There is a precedent for product placement in my country. But this is the first time that you have really entered the formal mode of bidding like this, and the price is clearly marked! It's the first time! ”

"In the past, it was launched in a sponsorship model, but this time, it can be regarded as a real product placement."

Vice Minister Wang cleared his throat, "Speaking of which, I have to mention the specially signed artist of the Guangying Department, Mr. Lin Xiao." ”

"Lin Xiao?" A reporter asked in surprise, "Vice Minister Wang, what does it mean to sign a special artist?" ”

Vice Minister Wang smiled, "It's very simple, the Ministry of Film and Television, we also need artists, at the beginning of this year, we carefully selected a group of hard-working and outstanding artists from all walks of life in the entertainment industry as special artists, as for the contract, I can't say more." ”

Lin Xiao is a special artist?!

All the journalists were taken aback.

I've never heard of it! He even has this kind of background?

"I see...... Do you remember the candid incident! Suddenly, a reporter exclaimed.

Everyone's eyes lit up, how could they not remember that the candid shooting incident was only boiling through their hands.

"I see, I see!" A reporter sighed, "So that's the case, the Ministry of Broadcasting and Film only made a public statement at that time!" I say what that blatant maintenance is all about! ”

"The rumors on the Internet disappeared in the morning, except for the Guangying Department, who can do it?"

"This Lin Xiao is really amazing, with such a big background!"

It seems very clear that he made films for the Guangying Department, and the Guangying Department helped them. However, let the Guangying Department take action...... Is there any scandal in the whole country that can bring him down? ”

"Do you think everyone in the Film Department will sign it? Which one of the people they can take a fancy to is not the best? ”

Vice Minister Wang ignored their surprise and continued, "Mr. Lin Xiao's initiative can be regarded as an epoch-making initiative. At least in the Chinese film and television industry, he gave the film a new way out, and led to the vigorous development of the advertising industry. Judging from the actions, this approach is beneficial and harmless. ”

"As I said, implantation is a double-edged sword, and there is nothing wrong with the sword itself, even if there is a mistake, it is just the person who uses the sword."

"There is no doubt that there are no thieves in the world and the swordsmanship is amazing."

"And the sword that Mr. Lin brought will definitely be imitated by 100% movies in the future." Speaking of this, he straightened his face and said solemnly, "The Guangzhou Film Department reminds all directors to invest." If you are not 200% sure, although product placement is good, you don't know how to cure the disease. ”

Journalists already get it.

Product placement has reached an unprecedented peak among the world's thieves.

Several major revenue companies are trying to publicize, and it is difficult to think about it. And Lin Xiao, who was brought in, is destined to become the originator of implantation. In the future, there will be a large number of countless disciples to join!

Even the national teacher is not exempt from vulgarity!

The Film Department wants to sound the alarm for everyone, product placement advertising is not omnipotent, the most important thing is the value of the film.

"An artist's move actually caused the Ministry of Film to hold a national press conference...... "A reporter sighed, "How many firsts has an artist tried to do this?" ”

"Hehe, not only that, in the future, every implant will unconsciously think of the world without thieves and Lin Xiao. It can be said that even if he dies and is no longer popular, his name will appear in various search bars and in the minds of all kinds of people! ”

"This is a real name in history, I can't see it now, and in a year or two, product placement will definitely be flooded, and at that time, I am afraid he will be called the leader!"

……

Time passed day by day, and on the twenty-second day, no thieves in the world once again took the lead in breaking through the box office of 150 million!

In 30 days, there are no thieves in the world, and the total income is 230 million!

Heroes, 190 million!

"Giants are in the sky." The film and television industry was shocked, in the first year in China to announce the production of blockbusters, such a terrifying result broke out, how not to shock them!

This magazine is full of praise. The two movies have made a unique start to China's blockbusters, and everyone's confidence has skyrocketed.

A month of promotion, a month of broadcasting, in society, has caused an uproar.

At a university in Shanghai, a senior high school homeroom teacher is roaring angrily at students.

"You think I want to add classes?! It's not for you guys! ”

"If you don't study hard now, what will you do in the future? How old are you? How competitive is it now? If you can't get into a good university, are you going to do it?! Go back and gnaw on the old?! ”

"The efforts of the present are for the happiness of the future! No pain, no gain! How many times have I said it! ”

"Teacher." The squad leader stood up and said cautiously, "Everyone understands, let's start making up the class, shall we?" ”

"That's what it sounds like!" The teacher in his forties took a sip of tea, looked at the students with hatred and sighed, "Those who know me say that I am worried, and those who do not know say what I want." ”

The class was silent, and after a second, a burst of cheerful laughter erupted.

"There are no thieves in the world!" "Hey! Our teacher's surname is Xu, and he will be called Uncle Xu in the future! "Teacher, have you seen it too?" "Teacher, do you eat eggs in the morning?"

All kinds of questions, the teacher also laughed angrily.

"Come on! Hurry up and study, the movie is good, but you can't indulge in it! Turn to page 14 and I'll draw you a few key points......"

An unintentional remark made the tense atmosphere of the class relax a lot.

……

At a police detachment in a city in Hebei, a captain reads the deputy captain's report.

"This time, the first is to train the team through actual combat...... The second is to inspect newcomers...... Here I would like to commend the ...... Ay! I said, "How come this report is so familiar!" ”

"Hahaha!" There is already a laugh below.

A handsome newcomer joked, "Team Zhang, don't you see that there are no thieves in the world?" Deputy Liu's report...... I'm laughing to death! Hahaha! ”

"Keep reading, keep reading, Team Zhang! Is there any below, I hate these robberies the most, there is no technical content at all! ”

Team Zhang looked at it and slapped his thigh, "Hey! There really is! Deputy Liu, this kid! Cutting corners like this! ”

"Haha! Team Zhang, he's going to write a script! ”

"Don't say it, Uncle Li's words are really appropriate."

……

Shandong, an organ within a certain system, is rehearsing a New Year's sketch.

"Seriously, robbery!"

"Hahaha! No, don't line up, I die of laughter every time I get here...... Ouch, I can't straighten my waist. ”

A chubby driver, wooden and said, "IC, IP, IQ card...... Poof! I can't stand it anymore! ”

"Why is this film so interesting, it's so classic. You don't know, now our dean has replaced his black-framed glasses with Uncle Li's gold-wire glasses, which is funny. ”

"Are you sure?!"

"Go and see for yourself, just sit in the dean's room! Talking is now a thief literary fan. Interesting, interesting, I want to laugh again. ”

More are students, these big moviegoers.

In school, now the morning eggs are the fastest to sell, there is no one.

Even if it is a girl, she buys a lot of eggs in the morning.

A local newspaper first reported "There are no thieves in the world, and eggs are peeled for breakfast in a sophomore classroom." ”

Reporter Zhang Lu: In Xiangyang Middle School, the teacher inadvertently saw that more than half of the entire classroom was peeling eggs. The action is the same as Uncle Li's action in the world. ”

"I'm really afraid of teaching a class of thieves." In the camera, a middle-aged woman shook her head with tears and laughter, "There are no thieves in the world, and eggs are also nutritious, but I still advise students not to indulge." That's a stunt. Your focus is on your studies. ”

"This is just one example." The camera shifted to the reporter "In XX City, as far as I know, five out of ten classrooms have similar scenes. The emulation brought by a movie is really amazing. ”

"Phenomenal film." "The first phenomenon." "On the social phenomena brought about by movies." And so on, the major newspapers have made different sounds.

Even, the Guangying Department sent a message to ask Lin Xiao, who operated it personally, to come forward and explain that this was indeed a stunt.

"I don't care if you peeled it off or not, now the whole movie has formed a trend. You have to clarify. ”

"Just say, it's a stunt, nothing else needs to be explained."

One month, the end of the Lunar New Year war, the expected beginning, the unexpected result, countless people were shocked, causing a sensation.

At this moment, after Lin Xiao held the press conference required by the Guangying Department, he returned to Dawn.

He knew that this year's mission was over.

In this film, he got everything he wanted.

Fame, status, power, money. Now he is not lacking either.

All that is missing is to take charge of your own destiny.

Artists, after all, are just acting in other people's plays, and to truly dominate themselves, the Trinity is the best choice.

However, before he could think about it, someone found the door.

Furukawa Twelve, Su Tilt Year. WB, Time Warner's president's sidekick.

"Mr. Lin, meet again, first of all, congratulations on your beautiful victory!" Su Qiannian's small eyes rolled slightly, "In addition, this time, I brought the vice president of Time Warner China, Camuel. Ms. Lee's invitation. ”

"Tonight at eight o'clock, at the Hilton. Please enjoy the light. ”