34 shots, 34 moments.

Switching lights? No, the switch of lenses? Again, no. Superb acting? No, a big investment? Not even more.

However, after watching the two-minute advertisement, Murahiro was already red-eyed!

What is the soul of advertising? Originality! What is the most important thing about advertising? The most important thing is, of course, to make the audience remember you after watching it! If you remember the advertisement, you will remember the manufacturer that advertises!

It is precisely because of this reason that some companies do the kind of advertising that looks very brainless, but in fact, it captures the audience's heart.

Because of the developed TV entertainment, Japan has already put an end to advertisements such as Hengyuan Xiang Brain Platinum in Chinese TV, but people are actually the same whether they are China or Japan, although Japan can't do that kind of short, flat and fast, directly smash your own product into your head, annoying you want to die and can't forget the advertisement. But they are actually just 50 steps and 100 steps with China, and many Japanese manufacturers have turned to use some rather bizarre tricks to attract audiences.

The most haode example in later generations is the weird and joyful, incomparably brainwashing book of satisfying kings.

Although this kind of advertising is also heresy, regardless of the right way or the evil way, in short, what can be remembered by people is the way of the businessmen, and if there is no right way, the businessmen will not mind taking the evil way.

What is the right way to advertise?

That's good advertising, of course. The essence of creativity, the correct three views, the beautiful application of the lens, the plot or situation that touches people, limited to the time relationship, advertising may have all of the above things, but the above, in fact, there is one of them, it is enough to call it an advertisement, two, that is a good advertisement, as for the situation of satisfying three or even four at the same time, it is definitely a masterpiece!

Zhou Xiao's advertisement, the creative aspect is actually very good, using advertising to reflect a certain period of time in a person's life has not been an uncommon idea since a long time ago, but for this advertisement, its real creativity is not here, Zhou Xiao's real creativity in this advertisement is that he used lighting to create a warm silhouette environment, just to the point, very, very prominent point out of the product, if Zhou Xiao in this advertisement is not a silhouette, the picture is not so simple, I am afraid that few people will notice the light. This is the essence of this advertisement!

As for the correctness of the so-called three views, of course, there is no need to reflect any three views in the advertisement, the three views here are just a reference, it is a good advertisement, it must reflect some urging things, and at worst, it must reflect some emotions that make people happy, otherwise you will make a tragedy in an advertisement, so isn't it a fun audience?

Of course, the application of beautiful lenses is not just about shooting, this article says, in fact, the overall picture sense, not how good the picture should be, haode advertising needs to be the most suitable picture, on this article, Zhou Xiao can be said to have taken the four words "promote strengths and avoid weaknesses" to the extreme.

zuihou is the plot, the advertisement is not a TV series or a movie, and there is no need for any strange peaks to abruptly turn into the plot with God, and you don't even need to tell the complete story at all, as long as one or two lines, a scene to bring out the theme. Ten years, a single big boy who eats instant noodles has a gentle and lovely wife, a warm home, and three lovely children. This kind of plot seems simple, but in fact, it just fits the theme and is plump enough, and a few people and a few sets of props in the silhouette show a very detailed and warm enough plot, enough to move everyone watching in front of the TV!

Mura Guang doesn't have to look at the rest of the things, he knows very well that the reward of one million yuan for this competition is none other than Zhou Xiao!

"But until then, there's one more thing to do." Murahiro picked up the phone on the desk, his goal was very simple, naturally it was the subordinate Kitayama who claimed to have seen all the advertisements!

"Kitayama, come here." Murahiro's internal phone was hung up in Kitayama's office.

A few minutes later, Kitayama walked into Murahiro's office.

"You've read it all?" Murahiro asked casually while sorting out the papers.

"yes." Kitayama also replied in passing.

"Are you sure there aren't any ads worth watching?" Murahiro asked again.

"yes, I've seen it all, it's really nothing." Kitayama replied, looking at the tapes neatly placed in front of the player, Kitayama thought that Murahiro hadn't seen any of them.

"Then let's take a look." Murahiro walked out of his desk and pulled Kitayama and said.

"Uh......" What else could Beishan say, so he had to sit down and watch with his boss honestly.

Mura Guang didn't find any superfluous films, and directly stuffed Zhou Xiao's advertisements into the player.

Then, an eighteen-year-old boy known throughout Japan appeared in front of the camera.

And Kitayama, the sweat on his back came down immediately!

"It's Zhou Xiao! Oh, my God! Beishan can be sure that there is no Zhou Xiao in all the videos he has watched before! If there is, no matter what Zhou Xiao's film looks like, Beishan will definitely mention it to Mura Guang!

"Oh, that's it, I forgot to tell you just now, he did submit the manuscript, it's just...... You know, he's a new singer...... As for shooting commercials or something...... "Kitayama's reaction was not unpleasant, he waved his hand and said.

"Isn't the shot good? Is it? Murahiro's face sank but he didn't get angry, and he still sat there and watched the TV commercials start again.

And Kitayama also saw the advertisement with him.

One shot, two shots, Kitayama looked at the constantly switching shots on the TV, his mouth slightly open, his head was a little down.

Ten shots, eleven shots......

"This ...... This advertisement ...... It was taken by Zhou Xiao!? Beishan, who recovered a little, first reacted that he didn't believe it at all, he didn't believe that Zhou Xiao could shoot such an advertisement!

But this thing...... Can it be changed without belief?

The commercials on TV were still playing, thirty shots, thirty-one shots.

Beishan's hands and feet were already cold, and he understood one thing, that is, Zhou Xiao's advertisement was really good and haode advertisement, so good that his sentence just now just proved that he had not seen his advertisement at all.

Finish...... It's over!

As Zhou Xiao's lines sounded, Zhou Xiao's advertisement was nearing the end. Murahiro let out a sigh of relief, and he said, "Even though it's the second time I've seen this advertisement, I still feel very touched, such an advertisement...... If it's not a good advertisement, then what is...... But...... But...... Such a good advertisement, which may bring hundreds of millions of yuan of economic benefits to the company, was almost buried by you! If this kind of thing really happens and is pierced in the days to come, then I think that not only you, but even me, I am afraid that I will also be implicated, Kitayama ...... You...... Confused. ”

"Mr. Murahiro! I was wrong! Please give me a chance! Beishan didn't have any way to refute, he could only bow his head and bow.

"Actually, I gave you the opportunity, from the moment you came in, I waited for you to admit your mistake, but you didn't, until Zuihou saw the coffin, you didn't remember to cry, don't you think this is the right time...... Is it too late? ”

"Yes...... I know! But...... Please ...... no matter what" Kitayama bowed deeply and said sadly: "I still have a wife, I still have children!" Mr. Murahiro! ”

"Wife? Child? If you are not in this position, you naturally do not need to bear this responsibility, but since you are in this position, you are paid as a senior manager, but you don't want to be responsible? Between heaven and earth, how can there be such a good thing for you! ”

"Mr. Murahiro!"

“…… We have a factory in Malaysia that happens to be short of a leader, so you should go there first! Take your wife and children with you, so that you don't be lonely! "As the vice president of the company, Murahiro naturally has the right to assign personnel, not to mention that his reasons for this distribution are very legitimate and reasonable, and you will naturally bear the responsibility for what you do wrong.

Zhou Xiao...... What a genius, this advertisement is estimated to be a sensation in Japan again. Watching Beishan walk out of the office in despair, what Murahiro was thinking about was how to make Zhou Xiao's submission bigger and promote it.