"Strange, there are no fan blades, how does it blow the wind?"

Lin Su's small production team looked at the strange pale green object, and couldn't help but study it all in confusion.

Lin Xu couldn't help but think of Wu Tian's words, he said that people are easy to have inertial thinking, in the consciousness of ordinary people, electric fans must have fan blades, and the wind blows out with the rotation of the fan blades, so when people can't see the storage of fan blades, but there is a wind blowing out, it is easy to feel curious and confused.

This is a good thing, the advertising of bladeless fans can take advantage of people's curiosity that can be easily generated to carry out quick promotion and attract enough attention in a very short time. At the same time, however, this is a problem, because when people focus all their attention on "where the wind comes from", it can make it difficult to promote other features of bladeless fans.

In this case, how to let customers choose a bladeless fan with a price of up to 1,000 yuan, instead of choosing an ordinary fan with a price of less than 100 yuan, this is the fundamental purpose of advertising.

Therefore, in the third advertisement, Wu Tian not only asked to reveal the "mystery" and really push the product to the front of the stage, but also introduced the benefits of bladeless fans compared with ordinary fans, which is too demanding for just a few seconds of advertising.

Originally, Lin Su had a headache for this problem, but she didn't want to be stunned when she borrowed the "script", because the entire "script" was only a thin page, and the brief shooting requirements on it were outlined, but the final focus was only one advertising slogan - bladeless fan. Chinese Patent. Fashion tech. The only one in the world!

Obviously, in just a few seconds of advertising, even if you want to grandly introduce the benefits and advantages of some bladeless fans, it is impossible to complete, so Wu Tian simply shouted the slogan!

CCTV advertising is such an expensive thing, even if Wu Tian is not bad for money, but CCTV is also short of time. Where can you play an ad for a minute or two? A few seconds of small advertising, a slogan is enough, as for what is called bladeless fan, what does the Chinese patent mean, these can be through other channels to further explain the publicity, although the audience of other channels is a little smaller, but the key is to let everyone know the storage of the bladeless fan product, they will naturally learn the details through various ways.

Therefore, although the third section of Lin Su's advertisement is a little more difficult than the first two times, it is relatively easy to shoot, only paying attention to the camera continuing to retract from the ring air outlet channel of the bladeless fan. Then reveal the true face of the bladeless fan, and finally a close-up. Just read out the advertising words, of course, the routine ending is still the logo of Fengyun Electric.

However, what is unexpected is that before the official broadcast of the third advertisement, the secret of the bladeless fan has been spread, especially in the big cities such as Beijing, Shanghai and Guangzhou, which are more closely related to overseas, many people have guessed "where the wind comes from" - because the advertising climax in the overseas market has been officially launched......

*********************************************************************************************************************************************************************

On 7 May, the selection of Hong Kong Island broke the news that the winner of the final competition was not from the old rice with developed science and technology, nor the little devils with developed light industry and small household appliances, nor the Hong Kong Island where the people participated in the most passionate, but the "mysterious" mainland.

According to public statistics, more than 13,000 entries were received for this event, and after screening, there were only more than 1,000 works that engineers thought could meet the two conditions of "safety" and "fan" - some guys designed things are fans, but they are more dangerous than ordinary fans, and some are safe enough, but the air volume is too small to meet the conditions for cooling down, so they were kicked out directly.

In the end, many of the more than 1,000 entries have the same design ideas, and only the first submitted works are selected, and the later ones will not be retained even if they are also original - this is an international practice, and there is no dispute.

The rest were selected by technical experts as the 10 best products. These ten works were sampled by a professional team and placed on the selection table, but it was not surprising that Wu Tian's bladeless fan was selected as the best product - because among all the samples, only this one has the most beautiful appearance, which is naturally welcomed by the layman judges, and its practicality and the standard of mass industrial production are favored by the professional judges!

This is what Wu Tian expected, because among the ten works selected in the end, Fengyun bladeless fan is the only official product, not a test sample, and the appearance is naturally full of several others, and the extension of creativity - industrial design, it has gone through countless tests, and the best number jù has been obtained, and the index of air volume, wind sense and other aspects has reached the most perfect standard, and it is difficult to dominate it!

After the live broadcast, followed by the global broadcast, on May 10, the global advertising bombing was officially launched, and Wu Tian formulated three core market areas, Laomi, Europe, and Japan, and officially began to launch the advertising strategy of bladeless fans.

Needless to say, the US and European markets are the most economically developed regions in the world, and the acceptance of such expensive "high-tech new products" is undoubtedly the highest. As the core prosperity region of the Asia-Pacific region, although Japan Island is now on the verge of economic collapse, the arrogance of the little devils has not subsided......

The momentum of a global advertising campaign was quite amazing, and for a time the ads of bladeless fans could be seen almost everywhere, as if if you didn't own a bladeless fan, then you were behind the times. Especially the news from Hong Kong Island. In turn, it has affected the country. Before the third segment of the domestic advertising plan was broadcast, the concept of a bladeless fan had already spread to everyone.

However, after the people around the world have been whetted enough appetite by advertising, the product has not been on the market for a long time, but the advertisement in the European and American markets indicates that the release time is May 15, but this date is quite stressful for Fengyun Company.

And Wu Tian is also a little anxious about production capacity......

*************************************************************************************************************************************************************************************************************** *************

Originally, it was planned to start full-scale production in early April. Shipments began at the beginning of May, and when it was officially released on May 15, several major market areas could basically be rolled out.

However, due to the problems of the second electrical appliance factory, it was delayed until mid-to-late April before mass production began, although the number of manufacturers increased, the assembly could be completed, but a lot of time was wasted, and the first batch of 10,000 fans had just been produced until the end of the Hong Kong Island competition.

10,000 units is not a small number. But the problem is that if you want to sprinkle it in a market as big as Europe and the United States, it is almost the same as sprinkling pepper noodles!

The worse problem is. Although the product has been manufactured, the process of distributing the goods is not enough time, and it is too late to transport the products to the place in the first place - this year, the freight is really underdeveloped, and it is normal for export items to be piled up in the port for a month and cannot be loaded on the ship!

"Aunt Bai, what did Yang Xiaohui say over there? Can it be shipped out? Wu Tian called Bai Jie and asked.

Seeing that the time was too late, Wu Tianer asked Bai Jie to contact Yang Xiaohui without saying a word, and tried to fly it out by plane - anyway, it was his own airline, which pushed other businesses, and he did not hesitate to send fans.

"Xiaohui said that the air traffic control problem can be solved, but we have a plane now, and we have to transport parts, so we can't be busy." Bai Jie said.

"Well, then find another airline, let's charter a flight!" Wu Tian said categorically.

"Uh, Xiaotian, it's not a good deal......" Bai Jie couldn't help but say.

This is the truth, you must know that Fengyun Company currently needs to ship only 10,000 products, and the more important problem is that these 10,000 pieces are not shipped to one place. That means several planes, or multiple takeoffs and landings, which is too expensive!

Although it is said that the bladeless fan is definitely a profiteering product, the overseas price set by Wu Tian is the lowest version of the price of 199 US dollars, and the shipping price to the agent is 160 US dollars, compared to the manufacturing cost of only more than 20 US dollars, this is definitely a huge profit.

However, this does not calculate the cost of product promotion, as well as the additional transportation costs - even if they are their own companies, but the accounts between several companies are independent, and on the whole, the pre-promotion of the product has already spent hundreds of millions of yuan - of course, this is talking about RMB. In terms of transportation, if calculated according to the standard of this air freight, at least one fan will increase by more than 20 dollars! How much profit can be left in the end of this project?

"What's the solution?" Wu Tian said helplessly.

"If it really doesn't work, the release date will be postponed by half a month." Bai Jie said.

"No, you can't bounce tickets for new product releases, otherwise the consequences will be very strict." Wu Tian said.

"But charter flights for delivery, this is not a long-term solution." Bai Jie said.

"It won't take long," Wu Tian said, "I have already explained to Biao Zi a while ago, let him get a few more planes back, and things will be easy to handle at that time." ”

"Hmph, when is that going to be? When the plane is shipped back, I am afraid that the acquisition of the second electrical appliance factory has also been completed, and our production capacity has also kept up. Bai Jie chattered.

*************************************************************************************************************************************************************************************************************** *************

The acquisition of the second electrical appliance factory is indeed almost complete.

Last time, after Wu Tian's request, Bai Jie personally called to communicate with Secretary Song, and Secretary Song was immediately furious.

Secretary Song was angry, but it was not Bai Jie. It is the mayor of the city who is in charge of this acquisition. You must know that at the secretary's office meeting presided over by Secretary Song. He clearly instructed the city to do everything possible to restart the acquisition negotiations with Fengyun. Mayor Zhang implemented Secretary Song's request very seriously. Immediately restarted negotiations with Fengyun Company, but put forward a large number of conditions that Fengyun Company could not accept at all, which is not clear that it is obstructing the acquisition of the second electrical appliance factory?

For Mayor Zhang, this can be said to have many benefits, even with his qualifications, it is not enough to take over Secretary Song's class, and at the same time, even if the acquisition work is blocked again. The workers of the No. 2 Electric Appliance Factory made trouble again, and they may not be able to shake Secretary Song's position, but once they make trouble again, once Secretary Song's plan to move closer to that side cannot be achieved smoothly, it will be a great thing for Mayor Zhang.

You must know that Secretary Song is now tantamount to breaking with the faction, if he can't get close to Liu Wencheng's side and can't do practical things for that side, then he will be equivalent to becoming a rootless tree, and he, a strong secretary, don't want to continue to be strong. With the support of the faction, he naturally has a way to overpower him. It's not bad to be a strong mayor for two years.

Mayor Zhang held such a plan, put forward a lot of calculating, insincere conditions, really caused the dissatisfaction of Fengyun Company, this can't help but be happy that this acquisition is probably over here, but I don't want Secretary Song to suddenly turn around and arrange for the Light Industry Bureau to directly start organizing the bankruptcy plan of the second electrical appliance factory!

Draw from the bottom of the kettle!

I have to say that Secretary Song is very powerful, don't you Mayor Zhang want to negotiate conditions with the second factory of people's electrical appliances? Isn't it dependent on the fact that the second electrical appliance factory still has zài and production capacity? Then let's go bankrupt first, and then sell the equipment and land, and wait for Fengyun Company to "acquire" these assets at a high price, and then people only need to recruit the old workers back, and don't they still have the production capacity immediately?

It is nothing more than a government-led overall plan, and a market-led plan on the surface, but in fact, it simply throws all the blame on the government - you must know that once you go bankrupt directly, without first looking for a good receiving unit, then the burden of old workers, especially retired workers, needs to be fully borne by the government, and there is no way to transfer the burden to the recipients.

The surname Song is crazy!

When Mayor Zhang heard the news, he couldn't help but be furious. You must know that Secretary Song has always hated the most is the collusion between officials and businessmen to annex state-owned assets - although his practice cannot be said to be annexation, but at least it also hurts the interests of the public, he could have used the power of the city to suppress Fengyun Company a little more and bear a little more losses, but in this way, all the hardships fell to the city, and Fengyun Company just picked up a big bargain, which is not Secretary Song's consistent style!

Could it be that the surname Song really took refuge over there completely, and did not hesitate to take a single step for the sake of the interests of that side?

But you can't push me into the pit even if you don't hesitate to do anything!

You must know that the last time the workers besieged the city government, those who understand the inside story know that it is the responsibility of Secretary Song, but on the surface, the main responsibility is on himself, the number one in the government, if he sells the factory this time, but he makes the government lose so much, then he has to bear a lot of responsibility?

- You must know that Secretary Song did not come out by himself this time, but commanded the Light Industry Bureau to take the lead to make trouble, which is his own subordinate unit, and the leadership responsibility is borne by himself!

This surnamed Song is too powerful!

Mayor Zhang actually had a deep understanding of this, and this time he also saw that Secretary Song had no one to support him for the time being, so he jumped a little, but he didn't want to be photographed back to the prototype immediately - some wrist abilities have nothing to do with the background. Poor Mayor Zhang hated it so much that he finally had to go to Secretary Song to admit his mistake and said that he would renegotiate with Fengyun Company. Needless to say, people's early orders. As for the acquisition model. There is no public-private partnership, and the second electrical appliance factory is simply packaged and sold to Fengyun Company as a whole......

As a result, the bankruptcy plan of the second electrical appliance factory was soon introduced. After accounting, after the assets and debts of the No. 2 Electric Appliance Factory were offset, Fengyun Company only paid 1.5 million yuan to the city, and then pocketed the No. 2 Electric Appliance Factory. However, the debt of more than 4 million yuan borne by the No. 2 Electric Appliance Factory was borne by Fengyun Company.

This number is very impressive, you must know that this is a company that once created tens of millions of annual sales. Large factories with millions of profits are now in such a situation.

However, no one questioned this acquisition figure, because the old workers in the factory all knew that the current situation in the factory, let alone more than one million, was to make money in the city, and there was not necessarily a second one willing to take over, because the factory was actually insolvent!

After Zhang Zhixing left, there was a period of high morale in the factory, especially after the trouble. Fengyun Company promised to open the market outside the three provinces to the second electrical appliance factory for free, and the director of the factory Ji applied for a large amount of funds from the city. A large number of equipment was built, ready to expand the scale and expand the national market, but they didn't want to end dismally, so the factory was burdened with a large amount of debt, and this has become the root cause of the collapse of the second electrical appliance factory.

If it was a few years ago, the assets in the factory might still be worth a few dollars, but now that the electric fan industry has fallen into a trough, these devices are worthless! While Renfeng Fengyun Company is willing to bear the debt, it also pays back 1.5 million yuan to the city, which can be said to be a pure friendship donation......

Therefore, none of the workers in the factory felt that the factory was losing money, but they were full of energy and excitement, because they knew that the era of the second brilliant electrical appliance factory was coming soon......

*************************************************************************************************************************************************************************************************************** *************

In mid-May, the bladeless fan was launched on the global market as scheduled!

However, the supply is too tight, and only more than 30 sales locations were finally set on May 15, not to mention ordinary shopping malls, that is, in the European market, it would be good for a country to have a shopping mall to sell goods, and even some underdeveloped Eastern European countries did not even have a sales point.

But the more the supply cannot be guaranteed, the more popular the product is!

The first batch of 10,000 bladeless fans sold 70% on the first day of sale, and then, some sales points that were slightly sluggish immediately turned into fragrant dumplings, and some people even ran across the country to grab the goods.

On the third day, the bladeless fan actually entered the black market, and the price went from $199 to $300 at once, and even if you have money, you can't necessarily buy it......

When the news reached the capital, Cai Jinwen was very excited, knowing that the product sells quickly, which means the success of the advertisement in a certain way. There are too many successful advertising cases of Tianlei company, but this time is different from the past, this is the first time that Tianlei company has gone to the world in an all-round way, a big plan on a global scale, this success is extraordinary.

However, Mr. Cai was not happy for a while, and was splashed with cold water by Wu Tian: "How many products are these?" Into the black market? That's not for home use, nine out of ten guys want to take it apart to see how the bladeless fan comes from and how it is designed......"

"Uh......" Mr. Cai couldn't help choking and was a little unconvinced.

"Hehe, the key is the sales of the next batch of goods, in order to show whether the advertising plan is successful or not." Wu Tian said with a smile, "First of all, we can't treat the bladeless fan as a new and exotic product, we must make it clear that this is a normal daily electrical appliance, and we must ensure that after the fresh period, consumers will choose to buy, which shows that our advertising plan has been successful, otherwise so many efforts in front of it will be in vain." ”

Cai Jinwen nodded again and again when he heard this.

As an advertising person, he can even be said to be the earliest group of veterans in the domestic advertising industry, and the current leader in the domestic advertising industry. Cai Jinwen's concept is also slowly changing. It has begun to move from purely advertising as a business. Shooting advertisements just to make money, and I started to think about how advertising can help businesses. A good advertising company should put its own position on the status of the enterprise to think about the problem, choose the best plan, and help the company get the best results and long-term development at the lowest cost!

In fact, this is also related to the current business model of Tianlei Company, because today's Tianlei Company is more in the establishment of long-term cooperative agency relationships with large enterprises. Supporting the long-term development of the enterprise is closely related to the long-term interests of Tianlei Company......

As Wu Tian said, the early advertising only laid the concept of bladeless fan, and now the product has just been listed, but it is in the fresh period, and it is normal for the advertising effect to be good, and to maintain this effect for a long time, it requires the real strength of the advertising company......

"Well, it's almost time. Lao Cai, go. Come out with me for a walk......" Wu Tian looked at the clock hanging on the wall and smiled.

"Where?" Cai Jinwen couldn't help but ask suspiciously.

"You'll know when you go, hehe......" Wu Tian smiled and raised his feet and left, but he didn't want to just open the door of the office and see Lin Xu standing outside the door.

"You came just in time, come with me, haha......" Wu Tian smiled and pulled Lin Xu away, regardless of whether there was anything else to do, he went straight down the office building and sat in a Cherokee that was already waiting at the door.

*************************************************************************************************************************************************************************************************************** *************

The northern suburbs of the capital, a piece of army. Before the incident, the security personnel finally raised their hands and let them go after asking for instructions by phone.

"Tianshao, where is this going?" Cai Jinwen turned back from the co-pilot and asked Wu Tian worriedly.

"Hehe, I'm afraid I'll sell you?" Wu Tian smiled and said, "You are not as good as Mr. Lin, look at how calm Mr. Lin is." ”

"I'm afraid you'll sell me." Lin Xu said with a wry smile.

This Wu Tian is really speechless, he usually puts on a shelf, like a mature and steady little adult, but who knows that he also has a childish side, just now he pulled himself out without saying a word when he met, but he was killed along the way and didn't say what he was doing, and in a blink of an eye, he actually pulled himself to the army. What do you call this?

"Hehe, don't worry, it's just a matter of selling Lao Cai, I won't be willing to sell you." Wu Tian said with a smile.

Lin Su couldn't help but choke and blush, and suddenly didn't know how to answer the stubble - being molested by a little kid, what can you do? It's not beating, it's not scolding.

Fortunately, at this time, the car stopped, Wu Tian had already pushed the car door and jumped out, so that Lin Xu didn't know whether the sentence was intentional by Wu Tian, or whether it was purely a child's unintentional words, so he hurriedly sorted out his feelings, and also got out of the car, but saw that Wu Tian had already stood with a few people, and was talking about something. In front of them, there is an airport runway.

Apparently, this was supposed to be a military airfield. But what did Wu Tian do when he went to the military airport? Why do you have to pull yourself along? Lin Su thought suspiciously, and walked towards Wu Tian and the others with Cai Jinwen.

"Third brother, let me introduce you to ......" Wu Tian saw Lin Su get out of the car and said with a smile.

"No need to introduce, Sister Lin, who doesn't know you......" A young man in a military uniform next to him interrupted Wu Tian's words, and shouted with a smile on his face, "Sister Lin, you are my idol......"

"Go, go, go, go while playing, how old are you, are you embarrassed to call Sister Lin?" Wu Tian unceremoniously pushed Gao Yang in military uniform away, this guy doesn't study well now, he has a few spare money in his hands in the past two years, and he has a lot of side with the entertainment industry, the last time a few people gathered, this girl also brought a little star out, but she didn't want Liu Xinyu to go too, so she immediately arrested him and reprimanded him.

"Sister Lin is everyone's idol, what is Sister Lin called?" Gao Yang shouted unconvinced.

"I want to call Mr. Lin!" Wu Tian said seriously, "Mr. Lin, let me introduce you, this is Third Brother Bai, this is Brother Fang, this is Gao Yang, a bastard boy, just ignore him!" ”

Lin Xu didn't pay attention to it, and nodded hello to everyone while following Wu Tian's introduction, but at the same time, he was even more curious about Wu Tian's identity, among the three in front of him, even if he was the youngest, Gao Yang, who was the least to be seen by Wu Tian, also had the rank of major on his military uniform.

"Hehe, okay, it's almost time, Yoko, you go and ask, see how long it takes? It's not a problem to be here and wait all the time. Fang Junsheng raised his wrist to look at his watch and said with a smile.

It's already mid-May, and although the weather is not hot, it's really not a pleasant thing to be basked in the sun in this open place at noon, and it's a shame that these sons can bear it.

Gao Yang immediately walked away a few steps and took out a walkie-talkie, but before he could start talking, he raised his eyes and looked at the sky, shouting, "Coming, coming......"

Lin Su couldn't help but follow everyone's gaze curiously, but saw that in the distant sky, there were several black dots flying, and the faint roar of the plane was getting louder and louder......

[Bow and thank you for the reward of helpless 001!] 】

[At the beginning of the month, ask for a monthly pass to cover your shame! ] (To be continued......)