Chapter 1341 of the main text!

Next chapter

At 2:00 p.m. California time, the Fruit Company's fall launch event was held as scheduled.

In the blue-themed press conference hall, a ceiling version with a height of more than 30 meters uses large-scale holographic projection technology to project a dazzling star effect. Many reporters and people in the science and technology circle walked into the hall and were immediately attracted by this shocking scene! Although holographic projection technology is not a new technology, it is the first time that it has been used as a decoration for the hall of the press conference!

The event was spacious, with a total of 12,000 seats. Visual attendance is more than 6 percent. These people are almost all the top elite frontiers in the current technology circle.

On the spacious stage, a huge LCD screen comparable to an IMA screen acts as a background, and at this moment, it is pure black, just a simple pure white fruit logo is placed, which is obviously simple and pure.

For more than ten years, the logo of such an apple that has been bitten has become the most sacred symbol in the minds of technology fans around the world, especially fruit fans.

At two o'clock, Cook, wearing a black T-shirt and blue jeans, walked briskly from the side of the stage to the applause of the audience.

At the same time, countless flashes began to flash desperately, and various video recording equipment, large and small, also began to work at the same time. The convenient network makes it extremely easy to broadcast a live broadcast of a press conference, and only a small mobile phone is needed to easily post the live situation to the network for people all over the world to see.

Cook took center stage and greeted the audience with a smile.

"Hey, everyone, we meet again, I'm glad you can come to participate in this fruit company's autumn new product launch, we have prepared some novel toys for you, I believe these will definitely interest you......"

A casual opening remark won bursts of applause from the audience. This model of the fruit company's press conference has gradually become popular among the people, including technology companies around the world when they release new products, they like to follow this model.

Next, Cook spent nearly ten minutes or so reviewing some of the characteristics of the previous generation of fruit products, as well as the opinions and suggestions put forward by fruit fans and some users since the launch. Seeing that he had said almost that, Cook finally threw out today's blockbuster product.

"I know that some people are always criticizing that fruit has always lacked new ideas in recent generations of products, but I believe that the new generation of fruit mobile phones will definitely make you change this view. My colleagues and I have been trying out this phone all this time, and I have to say, it's really a great product, the best fruit phone I've ever used. It is, Fruit 7! ”

With Cook's words, the picture on the big screen suddenly switched, and the front picture of Fruit 7 was displayed on it!

With the appearance of this picture, there was an immediate burst of exclamations below. Judging from the pictures alone, this generation of Fruit 7 has indeed changed a lot, compared to Fruit 6, the corners appear more square, the design is more concise, and more importantly, the iconic HE key is gone!

The reason why these people exclaim is also because of such a reason. Because there have been rumors before,This generation of fruit mobile phone,Will cancel the design of the HE key,But rumors are rumored after all that the key has become one of the iconic designs of the fruit,Want to cancel,It's not a simple thing!

And now, the news has actually been confirmed, which can be said to be a big deal for fruit fans and technology enthusiasts around the world!

"As you can see, the biggest change in the fruit 7th generation mobile phone is the cancellation of the HE button. Many people may worry that such a design will cause some inconvenience, but I would like to warn you that there is no need to worry about this problem at all. Because, we have added a more cool function to this generation of fruit machine, that is, the iris recognition function......"

Next, Cook began the introduction of this fruit 7 mobile phone in the midst of everyone's exclamations.

As he said before, this generation of fruit mobile phones has indeed made great changes in design, in addition to the addition of iris recognition technology, there are many new features, such as a clearer 4K screen, dual camera design, and a new generation of flash charging and wireless charging technology and so on. Compared with the upgrade of the 6th generation, it is really more than a little bit!

At this time, many fans who watched the press conference were already very excited, and they posted news on Twitter that they couldn't wait to buy such a product!

At the press conference, Xiao Ran watched Fruit introduce the various new features of this generation of mobile phones, and couldn't help but sigh in his heart, the depth of Fruit's efforts on this generation of mobile phones really exceeded his previous expectations!

According to the previous style of the fruit, it will never add so many new functions to a generation of mobile phones, especially some can even be regarded as black technology. Even this time the fruit mobile phone has also put together the hardware, not only using the faster A11 processor, but also the unprecedented memory of the mobile phone, to achieve the category of 4GB, directly with some flagship mobile phones of Android! You know, with the ease of use and smoothness of iOS, it actually doesn't need such a large memory. Fruit said this, which means that they have also been pulled down by the hardware war of Android!

"The fruit has put so many big moves in a row this time, it seems that it wants to turn over at once." Xiao Ran looked at Cook's introduction on it and said with some emotion.

He looked at his Twitter again, there were many reports from foreign counterparts, as well as some comments from netizens, all of whom were praising the perfection of this generation of Fruit 7 without exception.

However, the fruit's ultimate is not finished.

When Cook finished introducing the two mobile phones, Fruit 7 and Fruit 7P Lu S, he paused for a moment, and then turned to another topic.

"There's a concept that's been very popular in the tech world lately, and that's VR technology." At this point, Cook paused.

When the media and people in the technology industry heard him say half of this, they were stunned at first, and then immediately became collectively excited!

vr！ Fruit is talking about VR! Fruit mentioned VR at their launch!

What does this mean? Is the fruit going to come out with its own VR equipment? This is great news!

In an instant, thunderous applause rang out at the press conference!

Cook watched the reactions of everyone in the audience, and his face showed a look of satisfaction. He is very happy to see the reaction of these people, because he himself is really very satisfied with the products of this generation, and in his opinion, the reaction of these people is completely expected!

"Okay, it looks like you've guessed what I'm going to say next. That's right, VR technology has become more and more mature and has come into our lives, and fruit companies also attach great importance to this technology. We have seen that there have been some manufacturers before, launched some VR products, many people complain about why Fruit does not come out with a VR device, but I want to explain to you that Fruit does not want to launch VR equipment, but wants to spend more time to provide everyone with a perfect experience of VR products, after all, not many people are willing to experience a bad VR product. ”

Cook said this, turned to face the big screen, waved his hand, and the screen suddenly switched, showing several VR products that are currently on sale. Although the logos have been removed, the people present are all technology professionals, so you can see at a glance what company makes those products.

"Now the VR products sold on the market are roughly divided into several kinds, the most common is the VR box, which is also matched with the ordinary VR glasses used by smartphones, to be honest, I don't think this is a VR product, because it is almost simply two magnifying glasses in front of the mobile phone screen, in addition to allowing you to watch a little closer, so that your eyes dry faster, there are almost no advantages."

Cook shrugged his shoulders and said to a product on the big screen.

The logo of that product is hidden, but everyone can see that it is a new VR product launched by Sanbang Company. Many reporters who saw this scene at the scene chuckled, only a few reporters from Bang Country had a somewhat ugly face! They wanted to protest on the spot, but unfortunately this was in the territory of the United States, and if they dared to do so, they would probably be thrown out of the venue by the security guards in minutes.

As Cook spoke, the product on the screen was marked with a large red cross.

He continued: "Another VR product is a device connected to a computer, with the help of the high performance of the computer, to generate high-quality images, I have to say that this is a good idea, but the result of this, while obtaining high image quality, at the expense of portability, I think no one wants to always drag a long line behind their head, that looks too silly." ”

Cook's words once again drew a burst of laughter from those below. The product on the screen is the new Vive launched by the ham sausage company, a VR product that claims to be the most advanced in the world. However, poor portability has always been its weakness. Cook hit this product mercilessly, presumably at this moment, the executives of the ham sausage company must not look good.

"The third type is an all-in-one machine, and I have to say, it's a great solution. But unfortunately, under the poor system, this idea is very limited, and we see that the actual use of this kind of machine is not very ideal. Cook said.

After rejecting three different types of products in a row, Cook finally threw out his theme for today, a brand new fruit VR device.

"It is precisely because we see the shortcomings of these devices and strive to dedicate a better VR product to everyone, and with the joint efforts of many engineers in the fruit company, we have developed this epoch-making product, Fruit VR!"

With Cook's words, a pure white VR device appeared on the big screen simultaneously! The design of the appearance is full of a sense of science and technology, and as soon as it was unveiled, it caused a burst of exclamations from everyone!

"As you can see, this is a new VR device, and it's unlike anything else on the market right now. It's not just an all-in-one machine, but also a device that can contact and communicate with your phone at any time, and now, I'm going to ask Hank, the engineer of this device, to come to the stage to introduce its magic, believe me, it's really a great product, you'll love it! ”

Cook said, making an inviting gesture to the audience, and at the same time, a big fat man up to two meters tall walked onto the stage, it was Hank, a senior engineer at the fruit company!

As soon as Hank took the stage, he immediately attracted a round of applause. Like Cook, Hank is a veteran of the Fruit Company's press conference, and these people are no strangers to him.

"Hey guys, I'm going to introduce you to this fun new toy. Wow, I'm really looking forward to it......" As soon as Hank took the stage, there was a casual and humorous American introduction, which enlivened the atmosphere of the scene very well.

Cook walked off the stage of the press conference, found a place to sit down, looked at Hank on the stage with a relaxed expression, and introduced Fruit VR. At the same time, by his side, his assistant was reporting to him the latest reaction from the outside world.

"Mr. Cook, judging from the real-time data collected and summarized on the Internet, the praise and popularity of our newly launched Fruit 7 mobile phone are 17 percentage points higher than that of the Fruit 6S series, and the network response is good." The beautiful assistant reported with a smile.

"Oh, that's great news." Cook said with a smile.

He is still very confident in this generation of fruit mobile phones. The previous 6 and 6S generations of fruit mobile phones, sales are not very optimistic, the reason for this, of course, there are factors such as the homogenization of mobile phone functions, but the most important thing is the lack of key innovation. This time the fruit 7,Cook is determined to make some heavy changes,The more important ones include removing the HE key and adding dual cameras,And iris recognition, etc.,Although these are not new technologies,But at the same time, so many technologies are added to a new mobile phone,For fruits,It can definitely be regarded as a very sincere approach。

And now, the reaction of the market has also confirmed the correctness of his approach. Cook is now sure that this generation of fruit phones will definitely have a good sales performance.

"Oh yes, how about the press conference of those two companies in Huaxia?" Cook asked casually.

"For the time being, I haven't received any news from the scene, and the previous report said that the press conference of the two companies in Huaxia seems to be for some reason, and it seems that it has just begun." The beautiful assistant said with a smile.

"Oh? Postponed? The Chinese people's concept of time is really poor. Cook said with a smile and a shrug.

"Mr. Cook, I don't think they've had a bad sense of time, but they've found their own fatal mistake. I guess they've been stunned by our new phone release by now. The beautiful female assistant said with a smile.

Hearing her words, Cook laughed too.

However, before the laughter could be heard, the latest Fruit 7 phone in his pocket rang.

Cook took out his mobile phone, and the call prompt on it showed that it was Ou Yuwen, the general manager of the Greater China District, calling.

"It's Ou's call, it seems that he should have told us about the press conference." Cook raised his phone and said with a smile.

The phone was connected, and Cook greeted Ou in a relaxed tone.

"Oh, what's the matter?" Cook asked with a smile.

"Boss, you'd better take a look at the press conference of Huaxia Xiaomi Technology right away!" On the other end of the phone, there was an unconcealed shock in Ou Yuwen's voice! (To be continued.) )