On the afternoon of the fifteenth day of the first lunar month, Wu Tian rushed to the mall, sat in the living room of Bai Jie's house, and chatted with a group of people.

Wu Tian first listened to the general operation of the company last year, and then Lin Junming mentioned that Huatian Beverage was preparing to launch a new project after the New Year, and after listening to it, Wu Tian said directly: "Uncle Lin, the health care products market is a good market, but now the market is chaotic and disorderly, all of them are full of fakes, and if Huatian enters now, it will cause some adverse effects on Huatian's reputation in the future......

Since the end of the eighties, the domestic living standard has gradually improved, from eating enough, to eating well, and then to eating out of health, health care products came into being. From the beginning of the good turtle essence, dog treasure, to a variety of nutritional and health care liquids, it has been quite prosperous.

In the early stage, the health care products that were exaggerated by Yan zhòng and were even much more useful than taking medicine attracted the attention of countless people under the powerful advertising campaign, which was tantamount to a cash cow and produced rich profits for those pioneers in the industry.

Except for those slightly larger brands, the products produced by those small workshops can make a lot of money by investing tens of thousands of yuan, and even jokes spread that a person sells turtle essence, and a king makes soup, and he has been selling it for five years, and that one is still in the soup pot......

Growing up in this situation is naturally not a health industry, and almost none of the first batch of health care product brands have survived for a long time, and even some well-known big brands that are currently booming have also died out in the market rectification a few years later.

However, the health care product market has also cultivated several big brands in later generations, such as Wahaha, which relied on hundreds of thousands of loans. It was developed first into children's health products - "eating is fragrant". And then a health supplement was seized. Later, it changed from gold to white gold. And make a lot of money......

Therefore, for Lin Junming's health care product market, Wu Tian first considered not how much money this thing could make, but first of all the health care products in the market today are almost all fake products, and when the market is reshuffled in the future, it will affect the reputation of Hao Tianyuan Beverage.

"Xiaotian, this market is very big, I asked the company's people to investigate. It is expected that in the next few years, the scale of this market will reach at least hundreds of millions or even billions, and it is a pity that we do not participate in it......" Lin Junming said unwillingly.

"Hehe, I didn't say I wouldn't participate, I just said that this project can't be done in the name of Huatian or Tianyuan." Wu Tian said with a smile, "This is purely a money-making business, and now the market is not standardized, so it is easy to do." Make money quickly, but once the market is regulated in the future. It doesn't have to affect the brand's reputation. ”

"Then let's rebuild a brand and build a new company?" Lin Junting said.

"yes, that's it." Wu Tian said with a smile, "The new company should not have direct contact with Huatian and Tianyuan, and maintain independent operation, including sales channels and everything, and do it alone, even if there is trouble in the future, it will not cause a bad impact." Wu Tian said, "Well, there is also the fact that the product must be strictly controlled, and a good principle must be remembered, that is, there can be no health care effect, but there must not be any side effects, even if it sells tap water, it must not be poison." ”

"Hey, how can it be poison...... Lin Junming grinned.

Wu Tian stared at Lin Junting with a straight face, and only saw that Lin Junting also nodded with a straight face before giving up - this is not that Wu Tian is overly cautious, but there are actually a lot of so-called health care products that contain toxic side effects in recent years......

*************************************************************************************************************************************************************************************************************** *************

With Wu Tian's approval, Lin Junming was full of joy.

Because in the past two years, the development speed of Tianyuan Beverage Factory has begun to slow down, there are two Coke in China, a Jianlibao has a strong momentum, and some local brands have also risen, the market competitiveness is increasing, the competition in the high-end beverage market is becoming increasingly fierce, Tianyuan's development speed has stagnated, and there has been no expansion of production scale last year, Lin Junming is also anxious about this.

Compared with Lin Junming, Fengyun Company's development speed last year was still good, mainly because of the launch of the bladeless fan project, which created a lot of huge profits, and more importantly, because of the bladeless fan and opened up the international market channels, Fengyun Company's other products have also gone abroad. With the advantage of cheapness, Fengyun's air conditioning products have seized a place in the European and American markets, and the Walkman is not limited to the Southeast Asian market, which provoked SONY to jump out and fight a lawsuit with Fengyun - but this lawsuit is only afraid that they will be difficult to win, after all, when the head production line agreement was signed, it also deliberately joined a Fengyun company can use these heads to produce Walkman products......

And Huatian food, last year's achievements are not small, the main reason is that the country has completely canceled the unified purchase and sales of grain and oil, the price of grain and oil in the market has risen as much as doubled, originally only a little profit, and even when the price of some raw materials is high, it can only maintain the flat ten-mile edible oil, and the profit ratio has increased to more than 40 percent!

And Huatian's ham sausage products last year was not satisfactory, with the province successively launched several ham sausage factories, Huatian's market share has also shrunk a lot, even if the capacity of the entire market has increased, but Huatian's production capacity has not increased, which is inevitably depressing.

"Xiaotian, I heard that you want Jia Ming to prepare to do something to the Lin Meat Products Market?" Chang Tianhua asked. stole a glance at Lin Junming.

"It's not purely against them. This time, my plan is to train Huatian Meat Products Factory to become the largest in the country. Even the only large-scale meat product brand manufacturer will inevitably have some struggles, and the Lin family can only be said to bear the brunt. Wu Tian said directly.

"The only one in the country?" Chang Tianhua took a breath when he heard it, Wu Tian, this kid has always been so unexpectedly surprised.

"Hehe, don't say I'm going to monopolize, this market was originally developed by us first, why should they follow the trend and take advantage of it as soon as they see that our business is good?" Wu Tian said with a smile.

"Little God. I don't usually take care of the meat factory, but I still pay more attention to the market situation. Bai Jie interjected, "Don't say that I hit you, if you want to monopolize this market, it's not so easy, several prefectures and cities in the province are involved, and those fields are all state-owned factories, with government support, where is it so easy to swallow them all?" ”

"State plants, this is their advantage. It is also their weakness. Wu Tian smiled slightly and said. Hehe, don't worry too much, this matter can't be done in two sentences, at least it will take three or two years to achieve good results, hehe. ”

Hearing this, Bai Jie and Chang Tianhua put down their hearts and let him toss.

However, they didn't expect that Wu Tian said that it would take three or two years to complete it, but the Lin's Meat Products Factory would collapse after only two or three months......

*************************************************************************************************************************************************************************************************************** *************

"The Lin family has developed quite rapidly in Jiangsu and Zhejiang in recent years, and now the scale of the machinery factory they have mastered has reached 2 billion, once we start here, if they come to support, the problem is also quite troublesome......," Jia Ming said. =

"Hehe, the scale of the Lin Family Machinery Factory is large, but it is not the industry of the Lin family, and their share in it is not high." Wu Tian smiled, "Well, you don't have to think about the problem over there, let's put it this way, even if they take the next step and turn over some financial support, it will definitely not be too much, millions of dollars ago will be in the sky, how about it?" ”

"If that's the case, then it's absolutely fine." Jia Ming patted his chest and said.

"Okay, let's do it, and do our best to get rid of them." Wu Tian said with a smile.

"I'll go and contact Mr. Song later, and the war will officially start after the first month!" Jia Ming said.

"Hehe, I don't need Lao Song for this operation." Wu Tian said with a smile.

"Huh? If you don't need Mr. Song, how can you do it? Jia Ming was stunned, you must know that he and Wu Tian had planned this operation, and it was to be carried out through Song Zhuyi, but he didn't want it to come to an end, but Wu Tian wanted to change the plan?

"You go to the capital, go to Lao Cai, and ask him to introduce you to a CCTV leader." Wu Tian smiled, "Well, you know 3.15, right? When the time comes, CCTV will have a party, you go and hand over Lin's information, and all the problems will be solved. ”

"Uh......" Jia Ming still looked a little confused, and seemed to be very disbelieving in Wu Tian's words.

This is really normal, because this year is the first year of the 315 Gala, and the powerful lethality of this CCTV platform Gala has not yet been revealed, and ordinary people naturally can't believe it.

However, Wu Tian knows very well that in this era of rampant counterfeit and shoddy products and cardboard and leather shoes all over the street, in this era when TV is full of advertisements touting how good the products are, but there is no black program, the influence of such a negative report can be far more important than what is the selection of famous brands, the selection of excellent provinces and excellent provinces, and it is easier for people to believe the "truth" above.

It's just that this fake anti-counterfeiting party was not cracked down on until more than ten years later, and the leader who created the era of CCTV hegemony is preparing for this party that makes him popular at the moment, and is waiting to usher in the peak of his life......

"Akiko. But don't forget. There is no shortage of etiquette. It doesn't matter if it's public or personal, but don't go directly through your hands, find a follower, understand? Before Wu Tian left, he said another word of advice to Jia Ming......

*************************************************************************************************************************************************************************************************************** ********************************************************************

"Bastard, what the hell is going on? Don't even say hello? We spend millions of dollars a year on advertising, and we throw it away in vain? ”

Lin Junting shouted angrily.

After seeing the party from yesterday. Mr. Lin has already dropped four teacups and two ashtrays, and when he was eating breakfast today, he even dropped the plate, but he still couldn't stop the anger in his heart.

It is no wonder that Mr. Lin is very popular, as soon as this party is broadcast, it is a rather severe blow to the reputation of Lin's ham sausage, even if the impact of the party is limited, it can't withstand so many people to watch it, and if it is not good, it will lead to a shrinking market - for the increasingly fierce competition in the meat products market. As soon as the sales volume here shrinks, the market share will be snatched up by other companies immediately......

It was easy to survive half past eight. Mr. Lin finally dialed the phone number of an advertising agency in Beijing and began to communicate about this matter - you must know that Mr. Lin has always considered himself a big customer of CCTV, and he spends millions of dollars a year on advertising, but he was not greeted by anyone, so he sang black, how can he swallow this breath? Mr. Lin, who has always liked to do things in a relationship, can't say that he is angry and wants to find trouble.

But after a long day of busy coordination, there was no result at all, and the news from the advertising agency was that CCTV was very resolute, claiming that Lin's problem was conclusive, and the exposure was completely reasonable and legal!

Lin Junting was so angry that he almost fainted, he was in business these years, and there was no problem with that? Is the ham sausage factory just adulterated with some sick and dead pork? The proportion of the quantity is not much, what is the problem of strict zhòng? Besides, there is basically no way to avoid this problem, I don't believe you to investigate and investigate other ham and sausage factories, except for Huatian, they have their own pig farms and pig supply chains, and other manufacturers are all long-distance trafficking of pigs, and how many people can not die during transportation? Everyone is doing this, why do you have to report on the Lin family?

Poor Mr. Lin is angry, the question is that with his ability, where can he win CCTV? I can't say that I can only call the boss behind the scenes, Ni Dashao, and ask him to coordinate with CCTV to try to find a way to make up for the impact as soon as possible, while he is busy trying to appease the market and minimize the loss - because after the party, the company's phone rang non-stop that night, and the next day there were agents who directly pulled the goods to return the goods!

As a result, there was another spectacle in Yunan, the trucks of the brigade transported Lin's ham sausages to Lin's Meat Products Factory, lined up in a long line to return the goods, and then immediately went straight to Huatian Meat Products Factory with empty cars, and then lined up to wait for the purchase......

However, this situation did not last long, because Lin's Meat Products Factory had no money to return it!

A large number of merchants, with a large number of goods, blocked the Lin's meat products factory tightly, and the noise became a pot of porridge, but the problem is that the Lin's good meat products factory really has no money to return, although Lin Junting himself has the heart to eliminate the impact as soon as possible, and wants to withdraw funds to solve the problem, but there is no money.

Speaking of funds, Lin Junting was very annoyed, if the business was closed two days late, he would not have faced such a situation now.

Just after the New Year, the Lin family Jiangsu and Zhejiang machinery factory heard a news, saying that there is a batch of precision machine tools from the polar bear side that have been poured back, is looking for buyers at a low price, the price is really quite low, even if the Lin family does not need to add new equipment now, Lin Junting is still tempted, because as long as this batch of equipment is obtained, it will be bought from other manufacturers in Jiangsu and Zhejiang, and there are also quite rich profits. Almost all of Lin's working capital was withdrawn, and even Mr. Lin even transferred four or five million from the meat factory......

But you don't want to follow up and jump out of such a situation?

Even if the equipment earns 10 million, it can't resist the indignation of the group at the gate of the meat factory, and it is seen that the situation of smashing the factory may occur soon.

When Mr. Lin was in a rage, he didn't want to be overnight, since the merchants waiting for the return at the factory gate were all gone, even the whole vehicle of ham sausages had disappeared, but Lin Junting frowned, feeling that this thing was weird...... (To be continued......)