Early in the morning, the poster of "Fake Gods 2" was hung at the door of the Gold Medal AMC Cinema Line, and the main producers of "Fake Gods 2" also began to carry out global publicity.

Although within the company, "Fake Gods 2" is defined as a victim of testing the market, "Fake Gods 2" should get a lot of resources.

For the group, "Fake Gods 2" is a large-scale production that has invested tens of millions of dollars, and if it fails, few people will come out to bear the black pot.

So they wish that "Fake Gods 2" would be as high as possible at the box office, and if they could, it would be better for the group to make a lot of money with every movie they distributed.

Of course, it's always just an idea.

Even the Universal-Gold Group, which owns Li Lin, cannot make all its films profitable.

The reason is very simple, last year, not counting the films produced by the gold medal in the Huaxia branch, the universal-gold medal alone produced 8 large-scale films, and they bought out the rights of 30 films.

Most of these are works that Li Lin has never heard of.

As for not buying? That's impossible.

It is absolutely impossible for a real giant to only produce and distribute their own films, so there is no way to meet the needs of the distribution company, so they must buy out the works of other independent or small companies in addition to their own production, and use these works to meet the needs of the distribution company.

And the vast majority of these works do not have the opportunity to be released globally, and works like "Ghost Shadow" are just the distribution company making a lot of luck.

So here's the problem, Li Lin was a singer in his previous life. He knows a lot about things in the film and television industry. But also feel not much, for those who did not have a global release. He didn't even make a disc or deal with the literary and artistic works of video-on-demand websites and TV stations before they were released, and he didn't even watch them.

Even if he sees it occasionally, he won't have any advantage.

For a work that has not been released in theaters, or has been released but is not popular, can you expect him to find box office numbers? Even in the later generations of the Internet era, it is even more difficult to find the box office number of literary films, not to mention that the public pays more attention to the box office number of commercial masterpieces.

Therefore, Li Lin is just trying his best to make the works of Universal Gold Medal himself move closer to the direction of making money, as for the independent films that buy out the rights and the films made by small companies. He delegated authority to others and let these experts assess whether it was necessary to buy the works.

For ordinary people, these experts are more accurate in predicting the future box office of a movie, of course, it is impossible not to make mistakes.

With the promotion of "Fake Gods 2", the film schedule of "Fake Gods 2" was also officially announced, and 3604 theaters in North America jointly screened "Fake Gods 2".

And "Fake Gods 2" did not disappoint.

This sequel to "The Imposter of the Gods" has just landed in North America, and it has earned $8,910 in a single theater, earning $32.11 million at the box office on the first day

This comedy film with Jim Carrey's strong style has been expected by everyone from the beginning.

But it's embarrassing. The word-of-mouth evaluation of "Fake Gods 2" has dropped too much compared to the first part.

This sequel to "The Impostor" swapped the lead actor Jim Carrey for comedian Steve Murray, who played the subject of films such as "40 Years Old Virgin." Carell. ”

Although the comedian has a strong Jim Carrey style, among film critics, he also tries his best to imitate Jim Carrey's comedy style. But imitating Jim Carrey is never Jim Carrey, Steve Brown. Carell can't be Jim Carrey either. ”

"And the content of this movie can only be described as idiotic and unreasonable."

"So, the film I give is 'an idiot director plus a pale plot and unconscionable funny'." -- Los Angeles Times.

"This sequel film lacks the humorous power of the first film. Although it can still be felt that director Tom. Sadiack's piety, but unfortunately he can't hide his stupidity. I bet next year's Golden Raspberry Awards. "Fake Gods 2" must be on the list. —The New York Times.

"It's another boring movie that jokes about God, if the previous one is still a little new, then this "Fake Gods 2" is funny for the sake of being funny, I really don't know director Tom. What is in Shadiak's mind to shoot such a big bad movie, I bet that next week, this "Fake God 2" will definitely be abandoned by the audience. - Jack, the famous film critic.

The critic Jack's words are very vicious, but he is not God, and his words do not have a corresponding effect.

Although because of word of mouth, the box office of "Fake God 2" fell by more than 32%, but the audience did not abandon it, on the contrary, with the title of the most expensive comedy work in history and the sequel to "Fake God", "Fake God 2" collected 60 million US dollars and won the North American movie box office championship in one fell swoop.

In just one weekend and a single week, the box office of "Fake Gods 2" has exceeded 100 million, but compared to the $195 million cost of "Fake Gods 2", these box offices are far from enough.

Yes, you read that right, the investment cost of this comedy is a whopping $195 million, directly surpassing works like "Titanic" and "Future Water World".

In its original budget, the investment cost of "Fake Gods 2" should be 100 million US dollars, but due to the uncooperative relationship between the weather and animals, the investment cost of "Fake Gods 2" has increased significantly and exceeded the standard.

However, the Universal-Gold Group has already invested a lot of money in the early stage, and even if it is withdrawn at this time, the investment of tens of millions of dollars will be wasted, so as a last resort, the Universal-Gold Group can only keep making additional investments, so that the investment in "Fake Gods 2" is extremely exceeding.

Of course, if the box office performance of "Fake Gods 2" is not good enough, or even a loss, then Universal-Gold will blacklist the director and producer together, and these two people will not want to cooperate with Universal-Gold in the future.

In the third weekend, the box office of "Fake Gods 2" fell again, and it ranked second in the single-week box office with a weekly box office of 47 million, a decline of about 30%, while "Fake Gods 2", like "Fake Gods", was not bright enough in the global box office market.

Like all American comedies, it can be eaten in the United States, but when it comes to the international market, it seems to be a little out of taste.

After all, a country has a national style, especially jokes, which are even different.

American comedy may seem like a laugh to Americans, but in other countries, it can be a boring performance.

In two weeks, "Fake Gods 2" only achieved 43 million overseas box office, which can be said to be extremely bleak, and in China, the number of viewers of "Fake Gods 2" is even smaller, and after a week of broadcasting, it was replaced by other works.

The only thing that can be counted as two points is Hong Kong and Treasure Island, "Fake Gods 2" has achieved good box office results, but it is only the box office of two places, and it is obviously impossible to support the whole work.

This "Fake Gods 2" is almost certainly a failed work. (To be continued......)