Chapter 201: Finding an OEM Enterprise
Lai Xiaohu wants to make mineral water, in fact, the overall work is very simple, in principle, you only need to get the energy water in the space out, and then dilute it to sell it as mineral water.
However, there are also many problems here, first of all, Lai Xiaohu must be as unsuspicious as possible. And he has to solve this problem of qualification for the production of mineral water, and secondly, he has to contact OEM companies and find ways to establish his own sales channels.
The only thing Lai Xiaohu has done during this time is that he has already experimented with it, how much should he dilute the water in his space and sell it? This experiment was completely completed by Lai Xiaohu alone, so it also took him a lot of energy and time.
What's more, in order to conduct the experiment, he also had to drink the water all day long, which directly caused his stomach to be swollen forever. Seeing Lai Xiaohu's loss of appetite for a period of time, Zhang Ying wondered if her cooking skills had regressed, how did she know that Lai Xiaohu had already drunk enough just to drink water.
The hard work pays off, and after many tests by Lai Xiaohu, he is currently determined that the dilution ratio is about one to one hundred. Taking 500 milliliters of water as an example, after diluting it 100 times, Lai Xiaohu found that drinking a bottle of diluted 500 milliliters of mineral water produced almost the same effect as enjoying a meal made entirely with vegetables sold in the Roca supermarket.
So based on this feeling, he finally decided to set the dilution ratio at one to one.
And the water in the entire spring in the entire space was also calculated after Lai Xiaohu made Xiao Ran completely stop inhaling from the outside world. The water in an entire spring can fill five hundred bottles of mineral water at once.
And in this way, coupled with the dilution ratio, that is to say, Lai Xiaohu can produce 50,000 bottles of mineral water at a time. However, considering that the spring can be continuously replenished from the outside, in fact, Lai Xiaohu really has to go all out to produce, and the output can also reach a large amount.
After these have been determined. The next thing is to be busy with two other things, one is to apply for the qualification of producing mineral water, and the other is to find a qualified OEM company for yourself.
OEM is also essential, just like Lai Xiaohu knows that the Apple mobile phone that will take the world by storm in the next few years, the mobile phone you use may be Apple's, but it is definitely not produced by Apple. Because those mobile phones are all produced by Apple's OEM.
Lai Xiaohu, like Apple, needs to use foundry to save costs. Otherwise, if Lai Xiaohu was left alone, he would be exhausted to death if he filled the 50,000 bottles of mineral water every day. Not to mention the fact that there are other processes and plans to expand production in the future.
When he went to get the qualification for producing mineral water, Lai Xiaohu did not go in person. Because he knew that in fact, with his current conditions, it would definitely be impossible to obtain this qualification.
First of all, the first point is that I can't provide proof of the source of the water source. You will get stuck when you apply. Not to mention that there are many other review standards when applying for mineral water production qualifications, and these are either impossible for Lai Xiaohu to prove, or it is inconvenient for him to let outsiders know.
What should I do if this happens? In the past, he directly approached Hu Feifei, but now he handed over this matter to Gao Hong. I basically didn't let Gao Hong do anything in my daily life, so let's find something for him now. By the way, let's also see how Gao Hong's ability to fall to the ground is?
For Lai Xiaohu's requirements. Gao Hong did not refuse, and he may not be able to do it in other aspects. But doing this, Gao Hong directly asked Lai Xiaohu to put a hundred hearts.
And through Gao Hong. Lai Xiaohu also found several companies that could do OEM for him.
In fact, Lai Xiaohu's OEM is still very simple, there is no technical content at all, you only need to have enough manpower, first dilute the water sent by Lai Xiaohu every day, and then put it all into the bottle.
Of course, this is just a simplified operation, if it is that simple. Lai Xiaohu can do it by finding someone at random.
In addition to manpower, the other company also needs to have special machines, such as packaging, packaging and so on. And more critically. Sanitary conditions must be qualified.
Although Lai Xiaohu's means of getting his own production qualifications are not very glorious, Lai Xiaohu is not one of those profiteers, and he must take care of the quality of the things he produces.
In fact, there is no technical content in other aspects of the entire foundry, and the main thing that Lai Xiaohu inspected was this sanitary condition.
At the same time, in addition to this, the other party is also responsible for the procurement of bottles.
Gao Hong recommended several companies that could do OEM to Lai Xiaohu, but Lai Xiaohu was not very satisfied after reading it?
Everything else is okay, but the main problem is focused on this hygiene. The OEM companies recommended by Gao Hong simply could not meet the sanitary conditions required by Lai Xiaohu.
Seeing that Lai Xiaohu was not satisfied, Gao Hong thought for a while and said, "By the way, I remember that we still have an OEM company in Jincheng that can meet your requirements, but that company is now on the verge of bankruptcy." ”
"Let's go, take me to see it." Hearing this, Lai Xiaohu immediately showed excitement, it is not critical whether he goes out of business or not, the key is that the other party can meet his own production requirements, which is the most critical. And if the other party fully meets his requirements after the inspection, Lai Xiaohu will decide to hand over the OEM to them, and even if the other party has gone out of business, Lai Xiaohu will have the ability to bring it back to life.
Soon Lai Xiaohu and Gao Hong came to the OEM company he said.
Although he didn't go inside, but just from the outside, Lai Xiaohu could see that this OEM company was on the verge of bankruptcy, why?
Because the entire door of this company is in tatters and half-collapsed, but no one repairs it, either no one cares about it, or the company has no money to repair the company's portal. On the gate that is still half left, it is sprayed with red paint in large letters, transfer, contact information......
And on the way in, it was also overgrown with wild grass, and I turned around in it for a long time. Lai Xiaohu didn't find a few people either. Except for a security guard in his fifties who learned of Lai Xiaohu's intention, on the one hand, he quickly called the boss of the company, and on the other hand, he also followed Lai Xiaohu and walked around.
Soon, the boss who learned the news from the security guard came, and when he saw such a young Lai Xiaohu, the other party was also surprised, but at this time, he didn't care so much, let's find a next home for the company first.
In fact, at this time, he didn't know that Lai Xiaohu came here and wanted him to do OEM for him, and the security guard only called to inform him that someone was coming, and proposed to see the factory, which may be interesting to the company.
"Mr. Lai. Hello. Walking in front of Lai Xiaohu, Huang Liancheng immediately smiled with a smile, "The contemptible person is Huang Liancheng, the owner of Qingcheng Water Industry." ”
"Hello, Boss Huang." Lai Xiaohu also said hello to the other party.
Huang Liancheng, a person is about forty years old. But Lai Xiaohu had already begun to have a little gray hair on his head when he saw him, and although he was smiling when he talked to himself. But the tiredness on his face could not be concealed. It seems that during this time, Huang Liancheng was dragged down by the company's affairs.
"Let's go. Mr. Lai, let me take you to our company's production workshop to have a look. After the two exchanged pleasantries for a while, Huang Liancheng took Lai Xiaohu to the production workshop.
The outside of the production workshop is actually the same as the entire company's compound, which looks very defeated, but when he enters the inside, Lai Xiaohu immediately finds that there are two worlds inside and outside.
The outside of the workshop is full of wild grass. Dust is everywhere, but the inside is enough to be described as spotless, Lai Xiaohu's eyesight is much better than ordinary people, but even after he swept around inside. I didn't find any dust or other stains that could be seen with the naked eye. And all the machines in the whole workshop are also wrapped.
This is in stark contrast to the companies that Lai Xiaohu looked at before.
"Mr. Lai, although our company has been out of production for a long time, the management of the production workshop in the core of the company has definitely not been relaxed. Every week, we have a special person to clean it, and those production machines will also have a special maintenance and inspection. ”
In the end, Huang Liancheng said, "It's fair to say that it's probably cleaner and tidier now than it was when we used to produce it." ”
Although he has not yet had an in-depth understanding, this superficial situation alone has already made Lai Xiaohu very satisfied. Next, Lai Xiaohu gradually said his specific requirements for the entire production process.
"No problem at all." After listening to what Lai Xiaohu said, Huang Liancheng immediately clapped his hands and said, "If you are dissatisfied with what Mr. Lai said, our company could have done it a few years ago. And now you see these equipment are we only last year from abroad to introduce more advanced equipment, and the entire company's production process has also been renovated, we are now not working, if we start, the production of mineral water standards will definitely be much higher than you said. ”
"Really?" Hearing this, Lai Xiaohu was overjoyed, "Then we can talk about OEM." ”
However, after listening to Lai Xiaohu's words, Huang Liancheng was indeed obviously stunned, "What OEM?" Aren't you here to buy our company? ”
"When did I say I was going to buy you?" Lai Xiaohu was also stunned, and then said a little uncertainly.
After quickly picking it out, the two figured out that Lai Xiaohu was here to talk about OEM, and because he didn't make it clear when he first came, he just told the security guard that he wanted to take a look at the factory, so the security guard mistakenly thought that Lai Xiaohu was coming to talk about the acquisition of the company. And the words he passed to his boss's ears naturally deviated.
However, although he figured it out, Huang Liancheng still looked helpless, "Mr. Lai, if you want to buy our company, you will naturally welcome it, but if you just come to discuss the OEM, then I can't do anything." ”
"Why is that?" Lai Xiaohu hurriedly asked. Since you used to be an OEM, why are you not willing to do it now that there is a business at your doorstep?
"The company doesn't even have a single person to come to work except for the security guard, how do you say we can do OEM for you?" Huang Liancheng was also helpless, but he didn't hide the truth.
"What?" Lai Xiaohu was even more surprised, "How can this be?" ”
"Hey," said this, Huang Liancheng was also full of grievances. However, he also slowly told Lai Xiaohu the reason for the incident.
Thanh Cheng Water is a private company founded by Hoang Lien Thanh himself. And at the beginning they were not OEM companies, at that time they were producing mineral water for themselves, at that time they were self-produced and sold, and the whole company was still living very well.
Because Huang Liancheng has attached great importance to the company's production process and safety and health from the beginning, the profits of Qingcheng Water Industry have also risen steadily in the past few years.
However, in the fourth year of Qingcheng Water, the company's profit in the previous year also created a new high, but this year there was a sudden loss.
The water in Qingcheng Water Industry is still the same as before, and there is no problem with the production process, but it is a loss. The reason is simple, times are different.
In the past, Chinese merchants held the view that the aroma of wine is not afraid of deep alleys. But the Western point of view is indeed the aroma of wine, and the alley is also afraid of deep alleys. In the first two years after China's accession to the WTO, Western business ideas did not have a deep influence on China, but by the time of '04, Western business ideas began to spread rapidly throughout China.
At this time, Huang Liancheng's weakness appeared, and he paid too much attention to production technology. They don't see the importance of marketing in today's business environment.
Not to mention the more advanced brand management in marketing, even the relatively simple advertising Huang Liancheng does not pay attention to.
And in the year of '04. Foreign mineral water brands began to enter China in a big way. Relying on their advanced marketing concepts and the idea of advocating foreign affairs, which was still very serious at that time, foreign mineral water brands quickly conquered the city in China. Under the existential crisis, similar domestic enterprises have also quickly begun to learn from foreign enterprises.
Huang Lien Cheng alone did not take any action, and as always, spent most of his energy on technical improvements.
Under the situation of the change of the entire external business environment, Huang Liancheng's sluggishness led to the first loss of Qingcheng Water Industry in 04 years, and this loss became more and more serious in the following years, so that when Huang Liancheng came to his senses. The mineral water produced by their company has been largely squeezed out of the market.
By this time, it was already too late, and Huang Liancheng was not good at marketing, and he didn't know how to turn defeat into victory. Therefore, they simply gave up the traditional business model of producing and selling by themselves.
Huang Liancheng knows that his strength is in technology, and this advantage can be best reflected in the OEM. Therefore, Huang Liancheng shifted his focus from self-production and self-sales to OEM.
In fact, Huang Liancheng was quite successful at the beginning, because there is a giant company in Jincheng that is enough to ensure that Qingcheng Water Industry can live well.
And this company is Tingxin International Group, and its headquarters is in Jincheng. Many people may feel very unfamiliar with this company with a Taiwanese background. But there is almost no brand under their company that Chinese do not know.
That's Master Kong. That's right, this brand that Chinese knows is under this company.
And under the big brand of Master Kong, there is also a Master Kong mineral water, which is the brand that Huang Liancheng used to manufacture.
As a Taiwan-funded enterprise, their marketing concept is undoubtedly much more advanced than that of other domestic companies, so the years since China's accession to the WTO have also been a few years of rapid development of this company in China. And the sales of their mineral water brands are reaching new highs every year.
Under such a large company, there is no doubt that Huang Liancheng's first two years of working career was still very smooth, and even in order to continuously improve the company's production level and improve the production process, Huang Liancheng also went abroad to buy a set of more advanced production equipment back the year before last.
Last year, this set of production equipment was assembled, but the good days of Qingcheng water industry have come to an end.
But now? With the expansion of the production capacity of their own production base, there is naturally no need for OEM companies like Qingcheng Water.
Without Master Kong's mineral water, the production of Qingcheng Water Industry has suddenly come to a standstill, and the new equipment that Huang Liancheng bought with a huge amount of money has basically become an ornament.
Although Huang Liancheng also contacted other companies' OEM orders for the company, it basically did not last long, and at the beginning of this year, the entire Qingcheng water industry fell into shutdown.
And because of the company's predicament, Huang Liancheng has already owed employees an entire year's wages. Although no one in the company has come to produce now, those people are also waiting to get the money from Huang Liancheng to live.
Therefore, Huang Liancheng is only now trying to sell the company in every possible way, and it is better to pay back the wages owed first.
After listening to Huang Liancheng's words, Lai Xiaohu could only say that Huang Liancheng was really not a businessman, because he simply did not possess the qualities that a qualified businessman in the new century should have.
He couldn't keep up with the changes of the times, which led to him being abandoned by the times for the first time, and the second time he chose to change careers to OEM seems to have been carefully considered, but in fact, he has not studied the sadness of OEM companies well.
Since you are an OEM company, then your fate will be closely related to the company you OEM, especially the products of only one company like Huang Liancheng before, and you will directly hand over your fate to the other party.
As an OEM enterprise. Only when the brand you OEM develops well, can you have a business to do and make a profit. And if the other party's development is in trouble, then you have to follow suit.
Even like Huang Liancheng, although the other party's company is fine. But because you have overdone the other party, the other party's current change has led to the collapse of your entire company.
However, Huang Liancheng is not suitable to be a businessman, and Lai Xiaohu can't care about it. And that's none of his business. He came here today just to ask Huang Liancheng to do the work for him.
So from his point of view, such Huang Liancheng is even more beneficial to himself. Huang Lian Thanh pays attention to technology and safety, which can ensure the quality of his products. And he is not good at management, which is conducive to his own control of the company to which he belongs.
"Don't you have the slightest chance of resuming production?" Lai Xiaohu asked.
"This," Huang Liancheng said after a moment's hesitation, "Yes, yes." But the wages of those workers must be paid back first, otherwise they will not be able to work even if they come back. But now I'm almost penniless, just waiting to sell the factory so I can pay them. ”
"Well, I'm willing to pay those people's wages for you. Can you start work? Hearing what Huang Liancheng meant, Lai Xiaohu said directly.
"Really?" Hearing Lai Xiaohu's condition, Huang Liancheng immediately asked in surprise.
"Hmm." Lai Xiaohu nodded in acknowledgement.
"Yes, yes." Suddenly, Huang Liancheng almost jumped up, "As long as I can pay the wages of those workers first, I have a way to get them back to work." ”
Soon the two sides reached an agreement on the start of construction, but Huang Liancheng still has his own conditions, "If the construction starts, I hope to be able to sign a long-term OEM contract." ”
Obviously, this time Huang Liancheng also learned the lesson of the last time, the last OEM cooperation because Huang Liancheng's side was absolutely weak, so the entire contract was completely in the hands of the other party, so that in the end, when the other party suddenly terminated the contract, Huang Liancheng was completely stunned.
So now Huang Liancheng also has a heart, asking Lai Xiaohu to sign a long-term contract when he signs the contract, he doesn't want to just start work for two months and then Lai Xiaohu's side suddenly announces the termination of the contract, in that case, it is better not to start work.
Moreover, Huang Liancheng also asked for a liquidated damages to protect his interests.
Lai Xiaohu didn't have much opinion on Huang Liancheng's requests, and agreed after thinking about it.
Finally, after negotiations, the two sides reached a preliminary intention to cooperate.
Lai Xiaohu contributed money to help Huang Liancheng pay the wages owed by the previous workers, and Lai Xiaohu also gave the other party a sum of money to restart the factory. And the two parties will also sign a five-year contract for foundry.
However, these are also conditional, after Lai Xiaohu paid the money in advance, Huang Liancheng needs to use his company's fixed assets as a guarantee to prevent the occurrence of absconding with the money.
Secondly, the money paid by Lai Xiaohu will be deducted from the expenses that Lai Xiaohu should pay to Qingcheng Water Industry after the start of OEM in the future, and the rest of the expenses will be deducted by Lai Xiaohu to offset the expenses he paid before under the premise of ensuring that Qingcheng Water Industry can start work normally. Until the expenses paid by Lai Xiaohu before were fully offset.
In that five-year contract, Huang Liancheng stipulated liquidated damages for both parties, which were not too high, and if Lai Xiaohu wanted to terminate the contract during the contract period in the future, then he would need to pay Huang Liancheng twice the normal profits of the remaining contract business of Qingcheng Water.
This liquidated damages are more generous. Lai Xiaohu didn't agree either. However, he also demanded that he could terminate the contract without paying any liquidated damages under certain circumstances, such as if it was found that there was a major quality and safety problem in Qingcheng Water, or if there was a major breach of contract or infringement of Lai Xiaohu's interests in Qingcheng Water, etc.
In terms of the profits of Qingcheng Water Industry, the two sides also made a preliminary agreement, considering the profit margin of the entire OEM industry, Lai Xiaohu is willing to pay one percent of the profits of Qingcheng Water Industry. The profit of this foundry is already very high, you must know that the current foundry industry is struggling to survive, and often 0.67% of the profit is rushed.
After reaching an agreement on the general situation, the two sides signed a preliminary cooperation intention. Although Lai Xiaohu really wanted to start work now, considering that the Spring Festival was coming soon, he set the date for starting work after the New Year.
Before the two parties signed a formal contract, Lai Xiaohu would definitely have to conduct an inspection of Qingcheng Water, after all, Lai Xiaohu is not a professional. There were a lot of things he couldn't figure out. So when the time comes, you have to hire some experts to come here and check it out, if there is no problem by then. Then both parties can sign a formal contract.
Got this big thing done. And Gao Hong has already helped Lai Xiaohu solve the problem of production qualification, and he doesn't care what method Gao Hong uses, anyway, as long as he gets the production qualification for himself.
On January 24, 2009, one day before the Spring Festival, Lai Xiaohu took Zhang Ying and Ivanka on the plane back to Shangdu. With the departure of Lai Xiaohu and several others, the Lejia company has officially closed for the holidays.
Of course, the locals in Tsujo can go back to their homes directly. And all the people from other places, Lai Xiaohu bought train tickets or air tickets for them.
In fact, as early as a few days ago, the winter vacation had already begun, and the New Year's flavor of Jincheng gradually became stronger, but Lai Xiaohu and the others spent almost the most tiring days of the year.
Because the closer we get to the New Year. It is the critical time for each household to buy New Year's goods, in order to buy all the New Year's goods, basically every household will come to a big purchase.
Although after Zhang Ying's reminder, Lai Xiaohu has hoarded a lot of vegetables for the past few days, but the situation at that time still surprised Lai Xiaohu.
In those days, every time a customer came to buy an unprecedented amount of vegetables, basically eight or nine days at a time. And more importantly, there were so many customers at that time that Lai Xiaohu couldn't imagine at all.
Now in Jincheng, the customer base of Lejia Life Supermarket has basically been fixed, because of the high price of vegetables in it, so basically almost all of the vegetables in Lejia Life Supermarket are those who are from high-income families, and those low- and middle-income families do not buy it once.
Although due to the high price of vegetables in the Roca Life supermarket, they can't visit every day like those who are rich, but they can still come and visit once in a while. And depending on their income, the frequency of patronage varies.
But when it came time to buy New Year's goods this time, Lai Xiaohu found that no matter what income class people were, they all bought them in the Lejia Life Supermarket.
Those who are rich buy more, and those who are less wealthy buy equally more.
Chinese's concept of Spring Festival consumption is vividly reflected at this time, especially many people usually save money, but when it comes to the New Year, they spend money without control.
For those with lower incomes, they are usually reluctant to visit the Lejia Life Supermarket, so why don't they come to sell more food and enjoy it after the Chinese New Year?
Therefore, due to this reason of the New Year, Roca Life Supermarket ushered in the busiest period.
And with only one day before the New Year, Lai Xiaohu also directly closed all the stores, and also gave all the employees a big holiday.
Even Heli and Lai Xiaohu are on vacation. Because after picking the last vegetables, Lai Xiaohu had already informed He Li not to plant them for the time being, and he would wait until after the Chinese New Year.
However, before leaving, Lai Xiaohu also gave every employee of his company a big New Year's red envelope. When he was working in his previous life, Lai Xiaohu had seen those New Year's red envelopes for cheating fathers. The behavior of some companies is really outrageous to say, you will pay money, and in order to highlight your thickness, all of them are replaced with a dime. looked at a lot, and it turned out to be twenty or thirty yuan.
It's okay for you to care for employees, and it's okay to give a bucket of peanut oil or something, but some companies actually give out steamed buns, do you say that your family bought too many steamed buns for the New Year or what? And don't you see that the steamed buns are all white, how unlucky.
In view of the fact that he suffered from it in his previous life, and he did not scold the boss of his company behind his back, so in order to avoid being scolded by others behind his back when he did not know how many times, Lai Xiaohu specially prepared a generous gift for every employee of the company.
All employees of the company will receive a red envelope of 10,000 yuan per person, regardless of their position in the company or the size of their contributions. And Lai Xiaohu also asked the company's employees to call home early and say that there was no need to prepare New Year's goods, because Lai Xiaohu had already prepared them all. If you have it in your own company, you will use it in your own company, and if you don't have it in your own company, you will spend money to buy it outside, anyway, Lai Xiaohu really served them home this time. (To be continued.) )