Chapter 579: China Dragon Channel
After staying in Silicon Valley for a day, after visiting Apple Computer and Stanley Angel Investment Fund, Xu Guanwu took his wife and son to continue to march eastward, zigzags all the way to look here and there, and before I knew it, half a month had passed.
In the interval when Xu Guanwu accompanied his wife and son to travel in the United States, the cable television company he cooperated with Lei Shidong was formally established, and Xu Guanwu invested 60 million US dollars to account for half of the company's shares, and also made a guaranteed loan of 200 million US dollars for the company's next acquisition and development plan.
The new company is managed by Lei Shidong, and Huang Xizhao, the former president of ATV, is responsible for assisting. Because the name "Marvel" had already been preemptively registered by Marvel Comics, the new company name was named R&H Cable TV after the first letter of each of the two partners' names.
Huang Xizhao opened a Vancouver TVB branch in Canada, and the trial broadcast began half a month ago, and the main broadcast content is TVB's TV dramas and Hong Kong-made movies. Although the first Chinese cable TV was launched in Vancouver, it caused a lot of sensation, and local media, newspapers, magazines, radio, television, etc. also reported it, and there were many advertisements that did not cost money for a while.
But because there are only more than 100,000 Chinese in Vancouver, and they are relatively scattered, and many immigrants have lived here for several generations, they don't have much affection for Hong Kong or even China, so the first batch of subscribers is only a few hundred, which is purely a loss of money.
Huang Xizhao tossed hard for a long time, and couldn't help but be embarrassed in the face of such dismal ratings, feeling ashamed of Xu Guanwu's love, and was about to resign to apologize. Unexpectedly, he received a call from Xu Guanwu. He moved to Los Angeles as vice president of a newly formed cable company. This couldn't help but make him overjoyed again.
I tossed around in Vancouver, Canada for two or three months before finally building a small TV station with a rating of less than 1,000 people. And Xu Guanwu quietly owns a company with eight cable TV stations and 120,000 subscribers, which really amazes Huang Xizhao.
R&H has Xu Guanwu injected 60 million US dollars, plus 200 million US dollars in bank loans, and immediately has sufficient financial resources, and then Lei Shidong will naturally carry out his expansion plan to the end. R&H's cable television has become the largest local cable television station in Los Angeles, with a focus on movies. Homemade variety shows and homemade TV episodes.
The United States is the largest film empire in the world, and the development of film has a history of nearly 100 years, and countless movies have naturally been born in it. Among them, there are not only well-known classic albums such as "The Sound of Music", "Dream of the Covered Bridge", "Snow White", etc., but also some unknown B-grade and C-grade films. These films with a bad reputation may not be appreciated when they are shown in cinemas, but if they are shown on TV stations, they will have a certain rating. There are even times when the so-called bad movies are more popular than classic good movies, such as the Youtu Kudouer Movie Channel, which generally has a higher click-through rate for bad movies. The so-called "Divine Comedy" is also more widely listened to than some classic songs, which is a very interesting topic in the field of media studies.
In addition to acquiring a cable TV station, Huang Xizhao also followed Xu Guanwu's instructions and began to apply for the opening of a Chinese film channel. It is hoped that Hong Kong films and TVB TV dramas will be introduced to the United States and attract local Chinese to subscribe and watch. Because the Sino-US relationship is currently in a honeymoon period. Hong Kong is still a British colony at the moment, coupled with Lei Shidong's influence in the United States and Xu Guanwu's influence in the United States, so the establishment of a Chinese-language cable TV station did not encounter much setback, and the application was quickly approved.
There has never been a Chinese TV station in Los Angeles before, and once the TVB Los Angeles branch was launched, it received 20,000 subscribers, which is a very good rating for the new station, and it is obvious that the Chinese in Los Angeles are much more active than the Chinese in Vancouver.
The Los Angeles branch of TVB is named "China Dragon" channel, and the icon is a golden dragon with teeth and claws. The dragon is a totem in the hearts of the Chinese people, and it feels very intimate when you see this icon. The main content broadcast by China Dragon Channel is mostly TVB's self-produced dramas and Hong Kong-made movies. Because many of the Chinese in Los Angeles are immigrants from southern China, they feel very intimate when they see these Cantonese TV programs, so the ratings are good and the reputation has always been good, and the local Chinese newspapers have also reported in many ways, believing that the smooth launch of the Chinese Dragon Channel in Los Angeles marks that overseas Chinese will no longer be a silent group from now on, and they have begun to have their own channels.
Xu Guanwu also felt very relieved to see such a report, he knew that although overseas Chinese have always relied on their hard work to achieve wealth that is difficult to match the locals, but because the Chinese have always liked to take the moderate and conservative line, they are easily unwilling to make their own voice, so their political status is relatively low, and they have no status even more than blacks in the United States, and there have been repeated scandals of being scandalized and bullied in other countries.
Although Xu Guanwu opened a Chinese channel in the United States in order to expand the territory of TVB and make this TV station the most influential Chinese TV station in the world, he is also very honored if he can also increase the channels for Chinese people to speak and improve the political status of local Chinese.
It is worth mentioning that the first episode of "Chinese Dragon" was the TV series "Shanghai Tang", which had just caused a sensation in Hong Kong, and after this series was broadcast on China Dragon Channel, it also caused a boom in the ratings of local Chinese, and even local English newspapers praised it, saying that they did not expect Chinese TV stations to broadcast such high-quality programs. Clearly, the Dragon Channel is expanding its power beyond the Chinese.
In fact, this is mainly because of the Hong Kong film boom in recent years, because Xu Guanwu has been continuously sending Hong Kong films to the United States for release, so he has also accumulated a considerable number of Hong Kong movie fans in the United States. To be honest, in the 70s and 80s, Hong Kong films were not much worse than American films.
Hong Jingbao's "Oriental Condor" is even grander than Stallone's "First Blood 2", and Xinyicheng's "Best Partner" is also much worse than the 007 series. In addition, the martial arts scenes of Hong Kong films are grand and the action is sharp. So it's very attractive to a group of young people to watch.
China Dragon Channel often broadcasts Hong Kong-made movies. Therefore, it has also attracted a group of local American audiences who like Hong Kong films to subscribe. Although the number of people is still relatively small. But it was already a surprise for Xu Guanwu.
After the establishment of R&H, in addition to opening a Chinese TV channel, Lei Shidong also quietly acquired two Chengren film companies according to Xu Guanwu's suggestion, and added a Chengren TV channel, which was mainly used to broadcast Chengren's cesium love movie.
There is an old Chinese saying that is full of warmth and desire. Americans have already solved the problem of food and clothing early, so they are naturally more pursuing the word "婬". You can buy Chengren magazine at convenience stores in the United States. There are also street girls on the street, and more advanced are recruitment girls, both cesium love phones and movie theaters that specialize in watching Chengren movies......
In the United States, Cesium Romance Pictures earns even more than blockbuster films, generating at least $10 billion a year, more than the annual revenues of several of the most popular sports in the United States — professional football, professional basketball and baseball combined. Such a lucrative income has naturally attracted many large companies to set foot in this field, such as General Dynamics, Marat and other super companies in the United States, the former runs the satellite cesium TV channel "Straight Line TV", and the latter runs the X-rated Chengren Film Company.
As soon as the R&H Sung in movie channel was launched, the number of subscribers quickly exceeded 50,000. Because of the high subscription cost of Chengren Movie Channel, the subscription of 50,000 households is basically equivalent to the subscription of 100,000 households of other channels. There are so many new subscribers in the cold house. Naturally, Lei Shidong felt very happy.
……
Just after the opening of R&H, the business gradually moved on the right track, Xu Guanwu and David. The formation of a record label by Geffen has also been raised.
Because Stephen. Spielberg's relationship. David. Geffen also has a good impression of Xu Guanwu, a generous investor, so the process of cooperation is basically smooth and pleasant. After reaching a cooperation agreement, both parties were very satisfied.
Xu Guanwu with David. The name of the new record company of Geffen is called Mermaid Records, and the reason for this name is because in Greek legend, the mermaid's singing voice has a strange ability to charm people, so the record company named Mermaid, and also hopes to attract more fans with the help of singing.
In the new label, David . Geffen and Xu Guanwu each contributed $1 million. Geffen owns 50 percent of the shares, while Xu Guanwu owns 4 percent of the shares, and if either party wants to sell the company, the other party has the right of first refusal. The day-to-day affairs of the company are led by David. Geffen was in charge of handling it, while Xu Guanwu could send someone to help. In addition, Xu Guanwu hopes that Mermaid Records can introduce singers from Yisheng Records to the American record market. The Geffen Promise.
David. Geffen himself doesn't care what nationality the singer comes from, what he cares about is whether the singer has the strength and whether he has the potential to become popular, as for the issue of other skin colors and nationalities, he does not consider. After the formation of the new record label, David . Geffen immediately began to scout for new talents, and his first singer was a pop dance music lady named Cher.
Other people in the recording industry who knew his details couldn't help but be a little stunned. Geffen's previous AsylumRecord promoted heavy metal rock, as if the Eagles were the ones who made them popular. Unexpectedly, this rock record leader has now joined the pop music industry, which can't help but surprise those in the music industry.
But Xu Guanwu knew that David. Geffen had a discerning vision for rock 'n' roll in the future, and with the rise of the younger hedonistic generation, they were more interested in upbeat dance pop than they were in cynical rock 'n' roll. Like Michael. Jackson's rapid rise in the 80s actually caters to the tastes of the younger generation, his songs generally have a strong sense of rhythm, coupled with his gorgeous dance steps and gorgeous voice, as well as the use of advanced MVs, all of which make him a popular idol among teenagers.
David. Geffen may be a fan of music, but his investments are mainly profit-oriented, after all, he is a professional manager. Whether an artist makes money or not is actually what he pays the most attention to. It is worth mentioning that after the establishment of Mermaid Records, the first singer Cher launched was David . Geffen's wife.
She was a very well-known music superstar in the 70s, and she collaborated with her then-husband on a record, and the contract was also signed to the company that her husband opened at that time. But later, due to the breakdown of the marriage, Cher then owed a huge debt to the company, and because of the problem of unexpired contracts, she could not sign with other record companies, and she was forced to be helpless for a while to make a living as a model. That is until she met her now second husband, David. Geffen, her career took a turn for the better.
But what puzzled Xu Guanwu was David. Geffen's homosexual tendencies are almost no longer a secret within the industry, and it is very strange that Cher would be willing to marry him. (To be continued......)