"Good evening, everyone who came to the scene and all the viewers in front of the TV, here is the scene of the national charm talent show broadcast by Jiangnan Satellite TV for you."

The host took the stage to make the opening remarks, and the host of this program is still the first brother of Jiangnan Satellite TV, and the most important program of course needs to take out the pillars.

After the opening remarks, he briefly reviewed the past and present life of traditional musical instruments from ancient times, and clarified that the significance of this program is to promote national culture and promote traditional musical instruments.

"Let's know our two team leaders, Zhang Yao and Ai Xiaoqi."

In the screams, Zhang Yao still appeared in black clothes and black pants, and Zheng Xiao was also more casual, the two beckoned, greeted the audience and sat on the side of the transfer.

"Starting from today, our two team leaders will each select ten players to enter the PK competition."

The host began to talk about the rules, saying: "Unlike previous talent shows, our two team leaders do not directly select people, but choose music. When the contestants perform, our two contestants have their backs to the contestants. ”

The host explained, Zhang Yao and Zheng Xiao also pressed the button, the chair turned over, and the host continued: "What the contestants need to do is to play the most perfect music, impress the two team leaders, and make them turn around." ”

This novel way made the audience full of anticipation and curiosity, the people in front of the TV could talk loudly, the audience was also whispering, and the host continued: "The rules are like this, let's invite the first contestant, she will bring us guqin music." ”

At the end of the first episode, the ratings were quickly counted, as high as 3.0. The share is close to 8%. Ranked first among programs that aired at the same time.

A good start is a success in general. People from the Musicians Association and Gangnam Satellite TV were thrilled with the result. Although most of the audience was looking at Zhang Yao and Zheng Xiaoyi who had just watched the show, the show did not disappoint them, but was pleasantly surprised.

In this way, the audience's focus has also shifted to the show itself, rather than keeping an eye on the idol, and similarly, the higher the ratings, the higher the advertising fee and naming rights.

The first issue had no title and no advertising. What is inserted in the program is the promotion of the program, and it is obvious that a time slot is deliberately vacated.

This is not because no one is willing to advertise, but the offer is too low, and it is clear that Zhang Yao and Zheng Xiao are also on the shelves, and the ratings will definitely not be bad, but no one pays attention to the price reduction with traditional musical instruments.

The price is too low, and if you sign a contract like this, you won't be able to recover the cost, so Jiangnan Satellite TV accepted Zhang Yao's opinion and tested the water first, and the result was really good.

Now those manufacturers are coming to the door again. The price of advertising is already several times higher than before, and people from Jiangnan Satellite TV and the Musicians Association are negotiating. The manufacturer's representative also has an acquaintance, that is Jiang Ying of Red Coke.

"Two big stars, we haven't seen each other for a long time."

Jiang Ying specially contacted Zhang Yao and Ai Xiaoqi, and the three of them sat on the edge of the West Lake and drank tea leisurely, which was indeed very poetic, Zheng Xiao also said: "I haven't seen you for a long time, who asked you to let go of your mouth, and didn't come to Qingxi to find us." ”

"You're in the United States most of the time, and I'm going to Qingxi to look for ghosts."

Jiang Ying said: "And I have been very busy, so busy that I don't have time to catch up with old friends, and it is becoming more and more difficult for our Red Coke to continue to maintain a market share of sixty and a half percent." ”

"Uh, I don't think you're here to ask for a debt."

Zhang Yao smiled and joked, they still owe Red Coke an advertisement, and during this time, the advertisement of Red Coke has never stopped, but they have not found a spokesperson.

Because people are nostalgic for Zhang Yao and their two series of advertisements, they feel that the spokesperson of Red Coke should be them, if the spokesperson is changed, it is estimated that Zhang Yao and Zheng Xiaoyi's fans will be dissatisfied, in that case, it will not increase sales, but dig their own graves.

"I'm really here for the two of you, but it's not like I'm asking for a debt, and it's not like I don't have your contact information, so if I want to collect the debt, do I have to wait until now?"

Jiang Ying said with a smile: "After learning that you participated in the show The Charm of the Country, we applied for it, and the headquarters still had some doubts, but it was approved immediately after the ratings came out, so I rushed over as a representative." ”

The distance between Shanghai and Jiangnan is very close, no wonder Jiang Ying moves so fast, Zheng Xiaoyi smiled and said: "So, you are also here to advertise." ”

"We want naming rights."

Jiang Ying said: "And I have signed a contract with Jiangnan Satellite TV and bought the naming rights with 300 million, which is the highest naming fee for variety shows, and it depends on the two of you whether I will leave because of this." ”

300 million is not a small amount, if Red Coke can make a profit, then Jiang Ying has made a great contribution again, if it fails, it must be her fault, but it is not to the point of sweeping the floor and going out.

Red Coke can have the current market share, she created it single-handedly, and I don't know how many billions of dollars she has earned for Red Coke in the past few years, and it is impossible to sweep her out of the house because of this loss.

"Speaking of which, we do owe Red Coke, and we are old friends, so this favor must be helped."

Zhang Yao said: "That's okay, Sister Xiaoyi and I will give you permission for free, and you can use our portrait rights during the broadcast of the show, what do you think?" ”

Doing this can be regarded as a kind of compensation for Red Coke, and taking the money for nothing is actually not so refreshing, Jiang Ying was stunned for a moment, and said: "Because there is a reason for the incident, I originally wanted to say that you don't have to care, but since we are friends, I won't say much nonsense, thank you." ”

The two had not discussed this matter before, but of course Zhang Yao could be the plenipotentiary, Zheng Xiao also smiled and said, "It's not nonsense, it's not like to say it in the end." ”

The naming fee was sold for 300 million, and it seems that Zhang Yao and Zheng Xiao can still make a profit from it this time, but Red Coke is really rich enough, and they actually quoted such a price.

A week later, the second episode of the program was broadcast, and the ratings reached 9.74%, which was a big cut off the programs of other satellite TV in the same time period, and this program completely entered everyone's life.

Girls accounted for two-thirds of the contestants, and it is estimated that most of the students who learn traditional musical instruments are also related to girls, boys, they still think that guitars and the like are cooler, and Zhang Yao thought so at the beginning of the original time and space.

In the two episodes of the program, Zhang Yao chose three contestants, one male learned erhu, and the other two were girls. On Zheng Xiaoyi's side, all four of them are girls.

Needless to say, Zhang Yao himself is proficient in musical instruments, Zheng Xiao also has the quality of a singer, even if he can't, at least he can hear the level of the contestants, like walking the tone, it is not difficult to hear it at all.

The show was broadcast in the fifth episode, and the two of them selected enough twenty contestants, and at this time, the ratings also declined, which is estimated to be the reason why some viewers feel that the show is a bit too monotonous after the freshness.

The situation was changed for the better in the sixth episode, which was a special program that did not have a competition, but introduced two groups of contestants, for whom the best way to introduce was of course to perform.

"The following is clear about the contestants of Zheng Xiaoyi's group, and what they brought today is a song."

As soon as the host's voice fell, ten contestants came to the stage with their own musical instruments, and after they were arranged, they began to play, and then Zheng Xiaoyi's singing voice came.

Who moved my strings called me to the window

Flowing water pontoon, you're on the side of the night

Who leans on my piano pillow dreams of the full moon at night

I thought that each side could only make butterflies

As soon as the song was sung, the audience was surprised again, and countless people were pleasantly surprised, since "See Through", they finally heard this type of song again.

Originally, in time and space, the prelude and interlude of this song were violins, but after Zhang Yao rearranged the music, it became all traditional instruments, and the main theme did not change, but it became more pure.

Who made you and me as quiet as the moon

You can only meditate in your heart

The swallow under the eaves flew to you for me,

Who made you and me as quiet as the moon

Each of them is lonely and wrong

The wind blows the curtain down, and the moon man sleeps

The lyrics are full of charm, unlike those saliva songs that are straightforward and weak, many people can hear that this is Zheng Xiaoyi's voice, but Zheng Xiaoyi did not appear on the stage.

This is what they have discussed before, originally the protagonist of this show is the draft, and as soon as Zhang Yao and Zheng Xiao also appear on stage, those contestants will completely become foils.

But if those contestants sing by themselves, after all, they are too amateurish, and it is unfair to others to find anyone to be the lead singer, not to mention that playing themselves is the point.

Simply playing a musical instrument, because too many people can't understand it, it really can't be attractive, and it is necessary to sing, and I can only think of this way, so after a discussion, the two decided to be the foil of these players and be a green leaf.

A team of ten people has more than enough to accompany a song, and after "Who Moved My Strings", people finally realized the charm of traditional musical instruments.

Zhang Yao still sang "See Through", which became very different from before after being edited first, and the styles of the two songs are very similar, not to mention the style, the tone of the two people singing gives people this feeling.

In this time and space, Zhang Yao was traumatized by the word Chinese style, but it has not yet been circulated, and people do not understand the lyrics of qualified genres enough, and then Jiangnan Satellite TV will definitely vigorously promote this concept.

Because these two songs, especially "Who Moved My Strings", the ratings of the sixth episode of the program set a new record, breaking through 4.5, and the share of the collection was close to 14%.

As a result, the manufacturers, who were still a little worried about whether the previous advertising costs were too full, were completely relieved, and they were ready to count the money with peace of mind, and the sales of Red Coke have been further stabilized. (To be continued......)