Chapter 90: Stanley Market Research Company

"No, there are just a few people in the company, and everyone is busy with their own business. I'm busy refining the script of "Genius and Idiot", Ah Sam is busy preparing a new English album, and Ah Ying is busy filming a new play directed by Wu Yusen. No one bothered to investigate this matter. Xu Guanwen waved his hand.

Xu Guanwu frowned, "Big brother, this matter is very important, it is led by Wu Dun of the Bamboo Union Gang, and it is related to the entire big box office in Taiwan." ”

"I know that, but the company is really understaffed." Xu Guanwen explained, "Let's do it immediately, recruit people immediately, and do it immediately." ”

Xu Guanwu nodded.

He found that with the rapid development of business, many market research companies have emerged in Hong Kong, which are responsible for providing data for surveys so that businesses can develop more effectively.

However, the film and television industry lacks corresponding market research.

For example, what kind of subject matter do people of different ages enjoy? What are the differences in the preferences of boys and girls? changes in moviegoers from Monday to Sunday, and more.

The producers of those film and television companies can only infer from their own experience that the subject matter will be popular.

This leads to two results, one is to blindly follow the trend, after a theme becomes popular, dozens of works with the same theme will come out immediately, which will directly make people tired of seeing it; Another result is to lose money, work behind closed doors and not pay attention to changes in the market, and launch works that are either outdated or too advanced, making the movie fail miserably at the box office.

"If you set up a department like this, do all kinds of surveys every day, and then compile the data into a report, wouldn't you be able to keep your finger on the pulse of the market? It's impossible not to be prosperous like this. Xu Guanwu thought witily.

He told Xu Guanwen, Xu Guanying and Xu Guanjie about this idea, and the three brothers Xu Guanwen were also full of praise.

"This idea is really good, the market research company here in Hong Kong is not perfect, but the market research company in Japan is really detailed, and every aspect of life is investigated clearly. They can even be so detailed that they get your favorite ads in front of you. Xu Guanjie exclaimed.

Xu Guanwu couldn't help but be stunned when he heard it, private customized fixed-point delivery of advertisements, which can only be achieved in the Internet era, and now Japanese investigation companies can already do it? It really deserves to be called an "economic animal".

Thinking of doing it, Xu Guanwu immediately organized talent recruitment, and used the poaching method to poach people directly from well-known market research companies.

At the same time that the Xu Brothers Company was wielding a hoe and digging into the corner of the Shaw Brothers Wall, Stanley Market Research Company was officially established.

The first project was to study the pros and cons of investing in Ms. Qiong Shao's films.

Just when the market investigators were engaged in the hot work, Xu Guanwu, the general manager, set his sights on the battlefield filled with gunsmoke.

Xu Guanwu specially injected 100 million Hong Kong dollars to set up a superstar manager company to separate the star from the production company.

The Hui Brothers Company invested in the brokerage contracts of Xu Guanwen, Xu Guanjie, Xu Guanying, Zhao Yazhi, Qi Xiaofu and other martial artists, accounting for a total of 50% of the shares of the superstar company.

At the same time, the superstar manager company declared war on the Shaw Brothers, wielding a hoe to dig into the corners of the Shaw Brothers.

At that time, Shaw Brothers paid its employees quite low.

popular movie stars such as Di Long and Jiang Dawei are only paid 10,000 Hong Kong dollars; Director Chu Yuan directed "Seventy-two Tenants" and made a lot of 3 million Hong Kong dollars, but the director's fee was only 30,000 Hong Kong dollars.

The great director Zhang Che went to Taiwan with a group of love generals to develop, although it was instructed by Sir Shaw Yifu, but not everyone knew about it.

Many people in the Shaw Brothers thought that the great director Zhang Che had defected, and even Tang Jia, Zhang Che's martial arts instructor, was worried about this and did not accompany him.

The great director Zhang Che went to Taiwan, and another great director, Hu Jinquan, defected to Golden Harvest, and two of the three major directors have left, which fully proves that the Shaw Brothers are disheartened.

In addition, Shaw Yifu's lover Fang Yihua strictly controlled the cost, which greatly reduced the investment in the film and the welfare of the staff, so it also made the Shaw Brothers set complain.

Therefore, when the superstar manager company offered twice the salary, a large number of people were immediately moved.

Although I was embarrassed to go directly because of the constraints of the contract, I had a lot of contact with me in private.

Xu Guanwu is most concerned about martial arts director Chu Yuan, cult director Gui Zhihong and erotic director Lu Qi.

In addition to seizing the time to force its artists to renew their contracts, they also sent more than a dozen sturdy dragon and tiger warriors to patrol outside the set, strictly prohibiting people from the superstar company from poaching people.

Because Shaw Brothers is a large-scale studio, the studio has its own dormitories, restaurants, a "mini bank" for employees to withdraw money, and a nine-seat luxury bus that makes it easy for employees to get in and out of the city.

With the exception of Kodak film, which cannot be used to shoot films, Shaw Brothers can make any film at Clearwater Bay Studios.

Therefore, Shaw Brothers Clear Water Bay Cinema is almost like an independent kingdom.

His "closing the country" suddenly put the poaching operation of the superstar company in a difficult situation.

But history tells us that "closing the country to the outside world" has always been against the trend, and under the strong attack of the superstar company's silver bullet, several towers were quickly captured.

The first director to defect was Gui Zhihong, who was previously an assistant to Shaw Brothers Japanese director Meiji Inoue, and then promoted to director to make several commercial films, but the response was not very great.

It wasn't until last year that he co-produced a "Angry Youth" with the great director Zhang Che that it attracted the attention of audiences and film critics. But just when Gui Zhihong's directorial career was just on the right track, director Zhang Cheda took a group of love generals to Taiwan to set up another door.

Therefore, Gui Zhihong's directing career also came to a sudden halt, and no other works came out after that, except for filming a "Female Concentration Camp".

The directors of Shaw Brothers do not make much money, and once there is no filming, the economy will fall into an embarrassing situation.

In the sixties and seventies, a number of directors of Shaw Brothers committed suicide because several of the films they directed were not blockbusters, resulting in no new films to make. And he signed a contract with Shaw Brothers, but he couldn't go, so he had to die.

Gui Zhihong has not yet fallen to the point of seeking death, but no movie making means no money to make, which is still a trivial matter for Gui Zhihong.

The key is that he was only in his thirties at the time, and it was when he was in the prime of life, especially the "Angry Youth" had already given him a taste of attention.

How could he be willing to sit on the cold bench for a few more years and watch others talk and laugh there.

Therefore, when the superstar company sent someone to contact him, Gui Zhihong only thought about it for a while, then rolled up the package and followed.

Being able to recruit Gui Zhihong over is a very celebratory thing for Xu Guanwu.

He knows that the magic of this cult director has left a strong mark in the history of Hong Kong film.

When he heard that his contract was only for one month, Xu Guanwu was even more happy, so that as long as he waited for a month, he could sign a contract with Director Gui Zhihong.