"Since Uncle Xi asked, the little nephew will get an axe." When Cui Zhengyuan knew that it was not polite, he decisively grabbed the conversation.

Xi Da saw that Cui Zhengyuan was not only not modest, but also had a posture of giving up on me, and finally saw through this little guy's mind.

It seems that the thriving Chinese market has really made foreign friends excited.

Thinking of this, Xi Dada simply put down the fishing rod and listened carefully to every word Cui Zhengyuan said.

Seeing that the other party's attitude was strict, Cui Zhengyuan also put away his slightly excited mood, deliberately slowed down the speed of speech, and dressed himself to make his words clear and logical and rigorous, with amplitude power. "In my opinion, it is understandable for China to protect the development of its own cultural industries, but the boundaries are too blurred when it comes to how to protect its own industries and welcome access to advanced cultural industries."

Xi Da is not very familiar with the situation of cultural barriers, but this does not prevent him from considering the pros and cons of cultural barriers as a national leader.

In this world, all countries have cultural barriers. The difference is only that depending on the strength of each country, the strength of cultural barriers is different.

Even the United States, which has always been committed to exporting universal values to the world, has spared no effort in protecting its own cultural industries and preventing the influence of foreign cultures.

No way, for a country and a nation, the inheritance and development of culture is too important.

From the stability of a country's ideology to the inheritance of a nation, all of them are inseparable from the power of culture.

If Cui Zhengyuan is not ashamed to speak and rashly goes to Xi Da to say that cultural barriers are insignificant, then today's conversation will end here.

The other side will definitely think that he is insincere and deliberately deceitful, and then the conclusion of the entire China-South Korea free trade agreement will have an immeasurable impact.

Cui Zhengyuan did not talk about it in order to promote his products, but expounded his views on the basis of respecting the facts.

So. It is easy to convince people and feel his sincerity.

In the comparison between "your method is very good but can be further improved" and "your method should be done this way if you don't retreat", it is clear that the former is more acceptable.

Xi Da is noncommittal, and he will not express his opinion on a statement that has not yet been conclusive. "I want to hear about it."

His meaning is obvious, the typical do not see the rabbit and do not scatter the eagle. Cui Zhengyuan has to explain all the details thoroughly and let him think clearly before giving feedback.

In the face of such a negotiation opponent, Cui Zhengyuan felt helpless.

The other party has a powerful weight in his hand, is calm and relaxed, and always holds the initiative. And his active efforts. In exchange for only a small improvement that cannot be determined.

But he still has no choice but to be happy with this small progress. Otherwise, I'm afraid people won't even give him this kind of opportunity.

Even if it doesn't seem so optimistic, Choi Jung-won must brace himself and try to seize it. "As far as I know, the State Administration of Radio, Film and Television is responsible for censoring the screening of film and television works in China. Its functions are the same as those of China's Liberal Arts Commission, and it shoulders the responsibility of leading and guiding the people to correctly accept the influence of cultural works. It's just that in my opinion, the State Administration of Radio, Film and Television in terms of relevant functions. There is still something missing. In the face of more frequent cultural exchanges between countries, it is somewhat difficult to keep up with the development of the times. ”

Cui Zhengyuan really didn't say this casually, but a conclusion that was drawn after combining the personal feelings of his previous life and the painstaking research over the past period of time.

The State Administration of Radio, Film and Television is the only official body in China that formulates guidelines and policies for radio and television propaganda and film and television production, and reviews the content of film and television broadcasts. Its functional structure is very unreasonable, and it can even be said to be a bit confusing.

For example, according to the division of functions, the subordinate departments of the State Administration of Radio, Film and Television are the General Office, the Editor-in-Chief Office, the Film Industry Administration, the Social Management Department, the Personnel and Education Department, the Planning and Finance Department, the Science and Technology Department, the Foreign Affairs Department, and the Security Department.

It seems that there are a lot of departments, and they don't cover a lot of aspects. Demonstrates the wide range of powers and jurisdictions of a large government agency?

But if you look closely, you will find that the division of functions of the State Administration of Radio, Film and Television. But it is very vague, and it will even confuse the various broadcast media of his subordinates.

Just from the literal meaning, you can't tell which of the so many functional departments is responsible for the review of TV dramas? And which one reviews the variety show? And when there is a problem during the screening of film and television dramas and variety shows, which department will deal with it.

It's not fun, it's obviously your agency that is responsible for reviewing my film and television works. However, it is impossible to know how to audit, which specific department to audit, and what the audit procedure is.

If you are a domestic media in China and have been immersed in the broadcasting industry for a long time, you may be able to find out the way through your experience, so as to prescribe the right public relations treatment.

But for the foreign broadcast media, it is simply blind, and there is no reason to say anything.

In any case, as long as there is a problem with the work of the responsible system, and there is no excuse after receiving the ticket, how can this be done?

The reason for this is that when the State Administration of Radio, Film and Television, which is the floodgate for all media, was set up, it did not consider the issue of serving foreign media.

In other words, despite China's shouting for reform and opening up for so many years, it is still very careful and cautious in the field of culture.

But in Cui Zhengyuan's lobbying, he clearly expressed a different view on Xi Dada.

As relations between China and South Korea have skyrocketed, the barriers to understanding left over from the Cold War era are slowly disintegrating.

As both China and South Korea intend to strengthen mutual trust, cooperation and people-to-people interaction, it is a key step for China and South Korea to showcase their characteristics to each other.

Under the current situation, with the cultural exchanges and collisions between China and South Korea, the State Administration of Radio, Film and Television, as the supervision, auditing and guidance department, should adapt to this new change and provide greater help for mutual trust and cooperation between the two countries.

In this remark, Choi Zhengyuan deliberately emphasized one point many times, that is, cooperation between China and South Korea.

In other words, although he and the C.J Group are representatives of foreign media, they are not negotiating with the Chinese government on behalf of all foreign media.

The scope of his representation is limited to South Korea. They even represent only the C.J Group.

China's cultural market is huge, but the first to get the most bang for its buck. In this regard, Cui Zhengyuan does not need to be high-minded and think about those who do not work and do not contribute.

At the same time, because C.J Group has always had a good relationship with China, although it will also make it easier for him to lobby after participating in the scope of benefit distribution.

It was only at this time that Xi Da expressed his opinion for the first time. "I strongly agree with what you said about the fact that the cultural exchanges between the two countries are gradually strengthening and will reach even higher heights in the future. However, the cultural exchange between the two countries is not a unilateral export of one side to the other. Rather, it should be mutually corroborated and corroborated. Therefore, in the process of deepening cultural cooperation and mutual trust, the ROK should also give due consideration to the interests and long-cherished aspirations of the Chinese side. ”

This means to show that what you say makes sense to me. But you only talked about your ROK's demands, didn't you take into account China's ideas?

You must know that compared with the Korean entertainment and cultural industry, which wants to turn the river and sea in China's huge market, Chinese counterparts want to go abroad and convey their own ideas.

This aspiration has nothing to do with the advancement or backwardness of industrial technology and concepts, and is purely something that a country must do in order to gain an international image.

If you don't go around saying that your country is good, how desirable it is, then you can only let others wantonly smear your international image.

Once upon a time. China's national strength is weak, and its power in the media field is not strong enough. Although I have always wanted to establish the image of the country internationally and make friends with more people with lofty ideals. However, propaganda could not keep up, and many times China's goodwill was not appreciated.

Now Choi Jung-won is the media representative of the Korean side. expressed the appeal to the Chinese market.

Since China has this advantage, it certainly wants to take this opportunity to complete the cultural export to South Korea. We don't want to create much benefit, but at least we need to make the relationship between China and South Korea increasingly close. It plays a catalytic role at the civil level.

It can't be that the two governments here are fighting hotly, and there are still deep-seated prejudices against China among ordinary people and people from all walks of life.

In that case, as long as this public opinion does not disappear. When the international situation changes, the South Korean government is likely to be hijacked by public opinion, leading to tensions between the two countries.

From the Chinese government's point of view, this unpredictable external attitude is not in line with China's desire to increase its influence in the international arena.

Compared with the Korean cultural industry, which simply looks at the economic interests of the Chinese market, the Chinese side attaches more importance to being able to penetrate its own values into the interior of other countries, so as to complete a complete transformation of the country's image.

Although South Korea is small, if this opening up can be achieved, then it will be a great achievement and a good start for China's value output.

It can be said that although Cui Zhengyuan took the initiative to seek benefits for his own business today, Xi Dada did not come prepared.

In short, no one in this world is stupid, and they all have their own demands that need to be realized.

When the demands of both sides collide together, mutual confrontation, mutual temptation and mutual compromise are the inevitable results.

From Cui Zhengyuan's point of view, he has no problem or embarrassment with the demands of the Chinese side. In fact, the introduction of today's Chinese values into South Korea is also conducive to China-South Korea friendship and cooperation.

Besides, the Korean Peninsula has always followed the cultural system of the Central Plains Dynasty in the past few years, and has been protected by the Central Plains Dynasty.

It is under this model that the Korean nation has been well inherited and has not disappeared into the long river of history because the country is small and the people are weak.

On the contrary, after World War II, South Korea became an ally of the United States because of the needs of the Cold War, and it lost even more autonomy.

At the same time, after the introduction of Western values, they gradually gained the upper hand with a huge advantage, and had a violent collision with the original Eastern value system.

Under such a collision, South Korea is slowly losing its cultural characteristics and falling into confusion step by step.

Choi Zhengyuan is very worried that if this trend is not curbed or changed, perhaps at some point in the future, the Korean nation will really be assimilated by other cultures, just like the Xiongnu people, Xianbei people, and Turkic peoples.

However, China's demands also want South Korea to change its policy, which is not something that Choi Jung-won can decide alone.

In short, at today's meeting, he conveyed all the demands of the ROK side and received various ideas from the Chinese side.

After going back and consulting with all the bigwigs, we can give a clear answer to the Chinese side.

However, in Cui Zhengyuan's heart, he has already made a decision, that is, to make every effort to promote further cultural exchanges between the two sides.

If C.J Group wants to continue to grow, it must rely on the huge Chinese market. (To be continued......)