"In addition to the series, next year, the company will try to build a theater, and the tickets for the theater have basically been obtained, but the company does not have enough strength to build a theater for the time being, so it will be postponed to next year."

Cinemas!

The hearts of the artists present trembled.

Cinemas, the lifeblood of the film industry, have the same meaning as TV stations for TV drama manufacturers, they are not the only channel, but they are definitely the main force among the main forces.

In Huaxia, why does Huayi, which occupies the highest market share, dare not say that it is the largest film company instead of adding a private enterprise in front? It's because of the existence of the middle shadow.

China Film, the son of the film and television department, the former leading boss, who controls the theater chain with one hand and the quota for foreign film introduction with the other, is the well-deserved boss in the entire Chinese film industry.

Although it is said that with the rise of the four major cinema chains, the real estate predator Wanda has entered the cinema chain on a large scale, and the cinema chain in the hands of China Film is no longer enough to affect the entire film industry, but the dead camel is bigger than the horse, and China Film is still the boss of the Chinese film industry.

Now that Li Lin said that he wanted to enter the theater chain, their first reaction was not to believe it.

"It takes a lot of money to get into theaters." Yang Hao said: "Wanda has invested 2 billion to come in, and I haven't seen the output until now, and my life is tight." ”

"Within Wanda, there are also calls to abandon the cinema chain."

Abandoning the theater?

Li Lin glanced at Yang Hao, how could it be, others didn't know Li Lin didn't know? In the most difficult time for Wanda Cinemas, Wanda did not abandon the cinema line, but invested a lot of money to fight with the four major cinema chains. stubbornly fought his way out of the strangulation of the four major cinema chains, and became the first in Huaxia cinema chains.

What's more, he knows very well that Wanda's real goal is not the cinema chain, but the land.

Wanda's operation model is the way of cinema plus real estate. When building the cinema, Wanda always took a large amount of land from the local area under the name of a cinema, and then built Wanda Plaza through the guò cinema to attract people and attract merchants, and the money earned from the cinema line is not worth mentioning the money Wanda makes in real estate.

Therefore, the only possibility of giving up the theater chain is the smoke bomb released by Wanda, so that other real estate predators do not notice the current Wanda.

Wait until the Wanda enclosure is completed. Even if other real estate predators want to enter the theater chain, the market has long been eaten by him.

Other tricks were learned from KFC and McDonald's.

In Huaxia, there has always been a saying that the biggest real estate predator in Huaxia is not Wanda. Not Country Garden, but KFC and McDonald's.

At first, KFC was just for fast food, which is also Harlan. The original intention of Sandoz (founder of KFC). As the brand became more and more recognizable, KFC embarked on a global business journey.

Take China, for example. To open a store in China. To choose a location, it is necessary to consider the prime commercial location to open a store and join. Facts have proved that the authority of its location has been recognized by people, and every store it opened is full of customers, creating a good fast food brand in China. KFC executives take advantage of such a brand advantage, and when renting a store, they can use the chips of a famous brand to lower the price of the store, and when renting a store, they can also raise the price because of their professional analysis of commercial real estate. Then its own profit model is clearly visible. The result is a platform for real estate management.

"yes." Zhou Xun saw that Li Lin was silent, and thought that Li Lin was still thinking about it. immediately came up and persuaded him: "Li Lin, you don't know, the water in the theater is deep." ”

"The four major cinema chains in China have long tied up all large and small cinema chains under their banner, and in their hearts, the film industry has long become their one-third of an acre, and anyone who intervenes will be hit by them."

"I've known a little bit of that, too." Fan Binbin also said: "Once Huayi wanted to be a theater and wanted to control the channel by itself, but as soon as the big and small kings investigated the situation of the theater, the four major theaters sent someone to warn Huayi: If Huayi dares to be a theater, they will refuse Huayi's movie to be released." ”

"At that time, the big and small kings were so frightened that their faces turned pale, and they apologized to the people of the four major cinemas at night, and extinguished their hearts to enter the cinemas."

Any movie that wants to make money needs the support of the theater chain, if the theater chain refuses to be on it, even if you make a movie like "Titanic", don't think about the box office.

But generally speaking, theaters will not refuse the release of movies, for them, they can make money when the movie is a big hit, but if the film company dares to reach into their jobs, they will not be polite to you.

The United States has antitrust laws, and the theater chain is suppressed by Hollywood, so there is not much profit at all, so the American film company has never thought of doing the theater chain itself, they don't want to, and they can't do it.

But in Huaxia, there is no anti-monopoly law, and because the theater share is higher than that of the producer, Huaxia's theater profits have always been very large.

And in the future, with the vigorous development of the Huaxia film industry, the profits of the theater chain will rise further, so Huaxia's film companies have always wanted to enter the theater chain.

However, the theater chain is not easy to provoke, one move will make the film company's idea of entering the theater line ruin if it is not released, and the other move will be jointly squeezed out and not given the source of the film, which makes Wanda miserable.

For film companies, on the one hand, there is a newly formed theater chain, and on the other hand, there is a combination of old theater chains, and when the two of them clash, a fool knows which side to choose.

And without the support of the film source, the newly established cinema chain will soon fall into unlimited losses.

The two-board axe of the theater chain seems simple, but in fact it hits the nail on the head, which can be seen from Wanda, which has not made a name for itself for a long time.

In 02, Wanda entered the theater chain, and now they have invested more than 2 billion yuan, but the theater chain has never had enough film sources, and it is in a state of half-opening and half-unemployed.

However, Fan Binbin didn't know that soon Wanda would cooperate with Warner to form Warner Wanda, and successfully fought his way out of the strangulation of the four major theater chains.

"That's why I'm not in a hurry to make a movie." Li Lin said with a smile: "The company has initially tested the water TV series, and no matter how powerful those theaters are, they will not affect the TV station. ”

"And the company is different from Huayi."

"In terms of scale, Huayi and our gold medals are not on the same level." Li Lin said proudly: "Although Huayi is the boss of the film and television industry, our gold medal controls the online channel. ”

"In addition, the two games of the gold medal game company have been in operation for more than half a year, and it is expected to bring us more than one billion Huaxia coins of profits every year, and this profit will continue to increase with the development of online games, and the company's two new online games are ready to be put into operation."

In front of the company's artists, Li Lin does not hide it, because it will not be long before he launches the celebrity endorsement game to expand his popularity.

Games are always lacking in popularity.

CF, which claims to have 300 million players, still needs Xie Tingbee to endorse the game, expand the popularity of the game, and attract fresh blood, "World of Warcraft" and "League of Legends" also need it.

Hiss!

The artists present all gasped, they realized that their company was so rich, and Fan Binbin looked at Li Lin with fiery eyes.

This year, the annual income exceeded one billion, even if there is not much left after deducting costs, it is still an astronomical amount.

And Li Lin is more than a game company, and the speed at which Entertainment Paradise makes money is also super fast, such a person, and he is unmarried, although he has a girlfriend, but it is not a matter at all.

Luo Feng swept Fan Binbin with a nervous gaze, and the defense in his eyes was obvious.

Fan Binbin also noticed Luo Feng's gaze, she glanced at Luo Feng directly and provocatively, the man is not married, the woman is married, why can't she insert it into it, besides, even if she is married, she can divorce.

"The reason why I tell you is that the company is about to form a group, and the resources will be completely integrated." Li Lin said: "Several games will select spokespersons in the company, and those who are interested may wish to play." ”

Celebrities go to the game to play games, and then find and post a few pictures on Weibo, fans who are interested in the game will naturally follow up, and even some fans who have no love for the game before will follow.

This amount is not a minority.

"I'm not interested in World of Warcraft and League of Legends." Zhou Xun said: "Is there anything interesting?" ”

"The upcoming "Bubble Hall" and "MapleStory Island" are casual games, are you interested?" Li Lin said with a smile.

"I'm going to have fun then, do I have a good time and give endorsements, how much does the endorsement cost?" Zhou Xun said half-jokingly and half-seriously, Li Lin's endorsement of "Warcraft" is not a secret within the company, and many sensitive agents believe that the game endorsement will be a new profit growth point.

Never underestimate these brokers, as a broker, they may not know much about finance, but there is still a half-level in business, and when a new business model rises, they can still see some.

Li Lin's endorsement of "Warcraft" is a good start for China, there is news of legendary endorsements in China, but it has nothing to do with celebrities, but Li Lin, who endorses "Warcraft", is a genuine singer, and his endorsement immediately made many agents talk about it.

Especially Li Lin's endorsement fee, which makes them even more sensitive.

"A few million Chinese coins a year, within the company, take care of it." Li Lin said with a smile.

Zhou Xun suddenly lost interest when she heard this, and the endorsement of millions of Huaxia coins a year is not small for her now, but it is not too big an endorsement, and it is not worth playing the game.

It's like she endorses jewelry, do you still have to learn to make jewelry?

"Can I try it?" Fan Binbin asked cautiously, a million-level endorsement is nothing to Zhou Xun, but for her, it is a good opportunity.

"I can try it too." Zhang Shaohan soon joined the competition.

(To be continued......)