Kodansha: Female viewers influence the success of "Giant".

A spin-off featuring Levi has landed in the women's manga magazine ARIA, and will begin serializing the main story in the January 2014 issue. In response to this news, Nobu Noma, the president of Kodansha, recently gave an interview to Nikkei MJ, and he said frankly about the reason why "Attack on Titan" has gained such a strong popularity: It is inseparable from the female group.

The following is the text of the interview:

In an interview with reporters, Shin Noma, president of Kodansha, said, "Attack on Titan has attracted the attention of female readers. And if the popular character from "Attack on Titan" is used as the protagonist, and then a derivative work is serialized in a shoujo manga magazine, then the work will definitely be sold out. Recently, it seems that female readers like to read youth comics in the form of 'teenage love', of course, this view is contrary to the original intention of the original author and editors. ”

The spin-off work that President Noma said was "sold out" naturally reminds us of the spin-off work "Attack on Titan: No Regrets: Overture" starring Captain Levi, which was serialized in the November issue of the girl's magazine "ARIA".

And, because of the serialization of this work, the December issue of this magazine was sold out quickly after it was released. Selling out magazines for two consecutive months can be regarded as a record.

Due to the critical acclaim, the magazine's December issue uncharacteristically announced that it would be reprinted. In the January 2014 issue of "ARIA", which will be released on November 28, the plot of the work will also officially begin. Nowadays, the influence of rotten girls is not just a superficial phenomenon, and even the operators have to face this craze seriously.

However, President Noma continued:

"That said, it would be too short-sighted to focus only on the women's market. If we can produce works that will be interesting to mainstream audiences, then it will be possible to expand the market. ”

From his words, the current view that "Attack on Titan" focuses on the female market is negated. This also expresses the determination of the publisher to be satisfied with the fashion trend.

Of course, the previous negative opinion that "works aimed at rotten girls have no future" have been reported by rotten girls to the animation "Free! The super popularity of "has been overthrown. In the final analysis, whether a work focuses on the rotten girl market or not is also determined according to the content.

And now the relatively conservative publisher has to admit the power of the rotten girl, and it seems that there will be more works of this type in the future.

===Split line===

The money of the rotten girl is still easy to earn!