Chapter 428: Hard to Choose

Back in Hong Kong, Gu Chen immediately went through various procedures for Anna and Catherine. At this point, the two smiling girls can be regarded as Gu Chen's daughters from a legal point of view. And when going through the procedures, he also gave the two little girls Chinese names, all of which he thought, his sister Anna is called Gu Yashi, and his sister Catherine is called Gu Yahong, although he is clever in order to save trouble, but he still feels quite good.

For these two newly joined family members, although Liu Huiyun complained that Gu Chen had not discussed with her in advance, she still welcomed her very much, especially after seeing the cute appearance of the two little girls, her mother's love immediately exploded, and she hugged her.

The other He Chaoqiong, Wang Guxian and other women were also very friendly, which made Anna and Catherine, who were originally a little nervous because of their mood, feel a lot more relieved, plus Gu Guanghong and Gu Guangyi (Zhao Yazhi's two sons, since Zhao Yazhi moved into Fengyuan, they should have become the surname Gu, this is Gu Chen took the initiative to mention, Zhao Yazhi naturally has no opinion) The two little children were playmates, and a smile resurfaced on their tense little faces.

The only bad thing is the language, He Chaoqiong, Wang Jixian, Zhou Huimin and others can all speak English, even Gu Guanghong and Gu Guangyi can communicate fluently in English, even Qiu Shuzhen, who is the most half-barrel of water, there is no problem with daily communication, but Gu Xiahua, Liu Huiyun and Lin Lifang do not know English, every time they speak, they have to help the housekeeper translate, and then they simply hired a Chinese teacher for the two little girls.

After a few days of running-in, Anna and Catherine finally settled down in this new home that can only survive in their fairy tale world, and they can see a bright smile on their faces every day, and their cute appearance, well-behaved personality and silver bell-like laughter have won everyone's love, including the subordinates, who will carefully follow behind and watch after each chase and play, worried that they will fall.

It was Sunday, and Gu Chen was in the study looking through a copy of the report, which was the report of next year's sales plan just faxed by the British Jaguar Automobile Group, although the sales figures for the fourth quarter had not yet been counted. But according to his estimates, the total sales of Jaguar's four brands this year are expected to exceed 2O units, which is undoubtedly a huge breakthrough for the British automobile industry, but compared with Toyota in Japan, General Motors in the United States, Ford, Volkswagen and other large automobile groups, there is still a huge gap, in terms of sales alone. Today, Jaguar can only be regarded as a medium-sized car manufacturer.

The reasons for this result are varied, first of all, technical problems, although today Jaguar, Rolls-Royce, Land Rover and Lamborghini have launched epoch-making new series of cars, but the internal technology has not been much innovative, basically still applying the old technology, that is to say, in addition to the appearance of other brands of cars. There are not many advantages in automobile technology, and even lag behind in some technologies, so that some consumers who have purchase needs and are more rational are not determined to buy.

Secondly, Jaguar, Rolls-Royce, Land Rover and Lamborghini are all high-end brands, and global car sales have always been dominated by low-end cars, after all, the middle class such as white-collar workers make up the majority of car buyers. After all, the wealthy who have a demand for high-end cars are in the minority.

Thirdly, and most importantly, the sales network. Under the Jaguar Group, the most famous brand is Rolls-Royce, which is recognized as the world's top luxury car brand, and has a relatively sound sales network in countries with relatively large economies around the world.

The other Jaguar, Land Rover and Lamborghini are all less well-known, with Jaguar and Land Rover being British car brands. Jaguar and Land Rover have not been spared due to the downturn in the UK's overall automotive industry, and their sales network is basically limited to some economically large countries and regions in Europe and the British Commonwealth, such as Australia, Canada and Hong Kong. As for Lamborghini, the situation is different.

Since its establishment, Lamborghini has focused on the research and manufacture of high-class sports cars, and there are only a few who can afford high-end sports cars, and Lamborghini accounts for the smallest proportion of the four Jaguar brands. Of course, this has to do with the fact that Lamborghini is produced too little.

Therefore, in order to increase the sales of Jaguar Motors, it is necessary to solve these three problems, and the group has invested heavily in various new technologies and the establishment of a sales network covering major countries around the world. I think that the first and third problems will be solved slowly in the future.

The third reason is also easy to solve, in the previous life, Mercedes-Benz, BMW and other brands that originally focused on mid-to-high-end models began to gradually turn their attention to mid-range models after entering the 21st century, such as Mercedes-Benz C series and BMW 3 series are typical of them, all of which have been successful, Jaguar Group's Jaguar brand can also adopt this strategy, launching a mid-range model series with a price between 2o million and 4o million Hong Kong dollars, in order to seize the main force of the mid-range market, as long as the sales go up, profits will naturally increase.

In fact, in addition to increasing sales, there is another way to improve profits, and that is to reduce costs. Britain is one of the oldest and most advanced capitalist countries in the world, and citizens naturally have high incomes, and high incomes mean high wages paid by businesses.

If the manufacturing plant can be moved to the exhibition country, the cost will be greatly reduced, but which country should it be transferred to?

If another 1o years later, China's big 6 is definitely a good place, low labor and a huge market, the previous Mercedes-Benz, BMW, Audi, Ford and other brand cars have entered China is the best proof. It's just that the consumption power of China's big 6 is still very limited, and in the case that the vast majority of people can't even afford motorcycles, how can they buy cars, so market factors can be eliminated first.

The rest is cheap labor, if in China's big 6 to make a good car and then export it, but now China's big 6 can not be compared with the future, the automobile manufacturing industry is still very backward, even if the same technology is used with the UK, the quality of the car produced may be far from the UK production, this is no longer a simple technical problem, but the entire industry model can not be in line with international standards. What's more, Gu Chen knew that if he wanted to import the technology into China's big 6, the British government would most likely come forward to obstruct it.

If you don't transfer to China's big 6, where should you transfer to? Thailand? Malaysia? Or Taiwan? In recent years, the economic development of these three countries and regions has been very fast, and the local consumption level and market are relatively large. Especially Taiwan, together with Singapore, Hong Kong and South Korea, is known as the Asian Tigers, and the economy is in its golden age, but Thailand and Malaysia are also good, and the labor cost is lower than Taiwan, which can be said to have its own advantages, and it is really difficult to choose, Gu Chen couldn't help but rub his temples with a headache.

He would like to move some of his manufacturing operations from the UK to Asia, not only because of cost considerations, but also because he has an eye to the future.

No one in this world knows better than him that in the future Asia will become the engine of global economic growth, and it is also the world's largest consumer market, think about how many people are in China, and then think about how many people in India, even if he does not build the factory in China - Guoda 6 or India, but in Thailand or Malaysia, it will also play a very big role in expanding the Asian market in the future, as for building in Taiwan? The role may be much smaller, and with the relationship between Taiwan and China, cross-strait economic and trade exchanges will certainly be hindered, and even before he is reborn, cross-strait economic and trade relations have not reached the level of normal state-to-country (regional) relations.

This is also one of Taiwan's disadvantages among his three choices, after pondering for a long time, he still can't make a decision, and at this moment, a milky voice comes from far and near: "Daddy...... Daddy ...... "Not long after, he saw a little white girl with a pink carving running into the study, and although Anna and Catherine looked exactly the same, he still recognized Catherine at a glance.

Seeing Catherine's head messy at this time, a small mouth pouting high, looking very unhappy, Gu Chen opened his arms and picked up Catherine and put it on his lap, and asked with a smile: "What's wrong Catherine, how did you become like this, who bullied you?" ”

When Catherine heard this, her face suddenly became even more aggrieved, and she pouted: "It's Brother Yi, he deliberately broke up my braids when I was playing the game just now." ”

As she spoke, Catherine pulled the loose braid on her left, and tears were already rolling in her eyes, and it was estimated that they could come out at any time.

Gu Chen hurriedly coaxed: "Be good, when you meet your father, I will criticize Xiaoyi and ask him to apologize to you, okay." ”

Catherine burst into tears and laughed, "Yes, yes." As soon as she finished speaking, she hesitated again, lowered her head and thought for a while, and said: "It's better not to, if Daddy criticizes Brother Yi, the second mother will definitely scold Brother Yi, then Brother Yi will be very unhappy, and he won't play with me in the future." ”

"Huh." The thoughts of naΓ―ve children are always so innocent and kind, so that adults whose minds have been polluted by the world are unconsciously infected. No, Gu Chen's depressed mood was made so troubled by Catherine, and it immediately disappeared: "Then what should I do?" ”

Catherine pointed her finger to her lips, thought for a while, and said distressedly: "I didn't expect it, ah, Brother Yi, don't run, I saw you." ”

Gu Chen turned his head to look, only to see Gu Guangyi running forward with his little feet, he must have followed Catherine over just now, and then hid outside the study to eavesdrop. Suddenly, Gu Chen felt a lightness on his legs, and indeed Catherine had jumped off his lap and chased after Gu Guangyi......

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