In this era, it is no longer an era when the aroma of wine is not afraid of deep alleys, no matter what kind of business you do, now you pay attention to an advertisement first, you must first build up the momentum, let the audience know the way, and then the problem of quality and production capacity.

In the same way, a movie is about to be released, regardless of the quality of the movie, whether it meets the estimates of the producer and distributor, as long as it is not ugly and can't be seen, then it is impossible for them to hide it, but they will still try their best to promote it, after all, even if they are scolded to death by the audience later, at least they will earn a few more dollars back!

And if the quality of this movie is not bad, and the producer and distributor are very satisfied, then needless to say, the huge publicity fee is absolutely fine, because the more powerful the publicity, the more conducive it will definitely be to the rise of the box office.

Every filmmaker knows whether a movie can achieve satisfactory box office results, whether it is profitable or losing, whether it is a big profit or a small profit, in addition to whether the quality of the movie is high enough, whether the release time is just right, and whether the star lineup is strong...... In addition to other factors, there is a more important factor, that is, publicity.

In the last century, the film propaganda, not to mention Europe and the United States, domestic, or Asian films, the so-called propaganda is usually printed posters, as well as the distribution of leaflets, the most important thing is to spend money on the newspaper to buy praise, so that the citizens know that the quality of such and such a movie is very high, it is worth watching.

To be honest, these propaganda methods used to be completely sufficient, since before the Internet age. There is a lack of entertainment. Either that, or just watch TV. Either it's watching a movie, as long as you feel that the movie is good, then everyone is happy to watch it.

But now, when the Internet era has come, and the entertainment methods of ordinary people have increased rapidly, the previous means of distributing leaflets, putting up posters, and publishing advertorials in newspapers have basically had little effect. Because everyone doesn't have much thought to learn about the latest film and television information through these traditional publicity methods.

Just kidding, with this time, my brother might as well fight two landlords and play two mahjong, before I saw the real thing and didn't get a good reputation, who would want to spend dozens of dollars to buy tickets to see it?

So in this difficult situation, it has long been popular in the European and American film circles, especially in Hollywood, an effective way of publicity - the premiere has become popular.

Premiere. As the name suggests, it is a ceremony held before the first release of the movie, and its main role is to celebrate, promote, and play the trailer. So that the attendees, especially the media reporters present, can see some of the highlights and even the whole movie.

Then, the quality and charm of the film will be widely disseminated through TV media, online media, newspapers, etc., and it will attract more people to go to the cinema to buy tickets to watch the movie.

One of the biggest features of the premiere is that it usually invites the main cast to help increase the popularity and appeal of the show.

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"Ladies and gentlemen, good afternoon, welcome to Tai Wo Cinema in Central for the premiere of our film "The True Colors of Men"! I am Ma Xiang, the host of TVB Entertainment News Channel "Film News Pioneer"! ”

On July 16, 2007, "The True Colors of a Man", which had been shut down for just four months, finally ushered in its premiere, because it is a Hong Kong film, and most importantly, it meets the definition of a blockbuster, so the film will hold four premieres around the world (mainly in Asia).

Needless to say, the producer Huanyu and the starring actors are all from Hong Kong, and the box office in Hong Kong is also very critical, so the first show is set in Hong Kong, and the address is Taihe Cinema in Central.

The second is the Oriental New Century Cinema in Beijing, the third is the Dragon Cinema in Nanjing, and the fourth is the Imperial City Cinema in Guangdong.

Originally, according to the intention of the distributor Poly Bona Yudong, the crew would go to Yuzhou or Shudu to hold a premiere, because the opponent of the movie "The True Colors of Men" is really too strong, and the powerful ones are sympathetic.

In the mainland, "King Kong" has just been released for a week, and it is the time to sweep the box office, and then, "Harry Potter" will be fully released in the second week of the movie's release, which is equivalent to being jointly attacked by two Hollywood blockbusters.

In addition, in the third week, "The Fuse" starring Zhen Zidan, Gu Tianle and others will also be released, which will cause a great diversion to the box office of "The True Colors of Men".

In Hong Kong and other Southeast Asian regions, "Male Ben" will first encounter "Harry Potter", which has been released for more than a week, and then "King Kong", it can be said that the situation of this movie is really very sinister, almost no one is optimistic about this movie, and even many insiders said that the total box office of this movie is likely to not exceed 120 million, because it chose the wrong time to be released, and it dared to shake the box office bomb of Hollywood, isn't this looking for death?

However, director Chen Musheng and Huanyu's boss Lin Xiaoming still didn't agree, they all felt that it was too much, especially when it was going to be released in Asia at noon on the 19th, everyone didn't have so much time to run around, and finally Yu Dong had to give up and chose four cities to hold the premiere.

After the emcee Ma Xiang made a brief self-introduction, he said with a smile: "Today's premiere is really star-studded and full of guests!" You can clearly see that we have a lot of big stars in the circle who came to cheer on the scene, Ha Luha, I won't read the names one by one, because there are too many, I'm afraid I can't count them at all! Welcome once again! Thank you! ”

In the very loud applause, he paused slightly and then said: "At the same time, on behalf of all the members of the crew of "The True Colors of Men", I strongly thank the 142 media reporters and friends from all over the world who came to the scene, and sincerely thank you for coming. ”

After the routine politeness, Ma Xiang finally began to get to the point, he said loudly: "Today we invited two special guests, the first is Mr. Lin Xiaoming, the general manager of Hong Kong Huanyu Entertainment Co., Ltd., he is also the largest investor in this movie, Lin Sheng, please stand up and wave hello to all the friends in the audience!" “

As soon as Ma Xiang said this, the bald Lin Xiaoming immediately stood up and smiled and waved at the audience behind him, but unfortunately he was not a big star, so he only got a little bit of applause.

Ma Xiang said: "The second special guest is the distribution agency of this film, Mr. Yu Dong, the president of the famous Poly Bona, (Yu Dong took the initiative to stand up and waved his hand), he is very optimistic about this movie, the script has not yet started filming, he has predicted that the box office in the mainland will be at least 80 million, and then the whole of Asia will add up, the work "The True Colors of Men" will definitely break through the box office of more than 150 million, so he quickly won the distribution rights of the movie! ”

This time, Yu Dong's applause was finally a little bigger, because the fans who came here today, they are actually members of the fan group of several leading actors, Yu Dong praised this movie so much, and the fans were naturally very happy, after all, they didn't want to see that the movie performed by their idol became a garbage work, which was very hurtful!

When the applause subsided, Ma Xiang said quickly: "Okay, let's invite the creators of "The True Colors of Men" to ......."

"Bang Bang Bang ......"

"Ahhhhh......h

The master of ceremonies couldn't speak at all, because fans and even reporters applauded, no matter who it was, of course everyone prefers to see the big stars, who wants to always listen to a frustrated man chirping crookedly?

In this kind of loud cheers from the audience, Chen Musheng, who was wearing a black suit, gray hair combed and partial, and glasses, took the lead on the stage, and behind him were Xie Tingfeng, Wu Jing, Tang Xiaosheng, Fang Group Ming and the five male and female protagonists of 'big-eyed beauty' Jiang Ruolin.

Just like the appearance of a football star, whoever has the loudest voice will definitely be the most popular, and among these five leading actors, everyone's popularity is actually clear at a glance, which is very obvious.

Xie Tingfeng is worthy of being the most outstanding little king of the new generation in Hong Kong, his voice is very loud, except for a certain person who is open, his popularity is a well-deserved first among several leading actors.

And Wu Jing is the second, it seems that his popularity as a kung fu star is still very high!

Although the small house is the "Dragon Prince", he really doesn't have any good results, so he is only slightly stronger than Jiang Ruolin, who is also a newcomer's 'big-eyed beauty', and about 2 or 30 fans are cheering for him!

As for the youngest Tang Chic?

Eh, didn't you see him holding a microphone and habitually waving to the audience, but before he spoke, it immediately caused hundreds of people in the audience to scream?

In fact, to be honest, this kind of scene is a bit embarrassing, because it seems that he alone blocked all the light of other stars, so that everyone only has him in their eyes, which is not conducive to the unity between each other!

I'll it, when did my brother become so popular in Hong Kong?

Brother Chic muttered in his heart with some puzzlement, after all, Hong Kong is Xie Tingfeng's lair! How could he have such an attraction?

Moreover, if they look at it this way, then if they go to the inland cities of Beijing, Nanjing, and Yuezhou......

Someone shuddered, and couldn't stop praying in his heart: My good girl, don't tell my brother, I will cover all the other four by myself! If you do this again, I'll rub it, and someone will definitely quit, and that's not fun! (To be continued......)