Chapter Twenty-Six: Innate Beauty
Chapter Twenty-Six: Innate Beauty
"My gut tells me that your products are going the premium route." Fang Wanrou said confidently.
Seeing that Ye Yuxin did not deny it, he continued; "I feel that the scene of the advertisement should be elegant and atmospheric, so I feel that the theme of CASE should be "Angelic Beauty", how about it?"
"The design of the scene should be elegant and atmospheric, I agree, but the theme has a feeling that it can't fit our pure Chinese medicine formula products, so I think it's better to choose a Chinese-style theme." Ye Yu thought thoughtfully, "Well, why don't you choose "Out of the Mud, Not Stained with Clear Ripples Without Demons"?" ”。
In fact, the two women have a feeling of sympathy for each other, Ye Yuxin still admires Fang Wanrou for being able to grasp the characteristics of the product in such a short period of time, and put forward a reasonable plan, although she doesn't agree very much, but it also changes the other party's view at the beginning. And Fang Wanrou was also very surprised, the plan proposed by herself from a professional class was indeed slightly inferior, and the admiration in her heart was also overflowing, but she still didn't want to admit it verbally.
"My theme is angelic beauty, so I can make the MODEL dress up as an angel and then try to create a beautiful picture, which can highlight the taste of the product more." Fang Wanrou worked hard to sketch a beautiful picture, which was really moving.
"I think if a model dressed in ancient costume kisses a white water lily, will the nobility and elegance of the water lily set off the product more to attract the attention of the audience?" Ye Yuxin also stubbornly insisted on his own point of view.
"I still feel that in order to highlight the high-end characteristics of the product, it is necessary to choose the international route, and it is necessary to use the international atmosphere and aesthetic style, so I still think that my theme should be considered." Fang Wanrou said firmly.
"You can also use classical techniques to take the international route, and use the mud without staining the clear ripples without demons to highlight the high-end taste of the product, I don't think there is anything wrong with it." Ye Yuxin said in a slightly gunpowder tone.
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Obviously, both of them were on fire, and no one wanted to take a step back, although they didn't fight, but everyone could hear the smell of gunpowder in the audience, and the language of the two women gradually became sharper, seeing that the development of things was developing in an unpredictable direction, Guan Tong anxiously tugged at the corner of Tao Ze's clothes.
"How about I think or think about my subject?" Tao Ze also saw the urgency of the matter and hurriedly cleared the siege.
"Speak quickly......," the two women said in unison, as if they had found a window for catharsis with their anger, and if Tao Ze could not give them a satisfactory answer, the consequences would be unimaginable.
"Hmmm......"
Tao Ze just said it casually, but the two women suddenly made a truce and pointed the finger at themselves, and the two pairs of sharp beautiful eyes were full of anger.
"Why don't you just use the theme of 'return your innate beauty'? How does it feel to set up a beautiful underwater scene and let the model slowly emerge from the bottom of the water to create a beautiful picture like a hibiscus out of the water, and match it with our theme 'Give you back your innate beauty'? Tao Ze rolled his eyes, thought about it, and said weakly.
Tao Ze was not very confident, in addition to his ignorance of advertising creativity, and in the face of two beauties with such a powerful aura, Tao Ze only had one idea to get by, so he proposed a comprehensive plan, which not only contains atmospheric and aesthetic elements, but also contains nature and elegance. Unexpectedly, he really won the approval of the two women, in fact, at a critical moment, the potential of people is huge, plus Tao Ze is originally unforgettable and talented, so it is not surprising to come up with these, but Tao Ze did not have much hope for his own theme.
But in the eyes of the two women, it is not ordinary, the choice of this theme and the design of the scene have a high fit with the product, Ye Yuxin blinked in surprise and was not too shocked, as if she was used to the surprise that Tao Ze gave her, she was glad to invite him over today, otherwise it would be a pity to miss such a subtle idea; And Fang Wanrou on the other side was really frightened by this "bodyguard" big brother, this idea was too perfect, I was going to find someone to vent my anger, but I didn't expect people to be full of creativity when they said it casually, and she was ashamed as the creative director of a well-known domestic entertainment company, and her admiration for Tao Ze was overflowing.
"Okay, great......" Fang Wanrou recovered from the shock and hurriedly praised.
"I'm just saying it casually, if it's not appropriate, we'll discuss it together." Tao Ze scratched his hair shyly and said unconfidently.
For beauties like Fang Wanrou and Ye Yuxin, there is always no shortage of handsome guys around them, but it is conceivable that it is difficult for ordinary men to attract their attention, so it was not until Tao Ze spoke so amazingly that Fang Wanrou took a serious look at the "bodyguard" in front of her, her straight body revealed a stubbornness, her casual sitting posture revealed a sense of freedom, her smart eyes reflected a beam of wisdom, and her angular face was full of perseverance, it seems that he should be a man with a story, It's a pity that Tao Ze doesn't know Fang Wanrou's evaluation of him, otherwise, our Tao Wolf friend's tail would not have gone up to the sky.
"This is ......," Fang Wansoft said softly.
"This is actually one of the several bosses of our company, his name is Tao Ze." Ye Yuxin took over the topic and said.
If Tao Ze is a bodyguard, I'm afraid Fang Wanrou won't believe it, but it seems that she is a little child, and Tao Ze is also a new face anyway, so she is not afraid that others will know, so Ye Yuxin will tell the truth.
"Mr. Tao is so ......," Fang Wanrou got up and shook Tao Ze's hand generously.
"Mr. Tao's idea is really good, just use this idea, everyone has no opinion." Seeing that everyone was noncommittal, Fang Wanrou continued: "Okay, then I'll use Mr. Tao's creativity as a blueprint to agree on the details of further shooting, how about it?" ”
"Okay...... In addition, this advertisement is called 'Pure Beauty'. Ye Yuxin is also very interested in this idea, and he added that it was proposed by his own people, so he has no opinions.
And the next thing,It's really not a matter of luck to be done,Fang Wanrou called the heads of various departments such as copywriting、Art director、Graphic co-ordinator、Producer,Agree on the details and schedule of the production together,Tao Ze and the three of them really felt what it means to be "interlaced like a mountain",A haode advertisement not only needs an excellent idea,It also needs a group of professional production personnel,Just wait until everything is finalized,It's nearly lunch time, Ye Yuxin, on behalf of the skin beauty company, finally agreed on the specific implementation plan, filming time and release time with Fang Wanrou, and the next step is to implement it step by step.
Before leaving, Tao Ze put forward a small request as the boss, that is, all the female personnel involved in the planning should try the skin beauty and whitening skin care products for half a month, of course, all the products are provided for free, Tao Ze's purpose is actually very simple, because the other party is engaged in the media, and the people who usually come into contact with it are high-end customers in the cosmetics market, and Tao Ze is naturally very confident in the effect of Hibiscus Dan, so Tao Ze believes that the facts will convince them, so as to achieve the best publicity effect.
After Fang Wanrou and her work team heard Tao Ze's request, they all looked at each other with a blank face, what kind of additional condition is this, and they didn't know what kind of medicine Tao Ze was selling in the gourd for a while.
After Ye Yuxin and Guan Tong heard Tao Ze's request, they were impressed by Tao Ze again, who said that teachers are very rigid, no, this little Tao teacher is still very talented in business.
Tao Ze and the three of them refused the enthusiasm of the account manager of Fengtian Media, and the three of them drove back to the star city center, and randomly found a quiet restaurant and ordered a few side dishes, after everyone's joint efforts, the advertising matter finally came to an end, the three young people were in a good mood, and under Guan Tong's proposal, Ye Yuxin agreed to order two bottles of red wine for the first time.
Tao Ze heard that he wanted to drink, and he wanted to refuse, but since the two women had no opinion, how could he be disobedient as a big man, and swept everyone's interest.
And among the three of them, only Guan Tong's amount of wine is okay, so after a bottle of red wine is in his stomach, Tao Ze's eyes began to wander, and he talked more, and Ye Yuxin, who was flushed with red clouds, also had a richer expression than before, and he looked more gorgeous and enchanting in the haze.
"Talk, eat vegetables." Tao Ze looked at Ye Yuxin eating, and even the title became ambiguous.
"Well, Mr. Tao, you can eat it too." Ye Yuxin responded embarrassedly, and there was no trace of anger on her blushing cheeks.
"Don't call me Teacher Tao, it's okay to call me Tao Ze or Brother Tao." Tao Ze pretended to be angry and said.
"Die......" Ye Yuxin said angrily.
"Then at least remove the word teacher, otherwise I always have a feeling of inferiority, hehe." Tao Ze's cheeky sticky.
"It's up to you, as long as you're not afraid of being told by other classmates, I'll call him by his name the next time I go to class." Ye Yuxin said shyly.
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Guan Tong playfully looked at this pair of rivals flirting and scolding, especially looking at Ye Yuxin's posture of a little daughter, Guan Tong couldn't help but exclaim, is this what people often say "the beginning of love".