Chapter 683: Meddling in the Editing
Zong Qingyun's progress is not slow, after a series of planning, the newspaper has made mistakes large and small in the past few days. Some of the reports are inaccurate, some have typos in the headlines, and some even make mistakes in leadership positions, which is a big taboo.
Of course, in order to grasp the quality of the newspaper, Zong Qingyun held a work meeting of all the staff of the newspaper. At the meeting, the newspaper's president, editor-in-chief, secretary of the Commission for Discipline Inspection, vice president, and deputy editor-in-chief sat on the rostrum.
Zong Qingyun had a sad face, and after Song Shuang presided over the announcement that the meeting would begin to be addressed by the president, he held up the microphone and said that the party office had prepared a very good material before the meeting, but he did not want to read it according to the script, and was more willing to talk about the current situation and future development of the newspaper in all aspects in combination with his own feelings.
First of all, let's talk about the main administrative business work, which is mainly engaged in operating income. Zong Qingyun felt that it was necessary to suppress the inertia of the psychological advantages of the editorial business, because when it comes to newspapers, it is natural to think of newspapers, and when it comes to newspapers, it is natural to think of various reports, which makes the ** engaged in editorial business have a strong psychology and need to press down.
Therefore, Zong Qingyun said that judging from the current stage, he feels that the first thing to grasp in the newspaper is the business work, not the propaganda and reporting work. The reason is very simple, the unit has no financial allocation, and completely depends on advertising and the income of the tertiary industry to survive, and at present, the tertiary industry of the newspaper has not improved at all, so the most important thing is to rely on the newspaper advertising income, in a word, the advertising business cannot be carried out, the newspaper will lose the cornerstone of its existence, and further, the newspaper must first pay attention to advertising.
Zong Qingyun's words made Song Shuang and others feel very surprised, the party newspaper does not grasp propaganda and advertising? Even the audience heard a whispered discussion.
This meeting was expected by Zong Qingyun, he didn't care at all, and continued to say that in the future, everyone should work together in the advertisements planned by the newspaper and the advertising activities they participated in. Then he emphasized that tomorrow is the annual housing exhibition in Songyang, and the newspaper's participation in the undertaking is a major event, which is of great significance for stimulating the newspaper's advertising operation, so in order to set off the atmosphere of the housing exhibition, all the staff of the newspaper must be present, at least to make up the number of people, so that the scene looks lively.
Song Shuang, who was on the side, heard it and felt that he should remind Zong Qingyun, so he whispered to him that there would be many interview tasks arranged by the city tomorrow, and some reporters would not be able to attend.
Zong Qingyun nodded, and said into the microphone that if you can't go, you have to ask for leave, and the reason for asking for leave is weighty enough, and then you will have to name each department as a small unit, and if you find that there is no legitimate reason for absence, you will deduct the bonus.
This is something that has never happened before, but everyone pondered it and felt that it was understandable, the affairs of the unit, there is also a certain need for the big guys to participate together, after all, it is a big collective, and everyone needs to participate. But then Zong Qingyun said another thing and talked about another topic, which made the big guy feel that things are not so simple.
Zong Qingyun said that the newspaper, with editor-in-chief Song Shuang as its chief manager, has been doing a good job of centering on the central work of the municipal party committee and government, and he is very relieved, but the recent situation is not optimistic. After speaking, Zong Qingyun picked up a few newspapers he had collected, pointed out the mistakes he had made one by one, and then slapped them heavily on the table.
Just when the big guy didn't know why Zong Qingyun was so angry, his words completely exposed the purpose. With an angry face, he picked up a newspaper and raised it in the air, shaking it loudly, saying word by word, he was becoming more and more uneasy about this newspaper!
If you don't worry, you have to meddle and ask, and everyone in the audience and on the stage understands.
Sure enough, Zong Qingyun next said that from now on, he will also participate in the decision-making of the newspaper's editorial business, and which manuscripts should be sent or not must also go through his review and signature process.
Song Shuang was a hundred dissatisfied with Zong Qingyun's move, but he couldn't say half a word, and he had to show his understanding and support as much as possible, otherwise he would not have the courage he should have as the editor-in-chief. Of course, she did not directly express her stance on Zong Qingyun's intention to meddle in the editorial business, but only said that the error rate of the newspaper has been high recently, and it is necessary to pay close attention to it, after all, propaganda is no trivial matter, and not paying attention to the details will eventually lead to big mistakes, so all aspects of collection, editing, and proofreading should further improve their sense of responsibility, and everyone should work together to strive for zero errors in publication and distribution.
At this time, Zong Qingyun looked proud, and by the end of the meeting, he was even a little carried away.
Song Shuang's mood was naturally difficult to calm down, she felt that she should report this situation to Lu Shang, after all, Zong Qingyun's movements were worth being vigilant about, and intuitively, she felt that it was related to Yao Gang.
In the afternoon of the same day, Song Shuang came to Pan Baoshan's office and told him about Zong Qingyun's forcible interference in the editing business.
Of course, Pan Baoshan attached great importance to it, and after a little pondering, he realized that this was something that Yao Gang advocated and that he had to fight back strongly, so he asked Zong Qingyun if there were any violations in his work.
Song Shuang said that Zong Qingyun violated the law in many aspects, mainly in the economy and life style.
"Financially, it's about taking bribes, it's actually about soliciting bribes. The newspaper's advertising department was originally managed by an advertising center, which had always been in good order and had good business, but soon after Zong Qingyun took office, he directly announced the abolition of the advertising center and the adjustment of the existing advertising department. Song Shuangdao, "Zong Qingyun did that to expand his contact area, originally what he directly contacted and controlled was the advertising center, and there was no oil and water. Now he directly controls more than a dozen advertising departments, all of which have oil and water to fish. ”
"How does Zong Qingyun operate specifically?" Pan Baoshan really doesn't know some of them.
"He made each advertising department relatively independent, openly recruited advertising talents to be the person in charge of the society, and at the same time implemented the target responsibility system, and completed the advertising business assessment, you can get a lot of bonuses, if you can't do it, you will have to remove the person in charge." Song Shuangdao, "On the surface, this move is very good, which can effectively stimulate and increase advertising revenue, but in fact, he is secretly using tricks and tricks to reap the benefits of it." First, there is the question of who will be able to compete for the head of the department. In this regard, Zong Qingyun has the final say, whoever wants to do it, just send gifts to the place. Through this alone, he took nearly a million bribes. ”
"A million? That's a lot. Pan Baoshan smiled and said, "Zong Qingyun accepts bribes casually, what if he can't arrange people to go down?" After all, there are only a dozen advertising departments. ”
"He didn't let go of it, but stretched out his hand in comparison." Song Shuangdao, "For example, the real estate advertising department is an absolute high-income department, and if it goes well in a year, the bonus commission of the department head is estimated to reach as much as one million." Therefore, there are a large number of people who want to compete for the head of the real estate advertising department, and almost all of them go to Zong Qingyun with cash. Zong Qingyun was very cunning, he was not in a hurry to collect the money, but asked everyone to go back first and wait for the news, and after the last, he chose the person who gave the most gifts to push up. ”
"So, it costs a lot of money to compete for the head of a real estate advertising department?" Pan Baoshan said, "And the competition is just the beginning." ”
"Yes, Secretary Pan, I can't get the position of department head without 300,000 at the beginning." Song Shuangdao, "Later, when there is a year-end cash, what standards will be used and whether there will be adjustments, it is Zong Qingyun's business, so he will attract a group of people to feed him." And then it's the next year, who will continue to serve? That was another wave of gift-giving. It is said that the person in charge of the real estate advertising department was very generous this year, and in order to succeed him, he directly gave Zong Qingyun a sunny row house. ”
"Oh, it seems that Zong Qingyun has a way to make money." Pan Baoshan sighed.
"That's not all, Secretary Pan." Song Shuangdao, "The reporter stations in the three counties below have also become a tool for him to collect money." ”
"He can also use the press station?" Pan Baoshan asked in surprise.
"Yes!" Song Shuangdao, "Zong Qingyun asked the reporter station to be responsible for the advertising of each county, and the starting line is very low, and the advertising business volume of each county is only 500,000. ”
"How do you count more than half a million?" Pan Baoshan said, "It must be another commission." ”
"Yes, Secretary Pan, and the commission ratio is still very high, 40 percent." Song Shuangdao, "So the reporter stations in the three counties are crazy, and the most Guhe County reporter stations have more than 3 million advertising business last year, and they will get more than 1 million at once." Of course, some or even a large part of it is to pay tribute to Zong Qingyun. ”
"This Zong Qingyun, the problem is really big." Pan Baoshan said, "Hey, Song Shuang, do you think the advertising business volume of the reporter station can be so high?" For example, Guhe County can reach more than 3 million. ”
"By engaging in paid journalism, you can!" Song Shuangdao, "The headlines and inverted headlines of each page have prices, take the front page as an example, 50,000 yuan is the headline, and 40,000 yuan is the headline." ”
"So don't the important positions of the manuscripts on each edition become exaggerated articles that speak beautiful words?" Pan Baoshan said, "No one has any opinions?" ”
"Yes, the county's propaganda department has a lot of opinions, they first asked the newspaper to react, but it was useless, and they all pressed down on Zong Qingyun." Song Shuangdao, "Later, they found the Propaganda Department again, but at that time, Guan Fangming was pressed down." However, the effect is still there, Guan Fangming is afraid that something will go wrong, so he will talk to Zong Qingyun and pay attention to his way. ”
"What's going on now?" Pan Baoshan asked.
"It's much more hidden now." Song Shuangdao, "The reporter station looks for the departments and units in the county to advertise, and if they don't advertise, their manuscripts will be stuck, and no matter how newsworthy they are, they won't be able to publish them, and those who spend money on advertising will also be able to get to an important position." ”
"Paid journalism in disguise." Pan Baoshan said, "This is a very serious problem. ”
"Secretary Pan, Zong Qingyun's problem is really serious, what I just said is economic, and the style of life is also very bad." Song Shuangdao, "Because all the personnel in the advertising department are recruited from the society, some department heads recruit some young women with mediocre ability but good looks as salesmen in order to develop their business." Zong Qingyun always looked for an opportunity to take out Lu to drink, and he also called it public relations, for the survival and development of the newspaper, but the result was that he developed to bed in the end. ”
"Well, there is no need to talk about Zong Qingyun's affairs anymore, just one piece of paid news can bring him down." Pan Baoshan said, "Song Shuang, you immediately arrange for the investigation of relevant evidence, and characterize Zong Qingyun as a fact of engaging in paid news." ”