The answer to Sika's question can be found in the split of TVXQ. In a similar vein, all conflicts are inseparable from one word - interests.

On January 6, 2009, TVXQ's third from left, now JYJ, and Kim Jun-so's father and brother attended the CreBeau cosmetics launch event in Beijing while on vacation.

Prior to this, Kim Young-min, the representative director of S.M., confirmed and approved the investment of the three people, and the company took 5% of the profits of cosmetics, but only monetary investment, and determined that it did not involve the use of TVXQ's image rights.

On February 6, S.M and TVXQ updated the content of the exclusive contract, and the five members and their families agreed to the content of the contract and signed it. This is TVXQ's fifth change in the exclusive contract content.

In May, cosmetics companies publicly used TVXQ's name to promote sales, and even the avatars of Jung Yun-ho and Shen Chang-min, who were not involved in the investment, were used without authorization.

Contradictions are made public.

The negotiations between the two sides broke up unhappily and formally broke up. The slave treaties that followed were all war of words, and the reason for TVXQ's real dissolution was profit.

Portrait rights, this is the focus of the dispute between S.M and TVXQ, which is the bottom line that S.M cannot be crossed.

S.M is not opposed to its artists engaging in side hustles, but the premise is that the company can only provide corresponding support if it can obtain income, and there is no free lunch in the world.

There is no evidence as to whether S.M profited from Sika's own brand, but it can be inferred from Sika's smooth opening of the brand and her meager statements that an agreement was reached.

Why did the sudden turn for the worse and the contradictions erupt?

Sika's sexy and provocative vacuum backless outfit endorsed the brand he operated, which made many fans bleed from the nose, and also made S.M company very angry.

Obviously, she is the same as TVXQ and the trio, violating the bottom line of S.M.

There are no rules, there are no rules. When it comes to image rights, it is impossible for S.M to condone or compromise, this is the bottom line of a company.

Sika's partner and rumored boyfriend Kwon XX, a lewd man who is portrayed by the media as wealthy, says he is the CEO of an entertainment division and that the number of employees in his business is a staggering eleven.

The suspicion of the bag company cannot be ruled out, and now 40 million dollars of funds have been injected into the company, and if the business has problems, this obscene power XX can pat the ass and leave, and Jessica must bear the huge amount of 40 million dollars.

40 million, not won but dollars, can't afford to lose Sika's entire family if they sell it.

Sika had no choice but to fight on his back, completely standing on the opposite side of S.M, standing on the opposite side of the former members.

Everything is because of the demagogy of this obscene power XX.

Through a woman to catch the Yinghuang line, kick it away when she is done, and then catch Sika, and make money with Sika and Girls' Generation's fame.

Quan XX, the slut among the sluts, ruined Sika, ruined Girls' Generation, ruined a country's business card, and ruined a world-class celestial group. (To be continued......)