Chapter 461 European Screening, God-like Attendance
"'Saving Private Ryan' gave me a real war movie, and I really saw real people, and I almost cried red eyes in the movie theater several times. If you are going to see it, please bring your own tissue to wipe your tears. ”
"Young Chinese directors make films with a kind of sophistication and calmness that many directors who have been immersed in this for decades can't make, and in this regard, I think all directors should learn from him."
"This is a great movie that deviates from the theme of saving Private Ryan, but instead creates a real battlefield......"
…… The wave of praise in Europe was sudden.
France, Germany, Great Britain, Italy, Russia...... All European countries have praised "Saving Private Ryan", and at the same time, it is accompanied by the rendering of more than 20 million national currency publicity expenses thrown into it by Li Chencan's personal studio.
For a while, many fans were full of expectations for this movie......
In the previous time and space, the influence of Chinese films was basically concentrated in Greater China, at most in South Korea and Southeast Asia, and Chenglong films were a little influential in Russia, and Chinese's literary and artistic feelings were relatively easy to win awards in Europe...... In other places, not many people are willing to watch Chinese movies.
However, this time and space is different, this time and space, Chinese and American films share the world, so a Chinese movie has a popular reputation, and the attention it has attracted is a huge snowball.
It's just that people in these countries, while becoming interested in "Saving Private Ryan", were dumbfounded one by one-
"Brother. What are you trying to do? publicized how good this film was, but it was not released! Don't bring such a playful person. ”
On the 17th, "Saving Private Ryan" was screened for the second time in the IMAX hall of the Venice International Film Festival. On this day, under the influence of the previous good reputation, many people poured into the cinema, and the screening hall of more than 300 people was actually stuffed.
Even in the first row of unlucky places, there are actually more than 30 guys who plan to treat cervical spondylosis for many years sitting here. Such a huge crowd of moviegoers was still shocked at the beginning of the movie, emotional, visual, and ...... Countless things swirled and echoed in their hearts. By the end of the movie, when the captain died, several guys in the first row were crying and fainting in their seats - moving was secondary. The main thing is that the first row is too difficult to sit.
…… As a result, after the second wave of moviegoers walked out of the IMAX screening room, the praise rate of "Saving Private Ryan" expanded wildly, as if it was contaminated with Martian gasoline. Burst into skyrocketing fire.
After such a wave of positive reviews. Many European movie fans are blood-red-eyed -
"Nima's! When will the movie be released? ”
After the release of "Saving Private Ryan" on the 15th and the subsequent hype, Li Chencan, Sun Yunzhang, and Wei Ansheng were very relieved to see the crazy praise of the European market, but they also felt bad - they seemed to have poked a hornet's nest!
At first, their promotion here was just to allow the film to spread its influence and spread word of mouth to China, but now look at it. Things don't seem to be that simple...... They threw some money into the publicity here, but they didn't let the movie come out...... It really feels like you're playing with people. As a result, European movie fans have a lot to go crazy.
So, they must now start talking about the release of "Saving Private Ryan" in Europe.
There is one principle that they still have to follow, the movie can't be released on a large scale here...... This reason is very simple, after all, the Chinese film market is the highest-grossing market in the world, and a Chinese-language film is not released at its own doorstep, but is released elsewhere, which is very unfavorable to the domestic box office of the film - the domestic box office market is the king, and you can't pick the sesame seeds and lose the watermelon.
Because of the reason that it cannot be released on a large scale in Europe in advance, although many film companies have long come to the door in the hope of releasing "Saving Private Ryan", the attitude of Li Chencan's personal studio is that everyone can talk slowly, but the movie cannot be released on a large scale in Europe for the time being.
But in this situation, "Saving Private Ryan" is also difficult to ride, so they must think of a solution.
"So be it...... Let's do it on a small scale in Europe...... Control the scale of screenings within 50 theaters......" Li Chencan said after thinking about it for a long time: "In this case, it will not be released on a large scale in Europe, but with so many people, it will be much easier for word of mouth to spread." ”
Indeed, the current reputation of "Saving Private Ryan" is already quite good, so real gold is not afraid of fire, I believe that after the movie is screened, it is still very easy to establish this reputation, but with the scale of 50 theaters, such a reputation will definitely be much larger than now.
But from another point of view, 50 theaters are a little stingy compared to such a large market in Europe, so many people even seem a little stingy, so such a movie will not achieve some of the effects that Li Chencan and them don't want, in short, this is a good plan.
Wei Ansheng nodded, and said to Li Chencan with a smile: "That's pretty good...... After all, it is only a screening in 50 theaters, and it is better to arrange the schedule temporarily. ”
Here's the thing, if "Saving Private Ryan" is going to be released on a large scale in Europe within September, it will naturally be impossible - how can the schedule and the like be adjusted in such a short time?
However, it is much easier to just screen in 100 theaters, just communicate with such a theater...... And the screening of "Saving Private Ryan" will not pursue too much, even if it is scheduled before twelve o'clock in the morning, and the garbage time after nine o'clock in the evening is no problem......
After all, this is a point screening.
The screening of this thing is generally a work of pressing the box, and it will generally only be shown in individual theaters in individual cities...... the scale of the 50 theaters of "Saving Private Ryan" will be distributed to the 9 countries where the movie can be made, and the cinemas in each country will be pitiful, and this is not fifty cinemas, but purely only fifty cinemas, and they will not use most of their halls for normal screenings when they are released, they just take a random screening hall and release it without picking a time......
The news of the movie soon spread throughout Europe, and "Saving Private Ryan" has gained quite a high reputation and many people's expectations after they added some publicity after the previous good reputation and Li Chencan.
Now, everyone is finally waiting for the news of the movie's release! It's just that the news of this release is not very good, at least for many people, they immediately scolded it.
After all, the movie is only a screening and will not be involved in many cities...... Fortunately, the area of European countries is really small compared to China's 15 million square kilometers, and the transportation is particularly developed, so it is not impossible to go to other cities to watch movies, but the number of people who do so is limited, and most people still hope not to go out of their own cities to see "Saving Private Ryan".
But even so, there are still many people who are waiting for the official release of this word-of-mouth movie.
The official screening of "Saving Private Ryan" began on the 25th, but these movie theaters basically have a relatively strict screening plan, so when the movie is screened, most of them can only be released in a very poor time period - before 12 o'clock at noon and after 9 o'clock in the evening......
And out of a total of 47 theaters screened in the movie, 19 are still art theaters...... There are many art cinemas in Europe, and in this land where there is always a drizzle, many countries have a nervous sense of literature and art.
Many people have no way to enjoy it, and even movies that are classified as banned films in many countries are only available in these art theaters......
But even in this situation, those fans who watched "Saving Private Ryan" still have a lot of emotions entangled with them, and the horror of the movie war scenes has become what they admire the most.
As one fan said: "I'm grateful for the emergence of IMAX3D technology in this world, but I'm even more grateful to the filmmakers who can make good use of this technology!" ”
Naturally, what they said was Li Chencan.
Because the war scenes of "Saving Private Ryan" have indeed reached the extreme with IMAX3D, so that everyone can feel the shock of this movie.
And the emotional impact of the movie is also a matter of course, "Saving Private Ryan" is originally an American film, and it is naturally easier to use such a story to impress them.
…… Therefore, after the screening of "Saving Private Ryan", the spread of word-of-mouth became even crazier.
At the beginning of the next day, some theaters where "Saving Private Ryan" was screened not only moved the movie to prime time, but also some theaters directly began to solicit the opinions of Li Chencan's personal studio - their theaters plan to increase the number of movie halls that screen "Save Private Ryan", otherwise, if it is only these movie halls now, even if they are full of fire from morning to night, or even increase the early morning show, they will not be able to accommodate so many people.
…… By now, the success of "Saving Private Ryan" has begun to emerge!
On the second day of the screening of "Saving Private Ryan", the attendance rate in 47 theaters has increased from 48.7% on the first day to 86.4% on the second day!
3D movies have an 80% attendance rate! This is nothing short of a myth! Such a god-like attendance shocked Europe, and of course, it also made the reputation of "Saving Private Ryan" spread like a plague and had a strong appeal.
Everyone is saying that "Saving Private Ryan" is good, and it doesn't need too much publicity money! (To be continued......)