The opening time of Roca supermarket is very early, half past six is the time to cut the ribbon, and after half past six, ten newly opened Roca supermarkets will start to open. As the most important guest to attend the opening ceremony, Li Gan also got up early in the morning and rushed here. In the eyes of those onlookers on the side, Lai Xiaohu was able to invite Li Gan, and being able to let Li Gan come so early really reflected the good relationship between him and the new mayor.

When there were still 10 minutes left before half past six, Li Gan, as one of the biggest guests, went up to make a speech, in which he not only expressed his congratulations on the opening of Lai Xiaohu's new store, but also took the opportunity to express the pro-people attitude of the government team he led towards businessmen. After Li Gan, Lai Xiaohu went up to speak, not too much time, after Lai Xiaohu's brief speech, he asked Li Gan to stand in the middle to cut the ribbon for the opening, and then the sound of celebration outside sounded. In the midst of this celebratory sound, ten Lejia supermarkets in Beijing and Shanghai opened their doors to welcome customers, and customers who had been prepared outside also swarmed into the store.

After attending the opening ceremony, Li Gan walked around inside and left, he had already done everything that should help Lai Xiaohu, and if he continued to stay, he might delay the normal business of the store, so after talking to Lai Xiaohu, Li Qian went to the city * government * house with Secretary Liu.

Sending Li Qian away, Lai Xiaohu came back and looked at the store that had begun to open, and breathed a sigh of relief, several people have been busy for this newly opened store for more than half a month, and they are still very tired physically and mentally.

Lai Xiaohu made a phone call to Zhang Ying to inquire about the opening over there, and was even happier to learn that the opening was going smoothly there. On the side of the capital, Zhang Ying has already planned everything very perfectly, and basically every link can be covered. At the time of the opening, although there were no heavyweights like Li Gan who came to attend the opening ceremony, the hundreds of customers gathered before the opening were the best reward for Zhang Ying's work.

After hanging up the phone, Lai Xiaohu and Zhang Ying did one thing in the same place, that is, they turned around the five new stores they were responsible for and checked the situation on the first day of opening of the five stores.

After handing over all the work in Shanghai to the regional department headed by Dong Tong, big leaders like Lai Xiaohu and Song Yaqiao had nothing to do, Song Yaqiao was idle and supervised the financial situation of each store, and Lai Xiaohu went to contact the two reporters in the morning after inspecting each store.

It's not new to spend money on the news these days, especially for companies with strong connections and financial resources. He often finds some TV stations or newspapers through personal relationships to make his company appear in public. Lai Xiaohu did this kind of thing when he was in Jincheng before, but he didn't take the initiative this time, at that time, in Jincheng, after the sensation in Lejia Supermarket, a reporter took the initiative to come to interview, and then Lai Xiaohu took the opportunity to guide the report, but this time from beginning to end Lai Xiaohu spent money to do it through personal relationships.

The two reporters shuttled through the various stores to shoot after the opening ceremony in the morning. Lai Xiaohu did not interfere with them in this regard, after all, he was a reporter who spent money to find a relationship. It's impossible for people to take money and not do anything.

Wait until noon. The two reporters finished filming, and in addition to filming and recording what happened before the opening in the morning, the two will also take a full range of photos of the five stores. At noon, the other party then called Lai Xiaohu to inform him that the matter had been completed, and Lai Xiaohu took the opportunity to propose to invite the two to dinner.

The other party was not hypocritical, the three of them found a restaurant to eat in the private room and discuss how to report the matter of Lejia Supermarket next, Lai Xiaohu's request is the first step to highlight the fact that Li Gan, the mayor of the city, personally attended the opening ceremony. It is necessary to report this incident as a piece of news, and not let the audience see that there are too obvious traces of propaganda in it. After reporting on Li Gan, he summarized the opening of Lejia Supermarket and the types of business of Lejia Supermarket in a short language.

Lai Xiaohu does not ask for how long the report is, he only requires that the report must be placed in today's evening news and the next day's morning news, as for the rest, it depends on the other party's situation.

After a meal. With the tens of thousands of yuan sent by Lai Xiaohu, the two reporters left happily, eating people with short mouths and soft hands, and now they have eaten Lai Xiaohu's and taken Lai Xiaohu's, and the two of them immediately put Lai Xiaohu's matter in their hearts.

In the afternoon, Lai Xiaohu didn't have anything to do, and originally wanted to go back to the hotel, but at this time he received a call from Wang Yuan, who knew that Lejia Supermarket had already opened, so he called Lai Xiaohu to discuss the shooting of the insertive advertisement that the two parties had already signed a contract. And I called Lai Xiaohu today to ask Lai Xiaohu to come out and let him see the plot about Lejia Supermarket set by the crew, if Lai Xiaohu has no opinion, he can shoot according to this.

Since Wang Yuan had something important to discuss with him, Lai Xiaohu would not go back, and after thinking about it, there were not many places that the two sides could go to in the afternoon, so Lai Xiaohu and Wang Yuan met in the teahouse that happened to meet last time.

The distance was not too far, Lai Xiaohu arrived after ten minutes away, and Wang Yuan also walked in with a person following him.

In the private room, Wang Yuan first congratulated Lai Xiaohu, and then took out the script for Lai Xiaohu to watch, "This script was written some time ago, and now that your new store has opened, it is just right to take it out for you to see, if there are no revisions, we can shoot according to this script." ”

opened the script, Lai Xiaohu read it carefully, the structure of the overall story is very simple, that is, Hu Yifei, a sister in the apartment, saw a lot of stickers and shares touted by Lejia Supermarket on the Internet for a few days, and then at a bar party of men and women in the apartment, Hu Yifei inadvertently mentioned the matter of Lejia Supermarket, and who knew that in fact, other people in the apartment also saw a lot of related remarks, and everyone suddenly started a discussion about this touted Lejia Supermarket. Taking the high price of vegetables in Lejia supermarket as the starting point, several people first criticized this high price from the perspective of poor * lower * middle * farmers, of course, it was purely envy and jealousy of the rich people's life, but in their hearts, several people also had a strong curiosity about this kind of vegetable that was said to be delicious and had a strange effect. Under the trend of curiosity. The group finally decided to take a look at the Roca supermarket, and then there was a series of ridiculous stories that happened in the process.

As a sitcom, "Love Apartment" focuses on comedy, details, and the requirements for the overall story framework are not too high, at least the script that Wang Yuan took over is completely okay. It's hard to say whether the story is good or bad, but at least there are several jokes in this script, which are very cleverly set up, and the effect should not be bad if it is filmed. Of course, what satisfies Lai Xiaohu the most is that through the narration of this complete story, the uniqueness of the vegetables in the Lejia supermarket is highlighted on the side. This is the effect that Lai Xiaohu wants most.

"It was perfect." After reading it, Lai Xiaohu handed over the script to Wang Yuan, "I have no problem with the script, I can shoot according to this." ”

"That's good," Wang Yuan joked with a smile. "Customer satisfaction is the greatest affirmation for us."

Next, the two of them discussed the specific issues of filming together, and the whole story framework was in addition to the several heroes and heroines in the story. It's the use of some of the venues. Therefore, Wang Yuan proposed that when shooting, Lejia Supermarket needed to provide a branch to use as a venue.

Lai Xiaohu has no problem with this, and after thinking about it, he directly provided the largest branch of the five branches as a filming venue to the crew of "Love Apartment". After that, the two also had a detailed discussion in terms of personnel assistance and shooting details, during which Wang Yuan also invited Lai Xiaohu to make a friendly cameo in it, and after thinking about it, Lai Xiaohu agreed, and finally decided that Lai Xiaohu would appear in it as the owner of Lejia Supermarket. And there are not many scenes that need to be filmed by him, there are only two storylines, which add up to only two minutes, and Lai Xiaohu doesn't have a single line in it. In order to take care of Lai Xiaohu, there are more than a dozen lines belonging to him above.

As for the filming time, the two discussed it, and in the end, the entire crew will talk about Lai Xiaohu's time. The crew is in Shanghai, they can shoot anytime and anywhere, but Lai Xiaohu needs to go back in a few days, now that the branch in Shanghai has opened, stay here for another two or three days, and after spending a few days before the opening and the operation of each branch is stable, Lai Xiaohu can go back. It is impossible for Lai Xiaohu to stay in Shanghai all the time, so after discussing it, Wang Yuan promised to go back to the director to negotiate and try to start filming the day after tomorrow.

In the evening, Lai Xiaohu stayed in the store waiting for the store to close, and after his own observation and the reports of various store managers, the first day of business was basically within his expectations.

The number of customers who came to the store on this day was much smaller than the number of customers who entered the store every day in Jincheng, which was a common problem that each store manager gave Lai Xiaohu a reaction, but considering that Hucheng did not want to be like Jincheng, and had a deep customer base before the opening, this situation was also reasonable, and Lai Xiaohu's explanation also dispelled the doubts of the store managers.

After receiving the notice from two reporters, Lai Xiaohu found a computer to watch the live broadcast on the Internet, the whole news lasted for two minutes, which was not too long, but Lai Xiaohu was quite satisfied with the content of the news, and called the two people to express his gratitude.

"I just don't know if other TV stations or newspapers will report it." After seeing this report, Lai Xiaohu thought in his heart. It's just the opening of your own new store, you definitely don't want too many news organizations to report it, but if you add Li Gan's role, it may not be.

I waited in the store for more than three hours at night, and at half past nine, the five branches began to close on time.

Soon the results came out, the head office where Lai Xiaohu had been staying reached 200,000 on the first day of opening today, while the turnover of the other four branches was between 100,000 yuan.

After the results came out, those new clerks were all excited, and they all felt incredible when they saw that such a small shop around them could have a turnover of more than 100,000 or 200,000 yuan a day.

The new clerks are more excited, but those store managers are quite normal, and the one-day turnover of more than ten or two hundred thousand is really not worthy of their joy, in Jincheng, a store has a business of 600,000 a day, and these 100,200,000 and 600,000 cannot be compared at all. If you don't know that the new store in Shanghai City did not have a foundation before, it is normal for the turnover to be low in the first few days of opening. I'm afraid that a few people will classify today's opening as a day of failure. But now, these store managers are not happy or discouraged, they are all holding a breath and waiting for the scene after a period of time, and the business situation after a period of time can really be used as an evaluation of the daily business of these stores.

Although he did not create all the miracles of hitting six or seven hundred thousand on the first day of opening, Lai Xiaohu, who was already satisfied with this result, invited all the employees to dinner in the evening according to the usual practice. In the process of eating, of course, it was inevitable that Lai Xiaohu, the big boss, stood up and made some encouraging speeches, "Although I didn't let everyone see the daily turnover of 600,000 yuan in a single store today, our branches in Shanghai started from scratch, and today's turnover has made me very satisfied." What's more, the economic foundation of our Shanghai city is much better than that of Jincheng, so I believe that as long as everyone works together, they will do their job well. In the future, we will definitely be able to create a more brilliant miracle than Jincheng. Are you confident? ”

"Yes." In the midst of everyone's answers, everyone began to celebrate happily.

Back in the hotel in the evening, Lai Xiaohu and Song Yaqiao had a phone call with Zhang Ying, and they also went out to celebrate on the first day of opening as usual, but Zhang Ying and they really celebrated. Unlike Lai Xiaohu, it's more of a puff up here. The first branch in Beijing has been open for almost a year ago, which is enough time for the reputation of Rojia Supermarket to spread to every household. Especially those who are in the high-end consumer group. It is even more competitive to cook with vegetables in the Roca supermarket almost every meal. On the first day of the opening of the five branches, the turnover created by the capital was also quite high, with the highest of the five stores reaching 500,000, while the rest were also between 400,000. Although it did not reach the average turnover of 600,000 yuan of each branch in Jincheng, and it was far from the long-term average daily sales of more than 900,000 yuan of the first branch in Beijing, it is completely understandable considering that this is the first day.

Needless to say, the 600,000 in Jincheng is self-explanatory. This is the result of years of gaining popularity, and the first branch in Beijing has been the only Lejia supermarket in Beijing for a long time. When it first opened, the sales of this branch were similar to those in Tsushiro, but after a few months, as its popularity expanded and its customer base became more stable. The sales of this branch have increased again, and since the end of last year, the long-term turnover of this branch has exceeded 900,000. Of course, now that five new branches have opened in the capital, I believe that the turnover of the first store will definitely be affected after a period of time, but the impact should not be too great, and it should be normal to drop to 800,000 by then. As for the fact that these five branches reached this value on the first day without much publicity, Lai Xiaohu is very satisfied, and I believe that these five branches will definitely reach a new high in the future.

There was nothing to say all night, and the next day when Lai Xiaohu and Song Yaqiao went out together, they went to the newsstand to buy all the news morning papers, not to mention that Lai Xiaohu was right last night, there were really other newspapers that reported on Lejia Supermarket, of course, they were more focused on Li Gan, as for the opening of Lejia Supermarket, it was only mentioned slightly, but this was already very satisfying to Lai Xiaohu. And Lai Xiaohu and Song Yaqiao did not go to inspect the branch today, but went to the office of Lejia Supermarket in the Shanghai area, in fact, this office is in the Shanghai main store selected by Lai Xiaohu.

When Lai Xiaohu bought this shop, he considered this problem, the area of nearly 300 square meters is too big, and it is too wasteful as a store, so when decorating, Lai Xiaohu separated it from the middle, and the side near the roadside was used as a store, and the inside was used as an office area.

The office conditions are relatively simple, but there are not too many of them, and it is completely okay to be here for the time being, and if the development of Shanghai continues to expand in the future, it is not too late to buy a larger office building.

After staying in it for a long time, Lai Xiaohu and Song Yaqiao went out, today the two of them are still for advertising, now that the branch has opened, there is no need for the TV station to carry out the kind of publicity more than 30 times a day, and there is no need for the newspaper to spend a whole page on advertising.

In the future, the promotion of Lejia supermarket will be more focused on long-term, as long as the advertising of Lejia supermarket is played in the key points of each day, so that people who are interested in it know the address of each branch, and other publicity is completely unnecessary.

The previous short-term advertising contract has been invalidated after it ended yesterday, so the two of them need to find a TV station and a newspaper to negotiate long-term advertising cooperation in the future again, this time it is not as eager as before, so the advertising fee Lai Xiaohu and they can keep it down a little.

The negotiation between the two people is very smooth, who doesn't know the relationship between Lejia Supermarket and Li Gan, although there is no blood relationship between Lai Xiaohu and Li Gan, but there are always some people who suspect that there is a relationship between the two. On the other hand, at this time, no one will embarrass Lai Xiaohu and Song Yaqiao for a little advertising. (To be continued......)