After the raffle, the four stars walked into the theater with their lucky winners.

The hot-blooded boy who proposed to Lin Qingxia was disqualified because he was not emotionally stable.

Other ticket-buying audiences then entered the theater, and they could also watch movies with the stars, but not so closely.

"Stanley, your promotional method is really sharp, and more than 4,000 tickets have been sold in just one afternoon. If you do it a few more times like this, the box office designation will increase by hundreds of thousands. Liang Shuyi said admiringly.

"Yes, the quality of the film is important, but the publicity is even more important. Now it is a commodity economy, and the first thing is propaganda. The previous business philosophy that the aroma of wine is not afraid of deep alleys should be eliminated. Xu Guanwu said with a smile.

Liang Shuyi nodded approvingly, and then said worriedly, "If our film promotion is successful this time, Shaw Brothers and Golden Harvest will follow suit immediately." ”

"Yes, this kind of propaganda technique doesn't have much jishu content, and if you want to use it, you can use it right away. Therefore, we are required to think of more new methods, come up with new ideas, and always walk in front of Shaw Brothers and Golden Harvest. Xu Guanwu smiled, "I recently want to build an acting school, in addition to training directors, screenwriters, actors, I also want to train a group of producers, distributors and managers." Bring Hollywood's professional and formal system into the Hong Kong film industry. ”

"Stanley, building an acting school is quite laborious and thankless, the cost paid in the early stage is very high, but the return is very small." "Even after a period of training, it takes many years of training before they can grow into talent. ”

"That's true, but if you don't do it now, wait a few years to do it, and then it's still the same rhetoric. So I'd rather plan ahead so that in a few years, maybe it will work. Xu Guanwu said with a smile.

The future 80s and 90s will be the golden age of Hong Kong film development, and Xu Guanwu wants to seize this time to cultivate some talents for Hong Kong films and make more good-looking movies.

He didn't have this desire, he just wanted to make himself rich and his life better. But when you really have money, you want to use the money to do something, something you want to do before, but you don't have the ability to do.

Xu Guanwu is not wishful thinking that he can save Hong Kong films, he knows that there are multiple reasons for the decline of Hong Kong films, not only the problems of Hong Kong films themselves, but also the influence of the external environment.

This has a bearing on major factors such as international political contests and cultural collisions, which are difficult for Xu Guanwu to turn around.

But Xu Guanwu didn't want Hong Kong films to die so miserably, and he could only live on fried cold rice in the new century. A large group of actresses who have won the Academy Award are over half a hundred years old and still have to continue their performances on the screen thirty years ago, which is disgusting!

"Stanley, you always think so long." Liang Shuyi looked at Xu Guanwudao with admiration.

……

An hour and a half later, the film was screened, and the audience was reluctant to leave.

Lin Qingxia, Qin Han, Qin Xianglin, and Hu Yinmeng, four stars, under the escort of the martial artist, sneaked out of the back door of the theater, avoided the fans waiting there at the front door, got in the car and went straight to the radio road.

Located in Kowloon Tong, Kowloon, the Broadcasting Road is home to four electronic media: Radio Television Hong Kong, Lai Lai TV, Commercial Radio and TVB. In the future, Jiayi TV will also be located here, and the broadcast road will also be named "Wutai Mountain".

"Stanley, do you know that Mr. George Ho of Commercial Radio is planning to open a third television station and is currently applying for a television license from the British government in Hong Kong." Liang Shuyi said suddenly.

"Oh?!" Xu Guanwu turned his head in surprise, "Has the government approved it?" ”

"It's difficult, both TVB and Li TV stations don't want a third TV station in Hong Kong, so they keep putting pressure on the government. Behind Wireless and Li, there are foreign company platforms, and even the British government in Hong Kong has to look at their faces. Liang Shuyi shook her head and said.

Xu Guanwu also knows that the backgrounds of the two TV stations of Wireless and Li are very deep, and Li's TV is a British-funded enterprise, and there are British foreign banks behind it.

Mr. Lee Hsiao-wo, the current chairman of TVB, stands behind the famous Lee family. The Lee family relied on opium trading to make their fortunes, and then set foot in Hong Kong's real estate industry, and became a veritable land king of Hong Kong.

Of course, George Ho is not an ordinary person, he is the chairman of Hong Kong Commercial Radio, and his father is He Dong, the richest man in Hong Kong. The Ho Tung family is one of Hong Kong's largest families, with unrivalled wealth and prestige. Macau gambling king Stanley Ho is a branch of the Ho Tung family.

"Stanley, I think TV is a very important publicity channel in the future, and the potential for development is also very large. Do you think we should contact Mr. George Ho and also get involved in the application for a TV license? Liang Shuyi proposed.

"Do you want to join George Ho's TV station?" Xu Guanwu pondered for a moment, but still shook his head.

Although Liang Shuyi's suggestion is good, Xu Guanwu still knows that He George's Jiayi TV will not succeed. First of all, Hong Kong itself is a small island, but there are only a few million people, and even the slightly larger cities on the mainland are not comparable.

With such a small population, how can you afford three TV stations?

In addition, Jiayi TV itself is congenitally deficient, and in order to obtain a TV license, it insisted on agreeing to the British government in Hong Kong to broadcast educational programs in prime time in the afternoon and evening.

Come on!

You are a dry educational program, how can you fight with other people's swords and swords, happiness and revenge?

There are no ads without ratings, and no ads mean no revenue. If you don't have income, how can you afford such a big TV station?

Although Xu Guanwu is willing to distribute the newspaper for free, he is not willing to lose money to become a television station.

The free-of-charge Tian Tian Ribao is now the No. 1 newspaper in Hong Kong in terms of circulation, and its influence is growing day by day. can invest money in Jiayi TV, and it is clear that the money is thrown into the water, and you can't even see a splash.

"It's a shame that if we had a TV station, the media chain would be complete. Movies, television, newspapers, music, ......" Leung Shuyi sighed.

"Don't be so sad, although I won't invest money in his TV station, but with the resources in our hands, we can still cooperate with him in business." Xu Guanwu said with a smile.

Liang Shuyi nodded and agreed with Xu Guanwu's statement.

……

The car drove to the radio road, downstairs of the TVB.

At this moment, TVB has not yet migrated to Clear Water Bay, so it seems a little cramped when various departments are crowded together.

Xu Guanwu and Liang Shuyi accompanied the four big stars to the studio of "Happy Tonight".

This studio is not large, at most two or three hundred square meters, and can accommodate nearly 100 audiences.

"Happy Tonight" is TVB's longevity program, which has been broadcast since the beginning of the broadcast, because the technology at that time was limited, and the "Happy Tonight" program was a live broadcast.

This requires a very high quality of emcees and performers, and there is no room for error.

Of course, no matter how cautious you are, you will inevitably show timidity.

So every time I broadcast live, everyone is as if they are on the battlefield, both nervous and excited.

At this moment, it is not yet the time for the show to be broadcast, and the four celebrities and the emcee are sitting backstage, chatting while eating a boxed lunch.

The two emcees of "Happy Tonight", one is He Shouxin, who doesn't seem to be too famous, but he is the premier gold medal emcee of wireless. The other is the fat Shen Dianxia who everyone is very familiar with.

Xu Guanwu has watched many of her movies before, such as "Rich and Powerful", "Double Fat Coming", "Water Margin Laughter" and so on, and her interpretation of the joys, sorrows and sorrows of the people at the bottom of Hong Kong is very unique, and she is a very outstanding and powerful actor.