On May 31, the premiere of "World of Warcraft" was held simultaneously at the China Grand Theater in Hollywood and the Gold Medal IMAX theater in the imperial capital.

In the afternoon of the same day, fans, film critics, reporters, and celebrities from all over the country ...... Fly like snowflakes to the imperial capital.

"More than 3,000 people attended, almost to the limit of an IMAX theater."

"Let the security guards maintain order, this is the first time that our gold medal cinema has launched the premiere, and we can't make a single point difference." Qi Xiangdong admonished on the phone, and then turned to look at Li Lin.

"Almost all of the people who were invited by us came, but "Initial D" is similar to us, and I think those media should be duplicitous."

Duplicity, both sent reporters to the premiere of "World of Warcraft" and sent reporters to the premiere of "Initial D", typical two-sided flattery.

"Media Asia Film Company seems to have been bewitched by those theaters, and they dare to use "Initial D" to shake our "World of Warcraft" head-on." Li Lin said murderously: "This time, we want to teach them a lesson. ”

Media Asia Film Company, a film company in Hong Kong, one of the old film companies in China, and starring Aaron Kwok, one of the kings of the music world.

Aaron Kwok, who once had a feud with Li Lin, once again stood on the opposite side of Li Lin, and his first movie was against Li Lin's large-scale "World of Warcraft".

"We only have two theaters, we have 35 theaters, except for China Film, almost all theaters are on their side, Media Asia Film Company must have taken a fancy to this point before daring to come and fight our "World of Warcraft", I believe. The four major cinema chains should have given them a lot of benefits. ”

"Look, as soon as the box office comes out tomorrow, they will hype themselves."

No one would believe that "World of Warcraft", which was released in two theaters, could surpass "Initial D", which was supported by 35 theaters, at the box office. Even Wanda and Gold fully support World of Warcraft.

"There are so many people."

The editor-in-chief of "Contemporary Cinema" sat in the back seat, holding a small notebook and pen in his hand, and looked around, "And this giant screen is shocking enough." ”

"IMAX theaters, it is said that the investment alone exceeds 30 million, and the 300 million capital only covers the first-tier cities."

"However, only the consumption in the first-tier cities can support the flow of people needed by IMAX theaters."

In the present. The ordinary screens in China are all multi-functional theaters, and there are several theaters in one theater. There are even dozens of multi-purpose theaters that can show several movies at the same time.

While this can certainly cater for fans with different tastes, it is also true that there are too many people in a single screening room to appreciate the atmosphere.

Now the gold medal theater is engaged in IMAX theaters. He was immediately shocked.

That kind of huge screen. The atmosphere was so warm that he felt like he was back to the way he felt when he was watching a movie at the Grand Theater.

"It's not just IMAX theaters." The person sitting in front of the editor-in-chief suddenly turned around, "I heard that there are several screening rooms down there, and those can show the regular version of World of Warcraft. ”

"And it is said that they are playing the real estate plus cinema model, which is the same as Wanda's business strategy, no wonder they will be mixed."

The editor-in-chief of "Contemporary Film Industry" was shocked when he saw this person's appearance, and then asked cautiously, "Mr. Li Weite, the editor-in-chief of "Huaxia Economic News"? ”

"You know me?" Livitt was also a little surprised. He didn't expect that he just heard a person talking to himself, and he couldn't help but answer and met someone who knew him.

Huaxia Economic News is an economic newspaper. The sales are not very good, and most of the purchases are in the middle and upper echelons of the company, and those people should not come to the premiere of "World of Warcraft".

In fact, if he hadn't been observing the business model of Wanda and the Golden Group's real estate plus cinema chain, he wouldn't have the cheekiness to ask for an invitation to watch "World of Warcraft" here.

Of course, there is also an IMAX theater factor in this.

IMAX theaters have gradually developed abroad, but in China, IMAX theaters are still the first case, he also wants to see how the effect of IMAX theaters is, once the effect of IMAX theaters is shocking, then he believes that it will not be long before there will be a boom in building IMAX theaters in China.

"I once read the "Real Estate Economic Observation Report" written by Mr. Livitt, and I think the words in it are very reasonable and very inspiring." The editor-in-chief of Contemporary Cinema was immediately pleased, and he was keenly aware of the newsworthiness of Levitt in this regard.

"Mr. Levitt's interest in World of Warcraft?"

"I'm not interested in World of Warcraft, but I'm interested in IMAX theaters." "In Europe and the United States, many people think that IMAX theaters are the mainstream theaters of the future, of course, this view is not shared by too many people, but many Hollywood studios are trying to use IMAX-3D technology to shoot movies. ”

"Take the movie "World of Warcraft" as an example, it has both a regular version and an IMAX-3D version, and once the IMAX-3D version becomes popular, Hollywood will definitely make an IMAX-3D movie."

"It is conceivable that IMAX theaters will definitely develop greatly in the future."

"You're saying it's a revolution in the film industry?" The editor-in-chief of "Contemporary Cinema" was shocked that, initially, cinema was the era of black and white silent films.

Later, movies had sound, color, and then movies were divided into 2D and 3D, and every change meant a major reshuffle in the film and television industry.

Now there is an IMAX-3D version, and if someone seizes the opportunity, they may be able to catch up with Europe and the United States.

"Change can't be talked about." Livitt shook his head, "But the trend is possible, in fact, IMAX-3D is just one of the 3D movies." ”

"At most, it is at the forefront of the times, and it is still unknown whether the audience in China can accept the IMAX theater model!"

"The Gold Medal Group invested heavily in the establishment of an IMAX theater, which has to be said to be a very risky move."

Let's talk about it. Livitt kept his mouth shut and didn't talk about it, because the content of his magazine's upcoming issue was already covered later.

Gradually. The lights dimmed, a burst of impassioned music erupted, and the horn of orc war was sounded.

Subsequently, the batch number of the film and television department was displayed, and the logos of Universal Movies, Gold Medal Group, and Blizzard also appeared, scene after scene. It seems to be a meaningless flash.

"Here we are."

The editor-in-chief of "Contemporary Film Industry" whispered a sentence and looked at the giant screen intently.

"The huge screen of IMAX is really shocking."

Under the sky that shone with green light. A ragged, armoured male human "knight" walks in what appears to be a desert on the Hellfire Peninsula.

He then drank a bottle of water and drew a large sword from his back. The hilt and body of the sword are covered with the logo of the dragon's head.

No sound. But it's a special shock.

The sky, the earth, every qiē is so perfect, as if it were a real other world.

"It's a Hollywood masterpiece." The editor-in-chief of a film and television magazine whispered: "This picture is simply amazing, I'm afraid no one in China can shoot it!" ”

"With an investment of $150 million, if you can't shoot this kind of picture, it's called a failure." A person next to him said calmly: "As long as we are willing to invest in China, we can also shoot it." Of course, if the director wishes. You can burn money, but who is willing to spend so much money on it? ”

"An investment of $150 million, with the domestic box office alone, will almost make investors lose money."

"Last year's highest-grossing film in China was 150 million, and if you don't consider the exchange rate of the US dollar and the Chinese dollar, this kind of investment is also a proper loss."

"Domestic investors haven't been stupid enough to do that."

Burning money? Yes, but burning money has to give a return, and the domestic director dares to say that if he is given 150 million US dollars, he can bring returns to investors? There is no one, and there is no one in the entire Chinese film industry.

Zhang Yimou, Wu Yusen or Ang Lee?

The highest box office of Chinese films "Tiger, Hidden Dragon" is 213 million global box office, but this is still not enough to make the investment of 150 million US dollars pay off, so Chinese films are destined to have such a big production.

When Chinese movies start to become popular all over the world, Chinese films will be able to win a big investment of 150 million.

Gradually, the plot of "World of Warcraft" unfolded, and a large number of orcs gathered together and began to charge.

"Big scene."

The editor-in-chief of "Contemporary Film" has a bright eye, war scenes are one of the important bases for testing a director's skills, it can be said that a director who is not good at directing war scenes, even if he wins the Oscar for Best Director, it is impossible for him to become a real director, and it is impossible to be recognized by everyone.

And Peter. Jackson once showed off his skills in "The Lord of the Rings" and shaped the fantasy epic war, and now, he has finally shown his skills again.

And as soon as he made a shot, he was amazing.

"South Korea's "Taiji Flag Flying" is known as the best war film in South Korea, but in terms of war scenes, they can't catch up with this kind of skill for Koreans for ten years." A Japanese person looked at the giant screen and was deeply shocked, he was a senior executive from Toho Co., Ltd. in Japan.

As the theater chain that introduced "World of Warcraft", they have long scheduled "World of Warcraft", and today's reaction of film critics and audiences determines whether they increase or reduce the number of screenings.

"Although I have watched "World of Warcraft" for a long time, watching "World of Warcraft" under the giant screen, I still feel particularly shocked, will it be the world of IMAX theaters in the future? It seems that we at Toho Co., Ltd. should also prepare in advance. ”

"Is another Titanic coming to South Korea?" The senior management of South Korea's Xijie Entertainment shuddered fiercely, he didn't dare to imagine what kind of impact another "Titanic" would have on South Korea, you know, now the White House and the South Korean government are arguing about the development of the Korean film market, if there is another such impact, the entire Korean market will suffer an unprecedented depression. (To be continued......)