Chapter 570: April Offensive
"Ma Yongzhen's Fight for Domination of Shanghai Tang" is because of the popularity of "Shanghai Tang", coupled with the foundation laid by the original hit of the movie version of "Ma Yongzhen", and then Jiayi TV Station went out to shoot with all its might, so once it was broadcast, the ratings were very ideal, and the ratings of TVB were basically four to five, and one percent was a TV station for the beauty who was struggling to survive.
Sir Shao then launched an April offensive, wanting to continue to launch high-quality new dramas in April, and at the same time increase the scale of publicity, striving to completely surpass TVB's ratings.
In the face of the aggressive Jiayi TV station, Liang Shuyi, who had just taken office, did not dare to underestimate it, and also launched a strong drama to deal with Jiayi's provocation.
Soon launched the long drama "Xiangcheng Fengyun" starring Zheng Shaoqiu, Wang Mingquan, Ren Dawei, Huang Shuyi, etc. Zheng Shaoqiu was in a slump in the ratings of TVB, which was once suppressed by Li, because of Li's launch of the ancient dragon martial arts drama "Rogue Romance", and he was ordered to also star in "The Legend of Chu Liuxiang" and Li's fight in the ring. As a result, I filmed without sleep for more than ten days, and finally won the beauty in the ratings, and I was also tired of being sick. Therefore, Qiu Guan is also known as "TVB's emergency treasure".
Zheng Shaoqiu was still filming martial arts films in Taiwan, but after receiving an emergency recall order from TVB, he immediately finished filming the drama in the shortest possible time, and then flew back to Hong Kong as soon as possible to resume his life. At the beginning, because Xu Guanwu was afraid that he might have an affair with Ah Zhi, he specially released him to film outside.
Zheng Shaoqiu has made a lot of fame in Southeast Asia because of his previous appearances in "Book of Swords and Enmity", "Chu Liuxiang", "Heaven and Dragon Slayer", etc., so many Taiwanese and Nanyang filmmakers want to invite him to film for themselves. The salary is naturally higher than that at TVB. Originally, this kind of invitation to TVB was as free as possible. Because Zheng Shaoqiu is the master of TVB after all. If you make extra money outside for a long time. It is also an irritation for the other artists left behind in the company.
In addition, if you get used to drifting outside and don't want to fly back in the future, it will be a big loss for the company. So although many film companies have sent invitations, TVB has not agreed much. It wasn't until Xu Guanwu acquired TVB that the restrictions on actors began to be relaxed, especially Zheng Shaoqiu and Huang Yuanshen and others, and the company came forward to help them find performance opportunities as much as possible, and I can't wait for them to stay outside and not come back.
Zheng Shaoqiu has also filmed a lot of scenes in Taiwan in the past two years. There are love love movies, kung fu movies, and most of them are martial arts films. Although Taiwanese films began to decline in the late 70s, in fact, local films have never been interrupted, but the investment is small, the box office is small, there are many bad movies, and the Hong Kong films across the sea are too good, so Taiwanese films are not very conspicuous.
Most of the movies starring Zheng Shaoqiu are martial arts films with small investment, but his salary is very high. Because those studios lack talent. pointed to relying on the signboards of stars such as Zheng Shaoqiu to sell money. Taiwanese people watched "Chu Liuxiang" and "Heaven and Dragon Slayer" before, and they also recognized Zheng Shaoqiu as a first-class star. So his box office appeal in Taiwan is not small.
In addition to filming in Taiwan, in fact, Xingma's show also likes to invite Hong Kong star artists to perform, and you can make a lot of money just by singing one or two songs. Going to Xingma to perform was also one of the main means for artists to make money at that time, neither of which had to work as hard as when filming on TVB, but the income could be several times the salary. It's just that TVB doesn't often release people, many artists have been arranged a lot of jobs after they become popular, and if they want to go to Nanyang to make money, they will naturally delay their work, of course, TVB will not support it.
Qiu Guan's market in Xingma is good, he can earn two or three thousand yuan for singing two songs in the show every night, and he also earns more than 100,000 yuan a month when there are audience rewards. And his monthly salary in Hong Kong TVB is only 50,000 Hong Kong dollars, which is already a lot among the actors.
Although he made more money outside, Zheng Shaoqiu was still more nostalgic for the old, so when he heard the call of the new chairman Liang Shuyi, he immediately ended his work in Taiwan and rushed back. After coming back, I barely had time to rest, and immediately devoted myself to the filming of the new drama.
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There is Zheng Shaoqiu, the treasure of emergency relief, and Sister Wang Mingquan, the treasure of the town, and the handsome young student Ren Dawei, who has recently become famous, plus Huang Shuyi, one of the four major flowers, etc., a "Xiangcheng Fengyun" has not yet been officially launched, and it has already aroused everyone's interest.
……
Just when TVB and Jia Yi competed for ratings and set off a lively propaganda war, Hong Kong's third TV station Lidi was still silent.
Now Leigh's owner, the Australian Consortium, has given up on running the TV station and is planning to sell it to others in need. However, so far, because the Australian consortium is asking for too high a price, no one is willing to invest in the purchase.
The most important thing is that among the three major television stations in Hong Kong, except for TVB, which can still generate income, the other two TV stations are in a state of loss. And everyone sees that even Sir Shao can't reverse the loss of Jiayi, even if others are interested in taking over Li's TV station, they have to see if they have the ability to beat Sir Shao. You must know that he is an old man, but he has been working in the Hong Kong film industry for decades, and who else can do what he can't do? !
So far, Li's call for selling is very high, and I have heard that many consortia have come to negotiate the acquisition, but only thunder has been heard. It was confusing for a while.
Soon the ratings war in April began to start, Jiayi launched three strong dramas in a row to fight with TVB, one of the three TV dramas, and two short dramas, respectively, the martial arts film "Sword God" and "Ma Yongzhen's sequel to Shanghai Tang" "Whampoa Enmity", which tells the story of Ma Yongzhen's sister avenging him. and the family ethics film "See the Sunny Sky Again" and so on.
The three TV series are all big casts, big investment, big publicity, and they have made the streets well-known, and they have attracted countless attention before they have even started broadcasting.
In order to resist the offensive of Jiayi, TVB not only launched "Xiangcheng Fengyun" starring Zheng Shaoqiu and others, but also the family comedy "Little Husband" co-starred by Zhou Yanfa, Jing Daiyin, and Liao Jianren. and Hwang Hang-so. Chen Baixiang, Tang Zhenye and others co-starred in "Eternal Sword". The three TV series are also big casts. Big investment, big publicity, is to fight with Jiayi TV in the ring, and not let its limelight overshadow TVB.
The propaganda station has been started since mid-March, and in order to attract people's attention, Jiayi TV Station specially filmed all the actors sitting on floats to promote, and there were colorful flags and gongs and drums along the way, and there were a series of dragon and lion dances. Sure enough, the atmosphere was heated up early. It made Jiayi TV, which has been sinking, a little more angry.
However, such a large-scale publicity is actually burning money, not to mention anything else, just saying that the dragon dance team costs 20,000 yuan a day. Coupled with the cost of the tour bus, the cost of the lion dance team, the cost of fireworks, etc., the propaganda station of this April offensive, Jiayi will burn at least 500,000 Hong Kong dollars. This is definitely an unbearable burden for Jiayi, who is already in turmoil. However, in order to make a good appearance, it is easy to get rid of this burden, and it is still necessary to spend it when it is time to spend it.
Sir Shao has reached a preliminary intention with Jianing Group. agreed to give up 15% of the equity to them first, so that Jiayi TV will have fresh blood injection. With new investments coming in, the future will be less restrictive when it comes to money.
Jianing Group is an emerging consortium that has only risen in the past two years, and its founder is Chen Songqing, a wealthy businessman from Singapore, whose origin is very mysterious, and it is said that he served a certain family in Singapore, and is one of their agents on the surface, and his subordinates control a very large amount of wealth. Three years ago, hundreds of millions of Hong Kong dollars had been mobilized to buy a backdoor listing, and the market value of his original company at that time was only 10 million Hong Kong dollars. This act of swallowing an elephant suddenly made him a rookie in the business world, but Chen Songqing has always been low-key, so the outside world does not know him too deeply, which also makes him a layer of mystery.
It is rumored that he has the Malaysian government as a backstage, and there are also rumors that he serves a certain family in Nanyang, and some people think that he is a representative sent by the northern mainland, and there are always rumors flying all over the sky, but Chen Songqing does not come out to clarify, which makes his identity more and more mysterious.
At the beginning of the year, it acquired the Golden Gate Building at a sky-high price of nearly one billion Hong Kong dollars, setting a record for the largest single real estate transaction in the world at that time. When Hongkong Land acquired Gammon Tower last year, it only spent HK$700 million. In just one year, the difference of 300 million Hong Kong dollars changed hands, which couldn't help but make people sigh that Chen Songqing's wealth was magnificent, and it also made him a man of the year in Hong Kong's real estate industry in one fell swoop. And the stock price of Hanmei, a listed company controlled by him, has also soared, and it has tripled in just two months, which can be called a myth in the stock industry.
Chen Songqing, however, does not intend to limit himself to the real estate industry, and is currently planning to buy Shaw Brothers Pictures, because he is optimistic about the Hong Kong film market today and thinks it will be profitable. However, Sir Shao has no interest in selling Shaw Brothers Pictures, but wants to transfer the hot potato of Jiayi TV to Chen Songqing.
Chen Songqing has no interest in Jiayi TV Station, but is very interested in Li's TV station in the hands of the Australian consortium. After all, compared to Li's, Jiayi is really a little congenital. Although the ratings are soaring now, Chen Songqing knows that it is just a bubble burned with money. Once Jiayi TV burns the money dry, it will be beaten back to its original shape immediately. After all, the most important thing in running a TV station is the quality of the program, and the improvement of the quality of the program is not a day or two.
The Australian consortium was very happy when it heard that Chen Songqing wanted to acquire Li, and hurriedly sent someone to contact him to find out how sincere he was. Chen Songqing is an old man, he just doesn't open this mouth when he goes around, he wants to keep hanging on to Jiayi and Li's appetite, and see which side can't support it first. After all, now that the two TV stations want to sell, it is naturally easy to talk about the price with competition.
In addition to Jiayi and Li's two TV stations, Chen Songqing also wants to acquire TVB TV and Xu's Pictures under Xu's Group, and the offer is really difficult to refuse. TVB TV offered 1 billion Hong Kong dollars, and Hui's Pictures offered 1.5 billion Hong Kong dollars, but I don't know where he got so much money.
Xu Guanwu didn't even think about it and directly refused, in his opinion, Xu's Pictures Company and TVB are not for sale, even if he pays 10 billion Hong Kong dollars, he will not sell them.
Moreover, Xu Guanwu always felt that Chen Songqing was a little evil, he was a huge amount of more than one billion Hong Kong dollars, but he couldn't tell the source of the funds, which was really suspicious.
However, Xu Guanwu did not have the leisure to explore Chen Songqing's details, and he promised the mainland to invest 2 billion Hong Kong dollars to build roads, bridges and other livelihood projects during the Spring Festival. Now that the project has been explored, construction can begin immediately.
Xu Guanwu also kept his promise and allocated a huge amount of 2 billion Hong Kong dollars to invest in the mainland. This is the largest investment received by the mainland since the beginning of reform and opening up, which is equivalent to nearly $400 million in US dollars, which is much more than the foreign exchange reserves in the state treasury. (To be continued......)