The slim hall has just opened for business, with the back of the Xu's tree to enjoy the shade, advertising does not cost money, and there is no shortage of celebrity endorsements. Even TVB TV station added a special program late at night, a beauty program exclusively titled by Xiu Shen Tang, which specifically introduced the audience to the knowledge of more common people in weight loss.

Because of the rapid economic development of Hong Kong, there are more and more wealthy people, so there are more and more women who pursue a high-end life and love beauty and pursue beauty, especially now because of the rapid growth of the white-collar class, which has made a group of smart, wise, judgmental, and more critical viewers among the TV audience.

They are no longer satisfied with watching ordinary soap operas, but prefer some high-quality, but superficial TV programs, in short, the picture should be beautiful enough, the investment should be enough but the content should be small enough. It belongs to the kind of TV show that looks beautiful at first glance, but in fact, it will be forgotten in a blink of an eye after watching it, and it will not bother people at all.

And most of these people have a nightlife, and most of the time they watch TV is late at night, and of course more often in the early hours of the morning. They are accustomed to listening to the morning news and eating breakfast, and then learning about current affairs and traffic conditions in Hong Kong through the news, and then choosing a travel route to avoid being stuck in traffic jams and being late for work.

Therefore, in response to this group of newly rising TV audiences, TVB specially founded "Returning to the City at Night" at 11 o'clock in the evening, with Zhao Yazhi once again as the host, the story content is similar to the previous "I Am a Great Beauty", but the production is more high-end and atmospheric.

The previous "I Am a Great Beauty" beauty show was widely popular after it was launched, especially the video tapes were sold to Taiwan and Nanyang. Later, because Zhao Yazhi was pregnant, she went into hiding. The program "I Am a Great Beauty" was suspended. Rebroadcast "Beautiful Woman's Private Dishes", which is made by beautiful women on the spot. and "Yangshengtang", which introduces health care knowledge.

"Beauty's Private Cuisine" mainly invites TVB and Xu's actresses to cook food on the spot, fully demonstrating the ability of modern beauties to get out of the hall and into the kitchen. Of course, not so many actresses are multi-skilled, so it is inevitable to show their ugliness on stage.

Seeing these youthful, beautiful, beautiful and charming actresses on the screen, who are in a hurry when cooking and make frequent mistakes, can not only make ordinary housewives use it to achieve satisfaction, but also attract the attention of more male audiences. Therefore, the program "Beautiful Woman's Private Cuisine" is very popular, and it is broadcast once every Sunday, and the ratings of each episode are quite high.

The "Health Hall" program is broadcast in the morning, and the main audience is the old people who are idle and have nothing to do. Their primary concern, apart from future generations, is about their own health. Therefore, the program "Yangshengtang" is specially opened for them, mainly inviting famous experts to explain the common sense of health care, because it caters to the needs of elderly audiences, so the ratings are also good.

And after "I Am a Great Beauty", Jiayi. Li's two TV stations have also launched copycat programs, such as Jiayi's "Beauty Afternoon Tea" program. and Li's TV station has "Woman I am the biggest". The content is basically similar to "I Am a Big Beauty", all of which invite celebrity artists to chat with the host to discuss things related to whitening, skin care, weight loss, and slimming.

At first, because "I Am a Big Beauty" was off the air, these two programs quickly seized the blank period, and the ratings were very good for a period of time, but even so they did not dare to broadcast at the same time as "Beautiful Women's Private Dishes", they were all staggered, one was broadcast in the afternoon, and the other was broadcast late at night.

The afternoon broadcast of "Beauty Afternoon Tea" is mainly aimed at Hong Kong housewives, who are generally full-time housewives and professionally serve as virtuous helpers at home. In fact, this is also related to the culture of Hong Kong, although Hong Kong was colonized by the British in the early days, and suffered from the strong impact of Western culture, but in fact, people's concept is still very traditional, women regard marriage as a big thing, and after marriage, they will generally stay at home and no longer continue to go out to work.

Even if many Hong Kong actresses are famous, they give priority to taking care of their families after getting married, giving up a lot of opportunities to make money. And many actresses are very unfortunate after marriage, but they still endure for the sake of their families, giving people a stupid feeling. For example, temperament actress Chen Huishan quit the entertainment industry after getting married, but then her husband's company went bankrupt due to poor management, and the family's life fell into difficulties, causing her to make a comeback again. And when she got married, she was a popular actress on TVB, and when she saw her capable and free appearance on the screen, who would have thought that her experience would be so unfortunate.

Jade star Yang Caini was also the most popular jade star in Hong Kong before, but unfortunately she quit the entertainment industry for love, and then she was killed by a scumbag with no property, and was forced to return to the film industry again. It's just a pity that her most glorious era has passed, although after her comeback, she starred in Xu Ke's "Seven Swords", Cheng Long's "New Police Story" and other masterpieces, but the response was not great. There is no money, no youth, no love, it is really miserable.

Actress Chen Xiuwen is a strong woman who played Ding Rou in "No. 1 Imperial Court", once starred in "Seeing Me Again, It's a Wife", and co-starred with Huang Rihua in "Racecourse Tycoon", she was one of the most popular actresses on TVB at that time, and then she jumped to ATV and was also highly praised, and she was one of the most famous actresses in Hong Kong, but it is a pity that she met someone who was unladylike, and suffered losses one after another after getting married, and was deceived of tens of millions of Hong Kong dollars one after another. It is worth mentioning that Chen Xiuwen's husband is Superintendent Lin Guoxiong, who was kidnapped by Cheng Long in "Police Story".

After these actresses who are beautiful in the entertainment industry and earn a lot of money get married, they still have to choose to quit the entertainment industry, not to mention those ordinary women, in fact, most of the women in Hong Kong will choose to stay at home as full-time housewives after getting married. This is partly due to the conservative local culture in Hong Kong, and on the other hand, it is also related to the local economic environment.

Hong Kong's economy has always been relatively strong, so the husband's income alone can basically support the family's expenses, which also allows women to stay at home without having to go out to work. So many housewives who stay at home every day to wash and cook vegetables. Because you can stay in front of the TV for a long time. So naturally, it has become the main audience group that TV stations are vying for. The TV shows filmed are also dominated by these people.

Hong Kong people call these housewives "grandmothers", so the soap operas that are suitable for these grandmothers to watch are also known as "grandmother dramas", and many TVB first-line students are known as grandmother killers. Because the main audience of Hong Kong TV dramas is grandma, in Hong Kong TV dramas, first-line actresses are usually not very beautiful, such as Wang Mingquan and Zheng Yuling. Guo Yanming, Guan Yonghe, etc., are not considered to be beautiful women.

On the contrary, there are relatively few beautiful actresses who can be on the front line, such as Lan Jieying who is beautiful in Wutai Mountain, such as the pure and pretty Zeng Huaqian, such as the gentle and lovely Zhou Himei, etc., most of the characters in the TV series are not very flattering, either competing with the female protagonist for the female supporting role of the male lead, or some heavy roles, etc. A woman who is too beautiful is a threat to the grandmother, so the beautiful and charming Tang Yingying often plays the fox spirit. For the role of the junior class, Yao Leyi, who is a child-faced giant, can only play a supporting role. On the contrary, Teng Liming, who is not amazing, can play the leading role. It's really a strange phenomenon of Hong Kong TV dramas.

Li's TV station's "Woman I'm the Biggest" is broadcast in the middle of the night, because it is a late-night variety show, and the audience is generally adults, so the topic is naturally more open. In addition to hosting a well-known star in Hong Kong, the content of the conversation is also slightly salty and wet, which is the first generation of Cheng Yan TV program in Hong Kong. However, it has also suffered a lot of social criticism because of this, and has received complaints from the audience many times.

……

The ratings of the two programs "Beauty Afternoon Tea" and "Woman I am the Biggest" were originally very good, but now "I Am a Big Beauty" is making a comeback under the name of "City Night Homecoming", with more exciting content, more beautiful packaging, and greater rewards, allowing it to regain the throne of Hong Kong beauty programs and the first in ratings.

"Returning to the City at Night" premiered, and in order to attract the audience, the gift certificate of Xiushentang was specially awarded as a prize to the audience who watched this show. With gift certificates, not only can you ask a professional fitness trainer to tailor a fitness plan for you, but you can also exchange it for a nutritional weight loss package, or in exchange for spa services, etc., each of which is expensive and designed for the wealthy.

Because of the rich prizes provided and the more exciting content of the program, after the broadcast of "Returning to the City at Night", it immediately snatched most of the viewers from the "Woman I am the Biggest" program.

In addition to some salty and wet guys who still want to listen to this show, other white-collar night owls still prefer to watch "City Night Homecoming". The reason is naturally that in terms of content, "City Night Homecoming" is more material.

The earlier TVB production of "I Am a Great Beauty" was promoted on TV only after Zhao Yazhi's personal experience. In addition, TVB TV is also willing to spend money on experiments, so many weight loss methods and whitening methods have proven to be effective, which naturally attracts a lot of viewers to watch.

But like Li's TV station and Jiayi TV station, they are reluctant to spend money to really conduct tests, and they are reluctant to spend money to hire real beauty experts, so the content of the program is relatively simple, and there have been many obvious beauty mistakes.

And now "Returning to the City at Night" relies on Xiushentang, and Zhao Yazhi herself appeared to say, seeing that her originally bloated figure quickly lost weight in two months, and her skin seemed to be as smooth and elastic as before, which couldn't help but make many female viewers envious.

The so-called don't believe in the efficacy of advertising letters, seeing that Zhao Yazhi can achieve such an amazing change, naturally makes these viewers convinced of the content of the show. In fact, losing weight is not so simple, Zhao Yazhi is checked by professional fitness coaches, professional nutritionists, and professional doctors, so that she can recover her vitality in the short term, but how can ordinary people have such a high salary, even if they are forcibly slimmed down in the short term, they will rebound because of the inappropriate method.

However, this does not prevent "City Night Homecoming" from becoming the most well-known beauty program in Hong Kong, nor can it prevent the business of Xiu Shen Tang from skyrocketing after the TV program is broadcast.

In the first month of its opening, Xiu Shen Tang made a profit of more than 100,000 yuan, which made Zhao Yazhi feel very surprised, this is the first time she has made money in business. If it weren't for the fact that there were more free members in the first month, the profit might have exceeded 500,000.

Xu Guanwu naturally didn't care about this small income, but he couldn't help but be very happy when he saw his wife so happy.

"If you go back and acquire some weight loss drug companies and cosmetics companies in Europe and the United States, and then produce and sell them yourself, I believe that the profit will be even higher." Xu Guanwu suggested, "The Yijie factory in the mainland now has production capacity, and we can produce it ourselves after buying the formula." ”

"Produce your own and sell yourself?!" After Zhao Yazhi and Lin Qingxia listened to Xu Guanwu's suggestion, they couldn't help but be frightened by his thoughts. (To be continued......)