The ratings of the drama "Sorry Youth" were terrible when it was broadcast in the previous life.

The ratings of the first episode were 10.1%, but by the end of the episode, it had shrunk to an embarrassing number of 5.8.

Of course, this number is not as good as the legendary number of a TV station that has repeatedly broken new lows at 3.0 o'clock, but it is definitely not very good, in the end, the average rating of this drama only stopped at 7.6%, and many other people who were originally optimistic about this drama were shocked, because this drama is the Gong Jiu work that wrote masterpieces such as "Sea Girl".

But in Zhou Xiao's view, the reason for the lack of ratings of this drama has little to do with the quality of the drama.

The quality of a TV series, ratings can not be used as the only criterion, ratings are of course very important, because this represents the number of viewers watching the show, for advertisers and TV stations, the number of viewers is the most important indicator and source of income for them to invest in dramas, but to say that the importance of ratings is really as unparalleled as it shows, it is not so big.

Some media and TV stations do think so, only ratings theory, this is the only criterion for judging the success of the drama, but more and more TV stations and the media industry are beginning to realize that ratings are not the only criterion, such as the drama "Sorry Youth", when the drama is broadcast, although the ratings are relatively low, but in the quarter when the drama is broadcast, the "discussion" of the drama, "recording rate" (the rate of Japanese families recording and retaining it for later viewing during the broadcast, Although it doesn't count the ratings, the importance is only slightly lower than the ratings)" and "the number of awards" are the highest in the season.

Although it doesn't have excellent ratings, these statements can be regarded as proof of its excellence.

There are many reasons in various ways to prove one point, that is, the low ratings of "Sorry Youth" have little to do with the quality of the series itself.

The ratings of this show are low, and the broadcast time is a big problem.

The broadcast schedule of this drama is TBS's "Sunrise Theater", which is TBS's 9 o'clock in the evening. Kindness...... It looks like it's the prime time on Sunday night, just like Zhou Xiao's?

No, that's not how it counts.

To calculate the schedule and time, you also need to count Zhou Xiao, the person and the TV station and what the TV station broadcast before.

TBS's "Sunrise Theater" and Zhou Xiao's file are two pairs of matches in terms of time, but in fact, the difference between the two schedules is very big.

What is the schedule of the Sunrise Theater? Most of the works broadcast in this schedule are serious works, "Naoki Hanzawa" Zhou Xiao was broadcast in this schedule in his previous life, and there are several equally prestigious serious themes such as "Gorgeous Family", "Benevolent Doctor", "Antarctic Continent" and so on in the same schedule. For Japanese audiences, most viewers who are accustomed to this schedule have long since adapted to the serious drama genre.

At this time, if you give them a campus drama with a male protagonist, the audience's acceptance is naturally insufficient.

In other words, if "Sorry Youth" were to be moved to TBS's Friday night at 10 o'clock, the show's ratings might have been different.

What now? Now that the TV station has changed to the day TV, but it is still at 9 o'clock on Sunday, will there be any changes in the situation?

The first problem with the Sunday 9 o'clock schedule is that most of the viewers of TBS are adults or even adult men, and some people will feel that many young people, especially the student party, should be preparing to sleep at this time, so the ratings of "Sorry Youth" will perform poorly.

But Zhou Xiao is not afraid of such a problem.

First of all. Zhou Xiao's file is a schedule that has been developed for many years, and the audience has been very accustomed to it, unlike TBS audiences who have long been accustomed to serious dramas, one of the biggest features of Zhou Xiao's file is that everything is based on Zhou Xiao, he wants to shoot whatever he wants, and he wants to engage in serious files, this schedule has "Housekeeping Wife Mita" and "Hanzawa Naoki", and wants to make big productions This schedule has "Antang Robot" and "The Fifth Lesson of Public Security". Now he wants to shoot "Sorry Youth", which is a humorous youth campus, so no one will stop him after filming.

So this file is not a serious file, nor is it a light-hearted and funny file, but a Zhou Xiao file. Zhou Xiao is the only criterion for this schedule.

In such a schedule, the problem of selecting the subject matter has naturally been reduced to a minimum, and it has been replaced by the influence of the person who controls the schedule itself.

Another important point is the viewership.

The audience of TBS Riyao Theater is adults, especially adult men, what about Zhou Xiao? Female viewers, young people, and even students are the main viewers. There will be some adult men, but they do not account for the main part, and it will be more difficult for such a viewer to become popular "Hanzawa Naoki", but if you want such a group of people to watch "Sorry Youth", it is definitely the most suitable!

So, Zhou Xiao's version of this drama. As soon as it was broadcast, it achieved a data that was completely different from his previous palace nine version!

First Episode Ratings...... 26.7%！

A rating higher than the first episode of "Naoki Hanzawa"!

With such good ratings, the touting that comes at any time is naturally louder again.

Takuya Kimura is a man with the title of "King of Japanese Dramas", and now Zhou Xiao is even more exaggerated, and some people have begun to shout that Zhou Xiao is the god of Japanese dramas!

His results are of course very good, but what is even more incomprehensible is that this guy Zhou Xiao is a man who is against the trend! At a time when the ratings of all TV dramas are declining, there is only such a man who is against the trend, and only he can make a completely different example of contrarian growth in this trend!

In the face of such results, the members of AZX and AKB are honored, but it is Zhou Xiao who performs specially, and he is a little ...... Panicky!

After the ratings came out, Zhou Xiao immediately posted on Twitter the next day: "The current ratings of "Sorry Youth" are thanks to the previous drama "Hanzawa Naoki", in terms of the strength of this drama itself, it cannot reach such exaggerated ratings of the first episode.

So, please don't look forward to this drama too much, relax, don't pay too much attention to the ratings, just remember to experience the things in the series. ”

As soon as these words came out, everyone thought that Zhou Xiao was sick.

Everyone was pleasantly surprised by the opening ratings of this show, why was he not happy but worried about it? Although Zhou Xiao has never been such an arrogant person, I have never heard of how humble he is. Usually he has never heard of this on his ordinary days, but now that he is almost every day, why is he modest and cautious?

Is Zhou Xiao so cautious because these works are all plagiarized from his previous life experience, and now the plug-in is about to disappear?

There are some reasons for this, but they are only a little small, and the main reason why Zhou Xiao will say this is that he feels that the time and opportunity to say these things are very appropriate.

His AKB. At this time now, he can't give much help to the girls, AKB has been established for more than eight years, and from now on, the girls will need to rely on more of the system that Zhou Xiao has built up with Uncle Inoue over the years.

Over the years, he and Yasu Akimoto have established a AZX branch specializing in music production, there are not many singers in this company, most of the companies signed are music producers, and there are many lyricists and composers here.

In addition, with a few other people who have been filming TV together since more than ten years ago. Zhou Xiao has also established a branch of AZX Film and Television Production, specializing in film and television production, and they have not been seen in Zhou Xiao's new dramas in recent years.

When Zhou Xiao is not involved in the production of dramas, these people are not completely unemployed, in fact, Zhou Xiao has also invested in a lot of movies and TV series production over the years, such as AKB girls have also starred in some messy small investment movies and TV series, and even the online self-made dramas on niconico, Zhou Xiao's company has filmed some, and Zhou Xiao's plan is in Zhou Xiao's plan. In the future, girls may even receive dramas or movies from the mainland, Hong Kong and Taiwan.

The cost of these episodes will not be too high. Girls often just get a very ordinary income, but these things undoubtedly bring great help to the members to accumulate experience, and even better, these collaborations have also brought a lot of experience to the company, and spending money to buy experience is actually not very common, although AZX does not make much money by relying on this method. But the girls' acting experience is now quite good.

There are a lot of things I want to say, one episode on TV is certainly not enough, and a week later, it was soon time for the second episode to air.

This week, the Japanese entertainment industry and Zhou Xiao are surprisingly at the two extremes of emotions.

The Japanese entertainment industry is about to blow Zhou Xiao up. This kind of pursuit of Zhou Xiao is actually a big reason because of the legendary "Hanzawa Naoki" created last quarter, this drama put him on the altar, and the last episode almost had a rating of 50% It is too crazy in this era, but from the broadcast of "Hanzawa Naoki" to the broadcast of "Hanzawa Naoki", there is actually only two weeks between the two dramas, and public opinion has not had time to praise Zhou Xiao at all, and this second drama has begun.

So what to do? When the Japanese media saw it, they had to blow it together, so with the share of "Naoki Hanzawa", the entire Japanese media began to pursue Zhou Xiao.

In fact, I don't blame the Japanese media, what the people want to watch and what they like to watch, the actors of movies and TV series are what everyone loves to watch as a matter of course, although Zhou Xiao is not an actor in the drama "Naoki Hanzawa", but no one in Japan knows that this drama was invested and produced by him, so there is no problem with Zhou Xiao representing this drama.

Another reason why the Japanese media sought after Zhou Xiao was that he was easy to use.

There are actually a lot of celebrity film and television people, but to be honest, there are not many people who have qualified variety show ability, and most of the actors, whether male or female, have boring and outrageous performances on variety shows, in fact, if you think about it carefully, I don't blame them, and not everyone can do a good job in variety shows.

Those funny artists who perform very well and can bring laughter every time they open their mouths are all left after years of big waves and sand, in terms of professionalism and the ability to eat with their mouths, there is no more professional than them, and it can even be said that actors or something, some actors can actually make a vase or something like that by relying on the early morning or handsome face, but funny artists, they who don't rely on their faces to eat, want to work hard to the TV screen, and every trace of progress is soaked in sweat and tears.

Funny artists in this environment may have quite complicated feelings for actors, for many artists, doing shows with actors is purely the artist pulling the actors, which is nothing, who makes the actors like it.

The key is the actor or something. Some people still don't understand their position, now the actors are begging to be on the show to promote themselves, and the TV station may hope that the actors will be on the show to increase the ratings and the attention of the TV series, but as an artist, the artist treats you well, that is the professionalism of the artist, what qualifications do you have to look down on variety shows?

Entertainers and actors. It's such a delicate relationship.

In this environment, actors who are interesting on the show, who can afford to make jokes, and actors who can do well in variety shows are very popular with artists, examples of this include Teruyuki Kagawa, a free-spirited man, and Yuriko Yoshitaka, a free-spirited woman, and Zhou Xiao is the most special one among them, young and energetic. Handsome corresponds well, interesting can sell cute, pretend to be stupid and complain and switch at will......

Such a perfect TV person, almost every time he appears on the show, he will be sought after by countless people, and such a person is so eager for the TV station that he can be invited to appear on TV every day.

Many funny artists simply regard Zhou Xiao as their own, because this man debuted as a comedy artist, for many funny artists. People see him more as a comedian doing something else, rather than actually debuting as a singer or actor director.

The second episode, "Sorry Youth", has finally aired. Hara Heisuke, who has no experience in dealing with women at all, took the boys to the three girls, but was bullied within a few minutes and had to find the heroine played by Yuko Oshima, the originally handsome teacher was bullied and overwhelmed, which became a joke more interesting than the image of Ryo Nishito in Zhou Xiao's previous life.

The plot moves forward, and the boy and girl who secretly fell in love thought of running away from home for unspeakable reasons, after this unsuccessful runaway. Zhou Xiao once again summoned the students to the classroom and started the second episode of "Lessons".

The content of this second lesson is extracted: "Don't lose sight of your pursuit of truth because of some old, perhaps very rotten rules." ”

It's always easy to deny something. For example, when some people are faced with something they haven't eaten, the first time is not to taste whether it is delicious or not, but to make a judgment of "it must not be delicious, it is difficult to eat when you think about it", and the same is true for the boys and girls in the TV series, because they have not tried it, but everyone says it is not good, so they also think it is not good, but if you think about it carefully, in fact, they have never experienced a merger at all, and they have never gotten along with the opposite sex, so what qualifications do they have to deny the merger?

"The rules that are comfortable with you are nothing more than some boring reasons, and maybe even because of jealousy or various reasons, which are imposed on you by the adults, and it is your boring predecessors who cause it because of their own reasons."

"Girls despise boys, boys become humble and give up on themselves......"

"Don't you think it's stupid? I didn't even investigate the truth about why this happened, and I agreed to a certain rule in a preconceived idea. ”

"I hope you will reflect more on whether you will be bound by old ideas, whether you are too much to follow the crowd, I believe that you can definitely find the shining point between each other."

This second episode of "Sorry Youth", the girls of the AKB Group also watched it, and when Zhou Xiao said this, they also thought of some things they cared about.

Isn't it the same in the idol industry? Since the kitten club, idols seem to have become a wall between professionals and amateurs, and people always directly deny idols, and even idols themselves have lost confidence in themselves.

Even the girls who have become idols themselves are more or less unconfident, they will feel that their status is not as good as that of actors or singers, and they will directly put themselves in a very humble position.

The second lesson in Zhou Xiao's drama seems to be about the actors, and if they don't say it in advance, the girls won't even have extra thoughts, but when Zhou Xiaoming said that he was filming this drama to tell the girls some truth, these words and the meaning behind them, the girls of AKB can easily understand.

"Never lose the courage to challenge, actors and singers will be very powerful, yes, but if you have a preconceived idea, you will never be able to win, and you will never be able to become a good actor and singer, so it would be wrong to retreat to the second best thing to be an idol."

What Zhou Xiao really hopes for is not to make AKB a group that can only settle for the second best thing because of its talent and ability as poor as actors and singers, but to make AKB a place to polish the rough stones left on the beach.

And the girls of AKB, he hopes that these girls will not be ordinary sand, and they can be selected from thousands or even tens of thousands of candidates to prove their ability, so why not take on the challenge?

The first episode is embarrassing early, and the second episode challenges the stereotype, so to speak, the two points he puts forward in these two episodes are in the same vein and step by step.

These two points of view, which not only affirm the bravery of the AKB girls, but also encourage their determination to continue to challenge the unknown, are very easy to understand as the opening scene of the series.

The girls also began to gradually understand what Zhou Xiao wanted to teach them. (To be continued......)