Chapter 456: The Idea of Buying ICQ

"So, Steve. Mr. Case, don't be agitated, I'm not going to deal with Sony anyway. Li Lin said: "I am very self-aware. ”

"Sony, it's not something I can compete with right now."

Li Lin got up, "If nothing else, Steve. Mr. Case, I'll take my leave. ”

"Also, Steve. Mr. Case, you really aren't a coffee cooker, your coffee is so bitter that the guests can't stand it, and you should probably reflect on your behavior. ”

"AOL Time Warner looks like a lot of flowers on the surface, but I don't think it's that strong."

"At least the management issues brought about by the hasty merger are difficult to clarify."

"That's why I need to be at the helm of AOL Time Warner."

Steve. Keith squeezed his fist hard, "Lee, if you don't deal with Sony, Sony will deal with you too." ”

"Sony has taken a fancy to your foundation in Huaxia, and they feel that absorbing your group into their own group can greatly supplement their resources."

"If you don't deal with him, he will deal with you."

"It's like a saying in your Chinese world: People don't hurt the tiger's heart, and the tiger hurts people's intentions."

"Steve. Mr. Case, you really don't know much about Huaxia, and you are even wrong about the common saying. Li Lin didn't bother to correct Steve. Case's words were wrong, "Also, what you said is false in my eyes, and it can't arouse the slightest interest in me, does it mean that after leaving AOL Time Warner, you have even reduced your ability to speak?" ”

"Or do you think you're still the president of AOL Time Warner? You can look down at little people like us. ”

"The status has changed, the mentality has not changed, and it is a huge disaster."

Steve. Keith's face changed and changed. Turned green and ugly, "You're provoking me? ”

"It's not a provocation, it's just that you want me to help you, but you can't put it down, and put on a posture that I'm here to help you, which really disgusts me." Li Lin shook his head and said, "Let's be realistic, what do you want me to do." What do I get? ”

"Don't say Sony is our common enemy or anything like that, you want to step on Sony's corpse and return to AOL Warner, but that's my business."

Steve. Keith spared a large circle. is to persuade Li Lin to deal with Sony with him, and it is obvious that he is no match for Sony, a giant with his own strength.

Even Li Lin doubted. He didn't just find himself. Maybe he found someone else, because he added Steve. Case, and Sony's strength comparison is also a bit distant.

Of course, the strategy can narrow the gap in strength between each other, but if the difference in strength is too large, the success rate of the strategy will be discounted.

As the former president of AOL Time Warner, Steve Brown. Keith is a smart guy.

He knew how to prepare everything in secret, lest he be exposed to the sun and encounter Sony's crazy attack.

"The Heavenly King of America," Steve Brown. Case Road. "As long as you promise to work with me against Sony, I'll immediately ask Time or Fortune to give you an exclusive interview. I can guarantee you to be featured on the cover at least three times a year. ”

As one of the world's largest media groups, Time Warner owns 64 magazines and reaches 268 million readers, of which Time Magazine and Fortune are the most famous and influential.

"In business, now I am a businessman." "Once AOL bought ICQ for $287 million, now I want to buy ICQ from AOL Time Warner for $300 million. ”

"Of course, after you beat Sony and became the president of AOL Time Warner."

"In return, I will give you my full support in defeating Sony."

ICQ, once the world's largest instant messenger, is now in decline.

In China, ICQ basically announced its withdrawal from the China market, with a market share of less than one percent, and in the global market, ICQ was also defeated by MSN.

This stems from Microsoft's bundling strategy, which Microsoft used to beat Netscape and also beat ICQ.

Of course, what is more important is that ICQ died on its own.

After AOL acquired ICQ for $268 million, AOL asked ICQ to come up with a profit plan due to huge financial pressure.

In the market environment at that time, there seemed to be only one channel for traffic monetization, and that was advertising.

As a result, ICQ was filled with a lot of ads, which annoyed users, and finally voted with their feet and threw themselves into the arms of Microsoft's MSN.

The former market giant gradually became a second-rate player, and was finally sold by AOL in 2010 for $187 million, deducting the inflation of the US dollar, AOL lost 100 million US dollars in the sale of ICQ, which is enough to prove that ICQ has become a real garbage in the hands of AOL.

Of course, although the current ICQ was defeated by MSN, it is still in a much better situation than in 2010, and considering that AOL Time Warner has no intention of selling ICQ, Li Lin's offer is $300 million.

First, it makes AOL Time Warner have the illusion that selling ICQ is making money, and secondly, it is also to reduce resistance, after all, the president is not the board of directors, and it is impossible for the president not to consult the board of directors for such a big thing as selling ICQ.

"It can't be."

Steve. Case instinctively refused, "ICQ is an important traffic entrance for AOL Time Warner, and it is impossible for AOL Time Warner to agree to sell ICQ." ”

"It's like it's really important." Li Lin sneered, "For others, ICQ may be an important traffic entrance, but for AOL Time Warner, ICQ is insignificant at all. ”

Why?

The answer is simple, AOL Time Warner itself is a large network access service provider in the United States, and they are similar to Telecom and Netcom, although they are not monopolies like Telecom and Netcom. But AOL Time Warner's users are also very impressive.

Have you ever seen a more direct entry point than a network access service provider?

There was once a joke on the Internet that QQ made an important decision to 360 and after defeating 360, it made an important decision to Telecom. But in an instant, there were 100 million fewer users of QQ.

Quite simply, in the choice of telecom and QQ, users will undoubtedly choose telecom.

If you choose Telecom, you can at least access the Internet, but you can't connect to the Internet if you choose QQ.

This situation has only changed with the advent of the smartphone era.

Again, in the AOL Warner system. ICQ did not play the role of traffic entrance, perhaps ICQ used to play the role of traffic entrance, but with the popularity of MSN. With only 10 million users, ICQ is no longer enough to serve as the traffic entrance of AOL.

That's why AOL chose to sell ICQ in 2010.

But Li Lin needs it.

ICQ's 10 million users are chicken ribs for AOL Time Warner, but for Li Lin, it is a good resource, at least it can serve as the traffic entrance of Gold Group. Access traffic for the Gold Group.

After all, the business of the gold medal group on the network is really a little thin.

The number of registered users of Entertainment Paradise and Gold Games adds up to a lot of them. But in fact, the loyalty of users is not high, and the stickiness has not been very good.

Needless to say, online games are the fastest ones that users abandon, and the entertainment paradise is also because of the monopoly of the film source, so users have no choice but to watch it.

Once someone spends a lot of money on this market, the status of entertainment paradise will be shaky.

People have no long-term worries, and Li Lin hopes that there can be a traffic entrance.

He has a fancy for YY, but the current YY offer is too high. Li Lin can only look up, so he is in Steve. After Keith found it. Instead he turned his gaze to ICQ.

The current ICQ is indeed very weak, and compared with the popular MSN, the ICQ is exhausted, but the ICQ is not without a chance of a turnaround.

At least he has one more chance to surpass MSN.

"You're right, ICQ is indeed not an important traffic entrance for AOL Time Warner, but you should understand that in today's exhaustion of ICQ, if AOL Time Warner sells ICQ to you, it means that AOL Time Warner admits that it is a mistake to acquire ICQ, which is an angry thing for AOL Time Warner, you should understand."

Profit is the pursuit of large groups, but it is not the only one of large groups, majesty, is also the pursuit of large groups.

And admitting one's own defeat is undoubtedly a move that shakes the majesty of the big group.

Therefore, when ICQ did not completely drag down AOL Time Warner, AOL Time Warner would not choose to sell ICQ to others, because this means that AOL Time Warner's previous merger and acquisition was a mistake, and the entire AOL Time Warner will become a laughing stock for others.

"AOL Time Warner?" Li Lin smiled.

"Steve. Mr. Case, you seem to be mistaken, it was AOL that bought ICQ, not AOL Time Warner. Li Lin said: "AOL Time Warner's admission of the acquisition of ICQ is wrong, and it will not affect the majesty of AOL Time Warner, it can only affect the majesty of AOL." ”

AOL is AOL, AOL Time Warner is AOL Time Warner, AOL mistakes are not on the head of AOL Time Warner, on the contrary, many people will be happy for AOL Time Warner to sell ICQ, because it can make them laugh at AOL for failure.

Even with the same company, AOL and Time Warner are still battling.

"As long as you're willing to sell, Time Warner will definitely not stop you, of course, provided that you sit on the throne as president of AOL." Li Lin said.

Steve. Keith is the founder of AOL, and he has absolute influence over the people of that faction of AOL, and he agrees, AOL will not refuse.

"Think about it, as long as you promise to sell ICQ to me, I will do my best to help you defeat Sony and help you ascend to the throne of the president of AOL Time Warner."

"Don't you want to take back what you've lost?" (To be continued......)