"This problem is easy to solve, first, our company expands its business to recruit talents, and shoots more than a dozen films a year, which is enough to meet half of the theater demand; Second, cancel the theatrical package system and win over other independent film companies. Xu Guanwu explained.

"I don't have any opinion on expanding business, but I don't agree with the cancellation of the theater package system. If the released film is too bad to even recover the cost, then our theater chain will suffer. Xu Guanjie shook his head after hearing this.

"So we have to strictly control the quality of the film, if it is not a good film, it cannot be released even if it costs money, and strive to build our theater chain into a high-quality theater chain, so that as soon as people see the movie released in our theater, they will know that it must be a good film of high quality." Xu Guanwu explained unhurriedly.

"The second brother is right, if we continue to operate like this, our company will one day be like Shaw Brothers Golden Harvest." Xu Guanwen said excitedly, feeling that the words of the second brother really went to his heart.

"Although it sounds like the prospect is indeed very broad, it is not easy to win over a theater chain, so let's settle down and focus on the release of "Ghost Horse Double Star" first." Xu Guanying poured cold water.

"This is the long-term jihua of our company, and I want to unify my opinions when I talk about it now." Xu Guanwen nodded and said, "In this way, Mr. Zou Wenhuai and I have already discussed, and there will be an additional midnight show on Friday, Saturday and Sunday." When the time comes, we'll look at the audience's reaction, and if the audience responds well, then everything will be fine, and if the audience has an opinion, we still have time to make changes. ”

……

Mr. Zou Wenhuai is very optimistic about the film "Ghost Horse Double Star", so he decided to screen it in full during the Spring Festival in 74. A week before the Spring Festival, "Ghost Horse Double Star" held a midnight test screening in several theaters of Golden Harvest Cinemas.

Three days ago, Golden Harvest published advertisements for the trial screening of "Ghost Horse Double Stars" in several newspapers such as "Oriental Daily" and "Ming Pao".

"Hong Kong's No. 1 comedy comedian Xu Guanwen's pioneering work, full of laughter and excitement, I can't look forward to it!"

The big red font occupies almost half of the page, which immediately attracts the reader's attention.

Hong Kong people have always had the habit of watching movies, and watching movies is also one of the main entertainment for ordinary people. According to a survey conducted at the time, the average Hong Kong person goes to the cinema 22 times a year, which is twice as high as the people of Europe and the United States.

……

On the day of the midnight screening, Mr. Zou Wenhuai, Mr. He Guanchang, and Mr. Cai Changyong, who was in charge of the film distribution of Golden Harvest, were all present.

Xu Guanwen took the three brothers to dress up at the entrance of the Golden Harvest Theater, and specially prepared a lion dance program in order to strengthen the momentum. The sound of gongs and drums was very lively, which immediately attracted everyone's attention.

Seeing the audiences who entered the theater one after another, Zou Wenhuai couldn't help but nod secretly, although he agreed to open the midnight show before, he was not very sure about whether he could attract the audience's support. But now that there were more people sitting in the theater than the average audience, a stone in his heart suddenly fell to the ground.

If you reach 40% of the attendance, you will be able to pay for yourself, and if you reach 50% of the attendance, you will already be earned.

"It seems that this midnight system really has the value of being implemented." Zou Wenhuai said happily secretly.

Normally, each theater can show about six movies a day, but now after adding the midnight show, it can show seven movies, which is equivalent to one-sixth more profit in terms of profit, which is a large increase in profit.

"Damn, why didn't you think of such a haode method earlier? It seems that the second child of the Xu family is really not simple. The more Zou Wenhuai thought about it, the more he felt that this idea was good, and he was extremely curious about the people who could come up with it.

With the neon lights, Zou Wenhuai looked at Xu Guanwu, who was standing at the door of the theater to greet the audience, and admired this young man more and more for his daily inconspicuousness.

Zuihou, the attendance rate of the three halls of Jiahe Cinema has reached 60%, and the attendance rate of several other theaters is also more than 50%. This midnight session alone contributed at least more than 200,000 profits to Golden Harvest.

After Mr. Zou Wenhuai got the report from the theater manager, he laughed more and more.

"It seems that Xu Guanwen really has some box office appeal." Cai Changyong, who is in charge of overseas distribution, also smiled.

"Let's see how it reacts to tonight's test screening, and hopefully he won't disappoint me." Zou Wenhuai didn't say all at once, but he was very confident in Xu Guanwen in his heart.

……

"Big brother, there are a lot of fans here today, I think the response will definitely be good." Xu Guanwu said to Xu Guanwen with a smile.

The version of "Ghost Horse Twin Stars" released now is almost the same as the version of "Ghost Horse Double Stars" in his memory, only a few details are not quite the same, but the common point is that both versions are very interesting.

With memories from his previous life, Xu Guanwu knew that this "Ghost Horse Double Star" earned more than 6 million at the box office in Hong Kong alone, not only breaking the box office record set by Bruce Lee, but also breaking the highest box office record in Hong Kong's history. At the same time, this film has also entered the Taiwan, Japan, and Southeast Asian markets, and has also achieved quite brilliant results.

And Xu Guanjie's "Ghost Horse Double Star" record released at the same time sold 150,000 copies in Southeast Asia, and was almost regarded as a demon. Therefore, Xu Guanwu is very optimistic about the box office of this film.

Xu Guanwen sat in the upstairs box, and saw that the attendance rate of more than sixty percent downstairs was also very happy.

The film is his first work to be written and acted in at his own expense, and the fact that it has now attracted so many viewers proves that his efforts have not been in vain.

"Ah Wu, don't be in a hurry yet, wait until the film is over before making a judgment." Xu Guanwen tried his best to suppress his emotions and said, he knew that now was just the beginning, and everything would not be revealed until the end of the scene.

Just when Xu Guanwen was nervous in his heart, all of a sudden all the lights in the theater were turned off, and a white light hit the screen.

The logos of Golden Harvest Pictures and Xu's Brothers appeared one after another, accompanied by a burst of playful music, and "Ghost Horse Double Star" was officially released.

"Prison inmates are having fun and gambling for a meal, and the gambling equipment is soybean soup."

"Xu Guanwen secretly cheated, spit out the soybeans in his mouth into the bowl while people were not paying attention, and won the other party's soybean soup."

"Xu Guanwen secretly smoked, in order not to be discovered by the prison guards pretending to work hard, but he cut the cable with a pickaxe, and was slapped in the face by the prison guard, and the smoke couldn't be concealed, and all the smoke sprayed out......"

At the beginning, there were already many laughs in this short segment, which made the audience very happy to watch.

Hong Kong people have always liked to gamble, whether it is the traditional quintessence of mahjong pai gow dice, or the Western blackjack baccarat roulette, and even betting on chickens, horses, and dogs.

Hong Kong people are no strangers to gambling, and it has completely penetrated into their lives.

Therefore, when they saw Xu Guanwen gambling fraud, everyone felt that this scene was familiar, very close to their lives, and suddenly raised their sense of substitution.