After all, Du Xinghe is not a person in the film industry, and he has not even studied film-related courses, he only draws a "comic book (storyboard script)", he wants to make a movie, which is too child's play in Lin Jianguo's opinion, he is really afraid that Du Xinghe will burn this movie at any cost.

Now that he heard that Du Xinghe didn't mean to spend a lot of money on filming, Lin Jianguo's mood instantly brightened, he took a sip of tea with a smile, and said: "It's good that you think like this, we haven't made a movie before, and we must be cautious when filming for the first time." Although making movies is very profitable, but there are also a lot of people who lose money, I used to talk to my friends in Xiangjiang, there are many people in this circle around them, they feel that they are very good, so they pull the banner and go to invest in making movies by themselves, and in the end they lose a mess, this is still their circle. If a layman does it, the possibility of losing money is even greater. ”

Du Xinghe nodded in agreement, in fact, he did not have an absolute forward-looking prediction about whether he could make money by filming "The Old Corpse of the Mountain Village", after all, this is not a money-making blockbuster that has been tested by the market. "The Old Corpse of the Mountain Village" has only been screened in Hong Kong and Hong Kong in the last plane, and the results achieved are not bad in horror films, but compared to commercial blockbusters that really make money, they are too far behind.

Mainland audiences watched this film, and in the early days, they went to the video hall to watch it, or bought pirated VCDs through guò, which could not be included in the real box office, so what kind of results this film could achieve in this plane, Du Xinghe couldn't predict.

And movies are not as abstract as music, and movies are more reflective of reality, so the social form is surprising. The impact on the audience's acceptance of the film is great.

The classic music of the previous plane will hardly encounter any obstacles to this new plane, and it will be accepted and loved by the Chinese audience of this plane.

The movie is not necessarily the same, and the movie that may be popular in the last plane, such as a commercial film such as "Thai Embarrassment", which has a super high box office, will be scolded by the audience here as "Warm Man (SB)", and the box office is likely to fail miserably. Although the Chinese culture of the two planes is in the same line, the social forms are very different. In fact, the cultural forms of the two planes also had great surprises after the Xin-Hai Revolution-Life, and there were cultural faults. But the broken face is different. The beliefs of people in both planes are not even the same.

in the previous plane. A certain painter surnamed Chen once said that the Chinese (the previous plane) are not principled, which is the worst thing about the Chinese, but also the best place. It's just something fucking useful. Take it and use it; Knock it down if it's useless; As a result, if it is still useful, take it out again. That's it. Chinese people do not pay attention to principles, and do not handle the affairs of the country and private affairs according to a philosophical system thinking, how can they live. It's because China doesn't have the same beliefs as the West. Chinese people have their own beliefs, and Chinese beliefs are: fuck it, live the most important thing. This is a great faith.

This new dimension of China, because it did not experience the influence of cultural radicalism in the May Fourth Movement, but steadily took off along the blueprint formulated by another great founder of the country, and today, a few decades later, it has a completely different appearance and form from the previous plane, and many changes have taken place in people's thinking. Because it is not as difficult as living in the previous plane, "living" is no longer all the beliefs of the people of this plane.

The economic base determines the superstructure, and because of the extremely strong economic foundation, the pursuit of culture by the Chinese people in this plane has also deepened, especially in the more intuitive seventh art field of film.

The audience's appreciation of movies in this plane is even a bit like the previous plane of France, which has a special art cinema line. Wong Kar-wai's movies in the last plane are considered niche in China, and Wong Kar-wai's name is not a guarantee for the box office in the mainland, but in France, Wong Kar-wai's films have an extraordinary influence. can even drive the cheongsam trend because of a movie, which shows its huge influence.

Of course, no matter what kind of social form it is, popcorn movies are still one of the most popular genres, and relaxed popcorn movies can achieve good box office results in the last plane, and they are still the same in this plane, and even better. However, some movies with empty ideas that rely entirely on hype are estimated to be out of play.

I have to say that in the last plane, some movies are made purely for audiences who have never seen the world, and they have no artistic value at all, and they can't even be called movies.

This kind of movie is estimated to be so tragic when it gets to this plane, because the audience of this plane has seen everything in the world, and they can't be blinded at all.

It is precisely because of many surprises and restrictions that Du Xinghe does not dare to copy movies from this plane lightly.

The reason why he chose to copy some ghost movies is precisely because of the long-standing ghost culture, and the two planes are connected.

The difference between the Chinese ghost culture of the two planes is only that the ghost culture of the previous plane has been labeled as feudal residual poison, and this plane has an open and accepting attitude.

It is precisely because of the high acceptance of ghost culture by the market and the people here that Du Xinghe wants to try to test the waters with "The Old Corpse of the Mountain Village".

But what the result is, he himself is not sure, after all, the audience of this plane has really seen the world, all kinds of ghost movies have been seen, and even ghost movie lovers themselves are proficient in the method of catching ghosts.

However, although the ghost films in this plane are all-encompassing, most of them are products of industrial assembly lines, and the routines of the films are almost the same, and there are few new ideas.

Basically, the audience of this plane is watching ghost movies to watch "108 ways to die of ghosts" and "108 ways to die of people", even if "No Bones Remain", which had good feedback from the market before, did not escape this structural mode, but the plot is more compact, the logic is more reasonable, and the scene is more popular.

There are also movies on the market here that are invincible to evil in the end and ghosts last forever, but the faces of ghosts are very strict, and many people can guess that ghosts will win in the end, so they can't be considered brilliant.

"The Old Corpse of the Mountain Village" can be regarded as taking a more alternative route. There is not even a ghost catcher in it, it has always been the rhythm of ghosts suppressing ordinary people, this ghost is not a ghost with a face, but a ghost with a soul and a story, a ghost that has a deep impact on the bone marrow, a ghost that has a deep shock to people in all directions from image to singing, whether such a ghost has a market, or will be scolded by the audience for being boring and not enjoyable, Du Xinghe can't predict, this kind of thing can only be tested by the market.

However, yesterday afternoon, he had already asked people to take the revised storyboard to the Lamb Company. showed it to Wang Xiaoyue. Wang Xiaoyue had a phone call with him last night, saying that this story was very attractive to her, and that she was amazed by the sense of camera and rhythm of Du Xinghe's paintings, and she especially wanted to cooperate with Cloud World to make this film. This gave Du Xinghe a firmer confidence in shooting.

Although Wang Xiaoyue is not a mainstream commercial film director. But after all, it's a film professional. If Wang Xiaoyue has confidence in this film, it means that this film still has a selling point.

As for Wang Xiaoyue, who said that his storyboard script has a sense of camera and rhythm, he also asked him if he had studied film. This Du Xinghe will not explain much.

Anyone who draws a storyboard script for a movie can have such a sense of camera and rhythm, which is not a talent, it can only be regarded as a cheating skill.

In last night's telephone conversation, Wang Xiaoyue also said something that Fang Yajun had said to him before, that is, the top director, before the start of filming, can think about what the final complete film will be like, which is the talent of the most talented director.

According to Wang Xiaoyue, there are no more than three directors of this level in the world. In China, only the originator of film, who has been making films for nearly 40 years, is the first film giant to be called a world-class director, Liu Chenglong, has this ability.

Wang Xiaoyue said that when she read Du Xinghe's storyboard script, she felt like she was watching a finished movie, and she could strongly feel that Du Xinghe had formed the framework of this story in his mind, so she was particularly shocked by Du Xinghe's film talent. even said that Du Xinghe is going to change careers to become a director, and he may achieve greater achievements than in the field of music.

Du Xinghe heard Fang Yajun say something like this before, saying that looking at his storyboard script is like watching a movie that has already been made, and this kind of talent is extremely rare in the film industry.

At that time, I heard Fang Yajun say that Du Xinghe felt that Fang Yajun was a layman for movies, and he just said it and didn't take it seriously.

But last night, I heard Wang Xiaoyue, a professional director, say the same, Du Xinghe really began to realize that he has a large number of finished movies in his head, and he can slowly play and record them frame by frame, which is a kind of magical talent in the film field, and even has more advantages than his copy music.

If the director already has the finished movie in mind, he can save a lot of trouble and avoid many detours during the filming process.

If he can direct himself, just like he can control the notes as he wants when making music, then in the future, he will definitely surpass other directors by a level, which is completely half the effort.

But those are still long-term visions, and now he has to focus on reality first, and it is the key to test the waters by making a movie that does not lose money.

Although he has absolute supremacy in the company, like a dictator, Du Xinghe knows that his authoritarian prestige is earned by successful decisions one after another. Including his strongest supporter, Lin Jianguo, the reason why everything goes with him and supports him is also because all the decisions he has made since he took charge of the cloud world are correct and profitable for the company.

If he fails to invest in films, it will definitely have an impact on his supreme prestige, so he is actually quite concerned about the prospects of the film. After all, now that the company's plate is bigger and there are more things to do, different voices will naturally arise.

Before he received Fang Yajun's publishing house to publish a book, some people in the company talked about it behind his back, thinking that he was adding a burden to the company by doing so, and Hong Baihe, the financial director and one of the company's veterans, also raised objections in person, thinking that Cloud World is a professional musician, and there is no need to get a negative equity publishing house.

Later, "Xun Qin Ji" was serialized in "Star Daily", and Xingyue Media took the initiative to throw an olive branch and wanted to fund and cooperate with Cloud World Publishing House to publish it, which made Hong Lihe and other opponents silence.

This time, the company is preparing to make a film and get involved in the film industry, and Du Xinghe has not made it public at the company's regular meeting, but it is conceivable that Hong Baihe and other conservatives will still raise objections. If the company can make a profit this time. Du Xinghe's prestige in the hearts of these people will naturally rise to a higher level, but if the investment fails, the company will definitely talk more in the future. If you get involved in other areas in the future, you may encounter real resistance.

After all, this is not his company alone, at present, Cloud World is a medium-sized entertainment company with hundreds of employees, and if he wants to convince everyone with his personal charm, he must win all battles and become a myth.

Lin Jianguo couldn't help but order Gen Dailin-Pharmacy Bilian again, and said to Du Xinghe: "If you really decide to shoot this movie in the end." I'm going to ask my friends in the circle over there. Let's see if there's a way to get some product placement ads in, this film must be a horror classification film, right? Can it be changed to a regular movie? ”

Du Xinghe said helplessly: "Change to an ordinary film? Uncle Lin, don't lose the watermelon and pick up the sesame seeds, how is this possible! Du Xinghe understood why Lin Jianguo wanted to make this film into an ordinary film. Because it's not easy to insert product placement in horror movies. Even if it's plugged in. The price is also low, because the market for classified horror films is too small compared to ordinary films that are suitable for the whole family. The influence is too limited to sell a good advertised price.

Although China has only entered the early 90s, the maturity of the film industry has surpassed that of the previous one, and product placement in films has become common, which is also an important means for filmmakers to recover costs. Like the previous plane, some super blockbusters in this plane have been able to balance the cost with various advertising revenues before filming starts.

However, there are not many product placement advertisements in graded horror films with a relatively small market, one is because the advertising effect is not necessarily good because of the placement of advertisements in this kind of film, so manufacturers generally do not like to advertise in this kind of film. Some manufacturers are even worried that the appearance of their own brands in horror movies will make the audience feel terrifying, and in the future, when the audience chooses brand consumption, they will also block their products due to some negative effects.

Compared with the manufacturer, the producer is actually reluctant to put advertisements in horror films, because the bad placement effect will make the movie scene very abrupt and unnatural. Originally, the audience watched it well, but in the tense horror plot, they felt a different atmosphere, and suddenly a very eye-catching advertising brand appeared, which would affect the viewing mood very much. Therefore, horror movie producers who strive to be word-of-mouth usually do not choose too many product placement ads to recover costs.

Du Xinghe can imagine that with Lin Jianguo's character of breaking an eight-petal flower for a penny, as long as the manufacturer is willing to invest money in the film to implant advertising, he may be able to pull it in, so that the cost of investment is reduced, but the texture of the movie will be pulled down several notches at once, and it may even be completely destroyed.

Lin Jianguo heard Du Xinghe say that this film couldn't be made into an ordinary level, so he scratched his head and said: "Also, ghost movies have to be graded, unless there are no ghosts." The biggest attraction of your film is the female ghost, if you want to lose it, it won't be interesting. But it doesn't matter, I'll try my best to find a way to insert advertisements into it, and strive to get hundreds of thousands of advertising fees, my friend over there in Xiangjiang said that as long as the actors are famous and have a market, there will definitely be manufacturers rushing to insert advertisements......"

Without waiting for Lin Jianguo to finish speaking, Du Xinghe hurriedly said: "Uncle Lin, about product placement, please don't mix it up." This time, we are cooperating with Lamb as an investor, and we are not professionals and do not participate in the production of the film. ”

Lin Jianguo argued: "I know, we don't participate in the system, but we have to provide the opinions of investors, they have to refer to it!" I watched their previous filming of "River Resentment", which only brought in 100,000 product placement ads, which is too little, I think it is 500,000 to let my friends over there in Xiangjiang, and their network in this circle must be bigger than that of lambs. ”

"Hey, Uncle Lin, I said you don't have to worry about it." Seeing that Lin Jianguo was speaking very seriously, and he was already a little bit sharpening his knife and going to pull the advertisement, Du Xinghe hurriedly persuaded: "In the future, our company has several big projects for you to worry about, don't think about this movie, leave it all to Lamb Pictures to do, so worry about you?" ”

Lin Jianguo stubbornly said: "Why can't you it?" I'm a naturally energetic person, and you don't know it. In addition, my very powerful friend taught me a few tricks to cultivate my body and mind, and I have been insisting on practicing, and I am now more powerful than the average young guy! I know you're afraid that my heart is too much and my body can't support it, Adu, you can rest assured of this. ”

Lin Jianguo proudly spat out a cigarette, turned his thumb to his chest, and boasted to Du Xinghe: "It's not blowing, your Uncle Lin's body is the number one in Fuwan, there are a few people who are tougher than me, I can count them with one hand, I know them all." ”

Du Xinghe was speechless when he heard this, what is this! It's like talking about a fight. With a wry smile, Du Xinghe said: "I'm not saying that your body is not tough, I mean that you don't need to be distracted by this movie." ”

Lin Jianguo said persistently: "Why is it unnecessary? Our company is going to throw millions into this movie! This is not a small amount! With so much money thrown out, we can do our best to find a way to get it back. I pondered, if I put 500,000 ads into this movie, if I talk about it well, maybe I can insert 1 million! Take back so much money first, let's be steadfast, and Gao Yang's two people have a bottom in their hearts. If we can talk to them about so many product placements, they will look at us differently, knowing that we are mixed in the circle and will not treat us as new recruits. ”

Du Xinghe saw that Lin Jianguo thought farther and farther, and the more he talked about it, the more "reasonable" he became, and said bitterly: "Uncle Lin, I'm serious, don't be foolish and make movies." I know you have friends who can pull product placement, but it is a big risk to implant ads in horror films, how much should be planted, how much is worth, these should be considered by the lamb, we don't need to give advice. ”

Lin Jianguo said unhappily: "What is it called blindly giving advice!" ”

Du Xinghe stopped Lin Jianguo's words, did not argue with Lin Jianguo, and continued: "Yiyan's album will be launched soon, Yiyan's "Flower Heart" is our company's most important fist album in the first half of the year, and this album is related to our company's overall performance this year! At this juncture, don't you put your mind on Ihiko's album and be distracted by the film's product placement, isn't that putting the cart before the horse? Not to mention that you can bring in 500,000 ads, even if you can bring in 5 million ads, how much can you increase our income? "Flower Heart" is not stranded, it is sold well, and it is appropriate to earn 5 million a week! And do a good job of escorting this album, you can earn 5 million every week, how cool this money is! Isn't it more comfortable than you to go to the manufacturer to pull the advertisement? ”

Lin Jianguo said stupidly: "You can't say that, I seem to be only pulling advertisements and not doing anything else." I'm also thinking about the company, after Ihiko's album was released, my focus will definitely be on this "Flower Heart", but I'm not energetic, if there is endless energy, I will go to help contact the advertisement, and there will be no delay. ”

Du Xinghe said helplessly: "You have to have endless energy, can you prepare some other business?" In May, Xu Nuo's new album was launched, Liao Nan, Xiaozhe, and Xiaolie are going to participate in the audition of "Sound of China", and most importantly, my new book is going to be published, you are my exclusive agent, you have to have energy, help me arrange the schedule, okay, you have to work that god to pull that trivial little advertisement, it's completely unnecessary! There is also the summer vacation in June, Teacher Lu may come to record an album, and her new album should also be well prepared, which requires your overall arrangement, and the mixed-race group will also release new songs in the graduation season in June, how to promote them, this requires your wisdom! These major events in our main business, any one of them, worry more about it, and the money you earn back is several times dozens of times that of this little fart advertisement, do you say that you should focus more on these things? ”

Du Xinghe deliberately praised Lin Jianguo, and said to Lin Jianguo, smoking a cigarette: "According to what you say, I don't seem to have to pull that little advertisement, but I just feel that I have money and don't make grievances......"

"What a grievance! Throwing sesame seeds and picking up watermelon is really wronged! No, no, it's wrong, it's throwing watermelons and picking up sesame seeds! ”

Du Xinghe is really worried that Lin Jianguo will interfere in the matter of product placement, because this will likely cause disgust from Lamb Pictures, and in any field, no professional likes non-professionals to mix things up. (To be continued......)