A brand new Ford Explorer drives on the streets of Shangdong County.

There is no doubt that this model, which has only been around for less than a decade, will become mainstream in a dozen years, with an average of one out of every four cars produced being an SUV. But now, SUVs are definitely a novelty, and even in the concept of Chinese people, there is no difference between a zài jeep and an SUV.

Although the Ford Explorer is not unique in China, it is also absolutely limited in number, but unlike those smuggled cars, Wu Tian's car is through the customs to come in, and even the configuration in the car is all upgraded luxury models in the original factory, although the appearance looks inconspicuous, but the cost of the vehicle is much more expensive than those luxury Mercedes-Benz and BMW in China.

This is also a helpless thing, although speaking of Dad's current status, driving a luxury car by himself is not a big deal, not to mention his connections and reputation in the capital, even if someone really wants to work the asset issue to endanger Dad, I am afraid that the above will never agree. It's just that if you can do less, there will never be more, and now there are not a few people in Shannan who want to make a stumbling block for Dad, so it's better to be as low-key as possible.

"Hey? It's the first time I've seen this car......"

The explorers drove all the way into the compound of the Wujiacun Village Committee and the headquarters of the Wujiacun Group, and Wu Zhonghao, who was at the door, looked around the car without saying a word.

"It looks inconspicuous from the outside, but this car isn't cheap, right?" Wu Zhonghao looked at the interior of the car again and asked Wu Tian.

"Hehe, it's not expensive, you have to like it. I'll get you one again. Wu Tian said with a smile.

"Don't. Forget it. Your uncle knows about it, maybe why will he mumble about me as a loser. Wu Zhonghao smiled, "Let's go, they are all waiting for you in the office." ”

Wu Tian smiled, followed the eldest brother and walked towards the office building, and Lin Qiu'er, who followed behind his buttocks, had to trot two steps from time to time to keep up with the pace of the two brothers.

In Wu Tian's flickering, plus personally approaching Lin Junming to intercede. Lin Qiu'er finally officially became Wu Tian's chief secretary, in addition, Su Xia and Bing'er also became members of Wu Tian's secretary group, under the leadership of Lin Qiu'er, they helped Wu Tian deal with work affairs, and at the same time, they will also officially transfer to Tiandao Academy in the next semester, and the tuition fee will be paid in the name of Fengyun Company, on the condition that they sign a contract to work in Fengyun Company after graduation.

As for Rong Rong, she didn't advance or retreat with her sisters after all. He continued to stay at the University of Shandong. Wu Tian is not forced, especially for the people around him. After all, the people who force it to come are not at ease - in order to find out their roots, Tianwei can enter the spy, and Wu Tian doesn't want the people around him to be bought.

Lin Qiu became Wu Tian's chief secretary, so naturally he had to follow Wu Tian everywhere, not to mention that Wu Tian came to Wujia Village today, but if he wanted to talk about a big plan, he had to take Lin Qiu to participate in it......

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"Xiaotian, what did your dad do lately? I can't get along with the cadres, and I can scold him everywhere. ”

Wu Jianjun is over sixty years old, but he is still full of energy, his voice is low and deep, and he is full of middle age.

As the leader of the richest village in China and the chairman of Wujiacun Group, the leading representative of domestic private enterprises, Wu Jianjun can be said to be old and beautiful.

However, Wu Jianjun is older after all, and he has been preparing to give way recently, and this time he let Wu Tianlai just for the question of successor.

"Uncle, you heard others scolding my dad, you didn't say that you were in charge, but you said that my dad was not?" Wu Tian pouted and said.

"Hey, you're going to beat you up." Wu Jianjun grinned and said, "Your dad this time, he really deserves to be scolded, eating, drinking and giving gifts are a common phenomenon in the whole country, and others don't care, but he has to go against the trend, he has to be this up-and-coming bird, who do others scold if they don't scold him?" ”

"Uncle, if you are allowed to be the party secretary of the richest village in the country, and if you are allowed to be the leader of rural prosperity, will my father be a pioneer of rectification for a while, and a clean secretary?" Wu Tian immediately retorted.

Wu Jianjun's face suddenly darkened, and he said, "Yes, you kid has sharp teeth, I can't talk about you!" ”

Everyone couldn't help laughing, even if it was the majesty of the old branch secretary, the master who stomped on the entire Shangdong County and even the entire Shangcheng City was trembling, but it was useless in front of the prodigy Xiaotian.

"Well, Qiu'er girl, you can be a secretary for him, but you have to be careful, this kid has a bad stomach, if he dares to bully you, just tell your uncle!" Wu Jianjun turned his head and said to Lin Qiu'er again.

"Uh, uncle, I'm afraid of you, okay?" Wu Tian immediately made a bitter face, which caused everyone to laugh again.

Wu Jianjun glanced at Wu Tian proudly, and continued to say to Lin Qiu'er: "What has your father been busy with lately? I haven't seen him in the factory for months. ”

The first production base of Tianyuan Beverage was built in Wujia Village, so many years have passed, the original factory is still working, but it has not been expanded, the key problem is that the land in Wujia Village is really limited, and now the surrounding area has almost been occupied by Dahe Distillery and Machinery Factory.

However, now the production capacity of Tianyuan Beverage Factory in eastern Guangdong and Jiangsu and Zhejiang has increased greatly, which can basically meet the demand of the southern market, and the supply volume of the northern market has been a little tight this year. We are considering relocating the site in the suburbs of the mall. The old factory was moved out of Wujia Village for expansion.

"My dad has been working on health supplements. Next time he comes back, I'll ask him to come and see Uncle. Lin Qiu'er said with a smile.

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After a bit of gossip, everyone got back to the point.

Wu Jianjun coughed and said, "Xiaotian, the main reason for letting you come over today is to talk about succession." I'm older, my energy is limited, and the company is getting bigger. I can't take care of it, so I'm ready to retire......"

Wu Tian looked at the uncle's face and nodded silently.

In fact, Wu Tian knows very well that the reason why the uncle chose to retire is not very related to his age and energy, but because of an incident that happened in Jincheng not long ago.

In the last life, the first richest village was of course not Wujia Village, but a village in Jincheng, and the first book can be described as a big man who covered the sky with his hands and eyes, and it took more than ten years. transformed a well-known poor village into a prosperous richest village. Last year, a large amount of money was invested in the construction of "10 billion industrial park" such a big plan, its fixed assets have been as high as 1500 million, and the annual profit is nearly 500 million!

It can be said that the asset scale of a village is almost not much different from Wujia Village, but in comparison, its development model is not as pure as Wujia Village, Wujia Village only walks on two legs, a winery, a machinery factory, and the development scale of the two companies is ranked on the top in the country, which is naturally much greater than the reputation of a village to choose diversified development, and the development prospects are much better.

However, at the same time as the prosperity of a certain village, the leader could not change the peasant-style feudal thinking after all, and the self-aggrandizement was very strict.

So, more than two months ago, the tyrannical village party secretary was directly arrested by the Jincheng City Party Committee, and the recent news that his situation is very unoptimistic, and it is estimated that he will be tried publicly.

is also the richest and most developed village leader in China, the fall of the village party secretary, for Wu Jianjun can be said to be a big blow, although in comparison, the decay and dark aspects of a certain village do not exist in Wujia Village, but Wu Jianjun still thinks that in order to avoid the late festival, he would rather give up power.

"Uncle, if you want to retire and enjoy Qingfu, it's not impossible, but in principle, you are not suitable for full retirement now, just retire to the second line, and you have to continue to shine for Wujia Village for a few years." Wu Tian said with a smile.

"Huh? Retreat to the second line? How to retreat from the second line? Wu Jianjun frowned and said.

"Now our Wujiacun Group is a joint-stock group company, you can no longer continue to manage the specific affairs of the company, but you will continue to bear the position of chairman." Wu Tian smiled.

"Huh? Is that different from what it is now? Wu Jianjun rolled his eyes and said.

"It's different." Wu Tian smiled, "You don't worry about the company's affairs now?" Don't I have to report everything to you? So, you're now the equivalent of Chairman and CEO. What I mean by this is that you put aside the specific affairs of the company in the future, and only take care of the general direction of the company, such as launching new projects, making large-scale investments, etc., and you will lead the board of directors to make decisions. ”

"Isn't that your job?" After listening to this, Wu Jianjun smacked his lips and said.

Suddenly there was another burst of laughter in the room......

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In fact, after the news of Wu Jianjun's retirement spread in Wujia Village, it did not attract other people to peep at the throne as expected. After all, everyone knows it. The position of chairman. No matter how you calculate it, it will not be someone else's turn, it must be Wu Jianmin to take over.

Not to mention that Wu Tian's investment was originally invested in the name of Wu Jianmin, and the veterans who formed the company at the beginning all knew that this money had a deep relationship with Wu Tian, so the 50% equity decision, needless to say, would definitely support Wu Jianmin to take over.

In addition, after the development of the past ten years, Wu Jianjun's own prestige has reached its peak. As the No. 2 person in the company, Wu Jianmin's ability and character are also convinced by the whole village, so naturally there is no problem that some people jump out of competition without their own strength.

Therefore, this transfer of power is purely a housework of the Wu family.

Therefore, the plan proposed by Wu Tian was decided by everyone talking and laughing.

Wu Jianjun continued to serve as the company's chairman and head the board of directors, while Wu Jianmin took over as the company's CEO -- this new term made a group of people very fresh, and they felt embarrassed after all. Only called Wu Jianmin the general manager. So, one of the two brothers was named Wu Dong. One is called Mr. Wu.

As for the general manager of the machinery factory, which was originally in charge of Wu Jianmin, it was handed over to the leader of the younger generation, and Wu Zhonghao was in charge - no way, who made the family the son of Wu Dong? Besides, Wu Zhonghao's contributions to the company in recent years are obvious to all, and the succession is not a problem at all.

In addition, the general manager of Dahe Distillery continues to be served by Wu Jianhua, but there is no need to elaborate.

After the company's problems were solved, Wu Jianjun also let go of the work of the village party secretary of Wujia Village, and was appointed by another veteran of the company nominated by the village -- this is also Wu Jianjun's deliberate choice of a person with a non-Wu surname to take over in order to avoid the Wu family being too glamorous.

Just when everyone was relieved, Wu Tian said with a smile: "Chairman Wu, do you always hold a board meeting to determine the general direction of the company's future development?" ”

"Huh?" Wu Jianjun frowned and said, "Do you kid want to make any big moves again?" ”

Wu Jianjun has been very familiar with Wu Tian's temperament since he was a child, and when he saw his wicked smile, he immediately decided that he must make a big move.

"Hehe, those who know me, uncle." Wu Tian said with a smile.

"Okay, let's have a board meeting!" Wu Jianjun said with a smile, "Anyway, everyone is here, well, do you want to call Mr. Chang and Mr. Bai to represent you?" ”

The crowd laughed again.

The people present are all the core veterans of Wujiacun Group, and they all know the starting point of Wujiacun and even the source of capital distribution in development. When Wujia Village was first established, it was established by investment in the name of Wu Jianmin, and later additional investment was made in the name of Chang Tianhua. Although Wu Tian later decided to make the first investment to the eldest uncle, the second uncle, and several core veterans, nearly half of the funds were owned by Wu Tian personally, but nominally under Chang Tianhua's name.

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"Dahe wine has now developed into a bottleneck period, and it is very difficult to break through...... Wu Tian said with a straight face.

In fact, the bottleneck period of Dahe wine appeared as early as a few years ago. Although production and sales are still growing in recent years. However, the speed is higher than in previous years. It's a long way off.

This is not to say that Dahe wine is not good, you must know that in the past few years, Dahe Distillery has not stopped moving, only that the investment in research and development is not comparable to that of ordinary wineries, the quality and taste of the whole wine are all greatly improved, and the advertising efforts are also quite small, but the market is good to accept Cheng Dù seems to have reached the limit.

"It's all my limited ability......" Wu Jianhua sighed. Hang your head and say.

I have to say that this situation is indeed after Wu Jianmin turned to build a machinery factory, and Wu Jianhua took over as the director of the distillery, and began to appear.

Wu Tian waved his hand at Wu Jianhua with a smile and said, "Uncle Jianhua, I can't blame you for this." This is the reason why this is the case with Dahe wine. The key issue is not the business model, or the quality of the product. Or the problems of advertising plans and so on, the reason for the stagnation of the growth of Dahe Liquor is actually only two words......"

"Tsk, you mean!"

Seeing that Wu Tian was selling Guanzi, Wu Jianjun slapped the table and shouted.

Wu Tianbian didn't say it directly, he smiled, and said: "Uncle Jianhua, let me ask you, when it comes to the word wine, what kind of wine does customers generally think of first?" ”

"Moutai, Wuliangye, ah......" Wu Jianhua said, "If there are any more, it is Luzhou, Yanghe, Site, Fenjiu, Xifeng, ......"

"Well, the river isn't in it?" Wu Tian said with a smile.

"Uh......" Wu Jianhua's old face turned red, but everyone laughed again.

"Actually, you're right, those brands just now can be said to be the most well-known brands in China." Wu Tian said, "What is the reason? As far as I know, these brands have a lot of history, and the most recent one was a gold medal at the early 20th century World's Fair, right? A little farther away, it has to be an old winery of the Qing Dynasty or something, and it has been praised by some poet who has written poems and praised......"

"History?" Wu Zhonghao frowned and said.

"Or maybe culture is fine." Wu Tian took a sip of tea and said.

"Yes, our Dahe wine has no history and no culture, and it has only been out for more than ten years, and we haven't graduated from primary school yet." Wu Jianhua said.

Everyone laughed again, how the big river wine was made, everyone was clear. Although in terms of external publicity, it is also claimed that it is an old winery of the Qing Dynasty, and even the old courtyard where the Wu family makes wine has been specially repaired and protected, but after all, no ancient people have written poems for Dahe wine.

"Xiaotian, then what do you say our Dahe Wine should do next?" Wu Jianhua asked eagerly, "Do you want to find a few reporters to report on the historical origin of Dahe wine or something?" ”

Wu Tian shook his head and said with a smile: "Fake can never be true, and no matter how much it is packaged and promoted, the effect will be limited after all......"

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Although Wu Tian is from an advertising background, he knows one thing clearly, anything can be packaged, but history and culture can never be packaged, even if it is packaged, it can only be a reasonable exaggeration of history and culture, increase the scope and intensity of publicity, and it is absolutely impossible to fabricate it out of thin air.

"Tsk, what then? We can't just be satisfied with the status quo and not want to make progress in the future, right? Wu Jianhua said with some scratching his ears and cheeks.

"Hehe, of course I can't help but think about it." Wu Tian said with a smile. "Let's create something that doesn't come out. Why don't you want to find a way to get it? ”

"Bring it?" Wu Jianhua was stunned. Some people don't understand what Wu Tian means -- how can you get such a thing as history and culture?

"Uncle, how much idle land is there in Wujia Village?" Wu Tian suddenly changed the topic and asked Wu Jianjun.

"Why did you suddenly ask about this again?" Wu Jianjun blinked and said, "Don't talk about our village, even a few nearby villages, there is not much vacant land." ”

"Yes, Dahe Distillery can be said to have no room for development at the moment. Then if you want to go further, you can only go out. After Wu Tian finished speaking, he picked up the teacup again.

It's not that Wu Tian likes to sell Guanzi, but Wu Tian likes to guide the people in charge of his work to exert their sense of autonomy, guide them to come up with their own development ideas, and after forming habits, they only need to manage the general direction, otherwise they have so many projects under their own, each of them will personally command and do it personally. I'm afraid I've been exhausted for many years......

"Going out...... Go out ......" Wu Jianhua suddenly slapped his thigh and said. "I understand, what Xiaotian means is that let's invest in acquiring other distilleries, acquiring a liquor brand with history and culture, and then developing and growing, right, Xiaotian?"

Wu Tian smiled and nodded with satisfaction.

"Tsk......" Wu Jianjun frowned when he heard this, and said, "Xiaotian, build the factory somewhere else, then ......"

"Uncle, Wujia Village is already a national down payment village, are you still not satisfied?" Wu Tian smiled, "Besides, do you still have a place to expand the winery here?" Do you still have workers working in the factory? Times are different, and now you don't have to worry about investing in other places, anyway, no matter where your factory is built, the money you earn still has to be saved in the ......account of Wujia Village."

Wu Jianjun was laughed by Wu Tian's words and stopped talking.

"Well, Xiaotian, what do you think it's good for us to invest in that brand?" Wu Jianhua rubbed his hands and asked again.

"Don't ask me this question, you're the expert." Wu Tian said with a smile.

"It's best to be a brand in the province, and it will be easier to manage in the future." Wu Jianmin said.

"The brand ...... in the province" Wu Jianhua patted his thigh and said, "Du Kang!" ”

"Tsk, Du Kang is just afraid of some trouble...... Wu Zhonghao frowned and said, he was originally in charge of the advertising affairs of Wujiacun Group, and he was quite clear about the competitors of the two major enterprises in Wujiacun, and the various troubles of the Du Kang brand were really tricky......

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When it comes to Chinese liquor, Du Kang is definitely a name that can't be bypassed.

Whether it is history or legend, Du Kang makes wine without doubt, according to legend, Du Kang is the Yellow Emperor's chief official in charge of grain, hiding the grain in the hollow trunk of the tree, and naturally fermenting it into wine. According to the official history, Du Kang is Shaokang, the sixth king of the Xia Dynasty of China (the sixth since Yu), the son of Xiang, and the father of Zhu. He is the widow of Xiang. Because of the palace rebellion, his mother fled to Du Kang Village to avoid trouble, and later Du Kang invented wine to accumulate strength in making wine, and finally restored the Xia Dynasty, which was "Shaokang Zhongxing".

The key is Cao Cao's sentence "How to solve worries, only Du Kang", so that Du Kang has become synonymous with liquor, which can be described as the earliest liquor "brand".

In the 70s, because the little devil prime minister's visit to China was to drink Du Kang by name, the prime minister said a word, so under the care of the government, vigorously supported Du Kang wine, so that the local small workshops vigorously developed, even if the county party secretary approved the strip, at most he could only get a box of Du Kang wine.

However, in that era when there was no brand awareness and trademark awareness, Du Kang liquor manufacturers blossomed everywhere, and finally formed two distilleries in two counties across the river, plus three major manufacturers mainly based on a distillery in a county in Xijing, where Du Kang was born, since the 80s, they have been fighting lawsuits all day long for trademark brands.

For example, in advertising, no one wants to spend a lot of money to promote Du Kang, otherwise the advertising effect will come out, and the other two will also follow?

I don't want to put a lot of effort into the quality of the product, I can't research a high-end wine recipe, but you only sell the cheapest wine over there, how can I sell this recipe at a high price?

This liquor brand with a long history, but because of this trademark issue, after all, after 20 years, it was canceled the title of top ten well-known brands, and almost disappeared from the field of vision of the Chinese people, and only in Shannan can still occupy a small share of the low-end liquor market......

As a Shannan person, as a reborn person who liked to drink Du Kang's low-end wine in his previous life, Wu Tian didn't want this situation to continue to repeat, so he didn't have to think about intervening a hand, on the one hand, it can be regarded as saving a cultural brand, and on the other hand, it can also find a way out for Dahe wine.

The most important point is that Wu Tian is also planning and preparing in advance for a major historical event in the commercial and advertising industry that will take place in the next year...... (To be continued......)