Approaching June, "Star Wars" officially landed in major theaters in North America.

The movie, which was almost impossible to release in the previous life, has become the flagship work of 20th Century Fox this summer because of Xu Guanwu's strong support.

Not only did they advertise on television stations, but at the same time, the print media, radio stations, magazines, and so on launched an intensive propaganda offensive to the point that almost everyone knew about it.

Therefore, the box office achieved a huge breakthrough on the first day of release, with a box office of $2.7 million on the first day, breaking the first-day box office record in the United States and arousing admiration.

And the movie "Star Wars" has a grand world setting, perfect special effects scenes and a wonderful storyline, all of which deeply attract today's young audiences.

Compared with the previous generation of audiences, who liked traditional films such as romance films, literary films, and comedy films, today's young audiences are more willing to watch science fiction films, horror movies, and popular action movies.

They despise the kind of tepid literary romance films, or clown-like comedies. They prefer simpler, more straightforward storylines; fiery, thrilling action scenes; and those beautiful, handsome male and female stars.

And all of this can be found in Star Wars. Its story is simple enough to be summed up in one sentence. The characters are opposed to good and evil, and their positions are very distinct, and it is easy to distinguish between good and bad people; The action scenes are grand, especially the special effects produced by industrial light and magic, which are really vivid; The male and female stars are indeed beautiful enough, starring Harrison. Ford was once voted the sexiest male star; And Kelly. Princess Leia, played by Fisher, was once the object of many boys' sexual visions in the 80s.

In the popular American comedy "Friends" all over the world, Ross once mentioned that Princess Leia was the object of his sexual illusions. And Rachel's last queen also fulfilled his fantasies. It was only inadvertently ruined by Chandler.

Star Wars with so many advantages. Naturally, it has won the fanatical pursuit of young people, and many people queue up overnight at the entrance of the theater just to watch "Star Wars" again.

It has become the hottest movie of the summer, and there is no one! No movie can cool the film, and even if it climbs to $180 million two weeks after its release, it still hasn't cooled down at all.

People can't help but exclaim, it is the sky-high box office record set by "Jaws". Will it be broken again in just two years?

Wait a minute!

The investors of this "Star Wars" seem, seemly, seemed, as if, as if they were the same person as the investors of "Jaws"?!

OMG!

……

Xu Guanwu unsurprisingly became popular in the United States again, and the news that the box office of "Star Wars" was approaching the 200 million mark was also transmitted back to Hong Kong early, which made Hong Kong filmmakers envious.

The box office of just one movie is more than the box office of all movies in Hong Kong in a year, which is really amazing.

As an investor, Xu Guanwu knew that the box office of "Star Wars" was far from the peak. The film grossed $400 million in the United States and nearly $800 million worldwide. Where is the box office now?! Fuss!

Sure enough, it was as Xu Guanwu predicted. "Star Wars" was released three weeks after its release, and the box office exceeded the $200 million mark. A staggering $240 million. But now its popularity has not cooled down, and it continues to be popular in nearly 1,000 theaters across the United States.

The films that confronted "Star Wars" at the same time encountered Waterloo without exception, and they were all shrouded in the brilliance of "Star Wars" and became outright cannon fodder, which is quite tragic!

And with the popularity of "Star Wars", the peripheral products related to "Star Wars" have also been enthusiastically pursued. Laser swords, dark armor, commemorative t-shirts, mugs, figurines...... All the peripheral products related to "Star Wars" are selling very well.

Even adults buy a laser sword and cosplay with their friends to play the Jedi from the movie, not to mention the children who are inspired by the heroes of the movie. They wore Star Wars samurai costumes and held laser swords, and then in the park, in the courtyard, jumping and jumping, imagining that they were samurai with superior martial arts and superpowers. It's a bit funny, but it's a kid's favorite.

And the phrase "May the Force be with you" in the movie has also become a popular phrase, and it is often possible for someone to imitate the emphasis of the protagonist in the movie. When people think this phrase is cool and uses it a lot, Star Wars has already infiltrated people's lives as a culture.

And the popularity of "Star Wars" and the big sales of Star Wars peripheral products have also created a steady stream of huge profits for Xu Guanwu. At the box office alone, he can get nearly 400 million US dollars, not to mention the copyright income of peripheral products, as well as follow-up video tapes, TV projection rights, etc.

And at this moment, Richard. Zaniuk, David. Brown, George. Lucas and Stephen. Spielberg knew what Xu Guanwu would be so generous, and gave them the dividends first.

People can make hundreds of millions of dollars with this movie, so throwing out millions of dollars casually is just a drop in the bucket for others. I was so moved that I was about to shed tears at the time, I really haven't seen the world.

When "Star Wars" was released for a month and a half and the box office exceeded $300 million, Richard and David hung up the phone to Xu Guanwu together, ostensibly saying congratulations and New Year's greetings.

But in fact, Xu Guanwu also understands their thoughts very well, they just want to pay more dividends. Xu Guanwu has also been prepared for this for a long time. Brown, Richard. Zaniuk & George. The three Lucas each paid a dividend of $10 million, which was definitely a huge amount of money at the time.

And this 10 million dollars did satisfy the greed of the three people, who actually thought that they could knock out millions of dollars, even if they were lucky with shit.

The reason why Xu Guanwu gave so many dividends was that in addition to making a lot of money this time, he also wanted to appease these people. lest they may see and eat of it. Turn back and detach from yourself. When the time comes, the gains will outweigh the losses.

……

In total, Star Wars was released in the United States for two and a half months. swept the box office of $420 million, such an astonishing box office performance is jaw-dropping. And science fiction movies, which have not been taken seriously by Hollywood filmmakers, have also become the focus of attention.

Then Paramount Pictures first announced that it would bring the sci-fi series "Star Trek" to the screen. The series, which was previously shown on NBC TV, was a popular science fiction drama at the time. Later, Paramount bought the rights to its film adaptation, but because of the low box office of science fiction movies, it was never filmed.

Now the popularity of "Star Wars" has spurred the craze of science fiction films. So Paramount Pictures moved out the script of "Star Trek" that was sealed in the script library, and then seized the time to recruit people to shoot this movie.

With the sci-fi trend led by "Star Wars" and the loyal audience that "Star Trek" has accumulated on TV screens, this movie immediately attracted a lot of attention as soon as filming began, making it a very good start before it was broadcast.

Seeing this scene, many film companies in the United States have begun to invest in science fiction movies, or movies like this one in which the Warriors of the Wild rebel rebel against evil. And before Edward. Presman has never been able to sell the disgraced "Conan the Barbarian", and has also attracted the attention of some film companies with this shareholder trend.

Universal fell for the film, but it wasn't going to pay more. Edward. Presman had hoped to get $20 million. But Universal Pictures only promised 5 million, and it didn't approve of the film's script. Ask Edward. Presman had to find a master to rewrite it.

But it's better than nothing to be able to pull in investment, Edward. After Presman got his first funding, he immediately began to find a famous screenwriter to write the script for "Conan the Barbarian".

……

For Universal Pictures, he snatched the script he loved, and let Richard. Zaniuk was very dissatisfied. However, he also knew that even if he got the script of "Conan the Barbarian", he didn't have enough money to invest, so he just depressed for a while, and then completely left it behind.

And he, like Paramount Pictures, stabbed the "Alien" he was preparing to shoot to the media. The first film to link science fiction and horror, a fierce and murderous interstellar monster, a concept art of an alien made young audiences excited.

And "Superman", which was invested and filmed by 20th Century Fox, is also a masterpiece of sci-fi action movies. In particular, the comic book hero image of Superman has been deeply rooted in the hearts of the people, so it is more interesting than Paramount's "Star Trek".

After being reported by the media, it immediately became the focus of people's attention. And the previous hit "Star Trek", in comparison, fell into the inferior, which made Paramount Pictures suffer a loss.

As for Paramount Pictures' investment in "Star Trek", in fact, the happiest people are not those "Star Trek" TV fans, but Lei Shidong, the president of National Entertainment Company.

He invested all his family assets in Paramount's stock, and now with Paramount Pictures' announcement of the filming of "Star Trek", the stock price has also risen after the attention has increased, making Lei Shidong make a lot of money.

Lei Shidong couldn't help but secretly rejoice, fortunately he didn't sell the stock at that time, so he naturally thought of what Xu Guanwu said before. couldn't help but have more trust in Xu Guanwu again, and the idea of cooperating with him to make money became firmer.

……

Hollywood because of the advent of a "Star Wars", the whole United States is not very safe. Comparatively speaking, Hong Kong is undoubtedly much more flat.

Xu Guanwu, the behind-the-scenes investor of "Star Wars", is now being offered to the altar again. The investment of nearly 20 million US dollars has recovered hundreds of millions of dollars in two years, and the annual profitability has increased tenfold. Definitely an insane number. Ordinary companies are crazy when they have a profit rate of 20%, and Foxconn, which manufactures for Apple, has a profit rate of only 2%. More than fifty percent of them will burn high incense to worship the Buddha, and more than twice as much as you can see people with your nostrils. Ten times more ...... If you buy it, it's definitely like a myth.

The embarrassment brought to the Xu family because of Zeng Zhiwei's departure has now been swept away. The whole of Hong Kong is reporting the news that Xu Guanwu has made hundreds of millions of dollars, and his words and sentences are full of envy, jealousy and hatred. No one cares about Zeng Zhiwei or Golden Harvest news anymore, they toss at most 10 million Hong Kong dollars a year, but Xu Guanwu is 100 million US dollars, which is not an order of magnitude at all.

Xu Guanwu's "Phantom of the East" once again obtained the exclusive right to interview, and after its release, sales increased sharply by 50%, and many magazines and newspapers came to buy news rights. Even Western newspapers and magazines have sent out applications to buy them. Don't look at them as world-class media, but Xu Guanwu still doesn't give face. If you want to get the news, find my magazine and buy it!

Seeing that Xu Guanwu has once again become a headliner, and has been named "the light of Hong Kong", "the god of management", "the hand of gold", "the hand of God" and other titles by many citizens, many hostile companies are really gritting their teeth and hating, and Zeng Zhiwei can't help but reflect on whether it is a stupid trick for him to leave Xu's family and join Golden Harvest? ! (To be continued......)