After the movie was released, Li Lin and Zhou Xun and others once again carried out crazy publicity, and China, South Korea, Japan, Singapore, Malaysia and other places carried out comprehensive publicity, and the storm of "World of Warcraft" began to sweep the whole of Asia.

Originally, Li Lin planned to let Peter. Jackson came over, but as soon as he saw Peter. Jackson was running a frenzied propaganda campaign in the United States to extinguish this idea.

For now, the U.S. market is the most important market for World of Warcraft.

What's more, in the American market, "World of Warcraft" needs to face a strong opponent - "Madagascar".

There has long been a long queue at the entrance of Wanda and Gold Medal Cinemas.

Although the Gold Medal Cinema Line has just been established and the number of theaters is scarce, IMAX theaters can accommodate many audiences, plus ordinary screening halls, the number cannot be underestimated.

And Wanda Group is even more fully mobilized to fully support the release of "World of Warcraft".

What "Initial D", what tattered art movies, none of them, some are just "World of Warcraft".

They have long been suffocated, from temptation to formation to complete establishment, they have spent two or even three years, during this time they have been depressed, the audience comes to ask what movies there are, Wanda's ticket seller is saying the names of a series of art films, and the fans are immediately flashed.

What is so good about art films, and what is good about documentaries.

But the conductor cried.

In addition to art films, they are documentaries, and as for the rest, they don't get Wanda to release at all.

It's different now, World of Warcraft is here. And it won't be long before "Batman Prequel 1: The Mystery of the Shadows" will come, and their Wanda Cinema Line will finally be lively.

"World of Warcraft, one."

"World of Warcraft. Two sheets. ”

"World of Warcraft, fifty-six, we're going to charter it."

"Roll rough, those who want to charter the venue are rough, we can't buy tickets for Nima, and you dare to charter the venue."

Immediately, the person who shouted for chartering was kicked out.

Nima's, there are so many theaters across the country. But just two theaters are screening, and they have been queuing for so long just to buy tickets. Today doesn't work tomorrow, tomorrow doesn't have the day after tomorrow, in short, you have to see.

If you have all the tickets, you are not guilty of public anger?

Inside the AMC cinema chain in the United States.

There was silence. Looked forward to it for months. Everyone held their breath and waited for the blockbuster to come.

A fantasy classic, comparable to the masterpiece of "The Lord of the Rings", Peter. Jackson's new pinnacle hit the G-spot of North American fans at any point.

Fantasy, a North American favorite; "World of Warcraft", global players exceeded 10 million; A combination of Blizzard and Universal Movies, Cameron plus Peter. Jackson's partner, plus a new cinematic technology. Critical reviews from film critics.

Fans are looking forward to death.

Brush!

The lights dimmed, and at first it was under a green sky. A ragged, armoured male human "knight" walks in what appears to be a desert on the Hellfire Peninsula.

"A lonely hero? Cool, I like it. ”

"What about the war scenes?"

"It's just the beginning, what's your name?"

There was a commotion in the theater and it immediately calmed down.

For movie fans, Blizzard can be trusted, Peter. Jackson can be trusted, Cameron can be trusted, they will tolerate it with the utmost patience, and this kind of scene is not bad, on the contrary, it is very beautiful, so fans will tolerate not being able to see their favorite scenes.

Immediately after that, it was the orcs who appeared.

"Oh, it's an orc."

"It's not what I expected, but it's beautiful."

"The aesthetic is different, but it's still good-looking."

The theater set off another burst of exclamations.

Twenty minutes...... Forty minutes...... An hour later, there was barely any sound in the theater other than the occasional exclamation, and all the fans were so hooked on World of Warcraft that their popcorn and coke didn't get a chance to eat them.

It wasn't until the end of the movie that these fans realized how engrossed they had just been.

"Oh God, my clothes, my clothes are wet with Coke, whoever did it, stand up, I'm going to trouble him."

"It's like you."

"Die."

Inside the theater, there were bursts of sound, and no one complained.

In the United States, since "Madagascar" broke out on June 1 with Children's Day, it immediately fell into underestimation, and "World of Warcraft" began to rise in an all-round way.

The $43 million gold absorption rate on the first day of the United States instantly set a new record for "Spider-Man" and became the best opening result in the United States.

Unlike "Spider-Man", "World of Warcraft" was well received by critics and audiences, and in this case, the box office of "World of Warcraft" continued to rise, defeating DreamWorks' "Madagascar" with a score of more than 100 million in three days, and DreamWorks, which is known as the new Hollywood giant, tasted defeat for the first time.

Subsequently, under the operation of Universal Movies, "World of Warcraft" stood at a time to increase the number of theaters and continue to boost the box office of the movie.

And their move is undoubtedly to compress the theaters that originally belonged to "Madagascar" from the hands of DreamWorks.

But what is Universal Movies? One of the giants of Hollywood, although it is not the top among the many giants, it is also in the midstream, DreamWorks is not menacing, but it is nothing compared to Universal Movies.

"Damn."

Jeffery. Katzenberg was furious in his office, "Why is this happening, June 1st is obviously the world of animated films, why will it be defeated by "World of Warcraft"? Isn't it true that the strength of Hollywood giants is beyond our reach? ”

It doesn't matter if a movie fails, not to mention that "Madagascar" is far from a failure, it can only be said that it did not achieve the expected glory under the resistance of "World of Warcraft".

But let Jeffrey. What Katzenberg couldn't stand was that Universal Movies made it clear that they were using their dream factories as soft persimmons. Otherwise, why did Universal Movies, which avoided Time Warner and Spielberg, choose to collide with "Madagascar"? And this result also made him very disappointed.

DreamWorks' carefully prepared gift for children, "Madagascar", actually lost to "World of Warcraft", a gift for game fans, and it was on June 1st, Children's Day, which has a time slot for animated films.

IMDB. The ratings of movie fans also began to explode.

In just three days, the number of comments has exceeded 500,000.

"Peter. Jackson surpassed the pinnacle of The Lord of the Rings, and he will be crowned king. - Roger. Ebert personally went into battle to rate World of Warcraft, and he gave it a score of 8.8.

The famous film critic Walker gave 9 points: "The unimaginable scene, the perfect use of new technology, Peter. Jackson's directing skills are very good. ”

Kyle, the exclusive film critic of The New Yorker magazine, gave it a direct 9.1 score: "I used to think that 'The Lord of the Rings' was an insurmountable classic of fantasy movies, but now I find out." World of Warcraft is. ”

The highly praised author Thomson gave it a score of 8.7: "The plot and pictures are classic, but the choice of actors should be cautious, I don't understand why the $150 million investment would invite a group of famous newcomers with no acting skills to play." Although "World of Warcraft" does not require too great acting. ”

In the end, World of Warcraft's score was fixed at 8.9, surpassing the 8.7 score of The Lord of the Rings, which seemed to indicate that World of Warcraft was about to become a hit.

Three days after breaking 100 million. World of Warcraft hasn't stopped its journey to attract money. Accompanied by "Madagascar", it once again occupied the weekly box office champion in North America with a box office of $110 million.

In just ten days, "World of Warcraft" attracted $210 million, and some people predict that the total box office of "World of Warcraft" in North America will exceed $500 million.

The global box office may exceed one billion dollars, competing with "The Lord of the Rings" for the top three positions at the global box office, as for the first, no one thinks about it.

Because "Titanic" is too demonic. And the other movies are too weak.

The difference between "Titanic" and "The Lord of the Rings" is a full $800 million, which is almost an insurmountable distance.

In Huaxia. "World of Warcraft" broke 24 million yuan in the first week, shocking the jaws of a large number of reporters.

"World of Warcraft" was only released in two theaters, Gold Theater and Wanda Theater, even if the two major theaters fully helped "World of Warcraft", it would not be possible to cause this situation!

But that's what happened.

In fact, it is very simple, there are only 3,000 theaters in the 38 theaters in the entire Huaxia theater, and only 2,000 can operate normally, except for the theaters that are too old to operate.

And the largest number of theaters in this is China Film, followed by Wanda, and then others, although Li Lin's cinema line is a newly formed cinema line, the number is small, but the scale is large, occupying the center of the city, is a prime location in the business circle, the number of people attracted is not the top three, but it is also within the top ten range.

The remaining cinema chains are unified by the four major cinema chains to form a cinema alliance and join hands to control the film and television industry in China.

And the cinema alliance sounds very majestic, but in fact there is a problem, that is, this cinema chain has to undertake the film screening of the entire Chinese film and television circle, and it is impossible for them to release a certain movie to 2,000 theaters together when the film is scheduled, of course, except for a director of Zhang Yimou's level.

He was the one who was able to get all the theaters scrambling to show his work.

In addition, because they teamed up with producers to squeeze out the relationship between Wanda and Gold Medal Cinemas, they had to give more resources to those producers, which led to a problem.

That is, there are more monks and less porridge.

On the other hand, Wanda and Gold Medal Cinemas have no such concerns, because they have encountered a relationship of exclusion, in addition to documentaries and literary films, their cinemas are about to become literary and artistic cinemas that professionally screen literary films.

So, when "World of Warcraft" came, all the films gave way, "World of Warcraft" during the day, "World of Warcraft" at night, all of them were "World of Warcraft".

And because fans can't see the relationship between "World of Warcraft" in other theaters, they have chosen Wanda Cinemas and Gold Medal Cinemas, so "World of Warcraft" is full.

In a sense, this is also a kind of hunger marketing. (To be continued......)