Chapter 868: Castle Peak Distillery Expansion (Four Shifts for Monthly Passes)
"Out-of-print Aoyama Brew!"
Suddenly everyone exclaimed, everyone is naturally the name of Qingshan Brew, but I didn't expect Yunyi to take out Qingshan Brew as a prize, this is too advanced, right?
"Of course, this Qingshan brew is not a whole jar, but a separate Qingshan brew!"
Yun Yi smiled and said to everyone what he said to Liang Qingqiu and Chen Fang again.
Everyone was still surprised after hearing this, although this Qingshan brew is not a ten-pound jar, but the price of a bottle of 50,000 yuan, plus a bottle only launched a year and a month, the buyer must have the corresponding identity method, so they still feel very shocked.
Naturally, everyone unanimously voted on Yunyi's two issues, and this kind of thing to increase the welfare of teachers will be rejected by a fool.
Subsequently, according to the selection rules, the college selected the winners of their respective levels, one for primary school, one for junior high school, one for high school, and one for each research institute under the college.
Among the winners, the primary school unanimously recognized that the biggest contribution this year is the primary school * Chang Li Qing, while the junior high school is a teacher from the Rongcheng No. 22 Middle School, and the high school is a senior class teacher from the Beijing No. 22 Middle School; As for one of the research institutes, it is Liang Qingqiu, who has made great contributions.
Originally, the institute elected Chen Fang, but because in order to prevent the dean's rights from affecting the fairness of the selection in the future, Chen Fang refused, and Li Qing also refused.
And after the proposal of the two, it was unanimously decided that the deans of the colleges, the presidents of the schools, and the deans of the research institutes would not be included in the evaluation in the future, so as to ensure that this selection was intended to benefit those who enjoyed a small supply each year.
After the re-election, the person elected by the research institute became Liang Qingqiu, and the primary school selected a first-grade teacher from Xingyi, an experienced and good communicator with students.
Subsequently, the official website of Qingshan Academy, which was hung on the Qianxi Style Forum, wrote out the content of this selection. And the photos selected by the teachers who gave the award were pasted on it.
This initiative seems to be a reward for the hard work of the teachers, but Yunyi's intention behind it is 'Xiang Zhuang Dancing Sword, intended for Pei Gong'!
The last liquor fair, as well as the high price that Qingshan Liquor auctions continued to launch, made the name of Qingshan Liquor more and more resounding, and now it is unanimously recognized by the Chinese people as the highest grade in China. It is also the best liquor.
Compared with the situation that ordinary liquor costs a lot, Qingshan Brew is not artificial fake, because even a fool knows that Qingshan Liquor cannot be bought with money.
In the face of this situation, the four Yunyi brothers naturally will not let Qingshan Distillery go all the time, and still maintain such a small workshop situation.
Therefore, after Yunyi finished the academy meeting in the morning, the shareholders' meeting, which had been proposed by Song Dechuan for several days, was held at noon.
"Our Qingshan Distillery, the original annual output is about 10,000 catties of liquor. Looking at this amount now, this amount is too small, and there is no way to support the reputation of our Qingshan Brewing; Therefore, I suggest that we Qingshan Brewing should expand its capital and production, and increase the production level to at least about 100,000 catties per year! ”
Aoyama Distillery was built in an office on the hill, and the four brothers sat opposite each other. Song Dechuan said first.
"That's right, the third child is right, a brand must not have a reputation alone, and it can only be a mirror without product support!"
Chen Yuqiang nodded. I couldn't agree more.
"That's right, but I still have to add, in the future, our Qingshan Distillery can produce up to 100,000 catties of wine a year. Let's take the high-end route and make the top liquor in China, instead of competing with those low-grade liquors such as Moutai and Wuliangye!
Yun Yi's words suddenly made my brother feel sore for a while, this is too good, but think about it, this is true, a Qingshan brewed a good wine that is not necessarily the best in China, and Qingshan Distillery does have this kind of temper to say this.
"Because of this line of thinking, I want to hand over the several kinds of liquor I brew and the cellar mud to the winery, so that the winery can produce three high-end liquors: Qingquan, Baihua, and Qingmaijiu, as well as slightly lower-grade liquor!"
Yun Yi said one after another, which made the four brothers excited.
After discussion, the four brothers decided to increase the brewing of three high-end liquors every year, namely Qingquan, Baihua and Jingmi Wine, which are made of Yunyi's contribution formula, and all the materials of these three wines are in the area of Qingyun Mountain Village.
For example, Qingquan is a liquor, which is brewed from the tubers of plants on Qingyun Mountain, and the annual output is expected to be only about 2,000 catties.
And like Baihua Wine, it is naturally a flower everywhere on Qingyun Mountain, because of the number of flowers, it is up to 1,000 catties per year.
The rice wine is the rice produced in Qingyun Mountain Village, because some of the tributaries of Qingyun River come from the mountain woodland of Yunyi, which makes the spring water stained with the breath of spring water, so that the rice quality of Qingyun Mountain Village is particularly good, and the rice wine brewed tastes particularly good.
However, because of the people of Qingyun Mountain Village and the food provided for the academy, the maximum amount of brewing per year is only about 7,000 catties, and the other two kinds of liquor add up to only 10,000 catties.
These three kinds of liquor will become the most high-end wine in Qingshan Distillery, using the cellar mud that Yunyi used to make wine by himself, plus the space spring water is poured with hundreds of catties to cultivate the cellar mud, this wine will definitely taste very good in the future, although it can't catch up with the unexpected Qingshan wine, but the taste can definitely kill any domestic liquor in seconds.
The price of these three kinds of wine, after the four brothers discussed, decided that the ex-factory price was about 7,000 to 12,000 per catty.
In addition, the 90,000 catties of liquor that Qingshan Distillery has expanded are ordinary liquors, and the raw materials are purchased from other villages in the Qingyun Mountain area; However, because the Yunyi plan in the cellar is improved by a large amount of space spring water, the taste of this wine is also above Moutai.
The price of this wine is much cheaper, and it is expected to be around 1,008 per catty.
Not all of these four wines are sold out every year; Rather, half of the current year's sales and the second year's sales of the remaining half are sold, and each of the last year's liquor retains about one-tenth of the year's production after ten or twenty years.
That's where the big profits lie; The alcohol that is usually sold is just to keep it running.
After the meeting, the other three decided that because of the recipe and cellar mud provided by Yunyi, each of the three brothers would give one percent of the shares to Yunyi
Early July. In the morning, after the holiday of Aoyama Academy, in the afternoon, the press conference of new news that had been brewing for several days at Castle Peak Distillery was held.
In addition to the local media, as well as the economic and food media in other parts of the country, even the reporters from Mango Channel came, and the online video media almost settled here in Qingyun Mountain Village.
Perhaps, Castle Peak Distillery is just a small workshop, how can it get so much media attention; But if you think about it on the other hand, you can understand that the Qingshan liquor brewed by Qingshan Distillery has pressed Moutai from afar. This unique ability naturally makes the Chinese people who are prevalent in liquor culture pay great attention, and the food and economic media will naturally pay attention to it.
In addition to these media, many hotel purchasing managers who have already gotten the news, as well as people from major wine monopoly companies, came immediately after hearing the news; The peerless good wine Qingshan Brew is produced by Qingshan Distillery, so needless to say, the other wines from this winery must taste very good.
In addition to these people, there are several domestic liquor manufacturers here, and Moutai is naturally indispensable; And such as Wuliangye and several other domestic first-line liquor manufacturers, are also cheeky.
"Everyone. In this news conference, we made the decision to expand the capital of Qingshan Distillery, investing 30 million yuan to expand production capacity and process improvement on the original basis; We at Aoyama Distillery have decided to launch three new liquors: Qingquan, Baihua, and Rice Wine.
The raw materials used in the three types of liquor are the essence of nature on Qingyun Mountain, and there is no difference from the original Qingshan brew. The grade is only in Qingshan Brew, and the taste is also very close, and the ex-factory price is at least 15,000 yuan per catty.
In addition, 90,000 kilograms of first-class liquor are added every year, and the cellar mud used is the same as that of Qingshan Liquor. The raw materials also come from the Qingyun Mountain area, but because it is not local to Qingyun Mountain Village, it is slightly different from Qingshan Brew; Therefore, the ex-factory price is at least 2,000 yuan per catty! ”
Presided over the press conference of the new news. Of course, it's Song Dechuan, who asked him to be in charge of the daily work of Aoyama Distillery.
Since the news came out, many liquor lovers have been looking forward to Tsingshan Distillery launching a liquor that is cheaper than Tsingshan Brew and tastes better than Moutai and Wuliangye.
The distributors immediately came forward to place orders, only to be told that a special agreement meeting would be held at Aoyama Distillery later.
Compared with the excited dealers and media, the high-end liquor manufacturers in China led by Moutai are bitter in their hearts; Aoyama Distillery's decision was both a surprise and a bitter one for them.
Surprisingly, Castle Peak Distillery's products will not compete with them; The bitter thing is that since the press conference of Qingshan Distillery, the original high-end liquor such as Moutai and Wuliangye may become the mid-range liquor in the eyes of the Chinese people in the future; And if it is a gift or other things, others will inevitably think of the products of Aoyama Distillery at the first time.
After the latest news conference, it was the product agency agreement meeting of Tsingshan Distillery, which stated that Tsingshan Distillery would only choose one agent in a province, and it was necessary to pay a high deposit every year to act as an agent.
Immediately, this decision made the dealers on the scene feel a burst of pain, but then after fierce competition, the agents of each province were determined; And the agency margin of each province is also different, such as the large economic provinces are naturally more, and the small western provinces are naturally less.
Moreover, even if the agent is determined, the annual supply volume will not be very large; 90,000 catties of liquor, only 45,000 catties in the first year, and distributed to various provinces, municipalities and districts, even the capital of the capital, there are only 5,000 catties of liquor a year, and like the least Qinghai Province in the west, there is only a quota of 1,000 catties a year that makes the people of Qingdao Province feel outrageous!
In addition to this, the most toothache for these dealers is that Tsingshan Distillery sternly declares: the maximum distribution price of ordinary high-quality liquor brewed by Tsingshan shall not exceed 3,500 yuan per bottle, otherwise once it is verified that the dealer has sold at a high price, the deposit will be confiscated immediately, and the agency right once a year will be cancelled.
This point, of course, was put forward by Yun Yi, who did not appear at the press conference, and this clever point is to define Qingshan Brew as a good thing that cannot be bought with money and no identity; You say the same price, will the agent give it to someone with a high status, or a person with a low status?
This agency is just ordinary liquor, and the three kinds of excellent liquor, which only have an annual output of 10,000 catties, are restricted by Qingshan Distillery every year for exclusive sales, and are not external agents, and they can only go to Qingyun Mountain to buy if they want to buy it.
"Ladies and gentlemen, the above is the matter of the new sake press conference, and next, we will release a new decision for Aoyama Brew!"
Song Dechuan stood on the stage, wiped the sweat on his forehead with a handkerchief, and looked at the group of people below.
"What's going on again?"
After a group of people heard the term 'Qingshan Brew', their hearts jumped to the thought. (To be continued......)
PS: Thank you to the two brothers 'free old otaku and Wang Shuzhi' for their support!!
Thanks to the three brothers 'BBGOU, Wu Wu 1, and Super Shenqi' and Niu Break's nameless brother monthly ticket support!!