On the TV screen, Zhang Xinhua, the sales manager of Fengyun Electric, sat on the train, unpacking a pack of instant noodles and putting it in the enamel tea jar, while saying: "It is difficult to run business in these years, and when you are away on a business trip, you can save it, Golden Elephant instant noodles are delicious, affordable, and convenient!" ”

"Hey, don't say it, Lao Zhang is quite photogenic." Wu Tian said with a smile.

"That's, that's, the actor who is selected by the sky is definitely not bad." Director Cai Jinwen echoed with a smile.

This is in the office on the second floor of the Huatian Office in Shangdong County, and the seventeen-inch TV is not playing a TV program, but a freshly edited advertising sample brought by Director Cai, please review it by Wu Tian.

Due to Chang Tianhua's escape, the last time Wu Tian went to the mall, he couldn't shoot the advertisement immediately, but Wu Tian only gave Cai Jinwen a detailed explanation of the advertising script, and asked him to shoot it first, and then use it for himself to review.

Now it seems that Director Cai really understood his intentions, and shot this small advertisement quite naturally, completely getting rid of the stereotypical image of advertisements in this year - after all, he has worked together twice, and Director Cai, as a genuine director, always has to learn something.

"Hehe, yes, I originally said that I would let Lao Chang perform, but I didn't expect Lao Zhang's filming effect to be so good. Director Cai, the shooting is so good, thank you for your hard work, please drink at noon! Wu Tian smiled with satisfaction.

"Hehe, Xiaotian, I know how good I am, this is all designed by you, I just took it according to it, there is nothing to praise, hehe." Director Cai said with a smile.

For Wu Tian's ability, Director Cai had already admired it from the bottom of his heart, and when he started working together for the first time. Wu Tian only said the idea of the advertisement. Let Director Cai try to shoot it himself. It's just a few pointers in the middle - that advertisement doesn't have high requirements for actors, but that's it. In the second cooperation, Wu Tian not only conceived by himself, but also directly participated in it, stealing most of our director's work.

But the effect of these two advertisements is really good, and they are extremely successful after broadcasting, not only promoting other people's products, but also benefiting Cai Dao himself. became a famous advertising director, and for a while, several manufacturers came to the door and asked Director Cai to help shoot commercials.

"Xiaotian, this, I also helped someone else shoot an advertisement, can you help me take a look and guide me?" Director Cai said with a shy face.

"Oh...... No problem, let it go. Wu Tian nodded and said.

Director Cai hurriedly took out a cassette tape from his bag, changed it to a video recorder, and started playing.

On the TV screen is a large compound. In front of the door of one room, there was a small square table. There was a television set on it, and the screen of the television set lit up, and then a little girl's voice shouted, "Watch TV—"

Before the words fell, I saw seven or eight children running from multiple rooms in the yard, all carrying a small bench, running to the TV and sitting down neatly, and a circle of adults came up from behind, all looking at the TV screen with smiles......

Then the picture is locked to that TV, with a voiceover: Tower brand TV, provincial excellent gold award, first in the mall!

"I'm dizzy, how did I come up with a 'Provincial Excellent Gold Award'? Mall first? He is the only TV factory in the city, of course he is the first! Wu Tian shouted, "Lao Cai, the front shot is good, which is eye-catching, but this last sentence of advertising is really a failure!" ”

"Uh, this, the leader asked, the factory insisted on using this sentence, and I couldn't ...... it" Director Cai pouted and said.

"And what advertising words were you going to use?" Wu Tian asked.

Director Cai was a little embarrassed and said: "What I was going to use was: iron to set up a TV, a strong neighborhood feeling." ”

"Good!" Wu Tian clapped his hands heavily and said, "You should use this sentence!" This advertisement is a creative advertisement, not to promote how good the product is, but to use the scene depiction to inject the brand concept into the hearts of the audience, plus this advertising word, this advertisement is complete, in order to receive the effect, good, good, quite good......"

Director Cai was very embarrassed by Wu Tian's praise of the theory he didn't understand, and only said with a shy face: "This is all learned from you, hehe......"

"You can't learn advertising creativity, you mainly rely on your own ......understanding," Wu Tian said, "Well, Lao Cai, are you willing to follow me?" ”

"Huh?" Director Cai was stunned by Wu Tian's words.

"Resign your job as a TV director, follow me, and start a film and television company!" Wu Tian said.

"Resign, resign?" Director Cai was stunned and said,

"How much do you get paid a month at the TV station? There are still so many restrictions, and I can't give full play to my ability, so it's better to come out and do it myself. Wu Tian said.

"This, open a film and television company, the state does not allow it......" Cai Jinwen said.

"It's not allowed now, it will be allowed in the future, if it doesn't work, let's shoot abroad!" Wu Tian said with a big grin, "Well, of course, for now, it's better to shoot commercials first and give full play to your abilities!" ”

"This, I have to think about it......" Director Cai said in fear.

"That's okay, you think about it first, if you want, I'll ask Mr. Chang to invest a sum of money in you and open an advertising company, and you will account for 30% of the shares." Wu Tian said with a lure of interest.

There is no doubt that as our industry continues to expand, there will be countless advertisements to be shot in the future, including new product advertisements and the replacement of old product advertisements. At most, if you have a good idea, you have to let someone else do the specific work. This old Cai is not low in understanding, but he is capable of this job.

It's talent, and they all have to be recruited back!

"Okay, okay, I'll think about it as soon as possible......" Director Cai was moved by Wu Tian's sentence of "Sancheng shares", and nodded seriously.

Wu Tian nodded, and was about to draw another big cake for Director Cai to make up his mind, when Jia Mingxing rushed in and shouted: "Xiaotian, instant noodles have been made......"

"Hehe, the little devil is quite honest, and he didn't delay the debugging time." Wu Tian also stood up happily and shouted, "What about instant noodles?" Bring it to me and taste it. ”

Jia Ming came back to give Wu Tian the good news, so he naturally brought a few packs of samples.

The equipment imported from the little devil this time is a full set of automation equipment, from noodles, to steaming, frying, and packaging, all of which are completed in one go, so what Jia Ming got directly was the finished instant noodles that were packaged.

Wu Tian took a bag first, looked at the packaging, and was quite satisfied - in fact, the packaging design of instant noodles in this year is basically the same, nothing more than a large bowl of soaked instant noodles, and then put a chicken leg or something on it, as long as you pay attention to the color coordination of the picture, there is nothing to look at.

Unpacking the bag and pulling out the dough, Wu Tian looked at it carefully and was satisfied with the price comparison - the dough is fried in palm oil, the color looks good, the dough is crispy, and the taste is not bad......

At the same time, Jia Ming over there had already soaked two bowls and served them to Wu Tian and Cai Jinwen for the two of them to taste.

In five minutes, Wu Tian lifted the lid, first sniffed the smell, and then frowned slightly-the seasoning package was a little monotonous, and the smell was not good. Then he picked the noodles with chopsticks, just stuffed them into his mouth and chewed them twice, and immediately spit them out again, shouting angrily: "Paralyzed, can this thing be eaten?" (To be continued......)