On the afternoon of the fourteenth day of the first lunar month, Wu Tianzheng was talking to Cai Jinwen and Lin Xu about VCD advertising at Tianlei Advertising Company, when he received a call from Liu Xinyu.

"Xiaotian, Xiaolan called me just now and wanted to ask you to have dinner together in the evening." Liu Xinyu said, "Fu Ershao is back......"

When Wu Tian heard this, he couldn't help but smile at the corner of his mouth, it seems that Gu Xiaolan conveyed his meaning to Fu Ershao last time, and it was rare that Fu Ershao really rushed back within the time he demarcated.

To say that although Wu Tian said it implicitly last time, this time demarcation is very arrogant, after all, speaking of Fu Ershao's status, in fact, there is no need to rush to see himself so much.

It can also be said that Wu Tian's time demarcation is also a test of Fu Ershao's meaning in a certain way, if Fu Ershao ignores this, it can be seen that this person is arrogant, and it may even offend him because of this sentence. And Fu Ershao rushed back, but it may be two reasons, one is that Fu Ershao is more clear about his own details, and knows that he is not an ordinary person, but he can also talk to him on an equal footing, and the other possibility is that Fu Ershao really wants to talk to himself about the conditions and how to settle this favor.

If this is the case, then today's meeting, you have to be prepared, waiting for Fu Ershao to put forward any harsh requirements......

"Aunt Xin Yu, what time is it at night? I'll pick you up at the company later......" Wu Tian said, hung up the phone, but saw that everyone had stopped discussing and waited for themselves.

Wu Tian smiled: "Don't be cold, continue." Where did it go? ”

Lin Xu cleared his throat. Said: "The sky is less. The key problem now is that VCD is a new thing, and if you want to promote it, in a short period of time, only the advertising effect is limited, and it is better to think of some other ways and channels to jointly promote it......

Wu Tian nodded with a smile and said, "What Sister Lin said is very right. Not only the advertising of this product, but also the entire advertising industry in the future, we need to consider another way to jointly promote from more channels to form a large, diversified publicity network, in order to expand the advertising effect to the extreme ......"

Speaking of the development of advertising, Wu Tian is relatively clear about the development process of domestic advertising in recent decades, from the initial newspaper advertising. to then TV commercials, and then to network commercials. Film and television product placement ads, and even viral ads and other hard and soft advertising models can be described as quite complicated.

In recent years, it is better, it can even be said that domestic advertising in the eighties can only be regarded as an embryonic state, serious is in recent years, the domestic advertising industry has ushered in explosive growth, at the moment the effect of the traditional advertising model is still quite good, but this is only for those traditional industries, the brand promotion effect of traditional goods is significant, for new product categories such as VCD, just a few seconds of advertising time, it is too late to introduce the role of the product, the effect is much more limited.

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"In the next step, the domestic advertising industry will inevitably enter a diversified model, which is not only to cover traditional advertising models and channels such as television, newspapers and magazines, billboards, etc., but more importantly, to open up new models and new ways." Wu Tian said, "For example, in this VCD advertisement, we can try to implant some product images in film and television dramas, and place VCDs in the homes of the protagonists of film and television dramas......"

"Well, I understand, if a relatively wealthy character who is liked by the audience has a high-tech product like this at home, then it will inevitably arouse the audience's interest, and this subconscious liking may cause the audience to pay attention to this product and buy this product...... Lin Su said.

"Yes, yes, yes, we can negotiate with the film and television company here, put the product in the past, and then come back a few times to close-up or something, and the effect will be better." Cai Jinwen also said excitedly.

Wu Tian smiled slightly and said: "Close-ups can be had, but they can't be too deliberate, too frequent, otherwise after a long time, other advertising companies will also learn, and the TV series will be full of close-ups of product placement ads, which will be scolded by the audience, and even cause disgust, and may have a negative effect." ”

Wu Tian is very clear about the outcome of those product placement advertisements in later generations, but product placement has become a trend, but it is two thousand years later, not only film and television dramas, including the sketches of the Spring Festival Gala are all product placement ads, a trademark, a colloquial, and even a prop all contain the taste of advertising, and it is even rumored that the name of a big brand is mentioned in the sketch of a big brand in the Spring Festival Gala, and millions of advertising fees are charged.

Afterwards, the audience's disgust complained about Cheng Dù, but it smashed the big-name star very much, and those so-called big brand advertisements naturally did not leave any positive image, and the money was spent in vain......

In fact, in Wu Tian's view, product placement is a good way of advertising, and the focus of this model lies in the "subconscious" understanding. Especially for those daily products, such as computers, if you can appear in many movies, the picture is a brand of computer, then it will inevitably cause a psychological implication to the audience who often watch these TV series, that is, this brand of computer is quite popular, and the idols who appear in those film and television dramas, and even those large companies and important government agencies, are all using this kind of product, and when the audience buys it themselves, they will naturally choose this product.

But domestic advertising people have always learned four different things, and product placement does not say that it is simply embedded in film and television dramas, but also deliberately makes a close-up or something, for fear that the audience will not know that this is an embedded advertisement, which will inevitably make the audience disgusted.

Therefore, this advertising model in later generations only flourished for two or three years, and then subsided, wasting such an advantageous advertising model......

Of course, Wu Tian didn't want this situation to happen, so he had to make a point, on the one hand, so that this model would not be used badly, and on the other hand, a low-key one could also avoid being plagiarized by other advertising companies......

[Drink too much, that's all for today, make up for it tomorrow ......] (to be continued......)