Chapter 186: Subtle Attitude (3)
In 2008, China's box office entered the top 10 in the world, and since this day, the disputes between domestic theaters and distribution and production companies have never been broken.
Without it, the profit sharing between China's cinemas and distribution is too different from the world.
According to international standards, the average account sharing ratio between filmmakers and cinemas in the first week is 70%:30%, and a few blockbusters can reach 80%:20%, or even 90%:10%. From the second week, the proportion of the filmmaker's account sharing will be reduced, and the proportion of the theater chain will be increased, possibly to 60%:40%; After the third week, it may decrease to 40%:60% or 30%:70%. A one-month film finally achieved a win-win situation, if there is a blockbuster that has been screened for two months, then it is not said that the contract must be re-signed.
But China is different, with 43% of the filmmakers. The constant rate of 57% in theaters, no matter what kind of film you are. The filmmaker still has 15% for distribution. Only 28% of the investors themselves.
Then, there is also a 4% film support fund tax, and the other taxes add up, and in the end it doesn't make much.
Isn't this forcing China to have no big productions!
Therefore, the producer is gone, except for famous directors, no one wants to make a movie, a movie, as long as it is less than 2.5 times the international can return to the cost, but China is more than three times!
Coupled with the rampant piracy in the DVD market, and the peripheral market is almost zero, who would dare to make a Chinese movie that purely eats the box office?
However, the initiator of this ratio is none other than China Film, the predecessor of the Guangzhou Film Department, and its Beijing New Film Association, the largest cinema chain in China at the time.
In the early '80s and '90s, almost all of the companies that wore the biggest sign were state-owned, and the New Film Association was no exception. At that time, there was only one cinema in the country, no one fought with him, the well-deserved boss, behind it was China Film, did you shoot it? To put it or not to put it down? Don't let go, more people come.
In 2002, China Film, Radio and Television merged into the Ministry of Film, which controlled all the entertainment mouthpieces in China, but could not control the biggest link between film and audience communication - cinema chain.
This is the same reason that CCTV can't control the sale of TV sets.
If the initial joint appearance of Shanghai has not aroused the vigilance of Wang Guohui's previous minister, then the appearance of Dalian Wanda has really sounded a wake-up call for them, and the real estate tycoon has set foot in the film industry, and in recent years, it has become the bridgehead of Time Warner and began to hang up the brand of Warner Wanda Cinema.
One Dalian Wanda is not counted, the four cinema lines in the south merged after the end of the four-line hegemony, and the rich Guangdong rose another large cinema line, the Southern Shinkansen, behind which are the shadows of several consortia.
Immediately afterwards, Chengdu Pacific followed, and behind it stood Taiwan's Far Eastern Group.
One wrong step, one wrong step, did not pay attention to the ratio issue at the beginning, and when the five major cinema chains appeared, the Shinkansen controlled the south, the Pacific Ocean sat firmly in the west, Shanghai, and Beijing sang a tale of two cities, and the Guangying Department realized that it was too late.
No one wants to change this ratio, and in fact, if it weren't for such an outrageous ratio, not so many consortia would have joined the film industry. A few percent is small, but in tens of millions of investments, that's 100,000,000, and it's every day! Now moving, cutting off people's money is like killing parents, Wanda, Far East and other consortiums may not have the same influence as the Ministry of Films, but the four major consortiums together are definitely worthy of the Ministry of Films, not to mention the shadows of several consortiums behind the Southern Shinkansen.
Wang Guohui is a parliamentarian, is there less parliamentarian in these consortia?
The Guangying Department can't move, and the New Film Association can now show off its might in Beijing and its surroundings, and when it comes to the west and south, it is not at all the opponent of the Pacific Ocean and the Shinkansen, let alone Shanghai, which has been singing a tale of two cities.
This veteran cinema chain is no longer as good as in the past, there is no domineering of the faucet, and no one listens to him, even if he wants to change the ratio, he can't do anything. Nothing more than lifting a stone to shoot yourself in the foot.
At this time, Zhang Yimou stood up and started a bloody battle with the five major theater chains! At the end of 2011, Jinling Thirteen Hairpins brought all the country's five largest cinema chains to court except for the New Film Association, but unfortunately, in another big drama at that time, Longmen Feijia was intimidated by the pressure of several consortia and did not stand on Zhang Yimou's side.
Just when Zhang Yimou was hopeless, this once-in-a-lifetime opportunity, the Guangying Department took action, and Wang Guohui, the next minister, acted vigorously and made it clear that he stood on Zhang Yimou's side.
As soon as the Guangying Department moved, countless production companies below had already begun to make trouble with a stomach full of grievances, and the five major distribution companies, Huayi, Xiying, Guangguang, etc., all stood up to support Zhang Yimou, and in the face of national pressure, the consortium behind this batch of theaters finally lowered their heads and increased the profit sharing ratio by 2%.
Only 2%! It is more than a dozen percentage points away from foreign countries!
They can't start this, with the first time, there will be a second time, if it weren't for the sudden decision of the Guangzhou Film Department this time, the New Film Federation stood by and watched, almost all the production companies that suffered from it, and the five major distributors were on Zhang Yimou's side, they still refused to bow their heads!
What about Zhang Yimou? If you have the ability, don't rely on theaters to release it!
Thinking about this, Lin Xiao's heart was extremely complicated.
Wang Guohui is still responsible, and the mess left by China Film is something that the Guangying Department wants to solve by itself.
How difficult is it? Facing several consortia and more than a dozen parliamentarians, this is not something that a film ministry can bear! Without national pressure, there would have been no hope for Zhang Yimou in 2011. And I never expected that the Guangying Department has been looking for an opportunity to attack these vassal kings, and in 06, it was already preparing to clean this game.
"You need a catalyst." Lin Xiao said in a deep voice.
Whether it's 11 years or now, to solve this matter, there must be a catalyst, a point that cannot be escaped!
That's a blockbuster! It cost hundreds of millions of dollars to arouse the desire of people across the country to watch blockbusters!
If there is, it is impossible for the theater chain to let go of this opportunity, and they have bargaining chips.
After all, China Film still has a new film association!
Once it is not released, then the daily losses of the theater chain will make these consortia bleed, depending on how long their courage can last!
Wang Guohui looked at Lin Xiao quietly, and there was blood surging in his heart.
Lin Xiao also looked at him quietly, the other party was going to do this, it really touched the lifeblood of the Chinese film and television industry. Once the ratio is raised, there will be people willing to make films, and China will no longer live in the shadow of these five major cinema chains, which is fundamentally starting to revolutionize the Chinese film and television industry!
He knew that Wang Guohui was a capable person, otherwise he would not have put forward that kind of opinion when he was running a school, and he would not have hurriedly pulled the high-level leaders of the other two ministries to encircle and suppress Warner Brothers when Li Kebao came to China at the beginning of his accession to the WTO, at least in the innovation of Chinese film and television, he and Lin Xiao stood on the same side.
"Originally, I planned to let your film be this bait, and then communicate with other film and television companies to make trouble. Dawn is not big enough now, at least not enough funds, and these consortia can't afford to spend it. Then, in this way, Chibi will fall into a strange circle with no schedule to go up. However...... "he looked at the script with complicated eyes" After reading the script, I hesitated. ”
He sighed, "I won't talk about it in the future, at least when I was sitting in this position, I wanted to do something for the Chinese film and television industry, and changing the profit sharing ratio was the biggest thing." You can imagine that once the five major theaters are suppressed, the Chinese film and television industry will enter a vigorous spring! Just like in South Korea at the beginning, there is quota protection, and only then can there be 'fish!' ’”
"Is the fish how long they've been plotting? No, it's all going with the flow, the more films are made, there will naturally be good films, and naturally more people will enter the industry! What the Guangying Department has to do is to dig out all these moths! ”
"Your film, by any angle, is enough to be this bait! Even if the four major cinemas know that this is a bait, they will definitely bite the hook! ”
"I've said everything that needs to be said, you can choose for yourself."
Wang Guohui sat on the chair and did not speak.
Once Chibi is used as bait, then Chibi will definitely have problems with the schedule, and if the investment is not recovered for a day, it will be a fatal blow to any film and television company.
However, if Lin Xiao wants to bring it in and want to change, he must make the five major cinemas bow their heads and increase the rate, otherwise, the Chinese film and television industry will always be backwater.
"I promised."
Wang Guohui almost jumped up, and his eyes in disbelief gradually turned into admiration.
A blockbuster with an investment of 150 million, the other party actually nodded!
"You promised?" There was a slight tremor in his voice.
The two people, one old and one young, fully felt at the moment that the other party was the kind of person who wanted to do something for China.
"I promised." Lin Xiao's voice was still so steady.
He has the advantage of being reborn, and he can afford to lose this money, and what he gets in exchange for this money is the salvation of the entire Chinese film and television industry.
Moreover, it is not necessarily a loss!
"I believe that there is no need to sign a contract, and no filmmakers have broken their word in front of me." Wang Guohui had a flame in his eyes, "And, I believe in you." ”
"Actually, from the time you showed me the school advice, I knew that you were such a person."
"How many artists, when they say they bring it in, are actually just planning for themselves. They have to learn from you. ”
He pulled out a key, opened a safe, and pulled out a contract that was sealed and neatly sealed.
"As long as it works out this time, then it's dawning."
"What is this?" Lin Xiao asked suspiciously, the other party's movements were very careful, even like holding a piece of porcelain.
Wang Guohui smiled mysteriously, "Dawn may become China's third foreign language film distributor." ”
A wave of ecstasy welled up in my heart!
What film and television company doesn't want to do distribution? This is an industry that opens its mouth to make money! And the CEO of a large distribution company is definitely a figure that the entire national film and television industry needs to look up to! At that time, no rules could be imposed on him, only he made the rules!
When he reached this status, he actually didn't live in the unspoken rules of the film and television industry.
The Ministry of Film and Television once promised him the right to distribute his own films in China, and this contract goes one step further, it is the distribution rights of all foreign films!
With his rebirth advantage, doesn't he remember what he lost money and what made money?
How precious this contract is, I'm afraid that no film and television company in the country doesn't want to get it!
The highest box office in China are all foreign language films, and the largest share is also foreign language films, this is an open-pit gold mine, no, a diamond mine!
The Ministry of Film and Television is extremely strict about this contract, and in the five years since its accession to the WTO, only one company has passed the inspection and obtained the second contract that can distribute foreign language films in addition to China Film!
Huaxia Distribution Company.
It's always an accumulation...... Lin Xiao was full of emotion in his heart at this moment, as a filmmaker, he knew the value of this contract too well, for a company, its importance was even comparable to what Wang Guohui was going to do now!
Get it! Dawn is China's No. 1 film company!
No matter how good China is, there is also the shadow of the government, they are really private enterprises! Moreover, they have a strong production company below them!
With this contract, a complete assembly line is almost established!
Years of accumulation, this opportunity to coincide, Li Kebao, Warner, school, until now, Wang Guohui finally came up with this contract that is heart-warming to everyone!