Chapter 97 Zoning Management (2)
“…… The high and low voltage switchgear is nothing more than a bunch of industrial electrical appliances pieced together, a total of sheet metal, wiring and testing several processes, less equipment investment, high added value of products, it is easy to do the output value; The same is true for transformer projects, the housing and heat sink are ordinary machining, and then winding, drying, assembly and testing.
It doesn't matter if you are not familiar with the business, the infrastructure engineering, equipment procurement, technology and management team formation are all responsible for the preparation department of Manager Han. He is the first batch of veterans to enter the company, and has participated in the construction of NB electrician, NB electrical appliances and NB electrical complete sets, and served as the general manager of NB electrical appliances for nearly a year, with rich experience in factory construction and management, I believe he will hand you a new factory. ”
In the past, I did a lot of things by myself, but there was no way to do it, after all, setting up a research institute and investing in building a factory are completely different things.
Now that the layout of R&D has been completed, as long as there is sufficient capital investment, we will continue to develop new products, so the charter decided to focus on the big and let go of the small, so that those executives who have enjoyed the company's development dividends are independent.
Looking at Ruan Shaojing, Li Jinghao, Chen Annie and other Asia-Pacific executives walking on thin ice, the charter continued: "Factory operation is only one of the many businesses of the regional company, in contrast, the promotion of the whole line of products, the cultivation of the NB brand, and the handling of the company's relations with countries in the Asia-Pacific region are the top priorities of all work. Especially for product promotion, in the next long time, Vietnam, the Philippines, Malaysia, India, Indonesia, Thailand, Laos and Cambodia and other Asia-Pacific countries will be the company's industrial appliances, high and low voltage switchgear and transformer products of the main market.
HSBC's repayment pressure is so great, we can't develop step by step, we must go hand in hand, build a new plant at the same time to make use of the joint venture party's old plant, add some equipment, strengthen the technical force, and strive to put into production within two months, that is to say, sales can start now.
In addition, the output value of 100 million Hong Kong dollars promised by the chairman and the Vietnamese side is nothing, on average, it is five or six hundred transformers, or ten or twenty high and low voltage complete sets of orders. Including switch products and industrial appliances, 200 million this year and 800 million next year are the requirements of the headquarters for your Asia-Pacific region. ”
Transformers and high and low voltage switchgear have high value and wide applications, such as factories and mines, enterprises, docks, airports, hospitals, schools, shopping malls, real estate, ...... As long as the electricity is needed everywhere, a project can be as little as a few million or as many as tens of millions, and the requirements of the charter are not high from this point of view.
Thinking that NB Electric's industrial electrical products have a certain reputation, in the first half of the year in South Korea and Taiwan markets have made more than 30 million, high and low voltage complete sets in Southeast Asia is also doing well, Li Jinghao said: "If the transformer can be put into production within two months, this year's 200 million should be no problem." ”
"Mr. Ruan, what do you think?"
"Without sufficient performance, transformers above 66kV can only be used in the Vietnamese market, which means that in the next two years, the Asia-Pacific market other than Vietnam will still be dominated by the promotion of 6kV, 6.5kV, 10kV and 110kV distribution transformers. If you can, please do us a few samples of oil-immersed and dry-type transformers, which can make a big difference to our sales. ”
There are many types of transformers, different capacities, different voltage levels, different conversion ratios, different uses, and a lot of value.
Normal manufacturers are based on sales, and there is no concept of samples. Ruan Shaojing's request seems to be excessive, but for a company that has not had any performance before, only by coming up with a product that customers can see and touch, customers can place orders.
This point has already been taken into account, and while signaling Huang Li'an to distribute sample photos, she smiled proudly: "Everyone looks at the process, 10kV, 35kV, 66kV, 110kV, 220kV, 50 capacity, 1200 capacity, 20000 capacity, each made two for you, is in the Xiangjiang factory warehouse, you can go out of customs at any time." ”
"Zhang Gong, this ...... This...... How much money does this cost? ”
"Oh my!"
Looking at the 220kV transformer in the photo, which is about the same size as the small house, Daniel gasped and couldn't help but remind: "Zhang, the transformer is not a switch socket, and these big guys are likely to be a pile of scrap metal in the future." ”
"They're just a pile of scrap metal," he said with a smirk, "and it's all empty, with no cores, no coils, no transformer oil, and no electricity." ”
It turned out to be a pile of empty shells, and everyone burst into laughter, and Henry Pierce laughed breathlessly, wiping tears from laughter, and asked, "What about this dry one, is there nothing in the epoxy resin?" ”
"Of course not, that's why they are samples."
The exhibition hall is not a power supply company, there is neither testing equipment nor high-voltage lines to debug, and in fact even if there are people, they will not agree to connect to electricity. If they are not detected, not connected, or disassembled, who knows what they are? Participating in the exhibition with equipment worth tens of millions is undoubtedly the embodiment of NB Electric's strength.
Ruan Shaojing was ecstatic, grabbed the photo in his hand and said: "Manager Cao, please go through the customs clearance procedures as soon as possible, I need them to participate in the Kuala Lumpur Electrical and Electrical Exhibition next month." ”
"Okay, you can get back to that."
The charter replied and continued: "Daniel, there is a board of directors, a board of supervisors and a trade union, and there is a sound enterprise management mechanism, the Berlin power plant and factory do not need to invest too much energy, but the Berlin R&D center needs more care and help." In addition, the construction of infrastructure in East Germany is already on the agenda, which is an opportunity for our industrial appliances and other power distribution products, and we hope that you will seize it. ”
This has been said for a long time, Daniel said: "Don't worry, I won't let the R&D center collapse." As for product promotion, we will make every effort to gain market share. If there is enough price advantage, distribution transformers can even do some. ”
Japan and South Korea are seizing the German electronics, shipbuilding and automobile markets, and they are also fighting a price war.
The value of industrial electrical appliances such as contactors, circuit breakers, and relays is not high, and whether there is a price war or not, it will even affect the NB electrical brand. This is not the case for bulk equipment such as high and low voltage complete sets and power transformers, and under the same quality conditions, customers must consider the price factor.
The charter nodded slightly, and agreed: "You investigate the market, and the headquarters will calculate the cost, and strive to determine the sales price in the European market in the shortest possible time." ”
There is still a year and a half to take his wife and children to travel around the world, on the issue of decision-making, although let the charter speak, Liu Siwei added: "Mr. Daniel, Vietnam has rich mineral resources such as tin, titanium, zirconium, drilling, manganese, etc., in order to avoid the possible loss caused by foreign exchange settlement, the headquarters plans to use the future production profits to purchase Vietnamese ore, and Germany's mineral resources are extremely scarce, you can keep an eye on this, maybe early next year to do the import and export trade of minerals." ”
Daniel was happy and immediately laughed and said, "This is a good idea, if there is enough scarce ore, we can save a lot of money when purchasing equipment." ”
"Charter, you continue."
"Okay," the charter continued, "The Berlin plant has six large workshops, which will be used for the production of instrumentation, waste incinerators and wastewater treatment equipment for power plants. The Ministry of Commerce will release the relevant information to you later, which means that we will have six categories and more than 1,600 models of products early next year. Before expanding production capacity, we have to adjust the existing sales model, the market should be segmented, the sales team should be professional, and the after-sales service should keep up with the ......"
The manager-level executive meeting was held for three days, and after many heated discussions, the development plan of NB Electric in the next two years was finally determined.
The factories in China, Vietnam and Germany are not large-scale, but the products have extended from the civilian field of switch panels to the field of distribution and transformation below 220 kV. With NB Electric's industrial appliances as the cornerstone, it will develop step by step towards the upstream and downstream of the power equipment industry chain.
NB Electricians has its own building, with the first floor of the Hong Kong headquarters serving as the headquarters of the Asia-Pacific company, the headquarters of the European region in Berlin, the headquarters of the Americas region in New York, and the headquarters of the African region in Cape Town, the capital of South Africa. In addition to nearly half of the sales profits in the first half of the year, the charter also set aside £1 million from HSBC's loan as start-up capital for the four major divisional companies.
Seeing off the ambitious regional president and their subordinates, the charter can finally sit down for a meal with the eldest sister who has just gotten a one-way permit.
"I said before that I would buy you a dowry, but the funds are too tight during this time, and it seems that it can only be postponed."
Went bankrupt again and again, Zhang Huizhen didn't know what to say about him, shook his head and said: "Isn't it just NB electrician stocks, you and Ah Wei's are mortgaged, mine is not yet, I want to cash out the money myself, I don't need to worry about you." ”
I have become a Hong Kong person, I can't have a home in Hong Kong, I put down my chopsticks and said sincerely: "Sister, the stock belongs to the stock, and the dowry belongs to the dowry, and when it comes to recovery, I will definitely buy you a mansion like Daniel." ”
The mansion is not a mansion Zhang Hui really doesn't care, the so-called dowry is more of a joke in her opinion, thinking of his reckless generosity, Zhang Hui couldn't help but sigh secretly, and said regretfully: "Is it easy to make some money, what kind of public welfare research institutions, more than 10 million marks in your hands didn't cover the heat, just returned to the Germans in such a daze, I really don't know what you think." ”
At the strong request of the German Federal Government and the State Government of Berlin, the "NB Laboratory Berlin R&D Center" has been renamed "NB Laboratory Berlin", and will continue to operate as a West German research institute and be subject to the supervision of the federal government, the state government, industry associations and the public.
In a sense, NB Electric spent more than 10 million marks in exchange for a naming right.
Seeing that the eldest sister hated iron and steel, the charter hurriedly explained: "Sister, many things can't be measured by money, and many things may not be bought with money." This investment seems to be a big loss, but in fact, first of all, we need not only their current technology, but also their future technology. As long as the NB laboratory in Berlin exists, the Germans will not want to close the door to our access to German technology. In addition, R&D requires a huge amount of money, and this is the only way to sustain the Berlin R&D center. ”