From the first day of the first lunar month to the Lantern Festival, Hong Kong has always been bustling.

There are dragon and lion dances in the square every day, and there are floats parading on the street from time to time, and everyone is immersed in a happy and happy festive atmosphere.

And the Xu brothers also laughed from ear to ear, "Genius and Idiot" and "Laughing Fist" were released at the same time, and the Shaw Brothers and Golden Harvest who fought were powerless to fight back.

Shaw Brothers' "Seven Golden Corpses" invested millions of Hong Kong dollars and gathered manpower and material resources from Hong Kong and Britain to complete the shooting, but the box office was only 100,000 yuan in two weeks after its release, so it can be said that it was lost to grandma's house.

Originally, this is the Spring Festival and not Halloween, everyone is happy, who will watch horror movies and scare themselves?

What's more, there are too many mixed things in this "Seven Golden Corpses", which gives people a feeling of nondescriptry, neither Chinese nor Western. It can be said that it is a lose-lose situation at the box office and word of mouth.

Although Golden Harvest's "Hejing Blood" is also a large-scale production with an investment of tens of millions of dollars, there are also big scenes such as car chases and explosions, but this kind of 007 James. A suspenseful action movie in Bond mode, it is not sought after by Hong Kong fans. What's more, the leading actors are all Hollywood actors, which makes it difficult for Hong Kong fans to have a sense of identity.

Two weeks after its release, the box office was less than one million Hong Kong dollars, compared with the investment of tens of millions of dollars, it was also a loss, and I can only hope that when it is released in the United States, the box office will be better.

During the Spring Festival, the big winner is naturally the Xu Brothers Company.

"Genius and Idiot" has a box office of more than 5 million Hong Kong dollars, although it is slightly worse than "Ghost Horse Double Star", but compared with the shooting cost of hundreds of thousands, this film is already a big profit.

And the excessive black humor in this film, as well as the spicy satire of social reality, although the audience is somewhat uncomfortable, has won unanimous praise from film critics.

I think that his work, like the work of the comedy master Chaplin in his later years, although it feels like there are many fewer jokes, but it adds thoughts on human nature. proves that Xu Guanwen has climbed from a simple comedian to the peak of a comedy master.

And the movie "Laughing Fist Tricks" also won more than 4 million box office, making Cheng Long's kung fu star's hat more stable.

In this play, Cheng Long directed and acted for the first time, creating his own unique way of fighting. For the first time, everyday utensils were incorporated into the martial arts movements.

The benches, tables, chairs, and fans that he grabbed casually have all become sharp weapons in Cheng Long's hands, and the different characteristics of these daily utensils have also brought many fresh changes to the fight.

At the same time, in Zuihou in this play, Cheng Long also exerted the spirit of stalking and successfully defeated the villain, showing his unbeatable spirit for the first time.

……

The box office of "Seven Golden Corpses", which invested millions of Hong Kong dollars, was dismal, which made Shaw Brothers Studios seem to be overshadowed. And the box office fiasco of the blockbuster "Hejing Blood", which invested tens of millions of dollars, also made Zou Wenhuai ten years older all of a sudden.

"Raymond, don't worry, "Hejing Blood" hasn't been released in the United States yet." He Guanchang persuaded, "Bruce Lee's "Enter the Dragon" before, the box office in Hong Kong was only more than 3 million Hong Kong dollars, but the box office in the United States exceeded 30 million US dollars. Therefore, movies that are suitable for Hollywood may not be suitable for the tastes of Hong Kong people. On the other hand, although "Bloody Lotus King" is not suitable for the taste of Hong Kong people, it is very much in line with the taste of American audiences. So you don't have to worry about it at all. ”

"Yes, Raymond, Warner has decided that our film will be shown this summer. I'm sure it's going to do well at the box office. Cai Changyong, who is in charge of the distribution department, also advised.

"That being said, but what the box office will do will not be known until the summer vacation." Zou Wenhuai sighed and said, although he knew that "Hejing Blood", a film starring Hollywood actors and directed by Hollywood directors, may not meet the tastes of Hong Kong audiences, but the box office is so dismal that it has not even reached one million Hong Kong dollars, which is also very unexpected.

"Ah Cai, no matter how bad this "Hejing Blood" is, with more than a dozen of our theaters to be released together, the box office should exceed one million within two weeks. How could it be so little? Is there corruption in the theaters below? Zou Wenhuai said suspiciously.

"Raymond, I can guarantee that there is no problem with the theater below, but Xu's brilliant cinema line is too fierce, the newly renovated multiplex theater, the window movie advertisement is played in a loop, and the location of the bustling downtown area has caused a great impact on our cinema chain." Cai Changyong said honestly.

"That multiplex theater, and that window movie commercial, are they really that effective?" He Guanchang said in disbelief.

"Brother Chang, now the United States is basically multiplex theaters, and you can show multiple films at a time, so that the audience can have multiple choices without changing theaters." Cai Changyong explained, "And his window movie advertisement is even more creative. Cut out the essence of the movie and play it on a loop in the window to attract the audience's attention. I don't know what he thinks about this method, and it simply makes the advertising work. ”

"Since it's so good, why don't we also introduce multiplexes and window movie commercials." He Guanchang shouted.

"It's not that simple, the cinemas under the Brilliant Cinema Line are all built in commercial buildings in the downtown area, and there is enough space for them to use. And these buildings are all owned by Xu Guanwu, so he can be left to toss. However, except for a few leading theaters in our theater chain, other theaters are rented, and spending money on decoration is simply to make wedding clothes for others. The space of several leading theaters is narrow, and after the reconstruction, it is divided into two or three halls at most, with two or three hundred seats in each hall, which is not worth it at all. As for window movie advertising, although it can be done, it also requires the installation of floor-to-ceiling windows and roller shutter doors, which also requires a large investment. Cai Changyong explained.

"This doesn't work, that doesn't work, can't you close the door and wait for death?" He Guanchang said angrily.

"Ah Chang, don't be so excited, what is this setback? When we first came out of Shaw's, there were only seven or eight people in total, and the office was only more than 100 square meters, and we had to worry about touching the corner of the desk when we walked. Even so, we still dare to fight with Shaw Brothers, and we have repeatedly broken box office miracles. Aren't we able to do it now? Zou Wenhuai slapped the table and said, "Ah Cai, say hello to the Shaw Brothers and say that I want to go over to pay New Year's greetings to the sixth boss." ”

"Raymond, what are you ......" He Guanchang stood up suddenly.

Since defecting from the Shaw Brothers a few years ago, they have been inseparable from the Shaw Brothers, not to mention meeting in private, even if they are facing each other on the street, they have to pretend that they don't see each other.

Now Zou Wenhuai is going to visit Shao Yifu, what kind of medicine is sold in the gourd?

"Now that the Xu family is aggressive, it is difficult to compete with him with our Jiahe Liliang alone. But as long as the Shaw Brothers are united, it will be fine. Zou Wenhuai said with a smile, "Although the box office of each of the movies shot by Shaw Brothers last year did not break the record, it added up to nearly 100 million Hong Kong dollars. Although Hui's made a lot of fanfare last year, recruited troops, and repeatedly broke box office records, the total box office added up to only 20 or 30 million Hong Kong dollars. In comparison, the water flows for a long time, and Uncle Shao Liu is a real person who does not show his face. ”

"Then Raymond, you mean, with the help of Shaw Brothers' funds, to develop our films?" He Guanchang asked suspiciously.

"The six bosses are not so generous, but it's okay to share the theater. Our films can be screened at Shaw Brothers, and Shaw Brothers' films can also be screened in our theaters, so that we can compete with Hui's with the strength of our two families, and we don't believe that we can't cross Hui's Brothers. Zou Wenhuai said happily.