Just when Li Lin lectured several students and issued a 'warning saying', the voice of China finally started.

As the new Voice of China, The Voice of China has been attracting attention since the news came out, and the lineup of four dream mentors at the level of kings and queens has added countless attention to The Voice of China.

Especially the fans of the four kings and queens, they are always watching The Voice of China, hoping to see their favorite idols on the stage of The Voice of China.

Just like Jacky Cheung's fans once fantasized about Jacky Cheung participating in 'I am a singer', they don't care whether their favorite idol is suitable for 'I am a singer', in their hearts, as long as Jacky Cheung participates in 'I accept singers', they will definitely be able to beat other singers.

Although Li Lin and others participated in the Voice of China this time, not 'I am a singer', and they did not serve as students but mentors, they couldn't witness their favorite idols singing on the stage, but they were already very satisfied to see them.

As the time for the broadcast of the Voice of China is approaching, more and more home TVs have locked the Zhijiang Station and the Voice of China.

On the Internet, there are a large number of fans who lock in the live broadcast channel of The Voice of China, which is an entertainment paradise.

"It's up, it's up."

In the ratings statistics room of Zhijiang Channel, a staff member shouted excitedly, "The Voice of China has not yet started, and the ratings have risen to 4.0, the highest rating ever." ”

"Really?"

"No, it won't."

"4.0? It's crazy, it's not on the air yet! ”

Several of the staff members poked their heads over. Several people even called the phone number to inform them of the news.

It's a great event.

How many variety shows can break through the 4.0 ratings? How many can stay in 4.0? Since the start of the broadcast, there have been very few time slots that have been able to break through the 4.0 ratings.

But now? It's just that it's about to start. The ratings broke through 4.0, which is crazy!

For the first time, they felt the popularity of the king and queen.

"No wonder there is a tradition of inviting popular actors in the film and television industry, and the popularity of these popular idols is too terrifying!"

How many ratings does a popular TV series have?

4.0 and 5.0 are already very good, only those popular TV series can break through 6.0, and just by virtue of the popularity of the four mentors, the ratings of Zhijiangtai have been pushed to 4.0% of the ratings, which is simply appalling.

It is no wonder that although celebrities' appearance fees and performance fees are often criticized, celebrities' appearance fees and performance fees have been rising.

That's probably why.

Jacky Cheung and Na Ying are not popular idols. But in terms of appeal, it is definitely not inferior to popular idols.

"It's already a 4.0 rating now, and I don't know when the show starts. How many ratings does The Voice of China have. ”

With this idea, the other staff members simply squeezed over together, waiting for the ratings reaction after the start of the broadcast of The Voice of China.

Just then, the phone rang. A staff member took it. But after a while, he hung up the phone excitedly.

"Good news, good news, more than 2 million people are already following The Voice of China on the live channel of Entertainment Paradise, and according to them, this number is increasing rapidly."

"What."

"More than 2 million people watching the live stream?"

"That's an exaggeration!"

Voices of surprise rang out in the ratings room, and they were all in disbelief.

The calculation method of online live broadcast is different from the calculation method of TV station, which calculates the ratings, but the number of online viewers is calculated by online live broadcast.

Generally speaking. Hundreds of thousands of people watching a show are already very good.

Maybe someone underestimated hundreds of thousands of people, but in fact, if these hundreds of thousands of people are converted into clicks on the TV series. It can be converted into millions of clicks.

This is already equivalent to the click of an ordinary TV series.

At this time, there are more than 2 million people watching the live broadcast in the live broadcast room of The Voice of China, which is converted into clicks, there are tens of millions of clicks, and its live broadcast crowd is no less than some popular TV series.

You must know that a popular TV series is only tens of millions of hits, and those that can reach hundreds of millions belong to the kind of annual ratings champion, and it is a complete set of TV series that can only break 100 million.

As for those who broke one billion, hehe, do you really think that netizens all over China are watching TV series.

In Li Lin's previous life, some online dramas claimed to have more than one billion hits after they were broadcast, and anyone could hear the moisture in them, like the fourth season of a certain online drama "Love Apartment", it is said that it broke 100 million on the day of the broadcast.

But is it possible?

The total number of Internet broadband users in China is only 150 million, and his breaking 100 million is equivalent to almost all Internet users watching "Love Apartment 4", if it is converted into ratings according to this calculation method, the ratings of "Love Apartment 4" should be more than 80 ratings.

perfectly surpasses a series of unsurpassable TV series such as "Huanzhu Gege" and "Journey to the West", according to the investment of advertisers in this kind of ratings at that time.

No matter how you say it, you have to invest 1 billion yuan in advertising.

But according to the producer of "Love Apartment", advertisers have not invested much in it, neither the website nor the producer have made enough money because of it, and the advertisers' investment in them is only a fraction of the popular TV series.

And the actors of "Love Apartment" did not become as popular as the actors of TV series such as "Huanzhu Gege" and "Journey to the West".

At that time, Xiaoyanzi Zhao Wei, Jinsuo Fan Binbin, and Ziwei Lin Xinru were really popular through half the sky, and in the whole of China at that time, there was hardly any actor who was more popular than them.

But what about "Love Apartment", that is, a Chen Hehong, but it can only be regarded as a little red, not a big red at all, as for the red half of the sky, hehe, Li Lin can only say hehe, if he is red through half the sky, then everyone in the Chinese entertainment industry is red through half the sky.

Therefore, the so-called 100 million hits of a series of online dramas such as "Love Apartment" are just some means of Internet hype.

It's okay for ordinary viewers, but to deceive those advertisers and TV station practitioners is simply an axe.

In fact, the number of clicks on the Chinese web has always been unvalued by advertisers, and in the early days, advertisers used to pay Chinese websites in the same way that American clicks were paid, but they soon found themselves losing money.

Because Chinese advertisers began to swipe clicks vigorously after getting the billing method, many fake clicks were generated, and even some websites secretly changed clicks.

On the Internet, there are even some software that are constantly creating fake traffic.

After the first few months, advertisers are starting to learn to be smarter, they don't do click billing anymore, they pay more on a monthly and annual basis.

And this fee is also very cheap.

Taking Starting Point as an example, the website of Starting Point Chinese Network has millions of people browsing the content every day, and on PV, the numbers are even more amazing.

But in terms of advertisers' investment, all the advertising costs of the entire website add up to only a million.

You know,The starting point of the advertisement is known as madness,Ordinary browser login can pop up two or three windows at a time,Not to mention a variety of banners、Advertising windows such as levitation,Don't really be maddened。

However, with such a frenzied advertisement, the investment of advertisers is as much as one million advertising dollars a month, and the stinginess and distrust of Chinese traffic are vividly displayed.

But clicks can be fake, traffic can be fake, but the number jù shown now will not be false, not that the number of live broadcasts cannot be modified and brushed, it's just that Entertainment Paradise and Zhijiangtai are cooperative relations, and the advertising fees earned by Entertainment Paradise Tongguò online live broadcast need to be paid to Zhijiangtai.

They don't, they absolutely don't cheat on it.

Because if the traffic figure is lowered, once it spreads, who will dare to cooperate with them in the future? As for increasing the traffic figures, hehe, then Zhijiangtai can't ask for it, but the question is, are the people in entertainment paradise so stupid?

Fraud, just to pay more money to Zhijiangtai, the people of Entertainment Heaven are not brain-dead to this point.

"It seems that the leader above the TV station made the right decision." A staff member sighed, "As soon as the four mentors came, they supported the ratings of The Voice of China, but I don't know what the response will be after the show is broadcast?" If the response is not good, the ratings may fall instead of rising. ”

Ratings are not static, and they cannot only go up, not down.

If the show is not popular, it is not impossible to have high and low ratings.

With such a high degree of attention, if the show can't satisfy the audience, I'm afraid it will lead to a psychological gap among the audience, which will cause a large loss of the audience and a decline in ratings.

"Possibly."

Another staff member said with some concern: "Although I didn't watch the show when it was recorded, I heard the staff over there complain that the recording of the show was not very smooth." ”

"It seems that there is not much cooperation between several kings and queens."

"Uncooperative? I've heard that it seems that Li Lin and the princess have a grudge, although they have not dismantled each other, but there is very little interaction. ”

"Less interaction? No, if you say this, the ratings of The Voice of China are really likely to go high and low, in that case, the leaders of the station are probably going to be angry. ”

In a few words, their originally happy mood was clouded, and it seemed that in the near future, the voice of Huaxia would open high and go low as they said. (To be continued......)