Chapter 257: Test Screening
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The reason why Zhou Xiao can directly cooperate with M1P cinemas is because it also has the function of a company, of course, as a theater chain is so small, its so-called company, publicity operations and other work are almost zero, and the most the company can do is to put a poster of "Ju Day" outside every theater where the movie will be released.
In the American film market in 2oo2, the most powerful and highest-profile films, of course, are the second part of Man and the Lord of the Rings, the second prequel to Star Wars and Harry Potter 2, among them, Batman and the Star Wars prequels have been released in May, and now they have basically been drawn, one of these two movies got 300 million, and the other got 400 million box office, which is quite amazing, and the other two works will not be released until November and December.
However, the summer file of 2oo2 is not uncompetitive, and there are many quite good works released during this period, such as "Tianzhao", such as "Ace Cheap Spy 3", and "Black SWAT Team 2", these movies can't compete with the first four to grab the box office, but there is no problem with the box office of over 100 million, and it can be said that it occupies the vast majority of the summer market.
And "Ju Day" will be released in such an environment.
Of course, if it is known that Zhou Xiao is worried about competing with these masterpieces in the summer file, I am afraid that he will laugh off his big teeth.
If it were another film company, he would definitely not understand the process of Zhou Xiao coming to the United States and quickly finalizing the movie broadcast, why did he rush so much? Why don't you do a good job of management and publicity, and don't take advantage of your fame in the United States, although it is not big, but you finally have a little fame to win as much box office as possible for the movie?
They don't know that Zhou Xiao didn't actually expect that the screening in the United States would achieve results quickly, he knew very well that for his current popularity in the United States, for the small release and publicity of the M1P company, he wanted to win purely by movies. It takes a long time, and if you want to help this process, the real winner is still in Europe, and only when he gets awards and becomes famous, can he help the film get more attention.
Therefore, two days after coming to the United States, Zhou Xiao and Uncle Inoue finalized the approximate screening contract and license quite quickly, and then rushed to Europe. Began another round of their propaganda road with a copy of the film.
And in the U.S., they left behind a staff member who continued to negotiate contract details and oversee the work of the M1P company, as for the release time of the film? After M1P has been scheduled, a time given is about two weeks to start in theaters, and if the film does not improve, it will be released for two weeks at most.
Two weeks, fourteen days, this is the only chance for Zhou Xiao and AZX.
During these two weeks. Either his prayers really have an effect, and the movie climbs out little by little from the bottom, relying on his own strength, or he relies on the awards he has won abroad. Push "Ju Day" slightly from behind.
That's their full chance.
If you want to talk about European film festivals in the summer, the most important ones are except those festivals that are not very important in small countries. Of course, it is the Venice Film Festival, one of the three major film festivals in Europe, in fact, Zhou Xiao and Uncle Inoue are doing planes from New York. It came directly to Italy, because if it can win an award or attention at the Venice Film Festival, it will be more effective than any other film festival in other countries at this time.
It is relatively easier to release a film at a film festival than in American cinemas, and the real trouble is to get the recommendation of the film festival organizers, Zhou Xiao and Uncle Inoue first found a local Italian girl after arriving in Venice, and then started their work.
Unlike the Chinese film industry, which has won many awards at the Venice Film Festival, Japanese films have rarely won similar awards, this is due to many reasons, on the one hand, Japan itself is not as eager to participate in this kind of film festival as the Chinese film industry, on the other hand, Japanese films are indeed not as high as Chinese in terms of artistic achievements. In addition to Akira Kurosawa, Takeshi Kitano has long been famous and has won awards at various international film festivals, and in recent years, there are only people who have enough ability in the world, whether it is art or the market, and I am afraid that there is only one person who has enough ability.
Japanese films are actually very deformed, most Japanese directors, whether it is film or TV directors, seem to be very repulsive to large-scale zuò and technological elements, they are more inclined to create pure, very artistic films, but these things are complementary to each other, there are artistic films and market-oriented, not so much artistic films, the whole market will prosper, there are enough people to enter the cinema, artistic films will have enough room to survive.
And Zhou Xiao's move to participate in the film festival with the film is not completely unnoticed in Japan, there are still some media who pay attention to Zhou Xiao, and from time to time there are some news and ...... Jeer.
Yes, ridicule, the Japanese film industry rarely participates in this kind of award, but this does not mean that they don't care, if Zhou Xiao really wins any award, the Japanese media will keep it high. tide, but now when he doesn't take it back, all he gives him is ridicule, you are a director who has just made a TV series, changed the TV series to a version, deleted some nonsense, and took it to the film festival? If you can win awards, don't hold those foreign film festivals, and the judges' vision is too bad.
Zhou Xiao knows that this Venice Film Festival has a considerable number of Asian films involved, whether it is Tian Zhuangzhuang's "Spring in a Small Town" in China, or Chen Guo's "People's Public Toilet", and Taiwan's "Dream Tribe", they are all participating films in this year's competition, and South Korea, there is also a "Oasis" that has attracted a lot of attention, China, Japan and South Korea have always looked at each other unpleasantly, but it is undeniable that in terms of movies, in addition to China's innate advantage, Since the beginning of the new century, South Korea has also been trying to catch up with this gap, while Japan? Japan, which has always been accustomed to playing with itself, may not have looked at the outside world from the bottom of its heart, and there are too many examples of this in Japan, just like their mobile phones, they always only make their own things and never look outside. As a result, when something truly dominant came in, the entire Japanese market was eaten away.
Oh yes, and this year's Venice Film Festival wasn't entirely devoid of Japanese films, as an independent zuò film called "The Serpent of June" also participated in the festival along with "Ju Day".
And when Zhou Xiao took the film to apply and hoped that a judge could watch it, the other party's reaction made Zhou Xiao cry and laugh a little: "Asia's new review film? Okay, is it Chinese? I've watched both of China's films this year, and the quality is pretty good, isn't it? That's from Taiwan? Hong Kong's? Neither? That's Korean? It can't be Indian, right? What the? Japanese Movies? There are also movies in Japan? Oh, I'm not talking about Akira Kurosawa Kitano Takeshi them, I mean outside of them. Are there any other film directors in Japan? ”
Chinese are sometimes recognized as Japanese when they go to foreign countries, and foreigners will have such various reactions and actions, and as a result, now, in the film circle, those who are treated like this have become Japanese.
Zhou Xiaozhen wanted to yell at the other party in Chinese: "If labor and management speak Chinese, are you willing to sit down honestly and watch!?" ”
In the end, after meeting many people from the organizer and working hard many times, Zhou Xiao finally got a chance. Some of the festival's jury members set aside two hours to watch their films, and if they get good reviews, they can get more recommendations or better theaters.
So, at the door of a small screening room. Zhou Xiao stood there, waiting for the arrival of the judges with a rather low attitude.
After a while, a group of people came over, Zhou Xiao couldn't say how much he liked movies in his previous life. So in the face of this group of judges, he doesn't know everyone, but there is one person he knows. This person is not a judge but the emcee of the awards ceremony, but as an actor, her ability is not bad at all, this person is Ms. Gong Li, who is almost a household name in China.
Although she is not a judge, as Gong Li, there is no problem if she wants to be a judge, so she came to watch the film together without any objections, and before she came, in fact, Gong Li didn't know anything about this film, and even Zhou Xiao didn't pay attention to it at all.
Therefore, when she passed by Zhou Xiao, and then Zhou Xiao greeted him in quite pure Chinese, Gong Li was really startled, she only appeared, the upper and lower lips in front of her still have a faint fluff, looking so young young not only claimed to be Chinese, but also the screenwriter and director of the movie, and listening to his Mandarin with a faint northeast flavor, this young man almost did not look like a Chinese who grew up in Japan, but seemed to be from a studio or film academy in Beijing or Shenyang.
"So...... As a Chinese, you made this film in Japan to win over American audiences, but it was a movie for Europeans and Americans? "When the movie was staged, Gong Li sat next to Zhou Xiao, although Zhou Xiao made a big name in Japan, if it was two years ago, with his current fame, maybe there would be some attention in China, but now, as a Chinese in Japan, Zhou Xiao's reputation in China is not very high, so before this, Gong Li had never even heard the name Zhou Xiao at all.
Zhou Xiao nodded.
"It's not easy to be abroad, isn't it? I'm sure you'll make it. Gong Li comforted Zhou Xiao.
Zhou Xiao also nodded but didn't speak, and Gong Li also turned his head appropriately and began to watch the movie.
In fact, Zhou Xiao knows very well that although she said so, she may not be very optimistic about Zhou Xiao, what she said just now is just a polite at best, maybe Gong Li's heart will spurn Zhou Xiao, a traitor who lives abroad.
Of course, Zhou Xiao didn't plan to say anything, he believed that the level of this film could make the other party impress him.
Most of the films at the Venice Film Festival are very artistic, and most of these films are deeper and deeper, but Zhou Xiao's "Ju Ri" has a flavor that other films do not have from the beginning.
The delicate face of the girl Aoi Miyazaki appeared in front of the camera, she looked at the sand on the grass and fell into reminiscence, and then, the girl's cute little strawberry panties fell to the ground, making everyone who was watching the film smile, and at the same time pointing out her childish age.
Then, Aoi Miyazaki scolded the puppy, Aoi Miyazaki poured another large bucket of drinks, and Aoi Miyazaki walked a little hunchbacked. Entered what can be considered a very classic animation frame-by-frame shooting intro.
And the music also sounded at the same time, "A11iant Temptation", the theme song was sung by Zhou Xiao himself, he sang it averagely, but it was enough to make people's eyes shine.
"Who sang this song? It's pretty good. Gong Li also asked on the side.
"Uh...... I sang it, but it wasn't good at all. Zhou Xiaodao.
"I don't understand whether it's good or not, I think it's pretty good, who wrote it to you? Listening to this style, it seems to be the style of the western United States or Canada. Gong Li asked.
"Uh...... I wrote it myself. Zhou Xiaodao.
"You?" Gong Li's voice was slightly louder.
"Yes, you heard it right. I did refer to the style of the United States and Canada, and I was a little worried about the new words. Zhou Xiaodao.
"You can sing?" Gong Li asked.
"Uh...... Actually, I made my debut as a singer in Japan, so I sang a few songs, but I still like to be behind the scenes, and singing seems to be a side hustle now. Zhou Xiaodao.
The movie was playing slowly, and the judges present and Gong Li didn't care much about the film at first, especially at the door, after seeing such a young Zhou Xiao, most of them felt offended. How is it that a young man who may have just graduated from school came to the Venice Film Festival and wanted to submit the film for review? Where did you get the money to get you here? Got a rich dad? So it's time to play the director's game?
Most of the people present had an idea in their hearts at this moment. Although the film still has to be watched, as long as they feel that the film is not so good-looking, they will immediately turn around and leave, and they will not give Zhou Xiao any face at all.
At the beginning of the film. There were many people present who had an unsurprising feeling that young men and women were stealing forbidden fruits? This little director can't shoot his own real people, right? When the teenage girl becomes pregnant, she will face the pressure of society and the eyes of everyone around her. In the end, it either deduces a tragedy, or ends in a happy ending, this kind of cliché story, everyone has been hearing since they were teenagers, do you have the need and ability to send it to the film festival to participate? No, one percent of them are probably none.
However, with the screening of the movie, everyone's already posed, some of the fierce expressions slowly eased. Because everyone is now like the strawberry panties of the opening girl, this film is not the kind of cruel reality full of pain and contradictions, but a movie full of warmth and humor, with a touch of cheerfulness, and in addition to the cheerfulness, the meaning and depth that the movie itself should have are not less at all, just watching a part, everyone has to admit that this is a good movie, no doubt, a rare good movie.
Even Gong Li, who looked at the English subtitles at the bottom of the screen, looked at Zhou Xiao several times with surprise on her face, before she thought that Zhou Xiao was just a rich second generation of Japanese who came to gild, but after watching it for dozens of minutes, her level is not bad at all, and it can even be said that this movie is better than most of the films she has seen before and this Venice Film Festival.
Most of the directors who came to participate in the film festival have been doing this business all their lives, and they are basically from professional backgrounds, so as a result, a twenty-year-old young man like Zhou Xiao passed easily? Isn't he a singer debut? In this case, he has definitely not experienced professional film training, right? When did a layman be able to do such a good job in movies?
There are very few screening halls where Zhou Xiao and others are located, and there are even fewer judges and staff who come to see this film, and there are only about a dozen or less than twenty people in the entire screening hall, but these people also burst into applause after the film was screened. An Italian with a mustache walked up to Zhou Xiao after the movie was finished and said to him in a grunting voice.
The translator on the side hurriedly came over and said: "This is the chief judge of this film festival, he told you that this film is very good, although the opening and closing films of this film festival have been booked, but there is no problem with other positions, your film, we will definitely release it and make the best recommendation." ”
"Really? That's great, thank you so much! Zhou Xiao is very excited, the big stone that was originally hanging in his heart has fallen a lot, with such a recommendation, I believe that this film will never end miserably before it becomes famous, and this is the point he cares about the most, as long as this film can be seen by enough people, he will be confident that he and "Ju Day" will definitely be popular, and then in the United States, the world will receive enough good box office!
Zhou Xiao was deeply encouraged by the small adaptation but achieved considerable success, and he said to Uncle Inoue: "Send the news back to the United States M1P to enhance their confidence." But Japan don't sue them yet, wait until the dust settles. And here in Italy, we still need to strike while the iron is hot, strive for more recommendations and the number of screens, and it is best to invite a few more critics to come during the first screening, so as to make the film popular faster, we don't have much time, I still wait to see the faces of those people in China! (To be continued......)