"Ladies and gentlemen, as you can see, dreams to change the future are our theme today. With the efforts of our NB Electric little by little, the dream has become a reality! ”

A month and a half before coming to Europe, NB Electric Overseas Department took advantage of Hong Kong's information to collect a large number of electrical dealer information through intermediaries, consulting companies, overseas companies and chambers of commerce, and sent information and samples in advance according to the address on the information.

Promotional materials in various languages, large posters required for the exhibition, and even the office location were arranged through intermediaries, and Daniel, general manager of the overseas department, and Zhang Tingxiu, a Hong Kong sales logistician, sent invitations to Spanish dealers as soon as they got off the plane, inviting them to participate in tonight's product promotion meeting.

The Ritz Hotel, which has been in business for more than a century, is not only a famous landmark in Madrid, the capital of Spain, but also one of the most palatial historical hotels in Europe. It is the culmination of the dream of the King of Spain, a testament to the mysterious and noble Spanish royal family, reflecting the essence of Spanish history and culture for centuries.

In an elegant and noble atmosphere, under the backdrop of lights, dealers from more than a dozen cities in Spain whispered around the switch and socket panels.

Wearing a rented tuxedo, Daniel held up a panel and introduced in high spirits: "This colorful and versatile NB Vision Switch Socket cleverly blends art with practicality, is thoughtfully designed, has a "team spirit", can be matched with any decoration, rich variety, pleasing shape, excellent quality, reliable performance...... Savor life with confidence and imagination and interpret the model.

Please take a look at the back, the integrated structure, the snapping method is very connected, simple and practical, and convenient for construction. All of them are made of PC polycarbonate, with good injection molding process, high finish, no discoloration and aging resistance; All silver alloy contacts, arc resistant, switching life of more than 40,000 times, in line with the highest European safety and environmental requirements, through a series of all the certifications we can imagine......"

The people of the old Western League also came, and they were standing in the last row.

Daniel was not nervous at all, in fact, it was they who should be nervous, and after introducing a few representative products, he raised his glass and smiled very gentlemanly: "Ladies and gentlemen, adding a little beauty to your home and turning your home into a crystallization of art and technology is the reason why NB Electric came to Spain." In the near future, NB Electric will also bring outstanding design and manufacturing experience to Spain, so that commercial buildings, hotels, and families can enjoy the excellent enjoyment brought by NB Electric. ”

"Mr. Daniel, can you briefly introduce the price positioning of your company's products?"

"The product is excellent, the key is the price, and I really want to know."

The samples have been seen before, and even disassembled, and there are no problems with the relevant certification. As for the patents used in the product, it doesn't matter to the distributors at all, all they care about is the price.

Daniel made an exaggerated gesture and humorously said, "Thank goodness for finally waiting for this issue!" Ladies and gentlemen, Miss Zhang will give you a list with detailed instructions, including the first batch of order incentives, including a minimum of 1,000 cases...... All in all, you will be very satisfied. ”

The price of the whole line of products is 10% lower than that of Ximeng, and the first batch of orders and orders of more than 1,000 boxes can also be refunded five points, although those five points can only be deducted from the next batch of orders, but the business has to be done, and it is no different from returning cash.

The conditions were very attractive, but the Spanish dealers, who were known for their conservatives, were slow to make up their minds. Because once you sign a contract, it means losing an old friend for decades, and it means finding new suppliers of lamps, wiring products and low-voltage appliances in addition to switch panels.

Dozens of commonly used low-voltage electrical appliances that NB Electric has just finalized are applying for certification, and production equipment is also being installed and commissioned, and it is still unknown when the energy production will be.

This is the helplessness of the single product, Daniel sighed secretly, knocked on the wine glass, and said meaningfully: "Ladies and gentlemen, I think everyone knows that the switch socket is not only an electrical product, but also a bridge connecting decoration and electrical appliances. Whoever has the upper hand on the switch panel will have an advantage in the retail of decorative materials and appliances. So I need to remind you that NB Electric has nearly 100 patents in the field of switch and socket panels, if you don't want to see your competitors take the lead and win the advantage, then take out the check and become our partner of NB Electric. ”

If you don't act as an agent, someone else will act as an agent, and once someone else does it, it will have an impact on your other businesses!

The Germans said it very clearly, it was simply a naked threat, and a dealer realized that he could not hesitate any longer, and asked in a low voice: "Mr. General Manager, doesn't your company allow dealers to act as agents of several brands of similar products at the same time?" ”

Daniel shrugged his shoulders like an American and said regretfully: "Mr. Pardo, you have the right to choose suppliers, and we at NB Electric also have the right to choose dealers. ”

"Are you sure to put NB on the shelves, you have to remove similar products from the shelves?"

"Mr. Pardo, it's not a problem at all. As a professional, you should know that even if other similar products are not removed from the shelves after NB is put on the shelves, what is the difference between those similar products and those that are not off the shelves under the absolute advantages of appearance design, technology, function, quality and price? ”

"Of course," a dealer who acts as an agent for Matsushin in Japan, quipped, "at least give an explanation to an old friend, Mr. Pardo, don't you say?" ”

Everyone burst into laughter, gritting their teeth in anger at Francesco, the spy sent by the Western Alliance.

The product launch was undoubtedly a success, with 32 orders already closed by the end of the reception. The contract was signed in the evening, and the product regional protection meeting was held the next morning, and Spain was so big that there was no need to spread out the map and stake the land, and the agency rights of various cities of all sizes were finalized.

A few families were happy and a few were sad, and Francisco rushed back to Barcelona overnight with a sample of NB Electric, which made Salgado, CEO of Ximeng Electric, furious.

“…… Is the patent termination method really useful, sensationalism, using some inexplicable concepts to deceive customers, expose them, must expose them, and must not let their conspiracy succeed! And that damn fluorescent strip, we can make it into a fluorescent block. Franco, when you get to work tomorrow, throw this pile of garbage at you designers, Virgin Mary, I really don't know what they do every day? ”

Salgado walked around the office anxiously, the corners of his eyes twitched involuntarily, his cheeks were tense, and he could clearly see the grinding of his teeth, and with those blue eyes, he looked like a wolf with his chest and back in his hands, grinding his teeth, ready to tear a piece of bloody flesh from his prey.

If NB Electric's switch panel is garbage, then what is the design and production of its own?

Franco held up the panel and said bluntly, "Sir, their design may not be as bad as you say, and the patent termination method is at least theoretically valid." You see, the terminal block is composed of two concave structures, the upper and lower concave structures, and the screws can be tightly fitted with the wire, and the contact area is more than 60%, which means that the resistance is one-third smaller than that of flat crimping.

Of course, it may not be possible for a home socket to pass that much current, but if it is applied to other industrial appliances, it is definitely a very good selling point. What's more, they also have child locks, as well as a series of shape design advantages, especially the free combination of structure, which is very practical, which we must admit. ”

Twenty years ago, the company defeated its number one competitor, P.M.E., with an overwhelming advantage, and took it under its umbrella, establishing its position in Spain, Europe, and even the world.

Unexpectedly, in 30 years in Hedong and 30 years in Hexi, NB Electric, which emerged from Hong Kong, actually went to Madrid and held its first product promotion meeting in Europe with an almost provocative attitude, trying to use Ximeng as a stepping stone to establish its position in the switch panel industry in Europe and even the world.

Salgado realized that anger could not solve any problems, and he had to come up with countermeasures as soon as possible, so he pondered for a moment and said resolutely: "Mr. Francisco, please go to Madrid again and talk to that German guy to see what he wants to do." ”

The promotion meeting was opened, and the agents have developed dozens of them, what are you talking about in the past empty-handed? Francis did not turn around and leave, but cautiously asked, "Mr. Executive, what kind of authority do you give me?" ”

Salgado also realized that this request was a bit excessive, and after thinking about it, he said in frustration: "Forget it, I'll go myself." ”

At the same time, Lee Ziyao, chairman of the switch board of South Korea's four-star group, who is still in Hong Kong, is also in a hurry.

NB Electric's attitude towards cooperation was a little loose three days ago, and I thought that making such a big concession should be able to smoothly enter the formal negotiation stage, and even the contract text was ready, but NB Electric suddenly had no follow-up.

How did he know that the olive branch thrown by the four-star group was destined to not get a positive response.

First of all, the timing was wrong, NB Electric was busy participating in the "Autumn Canton Fair", and there was no time or energy to pay attention to them; Secondly, neither the charter nor Liu Siwei had any psychological preparation for cooperating with international counterparts, and there was no way to talk about it even if they did not have a set of basic plans.

Only when Li Jinghao and Chen Annie, colleagues from the overseas department stationed in South Korea, find out the details of the board of directors of the four-star group, as well as the analysis team headed by Chen Hao, manager of the Ministry of Commerce, and Henry Peirce, manager of the overseas department, can they come up with several sets of targeted plans, and then it is possible to put them on the agenda.

………………………………………

PS: Accidentally, it became the second place on the list of new books for newcomers in the urban classification.

was blown up again, and there is a possibility of being blown up again.

Take a closer look, and find that the results of those buddies are too rebellious, and Lao Han can't catch up, no matter how much the brothers and sisters support it, it doesn't work, so I don't want to think about it, and make this chapter more out, so as to save everyone from waiting until noon tomorrow.

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