The problem that Ma Jinxian thought of was that Pan Baoshan planned to let the Industrial and Commercial Bureau's criticism of Blue Sky Company and the media's exposure of this matter be carried out on the same day, and I am afraid that it will not be possible.

Judging from the content of the conversation, Pan Baoshan refers to newspapers, and there is a point that cannot be ignored: The newspapers were issued much earlier than the time when the industrial and commercial bureau issued a notice of criticism.

According to the usual practice, newspapers are generally distributed at six or seven o'clock in the morning, while the industrial and commercial bureau circulars criticism is a normal working time, and it is necessary to pay attention to it at half past eight. From six or seven to half past eight, there is an interval of one or two hours.

During this time, it is possible that the information in the newspaper will spread. As soon as the news spreads, Blue Sky Company may know about it, so that Blue Sky Company will ask Yan Jingbiao for help, or Yan Jingbiao himself may learn about it as soon as possible, because it is his habit to read "Songyang Daily" first when he arrives at the office every morning.

In short, whether it is Blue Sky Company or Yan Jingbiao himself, as long as they get the news before the criticism is issued, and a phone call is thrown to the Industrial and Commercial Bureau, the matter will be suppressed. Ma Jinxian knows very well that although he left Songyang in the name of a business trip and deliberately cut off the contact method so that Yan Jingbiao could not find it, after all, there are still specific managers in the bureau, and as soon as Yan Jingbiao greets, is there any reason not to stop?

If this is the case, the newspaper should be very passive, because the criticism in the report does not form facts, but the report cites evidence, which is obviously fake news, and it will be held accountable. Maybe the most post-treatment is serious, and it makes Pan Baoshan uncomfortable.

However, Ma Jinxian can't manage so much, everything is left to develop, it depends on who is more capable of Pan Baoshan and Yan Jingbiao.

Indeed, the problem that Ma Jinxian thinks about does exist, and it is also very likely to happen. However, in this regard, Ma Jinxian's estimate of Pan Baoshan is a bit low, and Pan Baoshan can think of many things he can think of.

The next day, Pan Baoshan asked Cao Jianxing to contact the newspaper, and he wanted to go over to investigate.

Xu Liangting has always attached great importance to this, Pan Baoshan has come to investigate several times, and each time he has warmly welcomed Yan Jingbiao as he did when he welcomed the arrival of Yan Jingbiao.

Yin Yitong is naturally no exception, she knows how powerful Pan Baoshan's potential stock is, it doesn't matter if she doesn't have a chance, once she gets the opportunity, it will definitely be amazing, so she has to be supplied.

In the face of Xu Liangting's attentive reception, Pan Baoshan was also very polite, after Xu Liangting opened the car door for him, he came down and did not get rid of Xu Liangting like Yan Jingbiao, and waited for a few seconds on the side, and after Xu Liangting closed the car door, he walked into the newspaper office building with him.

Similarly, Pan Baoshan also took good care of Yin Yitong and did not snub her. Especially this time, Yin Yitong seems to be particularly enthusiastic, because Pan Baoshan wants to understand the newspaper publishing and distribution procedures, so let her introduce it carefully.

Yin Yitong was a little puzzled, but he didn't have time to think about it at this time.

"The publication of a newspaper is actually a check on the manuscript, and the check is mainly reflected in the local news, that is, the manuscript written by the reporter of this newspaper." Yin Yitong immediately introduced to Pan Baoshan, "Generally speaking, there are three passes, first, the reporter writes the manuscript and submits it to the department director for review and signature, and then submits it to the day shift duty leader, after the day shift leader signs, you can go on the page and arrange, and the most final, the night shift duty leader looks at the version, and there is no problem to sign and print." The next step is printing and distribution, the electronic plate sample is transmitted to the printing workshop for printing, and the finished product is distributed by the distribution department. There are no accidents, and the newspapers in the urban area are generally delivered around 7 o'clock to ensure that the newspapers can be seen by all government agencies and units when they go to work. ”

"Oh, it's a very good set of processes," Pan Baoshan nodded, "Just now I talked about manuscript checks, what if there is an emergency manuscript?" Sometimes there are some large-scale events in the city, and the reporter does not have time to write the manuscript during the day, what should be done? ”

"The special case procedure is simplified, and the reporters, editors and leaders on the night shift work are directly connected." Yin Yitong said, "Now Secretary Yan is paying close attention to publicity, and many manuscripts are processed in the middle of the night, which has increased our workload to a certain extent. ”

"Oh, that's hard." Pan Baoshan said with a smile, "Therefore, for those staff who often struggle in the front line of editing and editing, they should be relatively rewarded, and a certain amount of humanistic care should be reflected, and special positions should have special reward income, otherwise it is difficult to mobilize the enthusiasm of employees." ”

"President Xu has been working hard in this regard, but the funds are limited, so some places are not in place." Yin Yitong looked at Xu Liangting as he spoke, "In the future, we must give full play to our editorial role, further link up with the advertising department, tap advertising resources to a greater extent, and strive to improve the benefits." ”

Speaking of this, Xu Liangting was very concerned, and he had long proposed to deeply cooperate with the collection and editing of advertising, because he went to other places to investigate and found that this was a very feasible method, which had a great stimulating effect on increasing advertising operating income. In fact, in this regard, the newspaper has already tried, but the scope is not wide enough, the point is not deep enough, in a word, the courage is not big enough.

"Well, what Mr. Yin said is right, the linkage between editing and advertising is indeed a way." Xu Liangting said, "At this stage, we are exploring a scientific and reasonable policy, otherwise it is easy to fall into the misunderstanding of paid news if the linkage is not good, which is absolutely impossible." ”

"Well, what President Xu said makes sense, but I think the key reason why the current newspaper advertising volume is not up is that our "Songyang Daily" has not attracted the attention of potential advertisers." When Pan Baoshan heard this, he sorted out a point of view, he looked at Xu Liangting and asked: "Songyang Daily is the organ newspaper of the party committee, the absolute mainstream media, why hasn't it been taken seriously?" ”

Xu Liangting blinked his eyes and tilted his head to look at Yin Yitong next to him, "Mr. Yin, have you considered it?" ”

Yin Yitong shook his head and said to Pan Baoshan: "Standing Committee Pan, please instruct." ”

"I don't dare to say the instructions yet, it's just a purely personal opinion." Pan Baoshan smiled and said, "I think the most important point is that you feed too many sweet dates and smoke too few slaps." Think about it, is our newspaper doing too much for people to do the icing on the cake? After a long time, people became numb, and they thought that the newspaper was just a drummer, and they followed He Xi to sneak away. Therefore, I believe that newspapers should gradually establish their own prestige, dare to hit the board on others, criticize what should be criticized, and hit the nail on the head, do not hide and be afraid of this and that, and dare to face the hard. ”

"Very good, I think the point of view of the Standing Committee Pan is very good!" Xu Liangting nodded very solemnly and said to Yin Yitong: "Mr. Yin, the next step must be to increase the publication of critical manuscripts and make an impact. ”

"It really needs to be strengthened." Yin Yitong nodded, "Standing Committee Member Pan has passed on the scriptures to us, we must cherish this opportunity and adjust the work ideas for the next stage." ”

"I think a special page should be split to strengthen the supervision of public opinion." Pan Baoshan said, "The previous Minsheng news section was very good, and it was also a little interesting, and it could be improved on that basis." ”

"Add one more page and take out two pages for public opinion supervision." Xu Liangting immediately picked up, "We have to make a noise." ”

"Well, you need to use a few pages to determine reasonably according to the situation." Pan Baoshan said, "However, we should also pay attention to one point: Engaging in public opinion supervision is not criticism for the sake of criticism, and the central work of the municipal party committee and government must still be closely centered, and the overall situation cannot be discarded." ”

"Then you must be careful, you must not add chaos to the city." Yin Yitong said, "Standing Committee Pan, do you think this is good, within a week, we will speed up the revision plan of the newspaper, and after coming up with the plan, we will send it to you to see it, help us check it, and put forward some guiding opinions?" ”

"Yes, as long as it can help the publication of the newspaper and the development of the newspaper, I will be happy." Pan Baoshan did not shirk.

Xu Liangting was very happy, and he tentatively asked Pan Baoshan if he could stay for a light lunch at noon. Of course, this is needed, Pan Baoshan also wanted to find a chance to talk to him about something, so he agreed without hesitation.

After a while, the group moved to the newspaper canteen to eat. Pan Baoshan and Xu Liangting walked together and took the opportunity to ask him, saying that there was a manuscript about Blue Sky Company that he wanted to send, and he could arrange it. Xu Liangting was honored to be asked by Pan Baoshan for help, and he was busy asking what manuscript to publish, and there must be no problem.

Pan Baoshan knew that Xu Liangting had an opinion on Yan Jingbiao, so he did not hide it, saying that he wanted to expose the draft of Blue Sky Company's false advertising to deceive home buyers, and the relevant work had already begun, and he would have to cooperate with the criticism of the Industrial and Commercial Bureau.

Xu Liangting understood what was going on as soon as he heard it, and said very bluntly: "Standing Committee Pan, don't worry, the manuscript will be published silently when the time comes, and Yan Jingbiao's people will not notice it in advance." ”

"That's for the best." Pan Baoshan said, "However, the publishing process introduced by Editor-in-Chief Yin just now seems to be relatively complicated, and the more manuscripts are handled, the probability of revealing white will increase relatively higher." ”

"Don't worry, when I need to, I'll make a phone call in the middle of the night and ask the person on duty to line up the manuscript." Xu Liangting said, "When the newspaper is reported in black and white the next day, it will be an ironclad fact." ”

"Well, President Xu, can the people on the night shift control it?" Pan Baoshan was a little worried.

"No problem." Xu Liangting said, "I have emphasized many times at the general meeting of the unit that the newspaper is not anyone's business, and it is not one person's responsibility to be responsible for something. ”

As soon as Xu Liangting said this, Pan Baoshan had counted it, so he talked about another issue.

"President Xu, there is another question that needs to be paid attention to." Pan Baoshan said, "Because we have to cooperate with the criticism of the industrial and commercial bureau at that time, we have to make a move to postpone the newspaper release that day." ”

"Postponement?" Of course, Xu Liangting didn't know what Lu Dao was for a while, but he knew that Lu Dao obeyed the order, "That's no problem, sometimes the situation is special, and the printing doesn't start until seven or eight o'clock in the morning, and when the newspaper is printed and then issued, it's almost noon!" ”

"You don't have to wait until noon, you can do it after ten o'clock." Pan Baoshan nodded with satisfaction.