What is the charm of Chief Executive Xu?

Nowadays, with the development of the Internet, we can not only see the latest anime works at the fastest speed, but also use the barrage function to make all kinds of complaints, so as to enrich the definition of the second dimension. And the barrage website was the first to become popular in Japan's NICONICO, but what is the difference between NICONICO and the domestic barrage website? What is the charm of barrage for Chinese anime fans? Recently, some Japanese media have made a special report on this topic, the full text of which is as follows:

TODAY'S CHINESE OTAKU WORLD IS VERY POPULAR IN A PATTERN SIMILAR TO NICONICO ANIMATION. This is the way to see the complaints and comments of netizens while the video is broadcast. In China, websites similar to Niconico animation are collectively referred to as "barrage animation sites", and at present, barrage sites such as "acfun" and "bilibili" have achieved good popularity.

Especially in recent years, the development of bilibili has attracted more attention. Since last year, the site has participated in the ranks of the original broadcast of Japanese animation, coupled with various strong measures, making bilibili a highly influential existence in the Chinese otaku industry today. And many Japanese otaku may think that a form like NICONICO can only work in China, so why is it so much of a topic in China? To do this, we need to look at this phenomenon in a situation unique to China.

・Chinese are used to subtitles

First of all, videos shown on Chinese websites often have subtitles attached. Since China is a country with many bell-bell dialects, even ordinary TV shows often have subtitles. In addition, foreign works that have entered China in the form of guò piracy before must also be accompanied by Chinese subtitles. For this reason, Chinese otaku have long been accustomed to watching videos while reading subtitles, so they will not have a particularly strong resistance to the barrage appearing on the video.

In addition, Chinese characters themselves are very suitable for making subtitles, for example, subtitles can contain a lot of information, and they are also very easy for people to recognize with the naked eye. In Japanese anime, there are many unique terms, special terms, and technical terms, and so on, and kanji makes it easier to understand the meaning of these terms than the Roman alphabet, and even words that you have never seen at all can be roughly imagined through guò kanji. On the other hand, it is difficult to imagine the meaning of these terms through the plot and related words. Therefore, with subtitles, even ordinary viewers who are not used to watching anime, as well as people who do not have special knowledge reserves, can easily enjoy the fun of anime.

・With a review, I can generate a sense of resonance

Through guò barrage comments, people can experience a virtual experience that is synchronized and resonant with other netizens. This is one of the reasons why Niconico Anime will be so popular in Japan. However, it seems that the phenomenon of "resonating with the virtual synchronous experience" is becoming more popular in China. In today's China, computers and smartphones have become the center of entertainment, so there are many indoor parties who stay at home and don't go anywhere, and many people spend a lot of time in front of the computer. Because of such an environment, it is difficult for people to find opportunities for everyone to be lively together in the real society. On the other hand, video sites such as Niconico anime can create a sense of empathy with other people by watching videos, so it enables communication between like-minded otaku, so more and more people think, "Since you watch videos, it's better to have a barrage." In this way, the barrage animation website is the best choice. Many people even said, "As long as you try this form of communication once, you will never quit again." ”

・Reviews can be used as a source of knowledge and information

Due to various limitations, Chinese users have not formed the habit of obtaining information on the Internet and using Wikipedia to find information. And there are other obstacles as well. This is also the case in the otaku world, where it is often more time-consuming and laborious for Chinese otaku to obtain NETA materials for their knowledge and works than Japanese otaku.

In such a state, the comments that appear in the video can be used to accumulate knowledge about the work, so it is also a valuable source of information for otaku. From the content of the anime and the various NETAs that appear in the work, to the way to enjoy the work and the cultural knowledge, we can easily access it as long as you watch the video with danmaku. Therefore, the barrage attached to the video also has a very important value in terms of information. By the way, when some video sites such as guòbilibili, which have a heavy otaku element, can spark topics more easily than other websites, thus driving popularity. This is also one of the reasons for the fire of the barrage.

・The Chinese mentality of following the crowd

Finally, there is another point, which can be said to be a phenomenon unique to China. Chinese are very accustomed to the feeling of "being with many other people" and "masses". Some people will use this mindset to accomplish various things keenly. Maybe this habit will also help the form of NICONICO animation to be accepted by everyone, right?

Today's young people in China are often accustomed to being a "mass" identity. For example, there will be a distinction between student leaders and ordinary students. In addition, for example, at sports events, there are often cases where athletes and cheerleaders are separated from each other. Looking at the otaku in China, I found that although people don't like to be forcibly indoctrinated with opinions, if this idea is approved by many people, then there will be no resistance. And even enjoy such an idea, so the barrage has such an effect, so the mode of the NICONICO animation can make many otaku enjoy the fun of having the same idea as everyone.

In other words, even if the ideas of Chinese otaku are swayed by most of the "other people", as long as you feel lively after participating in it, then it is okay. This kind of enthusiasm has gone beyond the atmosphere of the Japanese Internet, and many of the works that have sparked countless topics in China have become popular overnight because of this relationship. Whether this influence is good or bad, but this is also the only magic weapon for a work to gain popularity among Chinese otaku, right?