Chapter 458: Sales in the Chang'an Region

Without much publicity, the sales of "Lemon-tree (Selected Collection)" in 100 cities reached nearly 60,000 copies, which is not a good achievement!

Looking at the subdivision sales of "Lemon-tree (Selected Collection)" in 100 cities, Du Xinghe also found that Fuwan City, which should have been the first in sales, only sold more than 2,000 copies, and this sales volume could only rank sixth!

The place where "Lemon-tree (Selected Collection)" sold the most was Shenhae! On April 1st, nearly 5,000 copies of "Lemon-tree (Selected Collection)" were sold in the Shenhai area!

As the leading city in the Yangtze River Delta region that is most open to the outside world, Shenhai is not a city with the most Shanghai-style aura, and the album "Lemon-tree (Selected Collection)" with the name of English is not very acceptable to the people of many cities, but the people in the Shenhai area are not so awkward to accept.

Whether it is a Chinese song or an English song, as long as it is a good song, it is always natural for people in this place to accept it, which is related to some customs handed down in Shanghai in the 20s.

The city with the second highest sales on the first day of "Lemon-tree (Selected Collection)" is Chang'an, the imperial capital that Du Xinghe has just visited!

Based on Chang'an's population base, this megacity can be recorded as a province, with a population of more than 100 million, making this megacity one of the best in any ranking.

Usually, the sales list of 100 cities, the record sales in Chang'an are very high, and the records are sold further back. The stronger the sales in the Chang'an area.

Usually, after two or three months of sales of a record released in the south, the sales are mainly concentrated in the Chang'an area.

Just like Xu Nuo's "Little Bird", since entering February, the top sales volume of 100 cities has always been in Chang'an.

"Little Bird" sold in the Chang'an area in March is almost equal to the sum of the other 99 cities.

The reason for such a lagging record sales in Chang'an is not because of the information blockage in Chang'an, nor is it that record companies do not pay attention to record promotion in Chang'an.

No record company will take the initiative to give up a market as big as Chang'an, but the average singer releases an album. But it was not possible to make a large-scale propaganda campaign in Chang'an City.

A channel for people in the Chang'an region to receive pop music. Although there are as many people as elsewhere, there are very few pop singer concerts or media meetings for pop music in the Chang'an area.

Chang'an wants to hold the largest concert, such as the singer Andy Cheung will hold a concert at Chang'an Stadium every year.

Smaller-scale pop culture events, especially those involving pop music. However, it is rarely held in the Chang'an area.

The reason for this. It is because Chang'an has a strong sense of traditional cultural protection.

The Zhang family is in Chang'an. So that Chang'an has always maintained a very traditional cultural ideology.

Although the people of Chang'an are also more and more exposed to and like pop music, the people in that area. I was more exposed to traditional music like the guqin.

This is not unrelated to the preference of the Zhang family.

As the last imperial family in China, some of the Zhang family's customs were relatively old-fashioned.

Just like the national princess Zhang Jiajia, as a recognized musical genius, she always plays the guqin or jade flute in public, and she does not touch any Western instruments. The Chinese culture she promoted abroad is also a culture with the guqin as the core.

It is precisely because of the Zhang family's strong protection net for traditional music and traditional culture that the spread of pop music in Chang'an is a little slower than in other regions.

However, as Chinese society becomes more and more open, there are more and more channels for people to accept new culture, and the speed at which major record companies are distributing goods to the Chang'an area is also getting faster, so that this lag is being alleviated.

Although the people of Chang'an don't usually see pop music stars at the local album premiere, if they want to buy a new album from their favorite singer, they can buy it almost on the same day.

However, the record company's promotional channels in Chang'an still can't be opened, so that most fans in Chang'an still have a certain lag in the time to buy albums.

The fundamental reason for this lag is the difference in the intensity of the promotion of record companies in different places.

Chen Huilun's "Lemon-tree (Selected Collection)" did not do much publicity in various places, almost offsetting the sales lag in Chang'an.

In other words, even if "Lemon-tree (Selected Collection)" is promoted on a relatively large scale in various places, just like "First Snow", it has hit a hard market in 100 cities across the country, and the publicity and distribution are close to 30 million. The sales of "Lemon-tree (Selected Collection)" in Chang'an are actually not much different from now.

Because the Chang'an area is like an iron plate for the promotion and distribution of record companies, it is light and cannot be moved. People in this region usually consume only on the quality of records, and there is no such thing as being dazzled by the huge amount of advertising and hard and soft text.

"Lemon-tree (Selected Collection)" sold 4,770 copies in the Chang'an area on the first day, which is only 100 copies less than the Shenhai area.

The number of "Lemon-tree (Selected Collection)" sold on the first day in Chang'an is of great reference value to industry insiders such as Xiao Tianlang and Du Xinghe.

Using this figure, compared with the first-day sales of other records promoted by singers of the same level as Chen Huilun (such as Fan Jingru's "First Snow"), we can deduce the approximate sales of "Lemon-tree (Selected Collection)" after increasing the investment in publicity.

The era invested nearly 30 million in the initial publicity and distribution of "First Snow", but this publicity and distribution money did not have a direct impact on the sales in Chang'an, and only had some indirect promotional effects.

What was the sales volume of "First Snow" in Chang'an on the 1st of last month? - 4,527 sheets.

If "First Snow" also adopts the strategy of "Lemon-tree (Selected Collection)", which has almost zero publicity, then the sales of "First Snow" in the Chang'an area should be lower.

And if the publicity and release of "Lemon-tree (Selected Collection)" can reach the 30 million level of "First Snow", then the national sales of "Lemon-tree (Selected Collection)" are likely to exceed 300,000 copies on the first day!

Judging from this comparison, Xiao Tianlang and Du Xinghe both far underestimated the value of "Lemon-tree (Collection)", "Lemon-tree (Collection)" is a diva-level record comparable to "First Snow"!

If you increase publicity, let alone 10 million, 15 million is very hopeful!

Chen Huilun has never sold a diva-level record with annual sales of more than 15 million copies.

So after seeing this unexpected sales in the Chang'an area on the first day, as a long-famous diva, Chen Huilun naturally understood how much potential this "Lemon-tree (Selected Collection)" had.

Originally, she just thought that she could release a record quickly and recover the lost popularity, but she never thought that this record would be so popular!

In the past, she recorded this "Lemon-tree (Collection)", and she did not hone all kinds of techniques like she had recorded in the past, and she sang with a strong technical nature, which made people sound very impressive.

Recording this "Lemon-tree (Selected Collection)", she just sings casually, according to Xiao Tianlang, as much as possible to eliminate all kinds of fancy skills, and sing it with the purest voice, because in this way, the post-production zuò will be very fast, and it will be much easier to record songs, and this "Lemon-tree (Selected Collection)" can be made the fastest possible.

For the image design of "Lemon-tree (Selected Collection)", Chen Huilun did not find a well-known domestic fashion designer to assist the team of Chinese entertainment to create her the most avant-garde shape and the most daring packaging in the domestic pop music circle, including the fashion circle.

The artistic design of this "Lemon-tree (Selected Collection)" can be described as simple and simple, just like her voice in this album, which rarely takes a simple and pure route.

Unexpectedly, I unintentionally inserted willows into the shade!

By coincidence, this album turned out to be her best-selling album!

Although the record has only been sold for a day, it is impossible to predict with certainty what the album will do.

But just looking at the first-day sales in Chang'an, Chen Huilun realized that this album would definitely become an album that would remember her own history!

Seeing that the potential of this album is so great, Chen Huilun can't wait to spend 10 million to package and promote this album, she went to Xiao Tianlang the next day, hoping that Xiao Tianlang can increase his arms to promote this album.

Xiao Tianlang naturally understands the current shape better than Chen Huilun, and he also hopes that Chen Huilun's "Lemon-tree (Selected Collection)" can sell out. If he starts with such a small stroke, and can play an epic victory later, it will also be a great consolidation for his Xiao Tianlang's reputation and status in the circle.

However, although everyone wants to do a good job of this "Lemon-tree (Selected Collection)", Xiao Tianlang does not dare to do it with great fanfare because of the attitude of the upper echelons towards Chen Huilun. He can only help "Lemon-tree (Anthology)" to increase the publicity little by little in accordance with the contract signed before.

This feeling is actually very aggrieved.

Knowing that this "Lemon-tree (Selected Collection)" is a piece of gold, but they can't pan for gold with big waves, they can only cautiously come to the water to fish out this piece of gold. (To be continued......)