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"Do you know how TV variety shows run?" Uncle Inoue asked.

"I don't know, tell me about it." Zhou Xiaodao.

"There are usually two forms of purchase for variety shows in Japan, one is that the TV station makes its own zuò or pays for it, the host and guests invited are superficial, and the main profit-generating advertisements in the middle are also pulled by the people of the TV station, and most prime-time variety shows and even TV episodes are carried out in this way. The other is the production method, which is usually a comprehensive entertainment company that buys a time slot and is responsible for its own profits and losses during that time slot, which is most commonly seen on late-night TV shows. Uncle Inoue paused and continued.

"Therefore, we often see that there are many kinds of advertisements from different manufacturers in the middle of the former kind of TV programs, and some of the latter's advertisements are the same as the previous one, which are found by the program team responsible for this time period, but there is another one, and its advertisements will appear to be very single, which means that a theme buys this advertising period, and only broadcasts advertisements in this period."

Zhou Xiao nodded, he didn't pay much attention to the so-called advertising of only a single unit, but he vaguely seemed to think that when he watched various programs of AKB48 in his previous life, he sometimes encountered the situation that most of the advertisements in the middle were various disc advertisements of AKB, and it seems that this situation belongs to the latter.

"Of course, sometimes it's not just entertainment companies that buy programs, some manufacturers of products will also buy them for promotional purposes." Michichi Inoue.

Hearing this, Zhou Xiao nodded again, this also has a ready-made example, a very famous in later generations, a rather fashionable plural co-ed sex show, AKB48's Kitahara Sarei also participated in "Terracehou Color", which was sponsored by Honda Company.

"It seems that if we want to produce a zuò program, we have to choose the way to buy the time slot in the back, but advertising or something. Can it really be pulled? Zhou Xiao asked.

"It should be very difficult, the advertising of the late-night program has not attracted much attention, we want more money, the manufacturer will not agree, the money is less, there is no way to make independent profits and losses, it can only become a group that is simply promoted for you, and if the ratings are too low, the scene will be very ugly, even if the company can afford to pay for the time slot, the shortcomings of the ratings will be infinitely amplified by the media and force us to give up the group. In a word...... If you don't do it well. It's going to be hard. Uncle Inoue finally said.

"If you want to say that I know a big factory now, and it is possible to pull the advertisement...... There really is one......" Zhou Xiao groaned. The one he said was naturally Toshiba, which made a lighting advertisement for them.

"In addition, the spy report of the company's singers can also be used as advertisements, such as being's." Uncle Inoue said.

“being？ It makes sense, if I can really do a show in the future, I'll go to Mr. Daiyuki Nagato and give it a try. Zhou Xiao nodded.

"Mr. Zhou, do you have any thoughts on the debut of the Twelve Women's Bands?" Zhang Yu asked on the side. He has been bringing this group of girls from China almost all the time, so he is relatively concerned.

"Yes, there are some ideas. However, before they debut, they must carry out some proper publicity, at least so that they can sell some of the CDs in the future. Zhou Xiao said.

On the side, Watanabe Keiko nodded, almost everything Zhou Xiao had done before seemed to be a little too much. There are only 12 women's bands here, and it seems that she is relatively down-to-earth.

"How do you want to publicize it?" Zhang Yu asked.

"I haven't figured out the specifics yet, I just have an idea, and if I want to implement it, I may have to wait for the TV program to be finalized. It's good to do it with the TV program, so that you can bring me along and use my popularity to pull them. Zhou Xiaodao.

"It's a good idea. As long as the show is good. Keiko Watanabe said.

"Yes, yes, as long as the show is good." Zhou Xiao also nodded. In fact, everyone knows how difficult it is to make a good program, and countless programs are cut every season in Japan, and it is very, very difficult to maintain a good reputation and extremely high ratings.

"By the way, there are a few pieces you can take to the Twelve Women's Orchestra for them to practice." Zhou Xiao took out a few pieces of paper with the shop written on them and said.

"These are ......," Zhang Yu asked.

"The top one is the song I'm going to work with on their album, and the next few are the ones I'm going to put on their album. Ah, by the way, make a copy of the last four tunes and hand them over to Uncle Inoue, Uncle Inoue, you can help contact the company that made these tunes to buy and change the copyright. ”

Zhang Yu first saw the song that was ready to cooperate with the 12th Women's Orchestra: "Blue and White Porcelain"!? What is this tune ......? ”

"That's right, it's a Chinese-style piece that uses folk instruments." Zhou Xiao said.

"Chinoiserie?"

"Although I am technically Japanese now, I haven't forgotten Chinese things, in addition to my own musical pursuit and the promotion of the Twelve Women's Orchestra, I also hope that this song can make the Japanese entertainment industry pay attention to China's good music." Zhou Xiao nodded.

"Then teach me this, and I'll do it for you!" As a Taiwanese, of course, he also wants more people to know about these arts, so he was a little excited to hear Zhou Xiao say this, and quickly nodded.

"Uncle Inoue, there is another matter, I asked you to find it, if you want to open B1OG, do you have any gains from people or places that need to be invested?" Zhou Xiao turned his head and asked Inoue.

"There are still a few, and I have sorted out the specific information." Inoue took out a stack of materials and handed it to Zhou Xiao.

Zhou Xiao took it and flipped it over casually, with a hint of disappointment on his face.

"What's wrong?" Inoue asked.

"It's nothing, it's just a little different from what I thought, so, Uncle Inoue, you can screen it, list all kinds of information about these people for me, and try to interview or interview the people around them to see their personalities, and finally find out the people with better personalities, who can tolerate people, who do not exclude working under others, and who are more down-to-earth." Zhou Xiao said.

"That's all it takes? What about those of them that do website ideas? Inoue asked in wonder, what Zhou Xiao just said was all about a person himself, but he didn't mention this person's talent at all.

"That doesn't matter, now these so-called talents of theirs...... In my opinion, it doesn't work at all. Zhou Xiaoyang said, raising the information in his hand.

"Huh?" Inoue was surprised that Zhou Xiao would say this.

"Don't worry, Uncle Inoue, take care of it, don't look for the kind of person who is easy to be jealous and wants to fly by himself when his wings are stiff, and when such a suitable person is found, I will tell them what to do." Zhou Xiaodao.

"Boss, you are so unrestrained when you do things by yourself, but when it comes to recruiting, you tend to be mature and steady?" Keiko Watanabe listened to Zhou Xiao's words on the side and made a joke.

"Of course, people must complement each other, since I am such a person, naturally I have to find someone who is not such a person to neutralize my overly radical temperament." Zhou Xiaodao.

In fact, Zhou Xiao's idea is also very simple, he is a person who has experienced more than ten years of history, for the exhibition of blogs, the things he knows, but they are the things that are really left in the end, for example, in Japan, to say that the two most popular blog sites, should be Fan Xi and Ameba, the former is relatively social, and the latter is more self-oriented, but the latter also has a characteristic that the vast majority of pop artists' blogs are opened in Ameba, in Zhou Xiao's view, outside of conventional operations, If you can win this group of artists to open their own blogs on their upcoming B1OG website, it will undoubtedly be more than half of the success.

Among them, this is especially represented by the four people of the Ameba Palace, these four people are Ueji Yupu, Nakagawa Shoko, Nozomi Tsuji and Wakatsuki Chixia, in today's 2oo1 year, Kamiji Yupu has just debuted as an actor, Nakagawa Shoko and Wakatsuki Chixia are about to debut, but a few years ago, they were just a small ninth-rate artist, and Nozomi Tsuji is still doing her good morning girl group newcomer.

To do B1OG, mastering the B1OG opened by artists can be more than half of the success, and if you want to master the B1OG opened by artists, mastering these four people, it is also more than half of the success! (To be continued!)