"Painted Skin!"

The next morning, the supplement of "Contemporary Film Industry" used the poster of "Painted Skin" as the cover, and sang praises for "Painted Skin", "I didn't think that the oriental magic movie "Painted Skin" would be so good-looking, this is a war caused by a man, a war between Pei Rong and Xiao Wei. ”

"Yes, you heard it right, what I introduced is not an urban family ethics drama, nor a small three-palace fighting drama, but the oriental magic movie "Painted Skin".

"This oriental magic movie is simply surprising in terms of emotional shaping."

"It can be said that Pei Rong and Xiao Wei created by it have completely conquered me."

"The special effects are perfect and the soundtrack is great." -- New Era Film Weekly.

"Emotional tear gas is coming, girls who want to watch "Painted Skin" remember to prepare tissues." -- "Mainland Film and Television Magazine".

In newspapers and magazines, "Painted Skin" was well received.

No one expected that this "Painted Skin", which adapted the story of "Painted Skin" in Liao Zhai, could actually see this kind of Cheng dù, excellent screenwriters, perfect special effects, and even the level of actors is so high.

On the Internet, fans who participated in the premiere of "Painted Skin" expressed their views on "Painted Skin" on major film and television forums, web portals, post bars, Weibo and other places.

"I've become a fan of Xiao Wei, Xiao Wei played by Zhou Xun is so attractive, I fell in love with her."

"Li Lin, do you dare to agree if I come to @ you? A good Spring Festival. You actually showed us a tragic movie, and you accompanied my tears. ”

"After the release of "Painted Skin", the whole theater was shrouded in a pessimistic atmosphere. It's really a bit depressing. ”

"It feels okay, the plot is very compact, that is, I want to watch a special effects blockbuster similar to Hollywood, but I didn't think about it, although "Painted Skin" has special effects, but the essence is still to tell a love story, a little disappointed."

"I envy that I can go to the premiere to see "Painted Skin". I really want to, but why doesn't the gold medal film and television company release it nationwide at the premiere like other domestic film and television companies? Why do you have to wait until the next day for a national release. ”

"In the afternoon, there will be a "Painted Skin". I'm going to grab a ticket, 886, everyone bless me for grabbing it! ”

In the afternoon of the same day, theaters across the country began to fully rehearse the film of "Painted Skin". A large number of fans were moved. Squatting at the door of the theater, ready to buy the box office of "Painted Skin".

Some of them are fans of Li Lin, Zhou Xun, and Zhao Wei, who come here to support their favorite stars; Some came from reading reviews on the Internet and from film critics; More were attracted by the overwhelming publicity of "Painted Skin".

They came to the door of the theater together and surrounded the theater.

"Give me a ticket to Painted Skin."

"I want two."

"What? Sold out? Please, I promised my girlfriend that I would take her to see Painted Skin, and if she knew I didn't buy a ticket for Painted Skin, she would have to beat me to death. ”

"Hi buddy from the front. Do you sell tickets for "Painted Skin"? I paid double the price for the acquisition. ”

In the evening of the same day, theaters around the country gathered the number of jù to the headquarters of the gold medal film and television production company. Then it was announced by the Gold Medal Film and Television Production Zuò Group.

And as soon as this figure was announced, it was immediately rectified, and the film and television industry was shaken.

6.4 million!

The box office of "Painted Skin" on the first day actually reached a figure of 6.4 million, which directly stunned everyone who knew the inside story.

This is not Zhang Yimou's work, nor is it Chen Kaige's work, it is not the work of any big director, it is just the work of director Chen Jiashang.

But such a work exceeded the box office figure of 6.4 million on the first day, and it was a double harvest of word-of-mouth and box office, according to current estimates, more than 200 million is almost not a problem, and it is possible to work hard over 300 million, it can be said that this movie has made a lot of money.

Of course, if someone takes the investment in "Painted Skin" and thinks that "Painted Skin" is a loss, then people in the film and television industry will tell you that you are a layman.

Everyone knows the general truth of slashing at the waist.

The investment announced by film and television production companies, especially the investment of large production enterprises, almost all need to cut the investment amount in half before talking about the water problem inside.

Otherwise, how do movies such as "Wuji", "Hero", and "Ambush on All Sides" make money with an investment of more than 100 million yuan and a domestic box office of 200 million or 300 million? Investors have long lost their money.

But I haven't heard anyone say that investors have lost money because of their investment in films such as "Wuji", "Hero", and "Ambush on All Sides", even if it is Chen Kaige, even if "Wuji" is scolded, there are still investors who rush to give them money.

Laymen say that the investors of Huaxia films are stupid and have a lot of money, and often the movies lose money but give money again and again, but is this really the case?

No one will continue to invest after a series of losses, this is not a strategic industry, unlike the host, even if it is a loss, but it is still hard to carry down, just to seize a platform.

Movies are not platforms at all, theaters are.

Since movies are not platforms and are not strategic, and investors lose money, will they still invest? The answer is no.

So the question is, why do investors still find those directors with tens of millions of dollars of investment after the outside world is clamoring for investors to lose money, hoping that those directors will shoot new works?

The answer is that the outside world can't say for sure, they actually make money.

Its money is not a false report of the box office, it is just a false report of investment, and the investment of 100 million or 200 million is so irrational in this era when the box office champion is only 200 million or 300 million.

Investors are not fools, even if they are coal bosses who are in their prime, it is impossible to spend tens of millions of dollars because of Xiaomi, in fact, it is impossible for Shanxi coal bosses to invest in works like "Hero" and "Wuji".

They have no other channels except money, and it is precisely the channels that the big-scale zuò movies fancy, such as Huayi and Guangguang, which have both publicity and distribution qualifications, and also provide big-name artists themselves, are the directors' favorites.

Like Shanxi coal bosses, they can't squeeze into that circle at all, at most, they just throw hundreds of thousands, millions of works that participate in new directors, or old directors who don't have good records.

Really, works that can make money will not let them throw money over at all, even if they throw money over and want to support women, it is impossible.

A crew, except for a few local tyrant-level companies, most of them are invested by several investors, and these companies will stuff people into it by themselves, wanting to make their own actors popular, and the Shanxi coal boss can't intervene at all.

Therefore, these newspapers are all mentally estimating the investment of "Painted Skin", and this investment will not be said, but future reports will almost use this investment as a benchmark.

Whether or not to make money is not calculated by netizens themselves, nor by film critics, but by an inaccurate scale estimated by these newspapers.

The next day, the box office of "Painted Skin" was released, 7.2 million.

On the third day, the box office of "Painted Skin" was released, 7.8 million.

The box office exceeded 20 million in three days, although it did not set a new record, but it can be seen from the fact that the box office of the movie has been rising, and the stamina of the movie "Painted Skin" is very strong.

"With a box office of more than 20 million in three days, "Painted Skin" took the lead in kicking off the Spring Festival stalls."

"Named "Painted Skin", it is actually a golden skin, and "Painted Skin" staged a gold-absorbing myth."

"The rise of domestic films, the impeccable plot and picture of "Painted Skin" conquered domestic fans."

Three days, it only took three days, "Painted Skin" directly paid tribute to its position as the hegemon in the same period, all the movies became cannon fodder for "Painted Skin", and "Baby Project", which was originally highly anticipated by the media and wanted to stage a box office war, did not even move at all.

There was no publicity, no postponement announced, it was as if it was deliberately hidden.

When the reporter interviewed Cheng Long and asked Cheng Long when "Baby Plan" would be released, Cheng Long replied to the reporter like this, ""Baby Plan" is now being urgently processed because of some problems in post-processing, so the release date may be later. ”

When a reporter asked whether the reason why the release of "Baby Project" was postponed was because of the relationship between "Painted Skin", Cheng Long directly denied it: ""Painted Skin" is a good movie, in fact, I went to see it myself when "Painted Skin" premiered, this is a very optimistic movie, and the plot is also very compact. ”

"But to say that the release of "Baby Project" was postponed because of "Painted Skin", I would say that this is nonsense."

""Baby Project" and "Painted Skin" are not the same type of movie, and the mutual impact is very small, and the reason why "Baby Project" was released is completely due to the relationship between post-processing problems, and we can only say that it is a pity that we can't meet the audience."

Cheng Long's words had just been published in the newspaper, and there were immediately anti-counterfeiting experts on the Internet to crack down on counterfeiting.

"Cheng Long lied."

A netizen with the ID of the Internet Fang Zhouzi pointed out Cheng Long's mistake, "As far as I know, the filming of "Baby Project" was completed in August, and the post-processing could not have taken so long. ”

"And Cheng Long said that "Baby Project" and "Painted Skin" are not the same type of movie, and the probability of the two sides influencing each other is very small, but I want to say that this is nonsense."

"The reason is simple, fans only have so much money in their pockets, and after they watch one movie, they often need to watch the second movie every once in a while."

"When 'Painted Skin' swept away the money in the pockets of fans, it was impossible to even want to watch 'Baby Project,' which is contrary to the different types of rhetoric in the U.S. market that have little impact."

"You can see this by looking at the annual per capita viewing record." (To be continued......)