At the entrance of Shangcheng Province, a two-story small building, hanging the signboard of "Shannan Province Tianlei Advertising Company", in a reception room on the second floor of the small building, Mr. Cai Jinwen, the manager of Tianlei Advertising Company, is sitting in the middle and talking to several customers.

"In these days, it is far from enough to rely on good products, and the aroma of wine is also afraid of deep alleys, so you have to find a way to publicize the product and let others know that your product is good, so that you can sell things." Mr. Cai said, "Well, everyone knows about Yanwu tape recorders, right?" But Yanwu tape recorder was originally just a small factory that could only assemble radios, just because of an advertisement on CCTV, you look at people now, the products are sold all over the country, and the supply exceeds demand, and even acquaintances who want to buy one through the back door have to be signed by the factory director. And last year's 'Weinig Washing Machine, dedicated to mother's love', this advertising slogan made many people regard owning a Weinig washing machine as a family dream? There is also Shilixiang edible oil, when I first advertised for them, Shangdong County Grain and Oil Factory had just entered a few oil presses, and it could only produce more than 20 tons of oil a day, but now, Huatian Food has built two bases in Dongshan Province and Northeast China, with an annual output of hundreds of thousands of tons......"

Several customers listened with excitement on their faces, and said in a trembling voice: "Director Cai, you have to help our factory make a good advertisement, let's not talk about comparing with those big factories of others, we don't have so much money to advertise in the capital, we have limited funds, we can only think of advertising in the province, so that our products can be sold in the province and city, just do it......"

"Hehe, leaders, please rest assured, I have understood your requirements. I'm going to do my best to help you come up with a proper advertising plan, well, for less money. Do practical things! Cai Jinwen smiled and said with sincerity.

"Oh, yes, that's what it means......"

"Well, let me plan it well, three days, and I'll come up with a plan for you in three days. We'll talk about it in detail then. Cai Jinwen said.

"Okay, good ......" several customers said goodbye with a thousand thanks.

Cai Jinwen sent several customers to the door and turned around. I couldn't help but shake my head and smile bitterly at the other people who were still sitting in the reception room.

"Hehe, Mr. Cai's eloquence is top-notch, look at the ...... that fools people," Wu Tian said with a smile.

"Xiaotian, don't laugh at me...... Alas. It's not a good business. Cai Jinwen said with a wry smile.

It's a really hard business. Rao is Cai Jinwen just flickered, but in the end, the customer didn't spit out to add some advertising budget, it's not that people are slamming the door, there is really no money, and being able to run to advertise is already considered a luxury, it is a dead horse as a live horse doctor, and such a little advertising fee is squeezed out only after arrears of workers' wages.

In this year, large factories rely on product sales to be guaranteed. I don't bother to advertise, and small factories don't have money to advertise. It's not going to be easy in the advertising industry. However, with the opening of the market more and more, the unified purchase and sales gradually turned into market regulation, the living space of small factories has increased, the life of large factories is not easy, the market competition is becoming increasingly fierce, advertising companies as the "arms dealers" of the business war, good days are expected, Tianlei company's business is also becoming more and more prosperous, although the income is not much, but the work is gradually increasing, Cai Jinwen, the manager, is tired and happy, very hopeful.

"Hehe, Mr. Cai, didn't I introduce you to business, big customer, it's enough for you to eat for half a year!" Wu Tian pointed at Lin Junming and said.

Lin Junming couldn't help but feel weird, he was not afraid of Wu Tiankeng's money - the factory was originally Wu Tian's investment. It's just that it seems that this advertising company is also Wu Tian, could it be that Wu Tian's own company advertises his own factory, and he still has to collect money?

"I've been looking forward to you coming! Is the factory open? This time it must be a big deal, right? Cai Jinwen asked excitedly.

I have to say that Mr. Cai's favorite is Wu Tianlai's advertising, every time it is so novel and peculiar, each advertisement is bound to cause a sensation, from the electric fan at the beginning, to Shilixiang, and then to Golden Elephant instant noodles, after several cooperation, Director Cai has long been admired by this eight or nine-year-old child, and he treats it as a "teacher" from the bottom of his heart.

"Well, it's a big deal, it's estimated that the first phase of advertising will cost 500,000 yuan, and the time will be three months, and the effect will be added after three months!" Wu Tian said.

"Hiss......"

Cai Jinwen didn't react yet, but Lin Junming gasped. Before coming, Wu Tian only said that he would take him to the city to shoot an advertisement, but he didn't want Wu Tian to spend 500,000 yuan to shoot an advertisement? You must know that the entire construction of the beverage factory only cost more than a million......

"Good! 500,000 is enough to be on CCTV, and you can smash some newspaper advertisements again......" Cai Jinwen suddenly became excited.

Wu Tian said: "Good steel is used on the blade, and 500,000 are all on CCTV." ”

With the development of the advertising industry, CCTV's advertising expenses have also been much higher in the past two years. Wu Tian's plan is 500,000 yuan in three months, excluding the cost of advertising shooting, there can be more than 400,000 left, if you consider putting a part of it on local stations and a part of it in newspapers, the frequency of CCTV will not be too high.

In view of the current popularity of television, if you want to expand the coverage, you can't just advertise on TV, so newspaper advertisements are indispensable. And this luxury drink,In the face of high-end consumers,Families with TVs are the largest target group,Naturally, we must put limited advertising funds in this piece,Intensive advertising bombardment,Cultivate the consumption concept of the target group。

Of course, only relying on TV commercials, it is inevitable that they will be single, Wu Tian also prepared 10,000 yuan of change, made some printed posters, and prepared to put them on the dealership - this advertising method is definitely the most economical, each retail booth has become a free advertising carrier, and it can also evoke the memory of TV advertising when consumers buy, and influence the final choice, which is definitely a few in one fell swoop.

Wu Tian talked about his advertising plan, and listened to Lin Junming grinning and heartache, and he only had the heart to mention that he only engaged in that poster advertisement; But Cai Jinwen frowned after hearing this, and pondered for a long time before extending a thumbs up to Wu Tian and saying, "Convinced!" I don't understand, Xiaotian, where did you know so much? ”

"Hehe, I'm a genius child that is rare in a century!" Wu Tian smiled unashamedly.

"Come on, I don't think I can practice at your level for another ten years, and I have the heart to reincarnate and ......go back," Cai Jinwen shook his head and smiled.

Wu Tianxin said, you are now going to reincarnate once, and you can't compare to me in advertising, you must know that we are reincarnated after 30 years, the development of the advertising industry in the past 30 years is clear in the chest, 30 years of experience, 30 years of creativity are in our heads!

"Hehe, let's talk about how this advertisement was filmed first." Wu Tian changed the subject.

"Well, yes, yes, with such a big budget, you have to make a good idea, otherwise it won't be worth it." After Cai Jinwen finished speaking, he waited for Wu Tian to continue to command.

But he didn't want Wu Tian's children to stare at him, and said, "Director Cai, tell me about your creativity." ”

"My idea?" Cai Jinwen couldn't help but be stunned and said.

Just after the New Year, Wu Tian called himself and told him about the beverage factory, so that he could prepare to shoot an advertisement, but he didn't say at the time that he wanted us to provide creative ideas - in the past, didn't Wu Tian make his own ideas, let's just follow his wishes?

"yes, don't sue me, you haven't thought about it, have you?" Wu Tiandao.

Cai Jinwen scratched his head and said, "I thought about it, but you didn't explain it, and I didn't think too deeply, it's just a general idea......

"Whatever, I'll talk about it first." Wu Tiandao.

"Well, that's right, isn't our product a nutritious drink? The price was relatively high, so I thought, should I start with gifts? See the patient, see the elderly, just send our nutritious fruit milk! Cai Jinwen said.

"Well, it's kind of interesting......" Wu Tian nodded.

Cai Jinwen heard Wu Tian's approval, shook his spirits, and said: "Well, I just thought, take a picture of a small couple going to the hospital to visit the patient, one carrying two bottles ......of milk juice, and telling the patient that if you drink this, it is nutritious, and the disease will be cured quickly."

"No way!" Wu Tian immediately said, "Let's this is a drink, not a medicine, you will be suspected of exaggerating the effect of the product if you say this, and besides, advertising to shoot hospitals and patients will make the audience resist, who would dare to drink it in a normal person?" ”

"Well, that's ......," Cai Jinwen said.

"Your idea is good, although the living conditions of the common people have improved, but such an expensive drink is still reluctant to buy and drink, filial piety to the elderly, take care of the sick, will be willing to spend so much money. Plus, there's one more thing, kids! ”

"Yes, children are the treasure in the hands of parents!" Cai Jinwen slapped his face and said, "Often adults are reluctant to eat and drink good things, all of them have to be left to children, and the sales of this piece are not small......

Wu Tian smiled and said, "So, our drinks have two packaging specifications, one is a five-hundred-milliliter bottle for adults, and the other is a two-hundred-milliliter children's packaging, which is aimed at children's consumption." ”

Cai Jinwen's mind turned very quickly and said, "You mean, this advertisement should be mainly for children?" ”

"No, that's too narrow, and we can't position our products as specific drinks for a certain group of people." Wu Tianchun said inductively.

"Well, then...... The whole family is in battle! Cai Jinwen said.

Wu Tian laughed, the son can be taught......

[Bow and thank the wild elephant for the reward!] (To be continued......)