Chapter 259: Neither Harming Others nor Self-Interest
Everything that has happened in the past month or so has made Albert realize that Tommenzi Kang Zeen seems to have done something stupid, although the "murder with a knife" is very secretive, and the Yankees who have been so messed up are still unaware of it.
The current situation can no longer be described as "harming others and not benefiting themselves", and people are not only unscathed, but have also made full use of this opportunity to achieve what they had to do ten or even a hundred times harder to achieve. It has enhanced the brand value and opened up the American market, making a small company with a history of less than ten years become a company that can be compared with CE and Oriental.
The CEO doesn't look good, and that's to be expected.
The first decision he made after taking office was not honorable and did not achieve his goal, but instead he shot himself in the foot. The chief scientist of Orient Healthineers, who provided the basis for the decision, was undoubtedly the first person responsible, and as a participant and executor, Albert felt that he could not escape the blame.
The old boss's face quickly returned to normal, and while beckoning him to sit down, he pretended to be relaxed and said: "Albert, the past is over, you don't need to blame yourself, don't be stunned, say something I don't know, such as what about their industrial control products and programmable software?" ”
"The technical department is testing, and the results will be available as soon as this afternoon, but according to the feedback from our people in the United States, several series of programmable controllers, inverters, servo motors and human-machine interfaces are impeccable, and the programmable control software and servo system are commendable and have strong operability."
"Popular?"
"There is no strict criterion for judging whether a device or software like this is good or bad, whether it is popular or not. A lot depends on user habits and user experience. They are clearly aware of this. Therefore, industrial control technology and products have not been put on the market for a long time.
And Americans seem to have an innate sense of superiority, responsibility, mission, and a sense of guilt when dealing with Indians, blacks, and even Japanese, and they have made full use of this by using the 'oolong incident' to launch a massive guilt marketing campaign across the United States, so that dealers and customers who are not interested in these will try to accept it. ”
If you were yourself, you would do the same, Feng Bilun nodded slightly, and asked curiously, "How is the effect?"
"Too good to be true."
Albert pulled out a stack of papers from his briefcase. Lightly put it in front of him, and said with frustration: "According to preliminary statistics, as of 4 pm EST yesterday, 114 dealers have signed agency agreements with NB Technology. NB Medical secured 33 orders, including 16 four-scan 'DeepEye-200', eight two-scan 'DeepEye-100', and nine digital X-ray machines that have just been approved for sale.
NB Electronics's 'Future Window' series of color TVs, using visual flat technology displays, NB computers pre-installed with NB-Linux operating system, have also become the most concerned electronic products among American consumers in one fell swoop. In particular, in the computer business, they adopted a sales method similar to Dell's, implementing telemarketing and setting up user experience counters in major shopping malls across the United States. ”
If there is no oolong incident. They want to set up counters in major shopping malls across the United States, and it will take at least two years to negotiate alone. For the current NB Electric. But it became a no-brainer.
Feng Bilun sighed secretly and laughed self-deprecatingly: "Deserved big winners, they really should be grateful for everything we have done." ”
Albert was not in the mood to tell jokes like he did, and then reported: "They are level-headed and able to listen to professional advice from all sides. In order to better handle the 'oolong incident' and expand their business in the United States, they hired two lobbying firms in Washington and a marketing planning firm in New York.
They see guilt as a good marketing breakthrough, but they also focus on spreading a positive message. For example, scientists from the NB Laboratory in Hong Kong are sent to participate in academic exchange activities at American universities and scientific research institutions, focusing on basic research, forward-looking research and environmental protection.
They also have a certain degree of participation in charity activities. It has its own public welfare charity foundation, which has provided tens of millions of dollars in funding for children in mountainous areas of China and poor areas in African countries, post-war medical care in Kuwait and Iraq, as well as the BJ Asian Games and the Barcelona Olympic Games.
Coupled with the entrepreneurial foundation they set up to benefit university students in Germany and Hong Kong, they have won the favor of many Americans. The charter of the largest shareholder, who gave up the Arctic scientific expedition and went to Washington to deal with the 'oolong incident', has become an idol worshiped by Americans, especially young Americans. ”
Self-made, through his own efforts to earn up to more than a billion American personal assets, and so young, academically accomplished, the whole inspirational story is simply the Hong Kong version of the "American dream".
Feng Bilun touched his face and said with mixed feelings: "My youngest daughter admires him very much, and the day before yesterday asked me if NB Electric Germany and Dongmenzi are both members of the employers' association, if they have a chance to meet in the future, and if so, can you help her ask for a signature." ”
BNB News relayed Georgetown's speech, followed by a series of interviews with journalists based in the United States. Coupled with the rights protection incident between the NB Lab in Berlin and dozens of media in West Germany during this time, the charter of the largest shareholder of NB Electric, the founder of NB Laboratory, and one of the discoverers of the "giant magnetoresistance effect", has a certain reputation in Germany and even in Europe.
TV, radio, newspapers and magazines all reported that Albert was not surprised, but said with a wry smile: "There is a little controversy about his academic achievements, after all, he is too young, and the 'giant magnetoresistance effect' was discovered by three people at the same time." As the report deepened, some American scientists who questioned this discovered that his attainments in physics were beyond doubt.
Because in addition to the paper that discovered the 'giant magnetoresistance effect', he also independently published four SCI papers entitled "The existence of the CPP-GMR magnetoresistance effect when the conduction current passes perpendicular to the magnetic multilayer film", "The effect of the magnetic flux center array of superconducting thin films", "The giant magnetoresistance effect of magnetic tunneling and its application", "The nature of two-dimensional electrons and the route of nanoelectronics".
With more than 8,000 citations, he not only pioneered 'spintronics', but also made outstanding contributions to the research of 'spintronics'. Just four days ago. International Business Machines specifically invited him to California. Attended the inauguration ceremony of the IBM-Stanford Center for Spintronics Science and Applications.
He even gave a high-level lecture to IBM scientists, engineers, and professors and students at Stanford University. After expounding the theoretical and practical principles of spintronics, he even boldly predicted that 'spintronics' could achieve a leap forward in quantum computing, and that it could occupy both the on-spin and the down-spin state, and thus achieve a great increase in computing power. ”
Natural scientists are always so respected.
Feng Bilun took a sip of coffee, and said in a ghostly way: "Maybe one day he can really win the Nobel Prize." ”
Charisma is important, and if the owner of a company is a Nobel laureate, he will definitely have an advantage over the competition that others do not have. However, it is really nothing for Oriental, after all, compared to the basic research results that can only reflect its value in years or even decades. Thousands of invention patents are required every year to reap tangible benefits.
"Maybe."
Albert said perfunctorily, continuing: "Their guilt marketing also applies to the Spanish government and the Barcelona Organising Committee of the Olympic Games, and after confirming that the accusations made by the United States are completely false, the Spanish medical institutions immediately purchased four 'Deep Eyes-200', and the Olympic Organizing Committee added more than 100 advertising spaces in the competition venues to compensate for NB Electrical.
The Hong Kong government played a very important role in the investigation, and as soon as the news was announced that NB Medical did not use the 'array processor', Hong Kong's left, center and right groups, education, press and business circles protested, and there was news that Her Majesty the Queen was ready to knight the charter. In this way, an attempt was made to downplay the negative impact of the investigation. ”
In the investigation of the issue of NB Electrical, Spain was the most violent of all the member states of the European Community. The Barcelona Organising Committee even considered tearing up the previous funding agreement at a critical moment, and now it is time to make some compensation.
The same is true of the British government in Hong Kong, Feng Bilun did not feel strange, and after thinking about it, he raised his head and asked: "What about the United States?" ”
"The congressional investigative report surprised everyone, the report found that Rep. Cox and his committee were not responsible for the 'oolong incident', and put all the blame on the media that first broke the news that NB Electric was suspected of sending embargoed materials to China. As for the FBI, the Ministry of Justice, the Immigration Bureau, the Customs Department, the Ministry of Commerce and other federal law enforcement agencies, in addition to the alleged abuse of power in interviewing two researchers from the NB Laboratory in Hong Kong, they are not responsible for the 'oolong incident'. ”
"Is this report convincing?"
"There are not many letters, the two presidential candidates are using this report to make a big fuss, and NB Electric does not seem to want to get involved and has not made a statement on this report."
Albert seemed to remember something, and added: "The charter has left the United States, and it must have been in Berlin by this time, because when he was interviewed by reporters at Dulles International Airport, he said that he was going to give a lecture at Humboldt University." ”
"What about lawsuits?"
He did not comment on this, but Henry Pearce, president of NB Electric Americas, said in public that NB Electric had never considered withdrawing the complaint, claiming to defend its legitimate rights and interests through legal means; It is worth mentioning that Unix believes that the NB-Linux operating system it promotes for free is suspected of infringement and is ready to file a lawsuit against NB Electric. ”
It is really chaotic that there is a spoiler in the general election, and the current government has made another oolong incident, and the victim of the oolong incident is suspected of another infringement.
Feng Bilun pondered for a moment and said meaningfully: "That magical young man leaving the United States at this time will inevitably leave people with the impression of running away. The brand image that NB Electric has built up with great difficulty may also be affected by this.
We can think of it, everyone can think of it, as the founder and largest shareholder, it is impossible for him to think of it. Albert, I can bet it's probably another trap for Unix to foolishly drill into it. ”
"It's possible."
Albert put down his glass and analyzed slowly: "But even if they are suspected of infringement, it will not have much impact on the reputation of NB Electric, because NB-Linux is a free operating system that develops source code, and it can be regarded as part of the free software movement."
This argument is very popular in the United States, and several large companies, including IBM, want the NB-Linux operating system to be popularized and intend to use it as an operating system for servers and even supercomputers, and have provided several large grants to the Software Research Center of the NB Lab in Hong Kong, which developed the system. ”
Thinking of the NB-Linux beta version that had just become popular in the headquarters, Feng Bilun smiled: "We also hope that they can win." ”
"Not only us, but I believe that all countries and regions that attach importance to intellectual property rights hope that they can break the monopoly of those companies in this field."
It is precisely because of the promotion of Orientals that NB Electric has gained a firm foothold in the international market of large-scale medical imaging diagnostic equipment, and even made an advertisement for their industrial automation control technology and products.
The increasing number of overlapping businesses is like adding fuel to the fire.
This made Feng Bilun realize that small actions could not solve the problem, and only by working technology and market expansion was the key to ensuring that Dongmenzi Kang Caien maintained its leading position.
It takes time to research more advanced techniques, and all he can do is invest more in research and development and wait. But in terms of market development, he can do a lot of work.
As soon as NB Medical's CT machine was introduced to the Chinese market, more than 60 units were sold, which shows how big that market is! Although Dongmenzi is temporarily lagging behind in the technology of medical imaging diagnostic equipment, it is only temporary, and he is convinced that in the near future, it will not only catch up, but also surpass, not to mention some other businesses that NB Electric is not involved in.
Power Generation, Transmission and Distribution, Rail Transit, Home Appliances, Communications...... There is a market for these in China, especially in the power generation and transmission and distribution business, which is the strength of Orient Kangthorn.
NB Electric dares to invest in China, and its strength is far stronger than NB Electric's Dongmenzi, why can't it?
He has been thinking about this question these days, and finally believes that investing in China is risky, but not investing in China is more risky, and he must make a decision as soon as possible for the development of Dongmenzi Kangtzeen.
"Mr. Albert."
He took out a document from the drawer and said with great seriousness: "I hope that you and your team can take care of China, I want to know about the investment environment in Ludao, especially the laws and regulations regarding foreign company investment." Volkswagen and NB Electric have both succeeded in China, and we can no longer turn a blind eye. (To be continued......)