From an animation studio that started as a $50 in 1923 to a Fortune 500 company with a market capitalization of $89 billion, "strong brand and character licensing" has been one of Walt Disney's recipes for nearly 90 years.

The basis for this qiē comes from high-quality content products - in the early years it was beautiful and cheerful animated films, and in recent years it has been animated or family carnival or adventure or superhero series that are still healthy and positive, just like the virtual characters of Mickey Mouse, Winnie the Pooh and The Lion King, Woody Cowboy, Shrek, Captain Sparrow and the Amazing Peter? Parker, Captain America and many other characters have always been the object of pampering of teenagers and minors around the world.

Swallowing Pixar Studios and DreamWorks Animation Studios in succession, there is not only the motivation for listed companies to be good at playing financial games and handing over beautiful financial reports, but it is also the business demand for building a three-dimensional and integrated entertainment media group.

After all, in the traditional Hollywood studio, Disney is the only self-reliant, transforming itself from the existing studio structure all the way to a comprehensive media group, while other peers have either become the target of acquisitions, becoming branches of major conglomerates such as News Corporation and Sony Group, or they have no choice but to take a curtain call like Raiden Hua and MGM.

If you look back, Ryan's choice to sell Miramax Films back to the Weinstein brothers is actually a very wise choice, although Miramax can also bring a lot of profits through the distribution of films and audiovisual publishing, but the success of this company. Human-oriented independent films and art films are too far from Disney's brand temperament, and have no substantial contribution to Disney's "strong brand and character image", let alone the possibility of "role authorization".

Lucasfilm is not, it is roughly in line with Disney and Ryan's production philosophy, and if Lucasfilm succeeds, Disney's film business puzzle is almost complete.

The old animation businesses include Pixar Studios, DreamWorks Animation Studios, and Disney Animation Studios; In terms of live-action movies, the characters and themes that the Marvel Superhero series and Star Wars series can bring are far richer than those like "Pirates of the Caribbean" and "National Treasure". A series of movies can be filmed endlessly like a TV series, especially for themes that have been verified and have a wide audience base, and product derivative development will rise even further.

Just like the amazing superhero movies that swept the world, it is not difficult to imagine that with the huge platform support of Disney, the new "Star Wars" will be even more popular in the future.

Yes, in the eyes of many people, a movie like Star Wars is simply not worth mentioning and vulgar to the extreme, but no one can deny it. It is these 'daydream' movies that can become popular all over the world.

People like to embrace this experience, partly because it's really fun, and on the other hand, 90% of the world's audience sees movies as a way to consume them for simple or even pure entertainment.

For the sake of the widest audience and the maximization of profits, the successful model of large groups, big investments and big movies is destined to be mainstream, and if the "Star Wars" series is restarted, it will inevitably be included in this model.

In the ensuing regular board meeting, it took little time for Disney's board of directors to reach an agreement on the acquisition of Lucasfilm. Disney will assemble a strong acquisition team to engage with Lucasfilm in the form of a partial cash plus share swap to push the acquisition forward.

It's going to be a long and heavy job. The complex goes far beyond the acquisition of DreamWorks Animation Studios.

Now it can be said that it is a good opportunity for Disney to complete this acquisition, and Time Warner is still breaking up with AOL, and has no time to look outside; Viacom was devastated by the financial crisis and had no strength to continue expanding; NBCUniversal is more than adequate. lack of progress; Characters like Kongscart and French Vivendi are simply not enough to watch in front of Disney.

Twentieth Century Fox and News Corp., which own part of the rights to the Star Wars series, are potential rivals, and Ryan is more focused on Disney itself. Also watching the reaction of Twentieth Century Fox and News Corp.

For the time being, Twentieth Century Fox and News Corp. are relatively calm and there are no unusual movements.

The acquisition is just one part of Ryan's work, and in October, the release date of "Avatar" is getting closer and closer, and Disney's promotional activities are more extensive. Cameron has also appeared in person several times to promote his latest masterpiece.

"The script for this film was actually formed as early as 1995, but at that time there was not enough film technology to meet the ideal requirements for the completion of this film, and it was because of the insistence on the 'perfect movie' production that I put the script away and carried out technical research and testing at the same time."

In the latest revealed movie trailers, Cameron introduced the origin of the movie, "In the past 10 years, I have tried "Terminator 2: 3D version of the battle in the sky", filmed "Titanic", "Ghost of the Abyss", "Alien of the Deep" and so on, but the idea of "Avatar" and the exploration of 3D technology have never stopped. ”

"It wasn't until 2005 that Ryan and I thought the time was nearing the right time to join forces with Jon, the producer of Titanic? Landau began the filming of "Avatar", which took more than 4 years. ”

It also includes a quote from Ryan, "This is an unprecedented experience of collaboration, James not only creatively created a new world in history, 'Pandora', but also developed a new language and culture for this purpose, and the uniqueness of the Na'vi people and other creatures living on the planet is even more beautiful, in my opinion, James is the perfect 'inventor'!" ”

Heroine Zoe? Saldana even spoke bluntly about the common aspirations of the crew, "What I will always remember is that I participated in a Hollywood film revolution!" ”

Compared to the huge "Avatar", "Bomb Disposal Unit" is almost completely submerged, the film does not do much work in terms of advertising, the main publicity work of the film is aimed at the Oscars, as for the acceptance of the market, think about the subject matter of the film can expect the box office of the film.

Films of this genre, even if they are replaced by James? Cameron's shooting, that is only a niche film, the subject matter of the film will directly affect the box office more than any aspect.

Ryan created too many favorable shapes for the film, even though the film opened in North America in November with four independent theaters, he held a premiere for the film.

The premiere was not large, but there were many people who came to cheer, except for the famous Jews in Hollywood, the rotating president of the academy, Sidney? Gannis also invited a number of Oscar judges to attend, which is also not a violation of the Oscar rules set by the college.

One after another, people entered the theater, and by the time the movie was about to start, Stephen? Spielberg, George? Lucas and Francis? Coppola and the three came together, Ryan shook hands with the three of them one by one, and said to Sophia, who was following his father? Coppola beckoned, and the three directors took the lead towards the screening hall.

Natalie and Sophia? Coppola, on the other hand, was one step behind.

"Leak good news for you, Nat." Sofia? Coppola leaned over Natalie and whispered, "In the car when you came, George, Stephen and my dad, they already have a name for themselves to support you." ”

They have already seen the samples of the film, and now that there is a film that guarantees sufficient quality, many people have undoubtedly made up their minds.

"It's really enviable." Sofia? Coppola's mouth was visibly sour.

Natalie just smiled, it's superfluous to say anything now, she and Sophia? Although Coppola's friendship is good, it is far from the same as the relationship with Scarlett, and some words are not suitable for saying now.

"After making The Hunger Games," Sophia? Coppola probably also sensed that something was wrong, and after smiling, he dispersed the jealousy on his face and said, "I'm also going to turn to literary films, and I can't be pulled down too much." ”

Speaking of which, she is the first American woman to be nominated for the Oscar for Best Director, and even many people think that she will inevitably become the first female Best Director, who knows that it has only been a few years, and the shape has changed dramatically, and she has more titles as the world's No. 1 female director at the box office, but she is far behind the girl around her at the Oscars.

No one can say what is gained or lost.

If you talk about directorial talent alone, Sophia? Coppola thinks he's no worse than Natalie, why is this happening?

Her eyes naturally fell on the person walking in front, the biggest difference between the two is Ryan, Natalie has Ryan's full support, without Ryan, even if she can get to the current height, it will take more time.

Speaking of which, I am also lucky, I have won Ryan's support since the nineties, and Ryan has also put a lot of thought into the first Oscar nomination, and the world's No. 1 female director at the box office is almost given to him by the other party.

Although he was extremely tempted for a while, he finally endured it and didn't get together with him, otherwise......

Sigh softly, Sophia? Coppola dissipated these thoughts, took a few steps after his father, and entered the screening room with them.

When he sat in his seat, Ryan felt that his hands were a little numb, there were too many people who came to greet him all the way, most of these people were Jewish, in recent years, Ryan has made many substantive actions in defending the Jewish community, and their attitude has also brought more sincerity.

"What did they say to you?" Ryan asked Natalie.

Along the way, many people whispered a few words to Natalie. (To be continued......)