Chapter 331: Online Games Catch Fire
"The ratings of "The Legend of Double Dragons of Datang" broke 6%, and the number of hits on the Internet exceeded 10 million."
"The number of downloads of World of Warcraft exceeded 2 million, the highest number of online users exceeded 900,000, and the average number of online users exceeded 700,000.
"The number of downloads of "League of Legends" exceeded 10 million, the highest number of online users exceeded 1.6 million, and the average number of online users exceeded 800,000.
Several reports hit Li Lin's hands almost at the same time.
"The Legend of Double Dragons of the Tang Dynasty" in 04 can be described as a good start, with the first broadcast breaking 6% of the ratings, the network hits exceeding 10 million, and the word of mouth is red.
"World of Warcraft" gave Li Lin a surprise.
In one day, in just one day, the highest number of online users of "World of Warcraft" exceeded 900,000, and the average number of online users also exceeded 700,000.
And as far as he knows, when Jiucheng in the previous life was acting as an agent for "World of Warcraft", the number of online users was only 500,000, and after the reputation of "World of Warcraft" spread, it gradually rose to one million.
If World of Warcraft is a surprise, then League of Legends is a scare.
"League of Legends" with YY, it actually achieved a good result of breaking through to 1.6 million people online, directly surpassing the "Legend" with the largest number of people in China and the rising star "Fantasy Journey to the West", and at the same time refreshing the online record.
900,000 people.
Although this is a free game. Although this is recommended by YY pop-ups, it is able to achieve such results. It still makes Li Lin feel a little dreamy.
"There are 12 local satellite TV stations that want to introduce a rebroadcast of "The Legend of Double Dragons of the Tang Dynasty", according to their second round of offers. If we fully authorize it, we should be able to make a big profit of 40 million. β
Qi Xiangdong reported to Li Lin, and the joy on his face couldn't be hidden.
Since serving as the general manager of the four major companies of Gold Medal Film and Television, Gold Medal Music, Gold Medal Game and Gold Medal Network, he has been trembling.
Although the gold medal network has been making money, it has nothing to do with him, and although the gold medal music has a bright future, it is barely able to maintain a balance of payments.
Gold Medal Film and Television has been burning money, and Gold Medal Games is terrifying.
More than 700 million Chinese coins were invested, but not a penny was produced. And he also has to bear the risk of failure, he is very afraid of the two main games "World of Warcraft" and "League of Legends" will meet Waterloo.
If that happens, the entire gold medal company will be affected, and it may go out of business.
By that time, his reputation had been utterly discredited β no company would hire a general manager who would turn a promising company out of business.
Even if the actual responsibility is not his.
But now he doesn't need to worry, the opening of Gold Medal Film and Television "The Legend of Double Dragons of the Tang Dynasty" is a simultaneous hit on the Internet and TV stations, and it is initially expected that at least 200 million yuan of funds can be recovered and a profit of 150 million yuan can be earned.
World of Warcraft and League of Legends are big hits again.
World of Warcraft doesn't need to be said. An average of 700,000 online users is a remarkable achievement for an RPG online game that charges a point card, even if the current World of Warcraft has not yet charged.
According to the company's forecast, the number of people online in World of Warcraft will continue to rise over the next six days. The fees won't go down until we announce it. β
"But with our current reputation, even if it falls, the number of people will not fall too badly."
Qi Xiangdong tilted his head. said with confidence: "More than half of the accounts currently logged in are paying groups. β
Because of the relationship with the same company. Entertainment Paradise and World of Warcraft, League of Legends share a library of numbers, that is. Entertainment Paradise accounts can directly log in to World of Warcraft, while World of Warcraft accounts can also be logged in to Entertainment Paradise.
In addition, the main body of advertising by gold medal game companies is entertainment paradise, so a considerable number of users come from entertainment paradise.
The number of accounts of these people is jΓΉ, and they can easily find it.
"The company's people estimate that the annual revenue of World of Warcraft should be 100 million to 200 million." Qi Xiangdong gives a very optimistic number jΓΉ.
"100 million?"
Li Lin scoffed, "Qi Xiangdong, your assessment is too little." β
He remembered that in the era of Nine Cities, the gold absorption of "World of Warcraft" had exceeded 500 million yuan a year, and in the hands of NetEase, the gold absorption of "World of Warcraft" exceeded 1.9 billion yuan a year, which can be described as a gold-absorbing monster.
Even ten years later, the gold absorption of "World of Warcraft" is still in the top ten in the Chinese game market.
"If it's only 100 million a year, I might as well use the agency fee to invest in the movie, I believe the film will give me more returns."
The current Chinese film and television industry has officially entered the era of 100 million yuan box office, before 2000, 100 million box office can be used as the champion, and now, if you don't break through the 100 million box office, you are embarrassed to say that your movie is popular.
On the one hand, movie audiences have been cultivated, and on the other hand, it is also because the number of theaters in China is increasing rapidly.
Speaking of which, the reason why movie audiences are cultivated is that ten Hollywood blockbusters every year occupy a lot of credit, and countless Chinese people have become fans after watching Hollywood blockbusters.
And Huaxia's film and television companies have gradually gained a sense of crisis because of the impact of Hollywood, and they have begun to shoot high-quality blockbusters and commercial blockbusters.
Although countless big bad movies such as Wuji have emerged in the transformation, on the whole, Huaxia's film and television companies are transforming into commercial films.
You must know that before 2000, Huaxia was the era of literary films, although some commercial films appeared, but most directors still held the idea that film is art and business is copper, while painfully pulling investment, while pretending to be high and not pursuing the box office.
And now, the debate between art and commerce continues, though. The tone of wanting art and not being commercial is still noisy, but great directors of literary films such as Zhang Yimou and Chen Kaige have begun to transform into a commercial system. A large number of directors threw themselves on the road of commercial films.
If Li Lin is waving a check to invest, I believe that those directors who are lacking investment will come to Li Lin with the script in their hands to ask Li Lin for investment.
Even if most of it pounced. As long as a small part of the fire is made, he will earn it.
"At least 500 million."
Li Lin said: "The annual income must be at least 500 million yuan to be worthy of the huge amount of money I invested." β
He used the "World of Warcraft" of the Nine Cities era to calculate, and he said it very conservatively.
Billion!
Qi Xiangdong was shocked.
At this time, in the era when a net worth of several hundred million can be on the rich list, and the richest man has just broken 10 billion Huaxia coins, Li Lin actually shouted the slogan of absorbing 500 million yuan a year, which is simply shocking.
"Do you want to vigorously develop the city?" Qi Xiangdong asked suspiciously.
The mall, I don't know who developed it first, but it was Shanda who used the mall to the pinnacle.
Before that. The main force of online games with point card charging is time charging, but with the outbreak of "Legend", the main force has shifted to the mall, and compared with the various expensive props in the mall, the time charge is just a drizzle.
And "Legend" also gave Shanda a great reward.
In 01, it attracted 680 million yuan, and by last year, that is, in 03 years, the legendary gold absorption has exceeded 1 billion, accounting for 67% of the entire Chinese online game market.
Fantasy Journey to the West is compared to it. It's just a baby.
Li Lin is now shouting out an income of 500 million, and he must vigorously develop the city.
"The mall needs to be developed, but the mall can't sell items that disrupt the balance of the game." Li Lin said.
In later generations, why can Tencent become the hegemon of the online game market? Operations account for a large part of the factor.
DNF, LOL, and CF. Of the three main games, CF is a variety of guns, and LOL is a variety of skins. DNF, on the other hand, is a variety of gift packages.
Looking at CF's guns, LOL's skins, and DNF's gift packs, they all have two things in common, one is cheap. The other is not to upset the balance of the game.
Guns, skins, goodie packs, dozens of dollars. A few hundred dollars, very cheap, but not a lot of money, corresponding to the sky-high price packages of other games.
All kinds of thousands of dollars, tens of thousands of dollars, seem expensive, but in fact, the number of people who buy is not very large, and the ability to absorb money is not as good as those cheap gift packages.
There's a saying in the footwear market: Versace is never as good as Nike.
"You can sell some items like double experience cards." Li Lin said: "You can also sell some pets and transmogrification equipment." β
"Pets don't add attributes, just look good."
"Transfiguration equipment must be bound, and no trading is allowed."
"What about League of Legends?"
Qi Xiangdong asked, "What does the "League of Legends" mall sell? β
"League of Legends" is different from "World of Warcraft", "World of Warcraft" is a bit of a card paid support, even if the item store does not sell well, it doesn't matter.
However, the revenue of "League of Legends" depends on props, and if the item mall is not attractive enough to players, no matter how high the online rate of "League of Legends" is, it is still a failed game.
"League of Legends." Li Lin pondered for a moment and said, "You can sell some skins, dozens to hundreds of yuan, and the maximum limit is 400." β
"By the way, don't add attributes to skins."
"I also want to sell some double experience cards and double gold coin cards, but double experience cards and double gold coin cards should not be sold every day, but in the form of event props."
"Okay."
"In addition, Qi Xiangdong, you can go to South Korea and get an agent for a game when you have time." Li Lin said: "This game is called Bubble Hall. β
"Bubble Hall signed a contract for five years, and strive for a contract fee of less than 50 million."
He remembered that Bubble Hall was only popular for two years, and then it was in a half-dead state, but considering that part of the reason why Bubble Hall was not popular was affected by QQ Tang, he increased the contract period to five years, and as for the signing fee, if you want him to pay the price of "World of Warcraft" and "League of Legends", don't even think about it.
After all, casual games have the limitations of casual games, and he remembers that Bubble Hall only earned 300 million a year at its best, compared with games like "World of Warcraft" and LOL, which often earn billions, it is simply pediatric. (To be continued......)